Cochran Executive and Leadership Team

Robert Cochran, the President & Chief Executive Officer at Cochran, directs the overarching strategy and operational execution for the largest family-owned dealership in western Pennsylvania. Overseeing all facets of the business, Robert Cochran ensures the company maintains its tradition of local ownership and community employment, distinguishing Cochran from national competitors. This leadership role involves guiding the expansion and management of the region's largest new car brand selection, encompassing 17 distinct automotive manufacturers. By focusing on sustainable growth and upholding the company's core values, Robert Cochran drives the organization's market leadership and financial performance. The President & Chief Executive Officer's vision shapes the company's response to evolving market dynamics and customer expectations, solidifying Cochran's prominent position in the automotive retail landscape.

Jennifer Miele, the Chief Human Resources Officer at Cochran, spearheads all human capital initiatives, ensuring the company's workforce aligns with its family-owned ethos and community-focused mission. Overseeing talent acquisition, development, and retention, Jennifer Miele cultivates a supportive and engaging work environment for employees across the dealership network. This critical role involves developing and implementing HR strategies that reinforce Cochran's commitment to employing local community members, a key differentiator in the automotive retail sector. By managing employee relations and fostering a strong organizational culture, the Chief Human Resources Officer ensures operational continuity and employee satisfaction. Jennifer Miele's strategic direction in human resources directly supports the company's ability to offer exceptional customer service through a motivated and skilled team, reinforcing Cochran's reputation as a premier employer.

James Dye, the Vice President & Chief Technology Officer at Cochran, architects and manages the technological infrastructure that supports the dealership's extensive operations. Overseeing all IT systems and digital platforms, James Dye ensures seamless integration of technology across sales, service, and administrative functions, enhancing operational efficiency. This leadership position involves driving innovation in digital customer engagement and dealership management systems, crucial for maintaining a competitive edge in the automotive retail market. By implementing robust cybersecurity measures and optimizing data management, the Vice President & Chief Technology Officer safeguards company assets and customer information. James Dye's strategic technology investments empower the sales teams with advanced tools and streamline backend processes, directly contributing to Cochran's reputation for service excellence and operational agility.

Aaron Herbick, the Vice President & Chief Human Resources Officer at Cochran, collaborates on strategic workforce planning and employee engagement initiatives, reinforcing the company's commitment to its team. Overseeing specific HR functions, Aaron Herbick supports the development of programs that enhance employee well-being and professional growth, aligning with Cochran's family-owned values. This role focuses on optimizing HR processes to ensure compliance and foster a positive workplace culture across the western Pennsylvania region. By managing employee relations and contributing to talent management strategies, the Vice President & Chief Human Resources Officer ensures a cohesive and productive workforce. Aaron Herbick's efforts in human resources directly support the operational goals of the dealership, ensuring that Cochran continues to attract and retain skilled professionals dedicated to serving the community.

Mary Roman, the Vice President, Chief Brand Officer at Cochran, directs the strategic development and execution of brand initiatives across the company's extensive portfolio. Overseeing marketing, advertising, and public relations efforts, Mary Roman ensures consistent brand messaging that highlights Cochran's unique position as the largest family-owned dealership in western Pennsylvania. This leadership role involves shaping the company's public image and strengthening its connection with the local communities it serves. By managing brand perception and driving customer engagement strategies, the Vice President, Chief Brand Officer reinforces Cochran's market leadership and its commitment to offering a wide selection of automotive brands. Mary Roman's expertise in brand management is instrumental in communicating the value proposition of Cochran's customer-centric approach and its tradition of local ownership.