Cochran Executive and Leadership Team

Shawn Mirabal, the Chief Operating Officer at Cochran, directs all daily dealership operations across the western Pennsylvania region. Mirabal manages the complex logistics of maintaining 17 distinct automotive brands, ensuring inventory efficiency and high-volume sales performance. By optimizing service department workflows and streamlining vehicle procurement processes, the Chief Operating Officer drives significant revenue growth for the organization. Mirabal coordinates closely with department heads to maintain the family-owned standards that define the company market presence. This leadership role involves constant monitoring of regional sales trends to adjust operational strategies in real-time. Through rigorous oversight of dealership facilities and staff productivity, Shawn Mirabal secures the operational excellence required to outperform national competitors. The Chief Operating Officer consistently implements scalable solutions that support the long-term viability of the entire automotive retail network while upholding the core values of the local ownership structure.

Jennifer Miele, the Chief Human Resources Officer at Cochran, architects the talent acquisition and employee retention strategies for the entire organization. Miele focuses on cultivating a workforce that reflects the local communities served by the dealership network. By designing comprehensive training programs and performance management systems, the Chief Human Resources Officer ensures that every team member delivers the high-quality service expected from a family-owned business. Jennifer Miele manages internal communications and organizational culture initiatives to align staff with the broader mission of the company. This leadership role requires balancing the needs of a large, diverse workforce across multiple brand locations. Through the implementation of competitive benefits and professional development pathways, Miele strengthens the internal foundation of the company. The Chief Human Resources Officer maintains a deep commitment to fostering an inclusive environment that attracts top-tier automotive professionals throughout the region, ultimately driving employee engagement and operational stability.

Aaron Herbick, the Vice President & Chief Human Resources Officer at Cochran, manages labor relations and organizational development across the expansive dealership footprint. Herbick oversees the strategic planning of workforce expansion, ensuring that staffing levels match the demands of the 17 brands represented in the portfolio. By analyzing labor market data and regional employment trends, the Vice President & Chief Human Resources Officer develops policies that enhance operational efficiency and staff morale. Aaron Herbick collaborates with executive leadership to integrate human capital strategies with the overall business objectives of the company. This leadership role involves managing complex compliance requirements and fostering a workplace environment that prioritizes safety and professional growth. Through the execution of robust recruitment initiatives, Herbick secures the talent necessary to maintain the competitive edge of the organization. The Vice President & Chief Human Resources Officer consistently refines internal processes to support the long-term success of the family-owned business model.

Jim Dye, the Vice President & Chief Technology Officer at Cochran, directs the digital transformation and information technology infrastructure for the entire dealership network. Dye manages the integration of advanced automotive software platforms that support sales, service, and inventory management across 17 brands. By architecting secure data systems and enhancing the digital customer experience, the Vice President & Chief Technology Officer drives innovation in the regional automotive retail market. Jim Dye oversees the implementation of cybersecurity protocols to protect sensitive customer information and dealership assets. This leadership role involves coordinating with external vendors and internal departments to ensure seamless technological operations. Through the deployment of modern analytical tools, Dye provides actionable insights that improve decision-making and operational efficiency. The Vice President & Chief Technology Officer maintains a focus on scalable technology solutions that support the growth of the company while ensuring reliable performance across all regional locations.

Mary Roman, the Vice President, Chief Brand Officer at Cochran, architects the marketing and public relations strategy to reinforce the company reputation as a premier family-owned dealership. Roman manages the brand identity across all 17 automotive brands, ensuring consistent messaging that resonates with the local community. By developing multi-channel advertising campaigns and community engagement programs, the Vice President, Chief Brand Officer drives customer loyalty and market awareness. Mary Roman collaborates with sales leadership to align promotional efforts with inventory availability and regional demand. This leadership role involves monitoring market perception and adjusting brand positioning to maintain a competitive advantage against national investment firms. Through the strategic use of digital media and traditional outreach, Roman elevates the visibility of the organization. The Vice President, Chief Brand Officer consistently delivers creative solutions that highlight the unique value proposition of the company, securing its status as a trusted leader in the automotive retail sector.