Cochran Executive and Leadership Team

Robert Cochran, the President & Chief Executive Officer at Cochran, directs the overarching strategic vision and operational framework for the largest family-owned dealership in western Pennsylvania. Cochran guides the organization's expansion and market positioning, ensuring alignment with the company's core values of community engagement and local employment. This leadership role involves fostering relationships with the 17 new car brands offered, including Chevrolet, Buick, GMC, Cadillac, Hyundai, Mazda, Subaru, KIA, Nissan, Toyota, Volkswagen, Infiniti, Audi, Chrysler, Jeep, Dodge, Ram and Ford. Robert Cochran's executive decisions shape the company's competitive edge in a market increasingly dominated by national entities. The President & Chief Executive Officer's focus remains on sustained growth and upholding the dealership's reputation for exceptional customer service and a strong local presence across the region.

Shawn Mirabal, the Chief Operating Officer at Cochran, executes the day-to-day operational strategies that support the company's extensive brand portfolio and regional market leadership. Mirabal oversees the complex logistics of managing a large-scale automotive retail operation, ensuring efficiency across all departments from sales to service. This involves optimizing workflows to maintain Cochran's status as western Pennsylvania's largest family-owned dealership. The Chief Operating Officer's responsibilities extend to enhancing customer experience and streamlining internal processes to support the diverse range of 17 new car brands. By focusing on operational excellence, Shawn Mirabal drives the effective implementation of strategic initiatives, contributing directly to the company's ability to compete against national competitors and maintain its strong community ties.

James Dye, the Vice President & Chief Technology Officer at Cochran, architects the technological infrastructure that underpins the dealership's extensive operations and customer-facing platforms. Dye directs the integration of innovative digital solutions to enhance the customer journey across all 17 new car brands offered. This involves managing the company's IT systems, ensuring data security, and implementing technologies that support efficient sales, service, and inventory management. The Vice President & Chief Technology Officer's role is critical in maintaining Cochran's competitive advantage in a rapidly evolving automotive retail landscape. By driving technological advancements, James Dye ensures the dealership remains at the forefront of digital transformation, supporting the company's commitment to providing a seamless and modern experience for all clients.

Jennifer Miele, the Chief Human Resources Officer at Cochran, cultivates a robust organizational culture that supports the company's status as a premier family-owned employer in western Pennsylvania. Miele oversees all human capital strategies, focusing on talent acquisition, employee development, and fostering a positive work environment across the dealership's diverse operations. This leadership position is vital for attracting and retaining skilled professionals who contribute to the exceptional service provided for 17 distinct new car brands. The Chief Human Resources Officer ensures compliance with labor laws and implements programs that enhance employee engagement and retention. Jennifer Miele's strategic direction in human resources strengthens Cochran's ability to maintain its tradition of local employment and community connection.

Aaron Herbick, the Vice President & Chief Human Resources Officer at Cochran, collaborates on developing and executing comprehensive human resources strategies that align with the company's operational goals and community focus. Herbick supports initiatives aimed at enhancing employee experience, optimizing workforce planning, and reinforcing Cochran's identity as a leading family-owned employer in the region. This role is integral to managing the human capital required to support the extensive sales and service operations for 17 new car brands. The Vice President & Chief Human Resources Officer works to ensure that HR policies and practices contribute to a productive and supportive workplace. Aaron Herbick's contributions are key to maintaining a skilled and motivated team, essential for Cochran's continued success and local market leadership.

Mary Roman, the Vice President, Chief Brand Officer at Cochran, directs the strategic development and execution of brand initiatives that reinforce Cochran's position as western Pennsylvania's largest family-owned dealership. Roman oversees the cultivation of the company's brand identity, ensuring consistent messaging across all customer touchpoints and marketing efforts for the 17 new car brands offered. This leadership role is crucial for differentiating Cochran in a competitive automotive market and highlighting its commitment to community values. The Vice President, Chief Brand Officer works to enhance brand recognition and loyalty, driving customer engagement and supporting sales objectives. Mary Roman's expertise in brand management strengthens Cochran's reputation and its connection with the local communities it serves.