Cochran Executive and Leadership Team

Shawn Mirabal, the Chief Operating Officer at Cochran, directs all daily dealership operations across the western Pennsylvania region. Mirabal manages the complex logistics of maintaining 17 distinct automotive brands, ensuring inventory efficiency and high-volume sales performance. By optimizing service department workflows and streamlining vehicle procurement processes, the Chief Operating Officer maintains the competitive edge of this family-owned enterprise. Mirabal coordinates closely with department heads to align dealership output with regional market demand. This leadership role involves constant monitoring of retail metrics to ensure profitability and operational excellence. Through rigorous oversight of dealership facilities, Shawn Mirabal guarantees that every customer interaction reflects the high standards of the organization. The Chief Operating Officer drives growth by implementing scalable management practices that support the long-term stability of the company. Ultimately, Mirabal secures the operational foundation necessary for sustained success in the highly competitive automotive retail sector.

Jennifer Miele, the Chief Human Resources Officer at Cochran, architects the talent acquisition and employee development strategies for the entire organization. Miele focuses on cultivating a workforce that embodies the family-owned values of the company while supporting the diverse needs of 17 automotive brands. By designing comprehensive training programs, the Chief Human Resources Officer ensures that staff members provide superior service across all regional locations. Miele manages internal communications and organizational culture initiatives to maintain high employee engagement levels. This leadership role requires constant collaboration with executive leadership to align human capital strategies with broader business objectives. Jennifer Miele drives retention by fostering a supportive work environment that prioritizes professional growth and community involvement. Through the implementation of robust performance management systems, the Chief Human Resources Officer optimizes team productivity. Ultimately, Miele strengthens the organizational structure by attracting and developing top-tier talent within the competitive Pennsylvania automotive market.

Jim Dye, the Vice President & Chief Technology Officer at Cochran, directs the digital transformation and technical infrastructure of the dealership network. Dye manages the integration of advanced automotive retail software to enhance customer experiences across all 17 brands. By overseeing the security and reliability of enterprise data systems, the Vice President & Chief Technology Officer ensures seamless operations for sales and service departments. Dye coordinates with external vendors to implement cutting-edge diagnostic tools and inventory management platforms. This leadership role involves architecting scalable IT solutions that support the regional expansion of the company. Jim Dye drives innovation by leveraging data analytics to improve operational efficiency and customer outreach. Through the modernization of digital touchpoints, the Vice President & Chief Technology Officer maintains the technological relevance of the organization. Ultimately, Dye secures the digital backbone of the company, enabling consistent performance and growth in a rapidly evolving retail landscape.

Aaron Herbick, the Vice President & Chief Human Resources Officer at Cochran, executes strategic labor planning and benefits administration for the entire dealership group. Herbick focuses on the operational aspects of workforce management, ensuring compliance and efficiency across all regional locations. By developing standardized hiring protocols, the Vice President & Chief Human Resources Officer supports the rapid scaling of service and sales teams. Herbick manages complex payroll and compensation structures to ensure the organization remains an employer of choice in western Pennsylvania. This leadership role involves analyzing workforce data to identify trends and improve overall organizational health. Aaron Herbick drives operational excellence by streamlining HR processes and reducing administrative overhead. Through the alignment of personnel policies with corporate goals, the Vice President & Chief Human Resources Officer fosters a stable and productive work environment. Ultimately, Herbick secures the human capital foundation required to support the diverse needs of 17 automotive brands.

Mary Roman, the Vice President, Chief Brand Officer at Cochran, directs the marketing strategy and public identity of the dealership group. Roman manages the positioning of 17 automotive brands to ensure consistent messaging across all regional media channels. By overseeing advertising campaigns and community outreach programs, the Vice President, Chief Brand Officer strengthens the reputation of the company as a premier family-owned organization. Roman coordinates with sales leadership to develop promotional initiatives that drive foot traffic and brand loyalty. This leadership role involves analyzing market trends to refine the customer value proposition. Mary Roman drives brand awareness by crafting compelling narratives that highlight the unique benefits of choosing a local, family-operated dealership. Through the strategic management of digital and traditional marketing assets, the Vice President, Chief Brand Officer optimizes the market presence of the company. Ultimately, Roman secures the long-term brand equity necessary for continued growth and community trust.