Cochran Executive and Leadership Team

Shawn Mirabal, the Chief Operating Officer at Cochran, directs all daily dealership operations across western Pennsylvania. Overseeing the performance of 17 distinct automotive brands, the Chief Operating Officer ensures seamless inventory management and high-volume sales efficiency. Mirabal coordinates with department heads to optimize service center workflows and customer satisfaction metrics. By streamlining internal processes, the Chief Operating Officer maintains the competitive edge of this family-owned organization against national retail chains. Shawn Mirabal drives the strategic expansion of regional market share through rigorous operational oversight and resource allocation. This leadership role involves constant monitoring of dealership health and the implementation of standardized protocols to guarantee consistent service quality. Through the management of complex supply chains and local logistics, the Chief Operating Officer secures the long-term operational stability of the entire enterprise while upholding the core values of the brand.

Jennifer Miele, the Chief Human Resources Officer at Cochran, manages the talent acquisition and organizational culture for the largest family-owned dealership in the region. Overseeing workforce development, the Chief Human Resources Officer designs programs that attract and retain local talent within the Pennsylvania automotive market. Miele aligns personnel strategies with the company mission to ensure every employee reflects the family-oriented values of the organization. By fostering a supportive work environment, the Chief Human Resources Officer drives high levels of staff engagement and operational productivity. Jennifer Miele executes comprehensive training initiatives that prepare team members to handle the diverse requirements of 17 different vehicle brands. This leadership role involves navigating complex labor needs while maintaining the unique identity of a locally operated business. Through the implementation of robust performance management systems, the Chief Human Resources Officer supports the professional growth of the entire workforce.

Aaron Herbick, the Vice President & Chief Human Resources Officer at Cochran, directs the strategic labor planning and organizational structure for the dealership network. Overseeing the administrative framework of the human resources department, the Vice President & Chief Human Resources Officer ensures compliance with regional employment standards and corporate policies. Herbick architects compensation models that incentivize excellence across all 17 automotive brands. By analyzing workforce data, the Vice President & Chief Human Resources Officer identifies opportunities to improve operational efficiency and employee retention. Aaron Herbick collaborates with executive leadership to align staffing levels with the fluctuating demands of the automotive retail sector. This leadership role involves managing the complexities of a large-scale, family-owned organization while preserving the personal touch of a local employer. Through the development of scalable HR infrastructure, the Vice President & Chief Human Resources Officer sustains the growth and stability of the company.

Jim Dye, the Vice President & Chief Technology Officer at Cochran, manages the digital infrastructure and technological integration for the dealership group. Overseeing the implementation of advanced retail software, the Vice President & Chief Technology Officer ensures that all 17 brands utilize efficient, modern systems for sales and service tracking. Dye architects secure data networks that protect customer information while facilitating seamless transactions across the Pennsylvania region. By modernizing the digital customer experience, the Vice President & Chief Technology Officer drives innovation in how the company interacts with the local community. Jim Dye coordinates with other executives to integrate new automotive technologies into the existing retail framework. This leadership role involves maintaining the reliability of critical business systems to support high-volume operations. Through the continuous improvement of technical capabilities, the Vice President & Chief Technology Officer enables the organization to remain competitive in an increasingly digital automotive marketplace.

Mary Roman, the Vice President, Chief Brand Officer at Cochran, directs the marketing strategy and public identity of the dealership network. Overseeing the promotion of 17 distinct automotive brands, the Vice President, Chief Brand Officer ensures that the family-owned reputation remains central to all advertising efforts. Roman architects campaigns that highlight the unique value proposition of the company within the western Pennsylvania market. By managing the brand voice across multiple channels, the Vice President, Chief Brand Officer drives customer loyalty and market awareness. Mary Roman collaborates with the executive team to align promotional activities with the overall business mission of community-focused service. This leadership role involves monitoring market trends and adjusting brand positioning to maintain a strong competitive presence. Through the execution of targeted outreach initiatives, the Vice President, Chief Brand Officer strengthens the connection between the organization and the surrounding communities it serves.