CFAO Group Executive and Leadership Team

Ian Howden, the Chief Executive Officer, Country Automotive at CFAO Group, directs all automotive distribution strategies across diverse African markets. Howden manages complex supply chains to ensure vehicle availability and parts logistics for regional partners. By optimizing inventory turnover and dealership performance, the Chief Executive Officer, Country Automotive maintains high service standards throughout the continent. This leadership role involves constant collaboration with international manufacturers to align product offerings with local demand. Ian Howden monitors market trends to adjust procurement cycles, thereby maximizing operational efficiency. Through rigorous oversight of automotive assets, Howden secures a competitive advantage for the organization. The Chief Executive Officer, Country Automotive drives growth by scaling distribution networks and enhancing customer support systems. Ultimately, Howden ensures that automotive operations remain the backbone of the company's logistics portfolio, supporting long-term regional expansion and consistent revenue generation.

Billy Souop, the Chief Executive Officer & Co-Founder at CFAO Group, architects the overarching corporate vision and long-term strategic direction. Souop oversees the integration of logistics and distribution services to maintain market leadership in the African consumer goods sector. By fostering partnerships with global suppliers, the Chief Executive Officer & Co-Founder ensures a steady flow of essential products into emerging markets. This leadership role requires balancing immediate operational needs with future investment goals. Billy Souop drives innovation within the supply chain, implementing digital solutions to improve transparency and delivery speed. Through consistent engagement with the board, Souop aligns corporate objectives with the evolving needs of the healthcare and retail industries. The Chief Executive Officer & Co-Founder manages high-level risk assessments to protect the company's assets. Ultimately, Souop secures the financial health of the organization while promoting sustainable growth across all regional operations.

Franck Rouquet, the Chief Executive Officer, CFAO, Consumer at CFAO Group, manages the end-to-end distribution of consumer goods across the African continent. Rouquet directs the procurement, warehousing, and last-mile delivery processes to ensure product availability in retail channels. By analyzing consumer behavior and market demand, the Chief Executive Officer, CFAO, Consumer optimizes stock levels to prevent supply chain bottlenecks. This leadership role involves coordinating with regional managers to streamline logistics operations and reduce overhead costs. Franck Rouquet implements quality control measures to maintain the integrity of healthcare and consumer products during transit. Through strategic planning, Rouquet enhances the efficiency of the distribution network, directly impacting the company's market share. The Chief Executive Officer, CFAO, Consumer drives revenue growth by expanding the reach of consumer goods into underserved territories. Ultimately, Rouquet ensures that the consumer division remains a primary driver of the company's overall logistics success.

Aboubakari Adehoumi, the Chief Financial Officer at CFAO Group, manages the financial health and fiscal strategy of the organization. Adehoumi directs capital allocation, budgeting, and financial reporting to ensure transparency and compliance across all regional operations. By analyzing revenue streams and cost structures, the Chief Financial Officer identifies opportunities for margin expansion and operational efficiency. This leadership role involves managing relationships with investors and financial institutions to secure necessary funding for expansion projects. Aboubakari Adehoumi oversees risk management protocols to protect the company against currency fluctuations and market volatility. Through rigorous financial planning, Adehoumi supports the strategic goals of the executive team. The Chief Financial Officer monitors cash flow to ensure liquidity for ongoing logistics and distribution activities. Ultimately, Adehoumi secures the long-term financial stability of the company, providing the necessary resources to maintain a dominant position in the African supply chain industry.

Mc Tagne Sado, the Pre-Sales Engineer & Chief Financial Officer at CFAO Group, bridges the gap between technical product requirements and financial feasibility. Sado directs the pre-sales process by evaluating the technical specifications of logistics solutions while simultaneously assessing the budgetary impact. By conducting cost-benefit analyses for new projects, the Pre-Sales Engineer & Chief Financial Officer ensures that technical proposals align with the company's financial objectives. This leadership role requires deep knowledge of both engineering constraints and fiscal management. Mc Tagne Sado collaborates with sales teams to design competitive solutions that meet client needs without compromising profitability. Through the integration of technical expertise and financial oversight, Sado optimizes the project lifecycle. The Pre-Sales Engineer & Chief Financial Officer monitors project margins to ensure consistent performance. Ultimately, Sado drives value by balancing technical innovation with sound financial discipline, supporting the company's growth in the logistics sector.

Abderrahmane Mairi, the Chief Operating Officer at CFAO Group, oversees the daily execution of logistics and supply chain activities across all business units. Mairi directs the optimization of warehouse management systems and transportation fleets to ensure seamless product movement. By standardizing operational procedures, the Chief Operating Officer improves productivity and reduces waste throughout the regional network. This leadership role requires constant monitoring of performance metrics to identify areas for process improvement. Abderrahmane Mairi collaborates with department heads to align operational capacity with sales targets. Through the implementation of lean management principles, Mairi enhances the reliability of the company's distribution services. The Chief Operating Officer manages the infrastructure required to support large-scale logistics operations in diverse environments. Ultimately, Mairi ensures that the company's operational framework remains agile and capable of meeting the complex demands of the African market, supporting sustained business growth.

Marin Laviolette, the Chief Operating Officer, Cfao Mobility (Zambia) at CFAO Group, directs the mobility and transportation services within the Zambian market. Laviolette manages the local fleet operations and vehicle maintenance programs to ensure high service availability for clients. By optimizing local logistics routes, the Chief Operating Officer, Cfao Mobility (Zambia) improves delivery timelines and customer satisfaction. This leadership role involves coordinating with regional teams to align mobility services with broader corporate standards. Marin Laviolette implements safety protocols and training programs to maintain operational excellence in the field. Through the management of local assets, Laviolette drives efficiency in the mobility division. The Chief Operating Officer, Cfao Mobility (Zambia) monitors local market trends to adapt service offerings to specific regional needs. Ultimately, Laviolette ensures that the mobility operations in Zambia contribute effectively to the company's overall logistics and distribution goals.

Aze Asme, the Drh at CFAO Group, directs human resources strategy and talent management across the organization. Asme oversees recruitment, employee development, and performance management to build a high-performing workforce capable of supporting complex logistics operations. By fostering a culture of professional growth, the Drh ensures that the company attracts and retains top talent in the competitive African market. This leadership role involves aligning HR policies with regional labor laws and corporate values. Aze Asme manages organizational design to ensure that teams are structured for maximum efficiency. Through the implementation of training programs, Asme enhances the skills of the workforce, directly impacting operational productivity. The Drh monitors employee engagement to maintain a positive and productive work environment. Ultimately, Asme secures the human capital necessary to drive the company's mission, ensuring that the workforce remains aligned with the strategic goals of the organization.

Michael Rajaona, the Drh at CFAO Group, manages labor relations and workforce planning to support the company's expansive distribution network. Rajaona directs compensation and benefits programs to ensure competitive positioning in the talent market. By focusing on leadership development, the Drh prepares the next generation of managers to handle the complexities of the logistics and supply chain industry. This leadership role requires balancing the needs of a diverse, multi-regional workforce with the overarching goals of the company. Michael Rajaona implements performance appraisal systems to drive accountability and excellence across all departments. Through the management of internal communications, Rajaona ensures that employees remain informed and engaged with the corporate mission. The Drh oversees compliance with health and safety regulations to protect the workforce. Ultimately, Rajaona builds a resilient and capable organization, ensuring that the company maintains its operational edge through a highly skilled and motivated team.

Nkem Gomez, the Marketing Officer at CFAO Group, directs the brand strategy and market positioning for the company's diverse portfolio of consumer and automotive products. Gomez manages advertising campaigns and promotional activities to increase brand awareness across African markets. By analyzing market data and consumer insights, the Marketing Officer tailors messaging to resonate with local audiences. This leadership role involves coordinating with sales teams to ensure that marketing efforts directly support revenue growth. Nkem Gomez oversees the digital presence of the company, utilizing online channels to reach new customer segments. Through the development of strategic partnerships, Gomez enhances the visibility of the company's logistics and distribution services. The Marketing Officer monitors campaign performance to optimize marketing spend and maximize return on investment. Ultimately, Gomez drives demand for the company's offerings, ensuring that the brand remains synonymous with reliability and quality in the logistics industry.