CarMax Executive and Leadership Team

June, 2026

Leadership Overview

CarMax has 10 executives leading key functions including strategy, operations, marketing, finance, and human resources.

Driven by a commitment to customer satisfaction, CarMax is dedicated to revolutionizing the used car industry through transparency, convenience, and value, fostering a culture of innovation and integrity across all operations.

Leadership Roles at CarMax

  • President & Chief Executive Officer - Keith Barr
  • Executive Vice President & Chief Financial Officer - Thomas Reedy
  • Chief Operating Officer - Michael Farris
  • Executive VP & Chief Operating Officer - Joseph Wilson
  • President Club -Fast Track Diamond - Mukhtar Radfar
  • President's Club --Double Diamond Level - Paul Concannon
  • Buyer & President, S Club - Eric Sweenor
  • President's Club Double Diamond - Tricia Soderstrom
  • Senior Vice President and Chief Marketing Officer - Sarah Lane
  • Senior Vice President, Chief Human Resources Officer - Craig Cronheim
  • Keith Barr - President & Chief Executive Officer

    Keith Barr, the President & Chief Executive Officer at CarMax, directs the overarching strategy and operational execution for the company's nationwide used vehicle retail and financing operations. Overseeing all business segments, Barr ensures alignment with CarMax's mission to provide a transparent and customer-centric car buying and selling experience. This leadership role involves driving innovation in retail processes and digital integration to enhance customer engagement and market competitiveness. By optimizing resource allocation and fostering a culture of continuous improvement, Keith Barr directly impacts the company's financial performance and long-term growth trajectory. Ultimately, Barr secures CarMax's position as a leader in the automotive retail sector.
    Keith Barr

    Thomas Reedy - Executive Vice President & Chief Financial Officer

    Thomas Reedy, the Executive Vice President & Chief Financial Officer at CarMax, oversees all financial operations, including accounting, financial planning, and capital management. Directing the CarMax Auto Finance segment, Reedy ensures robust financial strategies that support both retail customer financing and the company's overall fiscal health. This leadership position involves managing investor relations, optimizing capital structure, and ensuring compliance with all financial regulations across the United States. By providing strategic financial guidance, Thomas Reedy directly influences investment decisions and profitability. Reedy's financial acumen is essential for sustaining CarMax's growth and ensuring its long-term economic stability in the competitive automotive market.

    Michael Farris - Chief Operating Officer

    Michael Farris, the Chief Operating Officer at CarMax, manages the day-to-day operations across all CarMax retail locations and the associated service infrastructure. Overseeing the sales operations segment, Farris ensures the efficient delivery of used vehicles and related services to customers nationwide. This critical role involves optimizing inventory management, streamlining reconditioning processes, and enhancing the customer journey from vehicle selection to purchase. By implementing operational best practices and driving efficiency gains, Michael Farris directly contributes to the company's profitability and customer satisfaction metrics. Farris's leadership ensures the seamless execution of CarMax's business model, supporting its commitment to providing a superior retail experience.

    Joseph Wilson - Executive VP & Chief Operating Officer

    Joseph Wilson, the Executive VP & Chief Operating Officer at CarMax, collaborates with the Chief Operating Officer to manage and enhance the company's extensive retail operations. Wilson focuses on optimizing the customer experience within the sales operations segment, ensuring efficiency and consistency across all locations. This role involves driving initiatives to improve vehicle throughput, manage inventory effectively, and uphold the high standards of customer service that define CarMax. By implementing operational improvements and fostering a culture of excellence, Joseph Wilson directly supports the company's ability to offer a wide selection of quality used vehicles. Wilson's operational oversight is crucial for maintaining CarMax's competitive edge in the automotive retail landscape.
    Joseph Wilson

    Mukhtar Radfar - President Club -Fast Track Diamond

    Mukhtar Radfar, the President Club -Fast Track Diamond at CarMax, demonstrates exceptional performance within the sales organization, driving significant revenue and customer satisfaction. Radfar's achievements highlight a deep understanding of customer needs and effective sales strategies within the used vehicle market. This recognition signifies a consistent ability to exceed sales targets and contribute substantially to CarMax's overall success. By embodying the company's commitment to excellence, Mukhtar Radfar serves as an example of high achievement within the sales team. Radfar's dedication directly impacts sales volume and reinforces CarMax's market leadership through outstanding individual contribution.

    Paul Concannon - President's Club --Double Diamond Level

    Paul Concannon, the President's Club --Double Diamond Level at CarMax, represents a pinnacle of sales achievement within the company's retail network. Concannon's consistent high performance underscores a mastery of sales techniques and a profound ability to connect with customers seeking quality used vehicles. This distinguished level of recognition reflects sustained success in exceeding sales quotas and contributing significantly to CarMax's revenue objectives. By upholding the highest standards of sales professionalism, Paul Concannon exemplifies the dedication required to thrive in the competitive automotive retail environment. Concannon's contributions are vital to maintaining CarMax's strong sales performance and customer loyalty.

    Eric Sweenor - Buyer & President, S Club

    Eric Sweenor, the Buyer & President, S Club at CarMax, plays a crucial role in the acquisition of quality used vehicles for the company's extensive inventory. Sweenor's expertise in vehicle sourcing and evaluation directly impacts the selection and availability of diverse makes and models offered to customers across the United States. This leadership position involves strategic purchasing decisions that align with market demand and CarMax's commitment to offering a wide range of vehicles, including domestic, imported, and luxury options. By ensuring a robust and appealing inventory, Eric Sweenor directly contributes to sales volume and customer satisfaction. Sweenor's procurement skills are fundamental to maintaining CarMax's competitive advantage in the used car market.

    Tricia Soderstrom - President's Club Double Diamond

    Tricia Soderstrom, the President's Club Double Diamond at CarMax, exemplifies outstanding sales performance and dedication within the company's retail operations. Soderstrom's consistent achievement of top-tier sales metrics highlights a strong customer focus and an adept understanding of the used vehicle market. This recognition signifies a sustained ability to exceed sales goals and contribute significantly to CarMax's financial objectives. By delivering exceptional service and driving sales volume, Tricia Soderstrom reinforces CarMax's reputation for excellence. Soderstrom's commitment is integral to the company's ongoing success and its ability to provide customers with a superior car buying experience.

    Sarah Lane - Senior Vice President and Chief Marketing Officer

    Sarah Lane, the Senior Vice President and Chief Marketing Officer at CarMax, shapes and executes the company's comprehensive marketing and brand strategy. Overseeing all advertising, digital marketing, and customer engagement initiatives, Lane drives brand awareness and customer acquisition across the United States. This leadership position involves developing innovative campaigns that highlight CarMax's unique value proposition in the used vehicle market. By analyzing market trends and consumer behavior, Sarah Lane ensures marketing efforts resonate with target audiences and support sales objectives. Lane's strategic direction enhances CarMax's market presence and reinforces its reputation for transparency and customer trust, directly impacting revenue growth and market share.

    Craig Cronheim - Senior Vice President, Chief Human Resources Officer

    Craig Cronheim, the Senior Vice President, Chief Human Resources Officer at CarMax, leads all human capital strategies and initiatives across the organization. Overseeing talent acquisition, employee development, compensation, and benefits, Cronheim ensures CarMax attracts and retains top talent nationwide. This role is pivotal in cultivating a positive and productive work environment that aligns with the company's values and operational goals. By developing robust HR programs, Craig Cronheim directly supports employee engagement and organizational effectiveness. Cronheim's leadership in human resources is fundamental to CarMax's ability to execute its business strategy and maintain its position as an employer of choice in the retail sector.
    Craig Cronheim

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    Frequently Asked Questions Regarding CarMax Top Executives and Leadership Team

    Who leads CarMax?
    CarMax is led by Keith Barr (President & Chief Executive Officer), along with executives such as Thomas Reedy (Executive Vice President & Chief Financial Officer) and Michael Farris (Chief Operating Officer).
    Who is part of CarMax’s executive team?
    The executive team of CarMax includes leaders such as Keith Barr (President & Chief Executive Officer), Thomas Reedy (Executive Vice President & Chief Financial Officer), Michael Farris (Chief Operating Officer) and other senior executives.
    How many executives does CarMax have?
    CarMax has 10 executives leading key business areas.
    What roles are included in CarMax’s leadership team?
    The leadership team of CarMax includes roles such as President & Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, Executive VP & Chief Operating Officer, President Club -Fast Track Diamond.