Leadership Overview
CarMax has 7 executives leading key functions including strategy, financial oversight, sales operations, innovation, human capital, and procurement.
Committed to transforming the automotive retail experience, CarMax delivers transparent vehicle purchasing solutions and comprehensive financing alternatives across the United States to ensure customer satisfaction and long-term market leadership.
Committed to transforming the automotive retail experience, CarMax delivers transparent vehicle purchasing solutions and comprehensive financing alternatives across the United States to ensure customer satisfaction and long-term market leadership.
Leadership Roles at CarMax
Keith Barr - President & Chief Executive Officer
Keith Barr, the President & Chief Executive Officer at CarMax, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the integration of retail sales operations and financial services, the President & Chief Executive Officer ensures consistent growth across the national footprint. This leadership role involves constant engagement with the Board to align operational objectives with evolving consumer demands in the used vehicle market. Keith Barr maintains a focus on scaling the digital and physical infrastructure required to support a diverse inventory of domestic, imported, and luxury vehicles. Through rigorous analysis of market trends, the President & Chief Executive Officer optimizes the reconditioning and repair service models to enhance profitability. Ultimately, the executive drives the company toward sustained excellence by fostering a culture of innovation and operational efficiency within the competitive automotive retail landscape.

Thomas Reedy - Executive Vice President & Chief Financial Officer
Thomas Reedy, the Executive Vice President & Chief Financial Officer at CarMax, manages the fiscal health and capital allocation strategies for the enterprise. The Executive Vice President & Chief Financial Officer oversees the CarMax Auto Finance segment, ensuring that financing alternatives remain accessible to retail customers across the entire credit spectrum. By coordinating with various financial institutions, the executive secures the liquidity necessary to support large-scale vehicle inventory acquisition and reconditioning operations. Thomas Reedy monitors financial performance metrics to guide investment decisions in technology and infrastructure. This role requires precise management of balance sheets and risk assessment protocols to protect shareholder value. Through the implementation of robust financial controls, the Executive Vice President & Chief Financial Officer supports the company's expansion goals while maintaining strict adherence to regulatory standards and fiscal discipline across all North American operations.
Enrique Mayor-Mora - Executive Vice President & Chief Financial Officer
Enrique Mayor-Mora, the Executive Vice President & Chief Financial Officer at CarMax, focuses on the optimization of internal cost structures and the enhancement of operational margins. The Executive Vice President & Chief Financial Officer directs the financial planning and analysis teams to identify efficiencies within the vehicle auction and retail sales processes. By leveraging data-driven insights, the executive improves the profitability of extended protection plans and service offerings. Enrique Mayor-Mora collaborates with other C-suite leaders to ensure that capital expenditures align with the strategic goal of digitizing the customer journey. This leadership position involves managing complex financial reporting requirements and maintaining transparency with investors regarding the company's performance. Through the strategic oversight of financial operations, the Executive Vice President & Chief Financial Officer strengthens the company's competitive position and ensures the long-term sustainability of the business model in a dynamic retail environment.
Willie Blackwel - President, Club Senior Sales Double Diamond Level
Willie Blackwel, the President, Club Senior Sales Double Diamond Level at CarMax, drives high-volume retail performance and customer engagement initiatives. The President, Club Senior Sales Double Diamond Level oversees the execution of sales strategies for domestic, hybrid, and electric vehicles across regional markets. By refining the customer interaction model, the executive ensures that sales teams deliver consistent value and transparency during every transaction. Willie Blackwel monitors regional sales data to identify opportunities for market penetration and inventory turnover optimization. This role involves mentoring sales leadership to maintain high standards of service and operational excellence. Through the implementation of targeted sales programs, the President, Club Senior Sales Double Diamond Level directly impacts revenue growth and market share expansion. By aligning sales activities with the broader corporate mission, the executive ensures that the company remains the preferred destination for used vehicle buyers nationwide.
Foysal Kabir - President
Foysal Kabir, the President at CarMax, oversees the execution of operational excellence across the company's diverse retail segments. The President directs the implementation of standardized processes for vehicle auctions and retail sales to ensure consistency in customer service. By monitoring performance metrics across various regions, the executive identifies areas for improvement and drives initiatives to enhance operational throughput. Foysal Kabir collaborates with the leadership team to refine the business model, focusing on the integration of hybrid and electric vehicle offerings into the existing inventory. This role involves managing the operational complexities of a large-scale retail network while maintaining a focus on efficiency and profitability. Through the strategic oversight of daily operations, the President ensures that the company meets its performance targets and continues to deliver value to customers through a seamless and transparent vehicle purchasing experience.
Julie Reed - Chief People Officer & Vice President, Strategic Sourcing & Procurement
Julie Reed, the Chief People Officer & Vice President, Strategic Sourcing & Procurement at CarMax, manages the supply chain logistics and organizational talent development. The Chief People Officer & Vice President, Strategic Sourcing & Procurement directs the procurement of essential materials and services required for vehicle reconditioning and repair operations. By optimizing sourcing strategies, the executive reduces operational costs and improves the efficiency of the supply chain. Julie Reed also oversees the implementation of talent management frameworks that support the workforce in executing these complex procurement tasks. This role requires close coordination with operational teams to ensure that inventory and service parts are available to meet customer demand. Through the integration of sourcing and people management, the Chief People Officer & Vice President, Strategic Sourcing & Procurement drives operational excellence and supports the company's commitment to providing high-quality, reliable vehicles to the market.
Diane Cafritz - Executive VP and Chief Innovation & People Officer
Diane Cafritz, the Executive VP and Chief Innovation & People Officer at CarMax, architects the organizational culture and technological advancement strategies. The Executive VP and Chief Innovation & People Officer leads the development of human capital programs that attract and retain top talent across the retail and corporate sectors. By integrating innovative digital tools into the employee experience, the executive enhances productivity and operational agility. Diane Cafritz oversees the alignment of workforce capabilities with the company's evolving technological needs, particularly in the areas of vehicle reconditioning and digital sales platforms. This leadership role involves fostering an inclusive environment that supports continuous learning and professional development. Through the strategic management of people and innovation initiatives, the Executive VP and Chief Innovation & People Officer ensures that the organization remains adaptable and prepared to meet the challenges of the modern automotive retail industry.
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