Coca-Cola FEMSA Executive and Leadership Team

Vivi Rosa, the Chief Executive Officer at Coca-Cola FEMSA, directs the overarching strategic vision for the entire bottling organization. Rosa manages the complex relationship with The Coca-Cola Company while overseeing the expansion of the beverage portfolio across diverse Latin American markets. By prioritizing operational efficiency and sustainable growth, the Chief Executive Officer ensures the company maintains its dominant position in the regional beverage industry. Rosa monitors the performance of various bottling plants and distribution centers to guarantee consistent product availability from urban centers to rural territories. This leadership role involves constant adaptation to shifting consumer preferences toward healthier beverage options. Through rigorous oversight of route-to-market strategies, Vivi Rosa secures long-term competitive advantages. The Chief Executive Officer also coordinates with the Board to align corporate objectives with the broader goals of the FEMSA conglomerate, ensuring that the organization remains a leader in the global beverage sector.

Eduardo Pereyra, the Chief Executive Officer (Brazil) at Coca-Cola FEMSA, manages all manufacturing and distribution operations within the Brazilian market. Pereyra oversees the integration of modern production technologies to optimize output across local bottling facilities. By analyzing consumer insights specific to the region, the Chief Executive Officer (Brazil) tailors marketing initiatives to capture market share in a highly competitive landscape. Eduardo Pereyra drives the implementation of water conservation and environmentally friendly packaging solutions to meet local sustainability targets. This role requires close collaboration with regional supply chain teams to ensure that the distribution network reaches millions of points of sale efficiently. By focusing on operational excellence, Pereyra strengthens the presence of the brand in one of the most critical territories for the company. The Chief Executive Officer (Brazil) consistently evaluates market trends to adjust product availability, ensuring that the diverse portfolio of carbonated soft drinks, water, and juices meets the evolving demands of Brazilian consumers.

Gerardo Celaya, the Chief Financial Officer at Coca-Cola FEMSA, directs the financial strategy and capital allocation for the entire organization. Celaya manages the fiscal health of the company by overseeing budgeting, financial reporting, and investment in production infrastructure. By analyzing market data across Latin America, the Chief Financial Officer ensures that capital is deployed effectively to support the expansion of distribution networks and the adoption of sustainable technologies. Gerardo Celaya coordinates with other C-suite leaders to align financial goals with the broader mission of operational excellence. This leadership role involves managing investor relations and ensuring compliance with the requirements of a publicly traded entity. By optimizing the cost structure and monitoring revenue streams from the diverse beverage portfolio, Celaya supports the long-term financial stability of the company. The Chief Financial Officer also evaluates the economic impact of regional market fluctuations, providing the necessary data to guide strategic decision-making across all territories.

Claudia Lembo, the Chief Financial Officer, PA Coca Cola Femsa at Coca-Cola FEMSA, manages specialized financial planning and administrative oversight for the PA division. Lembo directs the allocation of resources to support the manufacturing and marketing of the beverage portfolio within this specific operational segment. By monitoring financial performance metrics, the Chief Financial Officer, PA Coca Cola Femsa ensures that the division meets its profitability targets while adhering to the company's sustainability standards. Claudia Lembo coordinates with regional managers to streamline production costs and improve the efficiency of the distribution network. This leadership role involves rigorous analysis of market trends to inform strategic investments in new product lines and packaging solutions. By maintaining strict financial controls, Lembo supports the overall growth objectives of the organization. The Chief Financial Officer, PA Coca Cola Femsa also provides critical financial guidance to the leadership team, ensuring that the division remains aligned with the broader corporate mission of delivering high-quality beverages to millions of consumers.

Elizabeth Vasquez Carreno, the Chief Financial Officer, Assistente Executivo at Coca-Cola FEMSA, manages executive-level financial support and strategic administrative coordination. Carreno directs the flow of financial information to the executive team, ensuring that decision-making is based on accurate and timely data. By overseeing the administrative aspects of financial planning, the Chief Financial Officer, Assistente Executivo facilitates the smooth execution of corporate strategies across the organization. Elizabeth Vasquez Carreno coordinates with various departments to ensure that financial resources are utilized in alignment with the company's mission of operational excellence. This role involves managing complex reporting requirements and supporting the executive leadership in their interactions with the Board. By streamlining administrative processes, Carreno enhances the efficiency of the financial function. The Chief Financial Officer, Assistente Executivo also monitors the impact of regional market trends on the company's financial performance, providing the necessary support to maintain the organization's competitive position in the Latin American beverage sector.

Rodrigo Anzola, the President and Chief Operating Officer Guatemala at Coca-Cola FEMSA, manages all manufacturing, distribution, and marketing operations within the Guatemalan territory. Anzola directs the local bottling plants and distribution centers to ensure that the diverse portfolio of beverages reaches consumers efficiently. By focusing on route-to-market strategies, the President and Chief Operating Officer Guatemala optimizes the supply chain to serve both urban and rural markets. Rodrigo Anzola implements sustainability initiatives, including water conservation and environmentally friendly packaging, to align with the company's regional commitments. This leadership role involves analyzing local consumer preferences to adjust product offerings and maintain a competitive edge. By fostering operational excellence, Anzola ensures that the Guatemalan division contributes significantly to the overall success of the organization. The President and Chief Operating Officer Guatemala also coordinates with regional leadership to share best practices and support the broader mission of delivering high-quality beverages across the Latin American region.

Pamela Meesta, the President at Coca-Cola FEMSA, directs the strategic operations and business development initiatives for the organization. Meesta oversees the execution of the company's mission to maintain its status as a dominant player in the regional beverage industry. By managing the performance of various divisions, the President ensures that the company's manufacturing and distribution networks operate at peak efficiency. Pamela Meesta coordinates with the C-suite to align corporate strategy with the evolving demands of the Latin American market. This leadership role involves identifying new growth opportunities and overseeing the integration of modern production technologies to enhance operational excellence. By focusing on consumer insights and route-to-market strategies, Meesta supports the company's ability to adapt to changing preferences toward healthier beverage options. The President also represents the organization in key industry forums, strengthening the ties between the company and its global partners while ensuring that the local market expertise remains a core pillar of the business model.

Fer Constantinni, the Chief Information Officer at Coca-Cola FEMSA, architects the digital infrastructure that supports the company's vast manufacturing and distribution operations. Constantinni manages the implementation of advanced data analytics to gain deeper consumer insights and improve route-to-market efficiency. By overseeing the integration of modern information systems across bottling plants and distribution centers, the Chief Information Officer ensures seamless connectivity throughout the Latin American territories. Fer Constantinni drives the digital transformation initiatives that allow the organization to adapt quickly to changing market demands and consumer preferences. This role involves securing the company's digital assets and ensuring that technology investments align with the overall business strategy. By leveraging data-driven decision-making, Constantinni enhances operational transparency and supports the company's commitment to innovation. The Chief Information Officer also collaborates with other executives to deploy scalable technology solutions that maintain the competitive edge of the brand in both urban and rural markets.

Antonio Guillen, the Chief Human Resources Officer at Coca-Cola FEMSA, directs the talent management and organizational development strategies for the entire workforce. Guillen oversees the recruitment, training, and retention of employees across the diverse Latin American territories. By fostering a culture of operational excellence and innovation, the Chief Human Resources Officer ensures that the company attracts the necessary expertise to maintain its competitive position. Antonio Guillen manages the implementation of programs that support employee safety, professional growth, and alignment with the company's sustainability initiatives. This leadership role involves coordinating with regional managers to ensure that human capital strategies support the specific needs of bottling plants and distribution centers. By optimizing organizational structure and promoting a high-performance environment, Guillen directly impacts the company's ability to adapt to changing consumer preferences. The Chief Human Resources Officer also leads efforts to integrate the values of the FEMSA conglomerate into the daily operations of the workforce, ensuring a unified approach to business success.

Adriana Toledo, the Director, Marketing & Chief Marketing Officer at Coca-Cola FEMSA, directs the brand strategy and consumer engagement initiatives for the entire beverage portfolio. Toledo manages the marketing campaigns that promote carbonated soft drinks, water, juices, and energy drinks across all Latin American markets. By utilizing consumer insights, the Director, Marketing & Chief Marketing Officer tailors messaging to reach millions of points of sale, from large retail chains to small neighborhood stores. Adriana Toledo oversees the development of innovative marketing solutions that adapt to the growing consumer preference for healthier beverage options. This leadership role involves close collaboration with the sales and distribution teams to ensure that marketing efforts translate into increased product availability and market share. By driving brand loyalty and strengthening the company's market position, Toledo supports the overall growth objectives of the organization. The Director, Marketing & Chief Marketing Officer also ensures that all marketing activities reflect the global brand strength of the company while respecting local market nuances.