Reyes Coca-Cola Bottling Executive and Leadership Team

Greg Geane, the Chief Operating Officer at Reyes Coca-Cola Bottling, directs all internal logistics and supply chain workflows. Overseeing the entire west coast distribution network, the Chief Operating Officer ensures that production facilities maintain peak efficiency while meeting high consumer demand. This leadership role involves coordinating with regional market units to optimize inventory levels and reduce delivery lead times. By streamlining warehouse operations, Greg Geane directly impacts the company's ability to scale distribution capacity across diverse territories. The Chief Operating Officer also manages capital investments in bottling technology to sustain long-term growth. Through rigorous oversight of daily manufacturing processes, the Chief Operating Officer guarantees that every product meets strict quality standards. Ultimately, Geane secures operational excellence by aligning internal resources with the broader mission of the organization, ensuring that the supply chain remains robust and responsive to market fluctuations.

Juan Ambriz, the President, Northern California Market Unit (Cola Bottling) at Reyes Coca-Cola Bottling, manages all commercial activities within the Northern California region. Overseeing local sales strategies, the President, Northern California Market Unit (Cola Bottling) drives market penetration for the full portfolio of Coca-Cola brands. This leadership role involves building strong relationships with retail partners and local distributors to expand brand presence. By analyzing regional consumer trends, Juan Ambriz optimizes product placement and promotional efforts to maximize revenue growth. The President, Northern California Market Unit (Cola Bottling) also coordinates with corporate leadership to ensure that regional initiatives align with the overarching supply chain goals. Through consistent engagement with local stakeholders, the President, Northern California Market Unit (Cola Bottling) fosters a culture of high performance and customer service. Ultimately, Ambriz strengthens the company's competitive position by executing targeted growth strategies across this critical west coast market.

Stephen Zulanas, the President, Market Unit at Reyes Coca-Cola Bottling, architects the strategic direction for assigned regional territories. Overseeing business development and operational performance, the President, Market Unit ensures that local teams meet aggressive sales targets while maintaining high service levels. This leadership role involves collaborating with the executive team to refine distribution models and improve market share. By implementing data-driven sales strategies, Stephen Zulanas enhances the efficiency of the regional supply chain. The President, Market Unit also manages cross-functional teams to ensure seamless execution of marketing campaigns and product launches. Through constant monitoring of regional performance metrics, the President, Market Unit identifies opportunities for process improvement and revenue expansion. Ultimately, Zulanas drives sustainable growth by fostering strong partnerships with retailers and ensuring that the company remains the preferred distributor for Coca-Cola products within the assigned market unit.

Wade Heringer, the President, Michigan Market Unit at Reyes Coca-Cola Bottling, leads all commercial and operational functions within the Michigan territory. Overseeing the regional sales force, the President, Michigan Market Unit ensures that the company maintains a dominant presence in the local beverage market. This leadership role involves managing complex distribution logistics and ensuring that retail partners receive consistent, high-quality service. By leveraging regional market insights, Wade Heringer optimizes the product mix to meet specific consumer preferences. The President, Michigan Market Unit also works closely with the broader organization to integrate supply chain efficiencies into local operations. Through strategic planning and team development, the President, Michigan Market Unit drives revenue growth and operational stability. Ultimately, Heringer strengthens the company's footprint by executing a focused, customer-centric strategy that supports the long-term objectives of the organization within the Michigan market.

Brian Obiala, the President, Market Unit at Reyes Coca-Cola Bottling, directs the strategic execution of sales and distribution initiatives across designated regions. Overseeing the alignment of local operations with corporate objectives, the President, Market Unit ensures that the supply chain functions effectively to meet regional demand. This leadership role involves managing key account relationships and identifying new avenues for market expansion. By optimizing the sales funnel and improving delivery logistics, Brian Obiala enhances the overall profitability of the market unit. The President, Market Unit also collaborates with other regional leaders to share best practices and drive consistency in service delivery. Through rigorous performance management, the President, Market Unit maintains high standards of operational excellence. Ultimately, Obiala supports the company's mission by ensuring that every market unit operates with maximum efficiency, contributing to the overall success of the Coca-Cola distribution network.

Steve Raubolt, the President, Market Unit (SAN Diego) at Reyes Coca-Cola Bottling, manages all aspects of the business within the San Diego region. Overseeing local distribution and sales operations, the President, Market Unit (SAN Diego) ensures that the company effectively serves the diverse needs of the local consumer base. This leadership role involves developing strategic partnerships with major retailers and managing the regional supply chain to ensure product availability. By focusing on operational agility, Steve Raubolt drives growth and maintains a competitive edge in the market. The President, Market Unit (SAN Diego) also coordinates with corporate leadership to implement new distribution technologies and service models. Through proactive management of regional resources, the President, Market Unit (SAN Diego) fosters a high-performance environment that supports the company's broader goals. Ultimately, Raubolt secures market leadership by delivering exceptional value and service to all regional stakeholders.