Reyes Coca-Cola Bottling Executive and Leadership Team

July, 2026

Leadership Overview

Reyes Coca-Cola Bottling has 6 executives leading key functions including operations, market unit leadership, and legal counsel.

Driven by a commitment to the Coca-Cola supply chain, Reyes Coca-Cola Bottling adds significant value through dedicated distribution and bottling operations across the west coast.

Leadership Roles at Reyes Coca-Cola Bottling

  • Chief Operating Officer - Greg Geane
  • President, Market Unit (SAN Diego) - Steve Raubolt
  • President, Northern California Market Unit (Cola Bottling) - Juan Ambriz
  • President, Market Unit - Stephen Zulanas
  • President, Michigan Market Unit - Wade Heringer
  • Senior Vice President and Chief Legal Officer - Joel Appleman
  • Greg Geane - Chief Operating Officer

    Greg Geane, the Chief Operating Officer at Reyes Coca-Cola Bottling, directs all operational facets of the bottling and distribution network. Overseeing daily activities, Greg Geane ensures the efficient flow of products from production to market, directly supporting the company's commitment to adding value within the Coca-Cola supply chain. This leadership position involves managing complex logistics and optimizing resource allocation across extensive operational territories. The Chief Operating Officer's focus remains on enhancing operational performance and driving continuous improvement in service delivery. This role is critical for maintaining the high standards expected by Coca-Cola brands and ensuring seamless execution of distribution strategies across the west coast. Geane's oversight guarantees that operational excellence underpins the company's market presence and customer satisfaction.

    Steve Raubolt - President, Market Unit (SAN Diego)

    Steve Raubolt, the President, Market Unit (SAN Diego) at Reyes Coca-Cola Bottling, spearheads all commercial and operational activities within the San Diego market. This executive role involves driving market share growth and ensuring robust distribution of Coca-Cola brands throughout the designated region. Steve Raubolt's leadership focuses on aligning local market strategies with the broader company objectives of adding value to the Coca-Cola supply chain. The President, Market Unit (SAN Diego) oversees sales teams, customer relationships, and local operational execution. This position is pivotal in translating national brand strategies into localized success, ensuring Reyes Coca-Cola Bottling's strong presence in the San Diego area. Raubolt's strategic direction ensures sustained performance and expansion within this key market.
    Steve Raubolt

    Juan Ambriz - President, Northern California Market Unit (Cola Bottling)

    Juan Ambriz, the President, Northern California Market Unit (Cola Bottling) at Reyes Coca-Cola Bottling, leads the comprehensive operations for Coca-Cola bottling and distribution across Northern California. This executive position is responsible for driving market penetration and ensuring the efficient delivery of a wide array of Coca-Cola products. Juan Ambriz's strategic initiatives focus on enhancing the company's role as a key value-adding partner within the Coca-Cola supply chain. The President, Northern California Market Unit (Cola Bottling) manages extensive sales networks, distribution channels, and customer engagement programs. This leadership ensures that Reyes Coca-Cola Bottling maintains a dominant presence and meets the evolving demands of consumers throughout Northern California. Ambriz's oversight guarantees operational integrity and market leadership.

    Stephen Zulanas - President, Market Unit

    Stephen Zulanas, the President, Market Unit at Reyes Coca-Cola Bottling, directs the strategic growth and operational execution within a designated market area. This executive leadership role is focused on maximizing sales performance and ensuring the effective distribution of Coca-Cola brands. Stephen Zulanas's efforts are integral to reinforcing Reyes Coca-Cola Bottling's commitment to adding value throughout the Coca-Cola supply chain. The President, Market Unit oversees local sales forces, manages key account relationships, and drives market-specific initiatives. This position is vital for adapting the company's offerings to meet regional consumer preferences and competitive landscapes. Zulanas's leadership ensures sustained market presence and revenue generation.
    Stephen Zulanas

    Wade Heringer - President, Michigan Market Unit

    Wade Heringer, the President, Michigan Market Unit at Reyes Coca-Cola Bottling, leads all commercial and operational endeavors within the Michigan territory. This executive position is tasked with expanding the market presence and ensuring the efficient distribution of Coca-Cola's extensive product portfolio. Wade Heringer's strategic oversight is crucial for enhancing Reyes Coca-Cola Bottling's role in adding value to the Coca-Cola supply chain across Michigan. The President, Michigan Market Unit manages sales operations, fosters strong customer partnerships, and implements localized marketing strategies. This leadership ensures that the company effectively serves its Michigan customer base and achieves its growth objectives. Heringer's focus drives market leadership and operational excellence.
    Wade Heringer
    Joel Appleman, the Senior Vice President and Chief Legal Officer at Reyes Coca-Cola Bottling, provides comprehensive legal counsel and strategic guidance across all business functions. This critical role ensures compliance with all relevant regulations and manages legal risks associated with bottling and distribution operations. Joel Appleman's expertise supports the company's commitment to adding value to the Coca-Cola supply chain by safeguarding its interests and facilitating sound business practices. The Senior Vice President and Chief Legal Officer oversees all legal matters, including contracts, litigation, and corporate governance. This position is essential for maintaining the integrity and stability of Reyes Coca-Cola Bottling's operations. Appleman's diligent legal stewardship protects the company's assets and reputation.

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    Frequently Asked Questions Regarding Reyes Coca-Cola Bottling Top Executives and Leadership Team

    Who leads Reyes Coca-Cola Bottling?
    Reyes Coca-Cola Bottling is led by Greg Geane (Chief Operating Officer), along with executives such as Steve Raubolt (President, Market Unit (SAN Diego)) and Juan Ambriz (President, Northern California Market Unit (Cola Bottling)).
    Who is part of Reyes Coca-Cola Bottling’s executive team?
    The executive team of Reyes Coca-Cola Bottling includes leaders such as Greg Geane (Chief Operating Officer), Steve Raubolt (President, Market Unit (SAN Diego)), Juan Ambriz (President, Northern California Market Unit (Cola Bottling)) and other senior executives.
    How many executives does Reyes Coca-Cola Bottling have?
    Reyes Coca-Cola Bottling has 6 executives leading key business areas.
    What roles are included in Reyes Coca-Cola Bottling’s leadership team?
    The leadership team of Reyes Coca-Cola Bottling includes roles such as Chief Operating Officer, President, Market Unit (SAN Diego), President, Northern California Market Unit (Cola Bottling), President, Market Unit, President, Michigan Market Unit.