Reyes Coca-Cola Bottling Executive and Leadership Team

May, 2026

Leadership Overview

Reyes Coca-Cola Bottling has 6 executives leading key functions including operations, legal, and market unit leadership.

Driven by a commitment to adding value, Reyes Coca-Cola Bottling operates as a dedicated west coast bottler and distributor of Coca-Cola brands, focusing on enhancing the entire supply chain.

Leadership Roles at Reyes Coca-Cola Bottling

  • Chief Operating Officer - Greg Geane
  • President, Michigan Market Unit - Wade Heringer
  • President, Northern California Market Unit (Cola Bottling) - Juan Ambriz
  • President, Market Unit (SAN Diego) - Steve Raubolt
  • President, Market Unit - Stephen Zulanas
  • Senior Vice President and Chief Legal Officer - Joel Appleman
  • Greg Geane - Chief Operating Officer

    Greg Geane, the Chief Operating Officer at Reyes Coca-Cola Bottling, directs all operational facets of the company's west coast distribution network. Overseeing daily activities, Geane ensures the efficient flow of products from bottling to final delivery, directly supporting the company's commitment to adding value to the Coca-Cola supply chain. This leadership role involves optimizing logistics, managing warehouse operations, and implementing best practices across all distribution centers. By focusing on operational excellence, Greg Geane drives improvements in delivery times and product availability, crucial elements for maintaining strong relationships with retail partners and consumers. The Chief Operating Officer's strategic oversight guarantees that the company consistently meets demand and upholds the high standards associated with Coca-Cola brands. Geane's focus on scalable operations supports the company's expansion efforts and reinforces its position as a key bottler and distributor.

    Wade Heringer - President, Michigan Market Unit

    Wade Heringer, the President, Michigan Market Unit at Reyes Coca-Cola Bottling, spearheads operations and strategic growth within the Michigan region. Overseeing all market-specific initiatives, Heringer drives sales, distribution, and customer engagement to enhance the local presence of Coca-Cola brands. This leadership position involves managing regional teams, optimizing supply chain logistics within Michigan, and ensuring alignment with the company's broader objectives of adding value. By focusing on market penetration and customer satisfaction, Wade Heringer directly contributes to the success of Reyes Coca-Cola Bottling in this key territory. The President, Michigan Market Unit's strategic vision ensures that the company effectively serves its Michigan customer base and strengthens its distribution network. Heringer's dedication to operational excellence solidifies the company's commitment to being a premier bottler and distributor.
    Wade Heringer

    Juan Ambriz - President, Northern California Market Unit (Cola Bottling)

    Juan Ambriz, the President, Northern California Market Unit (Cola Bottling) at Reyes Coca-Cola Bottling, directs all commercial and operational activities within the Northern California territory. Overseeing the distribution and sales of Coca-Cola brands, Ambriz focuses on expanding market share and strengthening customer relationships throughout the region. This executive role is critical for executing market-specific strategies that align with the company's overall mission to add value to the Coca-Cola supply chain. By driving performance and ensuring efficient operations, Juan Ambriz plays a pivotal part in Reyes Coca-Cola Bottling's success in Northern California. The President, Northern California Market Unit (Cola Bottling)'s leadership ensures that the company effectively meets the demands of this significant market. Ambriz's commitment to operational excellence and strategic market development reinforces the company's position as a leading bottler and distributor.

    Steve Raubolt - President, Market Unit (SAN Diego)

    Steve Raubolt, the President, Market Unit (SAN Diego) at Reyes Coca-Cola Bottling, leads all strategic and operational functions within the San Diego market. Overseeing the distribution and sales of Coca-Cola products, Raubolt is dedicated to enhancing customer satisfaction and expanding the company's reach in this vital Southern California region. This executive responsibility involves managing local teams, optimizing delivery networks, and ensuring seamless integration with the broader Coca-Cola supply chain. By focusing on regional growth and operational efficiency, Steve Raubolt directly contributes to Reyes Coca-Cola Bottling's commitment to adding value. The President, Market Unit (SAN Diego)'s leadership ensures that the company effectively serves its San Diego customer base and maintains its status as a premier bottler and distributor. Raubolt's strategic oversight drives market performance and reinforces the company's dedication to excellence.
    Steve Raubolt

    Stephen Zulanas - President, Market Unit

    Stephen Zulanas, the President, Market Unit at Reyes Coca-Cola Bottling, directs comprehensive market strategies and operational execution across assigned territories. Overseeing sales, distribution, and customer engagement, Zulanas ensures the effective delivery of Coca-Cola brands and reinforces the company's commitment to adding value to the supply chain. This critical role involves leading regional teams, optimizing logistical frameworks, and fostering strong relationships with retail partners to drive market penetration. By focusing on performance metrics and strategic growth initiatives, Stephen Zulanas directly impacts the company's success in its designated market areas. The President, Market Unit's leadership ensures that Reyes Coca-Cola Bottling consistently meets consumer demand and upholds its reputation as a leading bottler and distributor. Zulanas's dedication to operational excellence underpins the company's sustained growth and market presence.
    Joel Appleman, the Senior Vice President and Chief Legal Officer at Reyes Coca-Cola Bottling, provides critical legal counsel and strategic guidance across the organization. Overseeing all legal affairs, Appleman ensures compliance with federal, state, and local regulations pertinent to beverage distribution and manufacturing. This executive function involves managing contracts, mitigating risks, and advising on corporate governance matters to protect the company's interests. By safeguarding the company's legal standing, Joel Appleman supports Reyes Coca-Cola Bottling's mission to add value to the Coca-Cola supply chain. The Senior Vice President and Chief Legal Officer's expertise is vital in navigating complex legal landscapes, facilitating smooth business operations, and fostering a culture of integrity. Appleman's role is essential for maintaining the company's reputation and ensuring sustainable growth within the competitive beverage market.

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    Frequently Asked Questions Regarding Reyes Coca-Cola Bottling Top Executives and Leadership Team

    Who leads Reyes Coca-Cola Bottling?
    Reyes Coca-Cola Bottling is led by Greg Geane (Chief Operating Officer), along with executives such as Wade Heringer (President, Michigan Market Unit) and Juan Ambriz (President, Northern California Market Unit (Cola Bottling)).
    Who is part of Reyes Coca-Cola Bottling’s executive team?
    The executive team of Reyes Coca-Cola Bottling includes leaders such as Greg Geane (Chief Operating Officer), Wade Heringer (President, Michigan Market Unit), Juan Ambriz (President, Northern California Market Unit (Cola Bottling)) and other senior executives.
    How many executives does Reyes Coca-Cola Bottling have?
    Reyes Coca-Cola Bottling has 6 executives leading key business areas.
    What roles are included in Reyes Coca-Cola Bottling’s leadership team?
    The leadership team of Reyes Coca-Cola Bottling includes roles such as Chief Operating Officer, President, Michigan Market Unit, President, Northern California Market Unit (Cola Bottling), President, Market Unit (SAN Diego), President, Market Unit.