Strauss Group Executive and Leadership Team

Shai Babad, the Chief Executive Officer at Strauss Group, directs the overarching corporate strategy and global operational footprint. Managing the complex portfolio across six distinct segments, the Chief Executive Officer ensures alignment between manufacturing capabilities and international market demands. Babad oversees the integration of Health & Wellness initiatives with the broader Fun & Indulgence product lines to maximize shareholder value. By coordinating with regional leadership, the Chief Executive Officer drives expansion across North America, Brazil, and Europe. This leadership role involves constant evaluation of the supply chain to maintain efficiency in the production of dairy, coffee, and water filtration systems. Shai Babad maintains a focus on long-term growth through innovation and strategic acquisitions. Ultimately, the Chief Executive Officer secures the competitive position of the organization within the global food and beverage industry through disciplined execution and rigorous performance management.

Lizi Beit-Ada, the Chief Executive Officer of Yad Mordechai Strauss at Strauss Group, manages the specialized production of honey, olive oils, and fruit preserves. Overseeing the quality standards for these premium natural products, the Chief Executive Officer of Yad Mordechai Strauss ensures that manufacturing processes meet the high expectations of the Health & Wellness segment. Beit-Ada directs the procurement of raw materials and the distribution of these goods to retail partners. By focusing on the unique market positioning of the Yad Mordechai brand, the Chief Executive Officer of Yad Mordechai Strauss strengthens the company's presence in the natural food category. This role requires close collaboration with the broader group to leverage distribution networks while maintaining brand integrity. Lizi Beit-Ada drives operational excellence within this niche division to support the overall mission of providing high-quality, natural food options to consumers globally.

Eran Yarkony, the Division Chief Executive Officer, Sales Strauss (Israel) at Strauss Group, architects the commercial strategy for the domestic market. Directing the sales force, the Division Chief Executive Officer, Sales Strauss (Israel) ensures that coffee, dairy, and snack products reach retail shelves with maximum efficiency. Yarkony manages relationships with major distributors and retailers to maintain market share in the competitive Israeli landscape. By analyzing consumer purchasing patterns, the Division Chief Executive Officer, Sales Strauss (Israel) optimizes product placement and promotional activities. This leadership role involves coordinating with the manufacturing divisions to ensure inventory levels match demand fluctuations. Eran Yarkony drives revenue growth by implementing data-driven sales tactics across the diverse product portfolio. Ultimately, the Division Chief Executive Officer, Sales Strauss (Israel) secures the company's dominant position in the local market through consistent execution and strategic account management.

Tal Shlomovitz, the Chief Executive Officer Strauss - Frito-Lay at Strauss Group, manages the production and distribution of salty snacks within the Fun & Indulgence segment. Overseeing the manufacturing facilities, the Chief Executive Officer Strauss - Frito-Lay ensures that snack production adheres to strict quality and safety standards. Shlomovitz directs the marketing and sales efforts for these popular snack brands to maintain high consumer engagement. By monitoring market trends in the snack industry, the Chief Executive Officer Strauss - Frito-Lay adapts product offerings to meet changing preferences. This role involves managing the supply chain for raw ingredients and coordinating with logistics teams to ensure timely delivery. Tal Shlomovitz drives operational efficiency to support the profitability of the snack division. Ultimately, the Chief Executive Officer Strauss - Frito-Lay secures the brand's market leadership through consistent product innovation and effective operational management.

Ronen Zohar, the Deputy Chief Executive Officer Strauss Group at Strauss Group, supports the executive leadership in executing corporate initiatives across all six business segments. Overseeing cross-functional projects, the Deputy Chief Executive Officer Strauss Group ensures that operational goals align with the broader strategic vision. Zohar manages the coordination between the Health & Wellness, Coffee, and Water divisions to foster synergy and resource sharing. By monitoring performance metrics, the Deputy Chief Executive Officer Strauss Group identifies areas for process improvement and cost reduction. This leadership role involves facilitating communication between the Board and the various division heads. Ronen Zohar drives organizational efficiency by implementing standardized management practices across the international operations. Ultimately, the Deputy Chief Executive Officer Strauss Group secures the stability and growth of the company by providing high-level oversight and strategic guidance to the entire management team.

Margalit Barak, the Exertive Assistants To Deputy To the Chief Executive Officer and Chief Operating Officer at Strauss Group, coordinates the administrative and operational workflows for the senior leadership team. Managing the daily schedules and communication flow, the Exertive Assistants To Deputy To the Chief Executive Officer and Chief Operating Officer ensures that the executive office functions with precision. Barak facilitates the preparation of reports and presentations for board meetings, providing the necessary data for strategic decision-making. By organizing internal meetings and tracking project milestones, the Exertive Assistants To Deputy To the Chief Executive Officer and Chief Operating Officer supports the execution of corporate objectives. This role involves maintaining confidentiality and managing sensitive information regarding the company's operations. Margalit Barak drives administrative efficiency to allow the senior leadership to focus on high-level strategy. Ultimately, the Exertive Assistants To Deputy To the Chief Executive Officer and Chief Operating Officer secures the operational continuity of the executive office.

Tobi Fischbein, the Chief Financial Officer at Strauss Group, manages the financial health and capital allocation for the entire organization. Overseeing the budgeting, forecasting, and financial reporting processes, the Chief Financial Officer ensures transparency and compliance with international accounting standards. Fischbein directs the treasury and tax functions to optimize the company's cash flow and financial stability. By evaluating investment opportunities, the Chief Financial Officer supports the strategic expansion into new markets and product categories. This leadership role involves working closely with the Board to communicate financial performance and long-term value creation. Tobi Fischbein drives fiscal discipline across all six business segments to ensure profitability and sustainable growth. Ultimately, the Chief Financial Officer secures the financial foundation of the company by implementing robust financial controls and providing strategic insights that guide the overall business direction.

Ran Goldman, the Division Chief Financial Officer, Supply Chain at Strauss Group, manages the financial aspects of the global logistics and manufacturing network. Overseeing the cost structures of the supply chain, the Division Chief Financial Officer, Supply Chain ensures that procurement and distribution activities remain within budgetary constraints. Goldman directs the financial analysis of inventory management and production efficiency to identify opportunities for cost savings. By monitoring the financial performance of the manufacturing facilities, the Division Chief Financial Officer, Supply Chain supports the optimization of the production process. This role involves collaborating with the operations team to ensure that supply chain investments align with the company's growth objectives. Ran Goldman drives financial efficiency in the movement of goods across international borders. Ultimately, the Division Chief Financial Officer, Supply Chain secures the operational profitability of the company by maintaining rigorous financial oversight of the entire supply chain.

Shirit Yaacov, the Division Chief Financial Officer, Fresh Food at Strauss Group, manages the financial performance of the Health & Wellness and Dips & Spreads segments. Overseeing the revenue and expense tracking for fresh products, the Division Chief Financial Officer, Fresh Food ensures that these perishable goods meet profitability targets. Yaacov directs the financial planning for the production of yogurts, salads, and plant-based desserts. By analyzing the margins of the fresh food portfolio, the Division Chief Financial Officer, Fresh Food identifies trends that impact the bottom line. This role involves working with the production managers to optimize resource allocation and reduce waste in the fresh food supply chain. Shirit Yaacov drives financial accountability within the fresh food division to support the company's commitment to quality and health. Ultimately, the Division Chief Financial Officer, Fresh Food secures the financial success of the fresh food business through precise budgeting and performance analysis.

Avi Laufer, the Chief Marketing Officer at Strauss Group, directs the global branding and consumer engagement strategies for the entire product portfolio. Overseeing the marketing campaigns for coffee, dairy, and snack products, the Chief Marketing Officer ensures that brand messaging resonates with diverse international audiences. Laufer manages the creative direction and media spend to maximize return on investment across all segments. By analyzing consumer insights, the Chief Marketing Officer develops targeted strategies to increase brand loyalty and market penetration. This leadership role involves collaborating with regional sales teams to ensure marketing efforts support local revenue targets. Avi Laufer drives brand growth by leveraging digital platforms and traditional media to reach consumers effectively. Ultimately, the Chief Marketing Officer secures the company's market position by building strong, recognizable brands that reflect the quality and innovation inherent in the Strauss Group product offerings.