Strauss Group Executive and Leadership Team

May, 2026

Leadership Overview

Strauss Group has 10 executives leading key functions including strategy, finance, technology, marketing, operations, and sales.

Driven by a commitment to innovation, Strauss Group consistently delivers a diverse portfolio of food and beverage products, shaping market trends and enhancing consumer experiences across global markets.

Leadership Roles at Strauss Group

  • Chief Executive Officer - Regina Strauss
  • President & Chief Executive Officer - Shai Babad
  • PA To Chief Executive Officer and Chief Human Resources Officer - Ortal Zvida
  • Chief Financial Officer - Pazit Berkowitz
  • Chief Financial Officer, Operation - Inbal Shalev
  • Chief Technology Officer - Sabbag Yaron
  • Chief Marketing Officer - Avi Laufer
  • Sales Chief of Staff - Lilach Barki-Sang
  • Head Chief Information Officer, Office of - Anat Permutti
  • Shahar Florence - Shahar Florence
  • Regina Strauss - Chief Executive Officer

    Regina Strauss, the Chief Executive Officer at Strauss Group, directs the overarching corporate strategy and operational execution across all global segments. This leadership role involves guiding the company's expansion in health and wellness, fun and indulgence, and coffee markets, ensuring alignment with the company's mission to deliver high-quality food and beverage products. Strauss oversees the development and implementation of strategic initiatives aimed at enhancing market share and driving sustainable growth in Israel, North America, Brazil, and Europe. The Chief Executive Officer's purview extends to fostering innovation within product development, particularly in areas like dairy-free tahini desserts and plant-based probiotic options, reflecting a commitment to evolving consumer preferences. Regina Strauss ensures that all business units operate cohesively, maximizing synergies and maintaining the company's reputation for excellence in the competitive food and beverage industry. This executive's focus is on long-term value creation and operational efficiency across the enterprise.

    Shai Babad - President & Chief Executive Officer

    Shai Babad, the President & Chief Executive Officer at Strauss Group, spearheads the company's strategic direction and executive leadership, driving growth across its diverse food and beverage portfolio. Babad's responsibilities encompass overseeing operations in key markets including Israel, North America, Brazil, and Europe, ensuring the successful development, manufacturing, and marketing of products within segments like Health & Wellness, Fun & Indulgence, and Coffee. This executive champions initiatives that enhance operational efficiency and expand market reach, particularly focusing on innovation in areas such as dairy products, plant-based alternatives, and coffee solutions. Shai Babad collaborates closely with other C-suite leaders to align business objectives with the company's mission of delivering superior consumer experiences. The President & Chief Executive Officer's role is critical in navigating the complexities of the global food industry, fostering strategic partnerships, and ensuring the long-term financial health and market leadership of Strauss Group.
    Shai Babad

    Ortal Zvida - PA To Chief Executive Officer and Chief Human Resources Officer

    Ortal Zvida, the PA To Chief Executive Officer and Chief Human Resources Officer at Strauss Group, provides critical administrative and operational support to both the CEO and the CHRO. Zvida manages executive schedules, coordinates high-level meetings, and facilitates communication between these key leaders and other departments, ensuring seamless workflow and efficient operations. This role involves handling confidential information, preparing reports, and organizing executive-level correspondence related to corporate strategy, human resources initiatives, and global operations. The PA To Chief Executive Officer and Chief Human Resources Officer plays an integral part in supporting the strategic decision-making processes and ensuring the effective functioning of the executive leadership team. Ortal Zvida's meticulous attention to detail and organizational skills are vital for maintaining the productivity and strategic focus of the CEO and CHRO within Strauss Group's complex business environment.

    Pazit Berkowitz - Chief Financial Officer

    Pazit Berkowitz, the Chief Financial Officer at Strauss Group, directs all financial operations and strategic fiscal planning for the global enterprise. Berkowitz oversees financial reporting, budgeting, forecasting, and capital allocation across Strauss Group's diverse segments, including Health & Wellness, Fun & Indulgence, Israel Coffee, International Coffee, International Dips & Spreads, and Strauss Water. This leadership position involves managing financial risks, optimizing investment strategies, and ensuring compliance with international financial regulations. The Chief Financial Officer plays a crucial role in supporting strategic decision-making by providing critical financial insights and analysis to the executive team and the board. Pazit Berkowitz is instrumental in driving financial performance, enhancing profitability, and maintaining the company's strong financial standing in the global food and beverage market. This executive's focus is on fiscal discipline and sustainable financial growth.

    Inbal Shalev - Chief Financial Officer, Operation

    Inbal Shalev, the Chief Financial Officer, Operation at Strauss Group, manages the financial operations and strategic fiscal planning specifically for the company's operational segments. Shalev's responsibilities include overseeing budgeting, financial analysis, and resource allocation for manufacturing, supply chain, and distribution functions across the Health & Wellness, Fun & Indulgence, Coffee, and Dips & Spreads divisions. This role is critical in ensuring operational efficiency and profitability by providing detailed financial insights into production costs, inventory management, and logistical expenditures. The Chief Financial Officer, Operation collaborates closely with operational leaders to identify cost-saving opportunities and optimize financial performance within the company's global footprint. Inbal Shalev's expertise is vital for maintaining financial discipline and supporting strategic decisions that enhance the operational effectiveness and economic health of Strauss Group's core business activities.

    Sabbag Yaron - Chief Technology Officer

    Sabbag Yaron, the Chief Technology Officer at Strauss Group, architects and oversees the company's technology strategy and infrastructure across all operational segments. Yaron leads initiatives in digital transformation, data analytics, and technological innovation, ensuring that Strauss Group leverages cutting-edge solutions to enhance product development, manufacturing processes, and consumer engagement. This role involves managing the IT department, cybersecurity protocols, and the integration of new technologies within the Health & Wellness, Fun & Indulgence, Coffee, and Water divisions. The Chief Technology Officer's responsibilities extend to optimizing supply chain technology and supporting the digital platforms used for marketing and sales. Sabbag Yaron ensures that technological advancements align with business objectives, driving efficiency, improving product quality, and supporting the company's global expansion. This executive's vision is key to maintaining a competitive edge through technological leadership.

    Avi Laufer - Chief Marketing Officer

    Avi Laufer, the Chief Marketing Officer at Strauss Group, directs the global marketing strategy and brand management initiatives for the company's extensive portfolio of food and beverage products. Laufer oversees the development and execution of marketing campaigns across all segments, including Health & Wellness, Fun & Indulgence, Coffee, and Dips & Spreads, ensuring consistent brand messaging and consumer appeal in markets across Israel, North America, Brazil, and Europe. This leadership role involves market research, consumer insights, product positioning, and digital marketing strategies to drive brand awareness and sales growth. The Chief Marketing Officer collaborates with product development and sales teams to ensure marketing efforts are aligned with product innovation and market demands. Avi Laufer's expertise is critical in building strong brand equity and expanding market penetration for Strauss Group's diverse product lines, fostering customer loyalty and driving revenue.

    Lilach Barki-Sang - Sales Chief of Staff

    Lilach Barki-Sang, the Sales Chief of Staff at Strauss Group, supports the strategic direction and operational execution of the global sales organization. Barki-Sang works closely with sales leadership to enhance sales performance, streamline processes, and ensure alignment with overall company objectives across all product segments, including coffee, dips, spreads, and health and wellness items. This role involves coordinating sales initiatives, analyzing sales data, and facilitating communication between the sales team and other departments such as marketing, product development, and operations. The Sales Chief of Staff plays a key part in developing and implementing sales strategies that drive revenue growth and expand market penetration in key regions like Israel, North America, and Europe. Lilach Barki-Sang's contributions are essential for optimizing the sales force's effectiveness and achieving ambitious sales targets for Strauss Group.

    Anat Permutti - Head Chief Information Officer, Office of

    Anat Permutti, the Head Chief Information Officer, Office of at Strauss Group, leads the strategic direction and management of the company's information technology infrastructure and systems. Permutti oversees the implementation of technology solutions that support business operations across all segments, including Health & Wellness, Fun & Indulgence, Coffee, and Water, ensuring data security, system reliability, and technological innovation. This leadership position involves managing IT projects, developing cybersecurity protocols, and driving digital transformation initiatives to enhance operational efficiency and consumer engagement. The Head Chief Information Officer, Office of collaborates with executive leadership to align IT strategy with business goals, supporting global expansion and market competitiveness. Anat Permutti's expertise is crucial for leveraging technology to optimize processes, improve data management, and foster innovation within Strauss Group's diverse product offerings.

    Shahar Florence - Shahar Florence

    Shahar Florence, the President & Chief Executive Officer at Strauss Group, drives the strategic vision and operational execution for the company's global food and beverage business. Florence's leadership encompasses overseeing the diverse segments, including Health & Wellness, Fun & Indulgence, and Coffee, ensuring product innovation and market expansion across Israel, North America, Brazil, and Europe. This executive is responsible for fostering strong relationships with stakeholders, guiding strategic partnerships, and ensuring the company's commitment to quality and consumer satisfaction. Shahar Florence plays a pivotal role in navigating the dynamic global marketplace, identifying new growth opportunities, and optimizing business performance to achieve long-term success. The President & Chief Executive Officer's focus is on enhancing operational efficiencies and strengthening Strauss Group's market position through strategic initiatives and robust leadership.

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    Frequently Asked Questions Regarding Strauss Group Top Executives and Leadership Team

    Who leads Strauss Group?
    Strauss Group is led by Regina Strauss (Chief Executive Officer), along with executives such as Shai Babad (President & Chief Executive Officer) and Ortal Zvida (PA To Chief Executive Officer and Chief Human Resources Officer).
    Who is part of Strauss Group’s executive team?
    The executive team of Strauss Group includes leaders such as Regina Strauss (Chief Executive Officer), Shai Babad (President & Chief Executive Officer), Ortal Zvida (PA To Chief Executive Officer and Chief Human Resources Officer) and other senior executives.
    How many executives does Strauss Group have?
    Strauss Group has 10 executives leading key business areas.
    What roles are included in Strauss Group’s leadership team?
    The leadership team of Strauss Group includes roles such as Chief Executive Officer, President & Chief Executive Officer, PA To Chief Executive Officer and Chief Human Resources Officer, Chief Financial Officer, Chief Financial Officer, Operation.