Strauss Group Executive and Leadership Team

Shai Babad, the Chief Executive Officer at Strauss Group, directs the overarching corporate strategy and global operations across all six business segments. Babad oversees the expansion of the international coffee and water filtration divisions, ensuring alignment with long-term profitability goals. By coordinating with the Board and senior leadership, the Chief Executive Officer maintains a focus on market penetration in North America, Brazil, and Europe. Shai Babad manages the integration of diverse product lines, ranging from dairy-free desserts to complex coffee processing systems. This leadership role involves optimizing the supply chain to support international distribution networks. Through rigorous oversight of operational efficiency, the Chief Executive Officer secures the competitive position of the organization within the global food and beverage industry. Babad drives the execution of corporate initiatives that prioritize innovation and consumer health.

Lizi Beit-Ada, the Chief Executive Officer of Yad Mordechai Strauss at Strauss Group, manages the specialized production and marketing of honey, olive oils, and fruit preserves. Beit-Ada directs the operational strategy for the Health & Wellness segment, focusing on natural ingredients and premium product quality. Overseeing the manufacturing processes for cooking sauces and lemon juices, the Chief Executive Officer of Yad Mordechai Strauss ensures adherence to strict quality standards. Lizi Beit-Ada coordinates with procurement teams to source high-grade raw materials, supporting the brand's reputation for excellence. This role involves analyzing market trends to refine the product portfolio and meet evolving consumer preferences for natural food items. By driving growth in the specialty food category, the Chief Executive Officer of Yad Mordechai Strauss strengthens the market presence of the organization. Beit-Ada executes strategic plans that enhance brand loyalty and operational output.

Margalit Barak, the Exertive Assistants To Deputy To the Chief Executive Officer and Chief Operating Officer at Strauss Group, coordinates high-level administrative workflows and operational communications. Barak facilitates the alignment between executive leadership and the Chief Operating Officer to ensure seamless execution of corporate objectives. Managing complex scheduling and project tracking, the Exertive Assistants To Deputy To the Chief Executive Officer and Chief Operating Officer supports the daily operations of the executive office. Margalit Barak monitors key performance indicators across the Health & Wellness and Fun & Indulgence segments to provide actionable insights for senior management. This role involves streamlining internal processes to improve organizational efficiency and cross-departmental collaboration. By maintaining clear communication channels, the Exertive Assistants To Deputy To the Chief Executive Officer and Chief Operating Officer enables the leadership team to focus on strategic decision-making. Barak drives administrative excellence to support the broader mission.

Tal Shlomovitz, the Chief Executive Officer Strauss - Frito-Lay at Strauss Group, directs the manufacturing and distribution of salty snacks and related food products. Shlomovitz oversees the operational scale of the Fun & Indulgence segment, ensuring high-volume production meets consumer demand. By managing regional supply chains and logistics, the Chief Executive Officer Strauss - Frito-Lay optimizes the delivery of snacks to retail partners. Tal Shlomovitz coordinates with marketing teams to launch new product lines and maintain brand visibility in competitive markets. This leadership role involves monitoring production costs and quality control to sustain profitability. Through strategic planning, the Chief Executive Officer Strauss - Frito-Lay drives market share growth and operational efficiency within the snack division. Shlomovitz executes initiatives that align with the company's commitment to quality and innovation. The focus remains on scaling production capabilities to support long-term business objectives.

Eran Yarkony, the Division Chief Executive Officer, Sales Strauss (Israel) at Strauss Group, directs all sales and distribution activities within the domestic market. Yarkony oversees the retail strategy for coffee products, dairy items, and snack lines across Israel. By managing relationships with major retail chains and distributors, the Division Chief Executive Officer, Sales Strauss (Israel) ensures optimal product placement and availability. Eran Yarkony analyzes sales data to identify growth opportunities and adjust regional distribution tactics. This role involves leading large sales teams to achieve revenue targets and improve market penetration. Through effective coordination with the manufacturing divisions, the Division Chief Executive Officer, Sales Strauss (Israel) aligns supply with local demand. Yarkony executes sales programs that enhance brand presence and consumer engagement. The focus remains on driving consistent growth and maintaining strong market leadership in the domestic food and beverage sector.

Inbal Shalev, the Chief Financial Officer, Operation at Strauss Group, directs the financial planning, budgeting, and operational accounting for the company's manufacturing and distribution activities. Shalev oversees the financial health of the various business segments, ensuring cost-effective operations and resource allocation. By monitoring capital expenditures and operational expenses, the Chief Financial Officer, Operation provides critical data for strategic decision-making. Inbal Shalev coordinates with the executive team to manage financial risks and optimize the balance sheet. This role involves implementing financial controls to improve efficiency across the global supply chain. Through rigorous analysis of operational performance, the Chief Financial Officer, Operation supports the company's growth objectives and profitability targets. Shalev executes financial strategies that ensure long-term stability and shareholder value. The focus remains on maintaining fiscal discipline while supporting the expansion of the company's diverse food and beverage operations.

Ran Goldman, the Division Chief Financial Officer, Supply Chain at Strauss Group, directs the financial oversight of the global supply chain and logistics operations. Goldman manages the budgeting and cost analysis for manufacturing, procurement, and distribution processes. By monitoring the financial impact of supply chain fluctuations, the Division Chief Financial Officer, Supply Chain ensures cost efficiency and operational stability. Ran Goldman coordinates with the operations team to optimize inventory management and logistics spending. This role involves evaluating the financial viability of new supply chain initiatives and infrastructure investments. Through detailed financial reporting, the Division Chief Financial Officer, Supply Chain supports the company's ability to maintain competitive pricing and high-quality standards. Goldman executes financial strategies that enhance the resilience of the supply chain. The focus remains on driving cost-effective operations to support the company's global food and beverage manufacturing goals.

Avi Laufer, the Chief Marketing Officer at Strauss Group, directs the global brand strategy and consumer engagement initiatives across all product segments. Laufer oversees the marketing campaigns for coffee, dips, spreads, and water filtration systems, ensuring consistent brand messaging. By analyzing consumer behavior and market trends, the Chief Marketing Officer develops strategies to increase brand equity and market share. Avi Laufer coordinates with regional marketing teams to tailor promotional activities to specific geographic needs, including North America and Europe. This role involves managing the creative direction and digital presence of the company to reach diverse demographics. Through data-driven marketing, the Chief Marketing Officer drives product launches and sustains interest in established brands. Laufer executes comprehensive marketing plans that support the overall business growth. The focus remains on building strong connections with consumers and enhancing the visibility of the entire product portfolio.

Lilach Barki-Sang, the Sales Chief of Staff at Strauss Group, directs the operational coordination and strategic alignment of the sales department. Barki-Sang oversees the implementation of sales processes and performance tracking systems to ensure team productivity. By facilitating communication between sales leadership and other departments, the Sales Chief of Staff enables the smooth execution of commercial strategies. Lilach Barki-Sang manages key projects that support the expansion of the coffee and snack divisions. This role involves analyzing sales metrics to provide the leadership team with actionable insights for market adjustments. Through effective management of internal sales operations, the Sales Chief of Staff drives efficiency and supports the achievement of revenue goals. Barki-Sang executes initiatives that streamline workflows and enhance the effectiveness of the sales force. The focus remains on optimizing sales performance to support the company's overall market impact and growth.

Hen Ron, the Chief Technology Officer, Information Technology at Strauss Group, directs the digital transformation and technological infrastructure of the organization. Ron oversees the implementation of advanced IT systems to support manufacturing, sales, and administrative functions. By managing cybersecurity, data analytics, and enterprise software, the Chief Technology Officer, Information Technology ensures the security and efficiency of the company's digital assets. Hen Ron coordinates with business leaders to integrate technology solutions that improve operational performance and consumer engagement. This role involves leading the IT team in developing scalable systems that support the company's global operations. Through strategic technology planning, the Chief Technology Officer, Information Technology drives innovation and supports the company's digital growth. Ron executes IT initiatives that enhance connectivity and data-driven decision-making. The focus remains on leveraging technology to maintain a competitive edge in the food and beverage industry.