Leadership Overview
Coates Hire has 4 executives leading key functions including strategy, finance, operations, and revenue generation.
Driven by a commitment to operational excellence, Coates Hire is Australia's largest equipment rental company, providing essential services across Australia and Indonesia, and valued at A$1.7 billion in hire equipment.
Driven by a commitment to operational excellence, Coates Hire is Australia's largest equipment rental company, providing essential services across Australia and Indonesia, and valued at A$1.7 billion in hire equipment.
Leadership Roles at Coates Hire
Murray Vitlich - Chief Executive Officer
Murray Vitlich, the Chief Executive Officer at Coates Hire, directs the company's overall strategic vision and operational execution. Vitlich oversees all business units, ensuring alignment with the parent company, Seven Group Holdings, and driving growth initiatives across Australia and Indonesia. This leadership role involves managing the A$1.7 billion equipment hire portfolio, focusing on maximizing asset utilization and return on investment. Murray Vitlich guides the executive team in navigating market dynamics and identifying new opportunities within the construction and infrastructure sectors. The Chief Executive Officer's mandate includes fostering a culture of safety and innovation, essential for maintaining Coates Hire's position as Australia's largest equipment rental provider. Vitlich's strategic direction ensures the company's continued expansion and market leadership.
Gavin Armstrong - Chief Financial Officer
Gavin Armstrong, the Chief Financial Officer at Coates Hire, manages all financial aspects of the organization, including financial planning, risk management, and reporting. Armstrong oversees the company's capital structure and ensures robust financial controls are in place to support operations in Australia and Indonesia. This executive function involves managing relationships with financial institutions and stakeholders, crucial for maintaining the A$1.7 billion equipment hire portfolio's financial health. Gavin Armstrong's responsibilities extend to optimizing financial performance and driving profitability across all business segments. The Chief Financial Officer plays a pivotal role in strategic decision-making, providing financial insights that support the company's growth objectives and operational efficiency. Armstrong's financial acumen is vital for sustaining Coates Hire's market leadership.

Adrian Manning - Chief Operating Officer
Adrian Manning, the Chief Operating Officer at Coates Hire, directs the day-to-day operational activities and service delivery across Australia and Indonesia. Manning is responsible for optimizing the efficiency and effectiveness of the company's extensive equipment rental operations, ensuring seamless service for clients in the construction sector. This leadership position involves overseeing logistics, fleet management, and branch operations, critical for maintaining the A$1.7 billion hire equipment portfolio. Adrian Manning's focus is on enhancing operational performance, driving productivity, and ensuring the highest standards of safety and compliance. The Chief Operating Officer works closely with other executives to implement strategic initiatives that support business growth and customer satisfaction. Manning's operational expertise is fundamental to Coates Hire's market dominance.
Brad Hyem - Chief Revenue Officer
Brad Hyem, the Chief Revenue Officer at Coates Hire, leads all revenue-generating activities, including sales, marketing, and business development. Hyem is tasked with expanding market share and driving revenue growth across Coates Hire's operations in Australia and Indonesia. This executive role involves developing and executing strategies to enhance customer acquisition and retention, leveraging the company's position as Australia's largest equipment rental provider. Brad Hyem's responsibilities include analyzing market trends and identifying new revenue streams to support the A$1.7 billion equipment hire business. The Chief Revenue Officer collaborates with operational and financial teams to ensure commercial strategies are aligned with overall company objectives. Hyem's commercial leadership is key to sustained financial performance and market expansion.
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