C&F Bank Executive and Leadership Team

Jason Long, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation at C&F Bank, manages the fiscal health and capital allocation strategies. Overseeing financial reporting and investor relations, the Chief Financial Officer ensures transparency and accuracy in all monetary disclosures. This leadership role involves optimizing the balance sheet to support business loans and real estate financing activities. By monitoring market trends across North America and Asia Pacific, Jason Long drives profitability and risk management protocols. Long coordinates with the Board to execute long-term growth strategies that enhance shareholder value. Through rigorous financial analysis, the Chief Financial Officer maintains the liquidity necessary for the bank's diverse lending segments. This oversight of the financial architecture provides the foundation for the institution's continued expansion and stability in a competitive banking landscape.

Matthew Hubbard, the Regional President, Southwest Virginia at C&F Bank, leads all retail and commercial banking operations within the designated territory. Overseeing local branch performance and business development, the Regional President ensures that the bank's financial products meet the specific needs of the community. This leadership role involves managing loan portfolios and fostering relationships with local business owners to drive regional growth. By executing localized marketing and service strategies, Matthew Hubbard strengthens the bank's market position in Southwest Virginia. Hubbard coordinates with the executive team to align regional activities with the broader corporate mission. Through the effective management of branch staff and customer service initiatives, the Regional President maintains high standards of operational excellence. This focus on regional engagement ensures that the bank remains a trusted partner for individuals and businesses seeking real estate financing and installment loans.

William Krebs, the Regional President, Central Virginia at C&F Bank, directs the strategic expansion and operational oversight of banking services in the Central Virginia market. Overseeing the delivery of checking, savings, and mortgage services, the Regional President ensures consistent service quality across all local branches. This leadership role involves identifying new opportunities for business lending and development loans to support the local economy. By managing regional sales targets and customer retention programs, William Krebs drives revenue growth and market penetration. Krebs collaborates with other regional leaders to share best practices and optimize resource allocation. Through the implementation of community-focused banking strategies, the Regional President builds lasting relationships with clients. This dedication to the Central Virginia market ensures that the bank provides tailored financial solutions that address the unique requirements of the local customer base while upholding corporate standards.

Maria Sullivan, the Senior Vice President, Chief Human Resources Officer at C&F Bank, directs all talent acquisition and organizational development initiatives. Overseeing the human capital strategy, the Chief Human Resources Officer ensures alignment between workforce capabilities and the broader banking objectives. This leadership role involves cultivating a high-performance culture that supports the retail and mortgage banking segments. By implementing robust training programs and performance management systems, Maria Sullivan directly impacts the operational efficiency of the entire institution. Sullivan fosters an inclusive environment that attracts top-tier talent across the North American footprint. Through strategic workforce planning, the Chief Human Resources Officer secures the long-term stability of the organization while maintaining compliance with evolving labor regulations. This focus on human capital remains central to the bank's ability to deliver superior service to customers.

Rodney Overby, the Executive Vice President & Chief Information Officer at C&F Bank, architects the digital infrastructure and cybersecurity frameworks. Overseeing the development of mobile banking applications and internal data systems, the Chief Information Officer ensures seamless service delivery for all retail and business clients. This leadership role involves integrating advanced technology to streamline mortgage processing and consumer finance operations. By driving digital transformation across the North American and Asia Pacific regions, Rodney Overby enhances the overall customer experience. Overby manages the technical teams responsible for maintaining robust network security and data integrity. Through the implementation of scalable cloud solutions, the Chief Information Officer supports the bank's commitment to modern, accessible banking. This focus on technological advancement allows the institution to remain agile while meeting the evolving digital demands of the modern financial marketplace.