Leadership Overview
C&F Bank has 8 executives leading key functions including information technology, finance, human resources, and regional operations.
Driven by a commitment to community and financial stability, C&F Bank provides comprehensive banking services, fostering growth through diverse financial products and digital accessibility across North America and Asia Pacific.
Driven by a commitment to community and financial stability, C&F Bank provides comprehensive banking services, fostering growth through diverse financial products and digital accessibility across North America and Asia Pacific.
Leadership Roles at C&F Bank
Thomas Cherry - Executive Vice President & Chief Financial Officer
Thomas Cherry, the Executive Vice President & Chief Financial Officer at C&F Bank, manages the company's financial health and strategic fiscal planning. Cherry oversees all financial operations, including accounting, treasury, and financial reporting, ensuring compliance with industry regulations. This executive role is critical in guiding C&F Bank's financial strategy across its retail banking, mortgage banking, and consumer finance segments. Cherry's responsibilities include capital allocation, risk management, and driving profitability. The Chief Financial Officer works closely with other C-suite leaders to optimize financial performance and support sustainable growth. Thomas Cherry's leadership ensures the financial integrity and long-term viability of C&F Bank's operations in North America and Asia Pacific.
Jason Long - Executive Vice President & Chief Financial Officer, At C & F Financial Corporation
Jason Long, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation, directs the overarching financial strategy and performance management. Long's purview includes managing the fiscal health of the corporation, encompassing budgeting, forecasting, and financial analysis to support strategic decision-making. This role is pivotal in ensuring the financial stability and growth of C&F Bank's diverse business segments, including retail banking, mortgage banking, and consumer finance. Long collaborates with executive leadership to identify opportunities for financial optimization and risk mitigation. The Chief Financial Officer's mandate extends to capital management and investor relations, reinforcing C&F Bank's market position. Jason Long's financial acumen guides the corporation's expansion and operational efficiency across its service regions.
William Krebs - Regional President, Central Virginia
William Krebs, the Regional President, Central Virginia at C&F Bank, spearheads the bank's strategic initiatives and operational oversight within the Central Virginia region. Krebs is responsible for driving business development, managing client relationships, and ensuring the successful execution of C&F Bank's services, including retail banking, mortgage banking, and consumer finance, in this key market. This leadership position involves fostering strong community ties and expanding the bank's presence and market share. Krebs collaborates with executive leadership to align regional objectives with the company's overall mission. The Regional President ensures that customer needs are met with personalized service and comprehensive financial solutions. William Krebs's focus is on strengthening C&F Bank's position and driving growth in Central Virginia.
Dusty Crone - President
Dusty Crone, the President at C&F Bank, directs the overall strategic vision and operational execution of the institution. Crone oversees all major business segments, including retail banking, mortgage banking, and consumer finance, ensuring alignment with the bank's mission and market objectives. This executive role is instrumental in driving growth, fostering innovation, and maintaining the financial health and integrity of C&F Bank. Crone works closely with the board and executive team to set strategic priorities and guide the company's expansion across North America and Asia Pacific regions. The President's leadership ensures operational excellence and a commitment to customer service. Dusty Crone's guidance shapes C&F Bank's trajectory and market impact.
Matthew Hubbard - Regional President, Southwest Virginia
Matthew Hubbard, the Regional President, Southwest Virginia at C&F Bank, leads the strategic direction and operational performance for the Southwest Virginia territory. Hubbard is responsible for expanding C&F Bank's market presence, cultivating client relationships, and ensuring the effective delivery of comprehensive banking services, including retail banking, mortgage banking, and consumer finance, within the region. This executive position focuses on driving regional growth and enhancing customer satisfaction through tailored financial solutions. Hubbard collaborates with senior leadership to implement strategies that support the bank's overall objectives and market penetration goals. The Regional President champions C&F Bank's commitment to community development and financial accessibility. Matthew Hubbard's leadership strengthens C&F Bank's footprint in Southwest Virginia.
William Callaghan - Chief Information Officer
William Callaghan, the Chief Information Officer at C&F Bank, directs the institution's technology strategy and infrastructure. Callaghan oversees the development and implementation of all IT systems, ensuring robust cybersecurity measures and seamless digital banking operations. This leadership role involves managing the technology roadmap to support C&F Bank's retail banking, mortgage banking, and consumer finance segments. Callaghan's focus remains on enhancing operational efficiency and customer experience through advanced technological solutions. The Chief Information Officer ensures that all technology investments align with the bank's strategic objectives and regulatory compliance requirements across its North American and Asia Pacific operations. William Callaghan drives innovation in digital platforms, supporting the bank's mission to provide accessible financial services.
Rodney Overby - Executive Vice President & Chief Information Officer
Rodney Overby, the Executive Vice President & Chief Information Officer at C&F Bank, leads the strategic direction of information technology and digital transformation. Overby is responsible for overseeing the bank's technology infrastructure, cybersecurity protocols, and the development of innovative digital banking solutions. This executive position ensures that technology initiatives directly support C&F Bank's core business segments: retail banking, mortgage banking, and consumer finance. Overby's leadership focuses on enhancing operational efficiency, improving customer engagement through digital channels, and maintaining robust data security. The Chief Information Officer plays a crucial role in aligning technology investments with the bank's long-term growth objectives. Rodney Overby drives technological advancements to secure C&F Bank's competitive edge.

Maria Sullivan - Senior Vice President, Chief Human Resources Officer
Maria Sullivan, the Senior Vice President, Chief Human Resources Officer at C&F Bank, directs all human capital management strategies and initiatives. Sullivan oversees talent acquisition, employee development, compensation and benefits, and fostering a positive organizational culture. This critical role ensures that C&F Bank attracts, retains, and develops the skilled workforce necessary to support its retail banking, mortgage banking, and consumer finance operations. Sullivan's leadership focuses on aligning HR policies with the bank's strategic goals and promoting employee engagement across its North American and Asia Pacific operations. The Chief Human Resources Officer champions initiatives that enhance employee well-being and professional growth. Maria Sullivan's expertise is vital for building a high-performing team at C&F Bank.
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