C&F Bank Executive and Leadership Team

July, 2026

Leadership Overview

C&F Bank has 8 executives leading key functions including technology, finance, human resources, and regional operations.

Driven by a commitment to comprehensive financial solutions, C&F Bank provides a wide array of banking services, mortgage options, and consumer finance products, impacting customers across North America and Asia Pacific.

Leadership Roles at C&F Bank

  • Executive Vice President & Chief Financial Officer, At C & F Financial Corporation - Jason Long
  • Executive Vice President & Chief Financial Officer - Thomas Cherry
  • Regional President, Southwest Virginia - Matthew Hubbard
  • Regional President, Central Virginia - William Krebs
  • President - Dusty Crone
  • Chief Information Officer - William Callaghan
  • Executive Vice President & Chief Information Officer - Rodney Overby
  • Senior Vice President, Chief Human Resources Officer - Maria Sullivan
  • Jason Long - Executive Vice President & Chief Financial Officer, At C & F Financial Corporation

    Jason Long, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation at C&F Bank, oversees the financial health and strategic fiscal planning of the organization. This critical role involves managing all financial operations, including accounting, treasury, and investor relations, ensuring robust financial reporting and compliance across all segments: Retail Banking, Mortgage Banking, and Consumer Finance. Long's expertise is vital in guiding the bank's financial strategies, particularly concerning its diverse product offerings such as checking and savings accounts, business loans, and installment loans. The Executive Vice President & Chief Financial Officer, At C & F Financial Corporation plays a key part in capital allocation and risk management, supporting C&F Bank's expansion and operational stability throughout North America and the Asia Pacific regions.

    Thomas Cherry - Executive Vice President & Chief Financial Officer

    Thomas Cherry, the Executive Vice President & Chief Financial Officer at C&F Bank, directs the company's overall financial strategy and management. This executive function encompasses overseeing all fiscal operations, including budgeting, financial analysis, and capital management, crucial for the bank's retail banking, mortgage banking, and consumer finance segments. Cherry's leadership ensures the financial stability and profitability of C&F Bank, supporting its broad range of products from checking accounts to development loans. The Executive Vice President & Chief Financial Officer is instrumental in guiding investment decisions and managing financial risks across the bank's operational footprint in North America and the Asia Pacific. Thomas Cherry's financial acumen underpins C&F Bank's sustained growth and market presence.
    Thomas Cherry

    Matthew Hubbard - Regional President, Southwest Virginia

    Matthew Hubbard, the Regional President, Southwest Virginia at C&F Bank, directs the bank's strategic operations and market presence within the Southwest Virginia region. This leadership position involves overseeing all retail banking activities, business development, and customer relations within the designated geographic area, ensuring alignment with C&F Bank's broader objectives. Hubbard's responsibilities include driving growth in loan portfolios and deposit accounts, managing branch operations, and fostering community engagement. The Regional President, Southwest Virginia plays a crucial role in executing the company's mission of providing comprehensive financial services, including mortgage and consumer finance options, to local individuals and businesses. Matthew Hubbard's focus is on strengthening C&F Bank's market share and client satisfaction in this key territory.

    William Krebs - Regional President, Central Virginia

    William Krebs, the Regional President, Central Virginia at C&F Bank, leads the strategic direction and operational execution for the bank within the Central Virginia territory. This executive role involves managing all aspects of regional business, including expanding market penetration for retail banking, mortgage banking, and consumer finance services. Krebs is responsible for driving revenue growth, overseeing branch performance, and cultivating strong relationships with local businesses and individuals. The Regional President, Central Virginia ensures that C&F Bank's comprehensive financial products, such as checking accounts, business loans, and home equity options, effectively serve the needs of the community. William Krebs's leadership is pivotal in reinforcing C&F Bank's commitment to regional economic development and client success.

    Dusty Crone - President

    Dusty Crone, the President at C&F Bank, provides overarching leadership and strategic vision for the entire organization. This executive position involves guiding the bank's overall direction, ensuring the successful execution of its mission across all operational segments: Retail Banking, Mortgage Banking, and Consumer Finance. Crone's responsibilities include fostering a culture of excellence, driving innovation in financial product development, and maintaining the bank's strong market position. The President oversees the strategic alignment of C&F Bank's services, including checking and savings accounts, business loans, and installment loans, to meet the evolving needs of customers throughout North America and Asia Pacific. Dusty Crone's leadership is fundamental to C&F Bank's sustained growth and commitment to providing comprehensive financial solutions.
    Dusty Crone

    William Callaghan - Chief Information Officer

    William Callaghan, the Chief Information Officer at C&F Bank, directs the institution's technology strategy and infrastructure. Overseeing all IT operations, Callaghan ensures the secure and efficient delivery of digital banking services, including the mobile app, supporting both individual and business clients. This leadership role involves managing the technological backbone that enables C&F Bank's comprehensive banking services, mortgage banking, and consumer finance segments. Callaghan's focus remains on enhancing system performance and implementing innovative solutions to meet evolving market demands across North America and Asia Pacific regions. The Chief Information Officer drives the digital transformation initiatives critical to maintaining C&F Bank's competitive edge in the financial services industry.

    Rodney Overby - Executive Vice President & Chief Information Officer

    Rodney Overby, the Executive Vice President & Chief Information Officer at C&F Bank, spearheads the technological advancements and information security initiatives. This executive leadership position involves architecting and implementing robust IT systems that support C&F Bank's comprehensive suite of financial products, including retail banking services, mortgage solutions, and consumer finance options. Overby's responsibilities extend to ensuring the integrity and accessibility of digital platforms, such as the mobile app, serving customers across North America and Asia Pacific. The Executive Vice President & Chief Information Officer drives innovation in technology infrastructure, enhancing operational efficiency and safeguarding sensitive financial data. Rodney Overby's strategic direction ensures C&F Bank remains at the forefront of technological integration in the financial sector.
    Rodney Overby

    Maria Sullivan - Senior Vice President, Chief Human Resources Officer

    Maria Sullivan, the Senior Vice President, Chief Human Resources Officer at C&F Bank, leads all human capital strategies and initiatives. This executive role focuses on talent acquisition, employee development, and fostering a positive organizational culture across C&F Bank's diverse operations. Sullivan oversees the HR functions that support the bank's retail banking, mortgage banking, and consumer finance segments, ensuring alignment with the company's mission and values. The Senior Vice President, Chief Human Resources Officer plays a critical part in developing programs that attract and retain top talent, essential for delivering comprehensive banking services and maintaining strong customer relationships throughout North America and Asia Pacific. Maria Sullivan's leadership ensures C&F Bank has the skilled workforce necessary for its continued success.

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    Frequently Asked Questions Regarding C&F Bank Top Executives and Leadership Team

    Who leads C&F Bank?
    C&F Bank is led by Jason Long (Executive Vice President & Chief Financial Officer, At C & F Financial Corporation), along with executives such as Thomas Cherry (Executive Vice President & Chief Financial Officer) and Matthew Hubbard (Regional President, Southwest Virginia).
    Who is part of C&F Bank’s executive team?
    The executive team of C&F Bank includes leaders such as Jason Long (Executive Vice President & Chief Financial Officer, At C & F Financial Corporation), Thomas Cherry (Executive Vice President & Chief Financial Officer), Matthew Hubbard (Regional President, Southwest Virginia) and other senior executives.
    How many executives does C&F Bank have?
    C&F Bank has 8 executives leading key business areas.
    What roles are included in C&F Bank’s leadership team?
    The leadership team of C&F Bank includes roles such as Executive Vice President & Chief Financial Officer, At C & F Financial Corporation, Executive Vice President & Chief Financial Officer, Regional President, Southwest Virginia, Regional President, Central Virginia, President.