Leadership Overview
C&F Bank has 7 executives leading key functions including technology, finance, human resources, and regional operations.
Driven by a commitment to community and financial excellence, C&F Bank provides comprehensive banking services, fostering growth through retail banking, mortgage solutions, and consumer finance across North America and Asia Pacific.
Driven by a commitment to community and financial excellence, C&F Bank provides comprehensive banking services, fostering growth through retail banking, mortgage solutions, and consumer finance across North America and Asia Pacific.
Leadership Roles at C&F Bank
Thomas Cherry - Executive Vice President & Chief Financial Officer
Thomas Cherry, the Executive Vice President & Chief Financial Officer at C&F Bank, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Cherry ensures compliance with regulatory standards and drives profitability across the bank's diverse segments: Retail Banking, Mortgage Banking, and Consumer Finance. This critical role involves managing capital allocation, financial reporting, and investment strategies to support the bank's growth objectives. By optimizing financial performance, Thomas Cherry directly contributes to the bank's ability to offer a wide array of products, including development loans, mortgage services, and installment loans, while maintaining a strong market presence in North America and Asia Pacific.
Jason Long - Executive Vice President & Chief Financial Officer, At C & F Financial Corporation
Jason Long, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation, spearheads the financial strategy and oversight for the parent corporation, influencing C&F Bank's fiscal direction. Managing corporate finance, investment portfolios, and long-term financial planning, Long ensures robust capital management and shareholder value. This executive function is crucial for aligning corporate financial goals with the operational needs of the bank's segments, including consumer finance and mortgage banking. By driving financial discipline and strategic investment, Jason Long directly supports the expansion of services such as business loans and home equity options, reinforcing C&F Bank's market position across North America and the Asia Pacific.
William Krebs - Regional President, Central Virginia
William Krebs, the Regional President, Central Virginia at C&F Bank, directs market strategy and operational execution within a key geographic territory. Overseeing branch performance and customer engagement, Krebs ensures the delivery of comprehensive banking services tailored to the Central Virginia market. This leadership role involves driving growth in retail banking, mortgage lending, and consumer finance initiatives specific to the region. By fostering strong community relationships and optimizing service delivery, William Krebs directly supports the bank's mission to provide accessible financial products, including checking and savings accounts and business loans, enhancing C&F Bank's presence and impact.
Dusty Crone - President
Dusty Crone, the President at C&F Bank, provides overarching leadership and strategic direction for the entire organization. Guiding the bank's mission to deliver comprehensive financial services, Crone oversees all major operational segments, including Retail Banking, Mortgage Banking, and Consumer Finance. This executive position involves setting the vision for market expansion, fostering innovation in financial products, and ensuring alignment with corporate objectives across North America and Asia Pacific. By championing a customer-centric approach and driving operational excellence, Dusty Crone directly influences the bank's ability to offer a wide range of solutions, from real estate financing to installment loans, solidifying C&F Bank's reputation as a trusted financial partner.
Matthew Hubbard - Regional President, Southwest Virginia
Matthew Hubbard, the Regional President, Southwest Virginia at C&F Bank, spearheads regional growth and client relations within the Southwest Virginia territory. Overseeing the strategic deployment of banking services, Hubbard ensures the effective delivery of retail banking, mortgage solutions, and consumer finance products to local individuals and businesses. This role is pivotal in strengthening C&F Bank's community ties and expanding its market share through localized initiatives. By driving regional performance and client satisfaction, Matthew Hubbard directly supports the bank's commitment to providing essential financial tools, including home equity options and development loans, reinforcing C&F Bank's established presence.
Rodney Overby - Executive Vice President & Chief Information Officer
Rodney Overby, the Executive Vice President & Chief Information Officer at C&F Bank, directs the institution's technology strategy and digital infrastructure. Overseeing all IT operations, Overby ensures the seamless integration of advanced technological solutions that support both retail and business banking segments. This leadership role involves managing cybersecurity protocols, enhancing the mobile banking platform, and driving innovation in financial technology to improve customer experience and operational efficiency across North America and Asia Pacific. By architecting scalable IT systems, Rodney Overby directly supports the bank's comprehensive service offerings, including checking and savings accounts, business loans, and real estate financing, ensuring robust and secure digital access for all clients.

Maria Sullivan - Senior Vice President, Chief Human Resources Officer
Maria Sullivan, the Senior Vice President, Chief Human Resources Officer at C&F Bank, leads all human capital initiatives and organizational development. Overseeing talent acquisition, employee relations, and compensation strategies, Sullivan cultivates a high-performance culture that aligns with the bank's mission. This position is vital for attracting and retaining top talent across all departments, from retail banking to mortgage services. By fostering employee engagement and professional growth, Maria Sullivan ensures that C&F Bank's workforce is equipped to deliver exceptional service and support the bank's expansion into new markets within North America and the Asia Pacific regions, underpinning the bank's commitment to comprehensive financial solutions.
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