C&F Bank Executive and Leadership Team

Jason Long, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation at C&F Bank, manages the fiscal health and capital allocation strategies of the institution. Long oversees financial reporting, budgeting, and investment planning to support the bank's three core segments: Retail Banking, Mortgage Banking, and Consumer Finance. By analyzing market trends, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation ensures the bank maintains a strong balance sheet while funding business loans and real estate financing. Jason Long coordinates with the Board to optimize capital structure and drive shareholder value. This leadership role involves rigorous risk assessment and financial forecasting to navigate economic shifts in North America and Asia Pacific. Through disciplined fiscal oversight, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation sustains the financial stability required for the bank to provide consistent lending services to diverse client bases.

Matthew Hubbard, the Regional President, Southwest Virginia at C&F Bank, oversees market expansion and customer relationship management within the designated territory. Hubbard directs the delivery of checking, savings, and business loan products to local communities. The Regional President, Southwest Virginia ensures that branch operations meet the specific financial needs of the regional market while adhering to corporate standards. Matthew Hubbard manages local lending teams, focusing on real estate financing and development loans to stimulate regional economic growth. This leadership role involves active community engagement and the identification of new business opportunities to increase market share. By coordinating with the broader executive team, the Regional President, Southwest Virginia aligns local service delivery with the bank's global strategy across North America and Asia Pacific. Hubbard drives revenue growth through personalized service and the effective promotion of the bank's comprehensive financial product suite to both individual and commercial clients.

William Krebs, the Regional President, Central Virginia at C&F Bank, manages the operational performance and service quality of banking centers throughout the central region. Krebs directs the implementation of retail banking strategies, ensuring that installment loans and home equity options reach target demographics effectively. The Regional President, Central Virginia monitors local market dynamics to adjust service offerings and maintain a competitive edge. William Krebs leads the regional staff in providing high-touch financial advisory services to business clients and individuals. This leadership role involves optimizing branch productivity and ensuring that all regional activities support the bank's overarching mission. By collaborating with corporate leadership, the Regional President, Central Virginia integrates regional insights into the bank's broader operations across North America and Asia Pacific. Krebs drives customer acquisition and retention by fostering strong local relationships and delivering consistent, reliable financial solutions that meet the evolving needs of the central Virginia market.

Bill Callaghan, the Chief Information Officer at C&F Bank, directs the technological infrastructure supporting retail and mortgage banking operations. Callaghan architects secure digital banking platforms, ensuring seamless mobile app functionality for customers across North America and Asia Pacific. By modernizing core banking systems, the Chief Information Officer enhances data integrity and operational efficiency. This leadership role involves collaborating with the executive team to integrate advanced cybersecurity protocols into all consumer finance products. Bill Callaghan maintains a focus on scalable cloud solutions that support long-term growth objectives. Through the implementation of innovative software, the Chief Information Officer drives digital transformation initiatives that improve user experience. Ultimately, Callaghan secures the technological foundation necessary for the bank to remain competitive in a rapidly evolving financial landscape while maintaining strict regulatory compliance across all digital service channels.

Rodney Overby, the Executive Vice President & Chief Information Officer at C&F Bank, leads the strategic deployment of enterprise-wide information systems. Overby focuses on the integration of data analytics to refine mortgage services and home equity loan processing. The Executive Vice President & Chief Information Officer optimizes internal workflows, ensuring that branch locations and digital channels operate with maximum efficiency. Rodney Overby manages the technical roadmap for the bank, prioritizing investments in automation that reduce operational costs. This leadership role involves aligning IT capabilities with the broader business goals of the Retail Banking and Consumer Finance divisions. By fostering a culture of technical excellence, the Executive Vice President & Chief Information Officer supports the bank's expansion across North America and Asia Pacific. Overby ensures that all information systems remain resilient, scalable, and capable of supporting the complex financial products offered to the bank's extensive customer base.

Maria Sullivan, the Senior Vice President, Chief Human Resources Officer at C&F Bank, directs talent acquisition, organizational development, and employee engagement strategies. Sullivan architects programs that cultivate a high-performance culture across all branch locations and corporate offices. The Senior Vice President, Chief Human Resources Officer ensures that the workforce possesses the specialized skills required to manage complex mortgage banking and consumer finance portfolios. Maria Sullivan oversees compensation structures, benefits administration, and leadership training to retain top-tier financial professionals. This leadership role involves partnering with other executives to align human capital initiatives with the bank's growth objectives in North America and Asia Pacific. By implementing robust performance management systems, the Senior Vice President, Chief Human Resources Officer drives operational excellence and employee satisfaction. Sullivan maintains a focus on diversity and inclusion, ensuring the bank attracts talent capable of delivering superior service to a diverse range of individual and business clients.