Cenomi Centers Executive and Leadership Team

September, 2026

Leadership Overview

Cenomi Centers has 6 executives leading key functions including strategy, business unit management, operations, finance, and regional development.

Focused on transforming the retail landscape, Cenomi Centers delivers premier lifestyle destinations across Saudi Arabia while driving innovation in the Kingdom's commercial real estate sector.

Leadership Roles at Cenomi Centers

  • Chief Executive Officer - Alison Rehill-Erguven
  • Director, Business Unit & Chief Executive Officer, Inditex Office - Adel Alamin
  • Chief Financial Officer & Executive Secretary - Jr Carmen
  • Chief Operating Officer - Bruno Wehbe
  • Chief Operating Officer, Eastern Region Ksa - Serge Younane
  • Chief Operations Officer - Mohamed Abbas
  • Alison Rehill-Erguven - Chief Executive Officer

    Alison Rehill-Erguven, the Chief Executive Officer at Cenomi Centers, directs the overarching strategic vision for the largest owner and operator of lifestyle centers in Saudi Arabia. Rehill-Erguven manages the expansion of 21 locations across the Kingdom, ensuring alignment with long-term growth objectives. By overseeing the integration of international and local brands, the Chief Executive Officer optimizes the visitor experience for over 109 million annual guests. This leadership role involves constant collaboration with the Board to maintain market dominance in the competitive retail real estate sector. Alison Rehill-Erguven drives operational excellence across all assets, including iconic destinations like Al Nakheel Mall and Mall of Arabia. Through rigorous performance monitoring and strategic planning, the Chief Executive Officer secures the company's position as the premier developer of contemporary lifestyle spaces, fostering sustainable value for stakeholders while navigating the evolving retail environment in the Middle East.

    Adel Alamin - Director, Business Unit & Chief Executive Officer, Inditex Office

    Adel Alamin, the Director, Business Unit & Chief Executive Officer, Inditex Office at Cenomi Centers, manages the strategic partnership and operational deployment of major global retail brands within the company's portfolio. Alamin coordinates the integration of Inditex retail footprints into high-traffic lifestyle centers, ensuring maximum commercial impact. By overseeing the business unit performance, the Director, Business Unit & Chief Executive Officer, Inditex Office aligns brand presence with the broader corporate mission of delivering world-class shopping experiences. This role requires constant interaction with regional stakeholders to optimize store layouts and inventory flow across the Kingdom. Adel Alamin drives revenue growth by identifying new opportunities for brand expansion within the existing 21-location network. Through meticulous management of the Inditex portfolio, the Director, Business Unit & Chief Executive Officer, Inditex Office strengthens the company's reputation as the primary gateway for international retail success in Saudi Arabia.

    Jr Carmen - Chief Financial Officer & Executive Secretary

    Jr Carmen, the Chief Financial Officer & Executive Secretary at Cenomi Centers, directs the financial strategy and corporate governance framework for the organization. Carmen manages capital allocation, budgeting, and financial reporting to ensure the long-term fiscal health of the company's 21 lifestyle centers. By overseeing the financial planning process, the Chief Financial Officer & Executive Secretary provides the necessary insights for the Board to make informed investment decisions regarding new developments. This role involves maintaining transparency and compliance while supporting the executive team in executing strategic initiatives. Jr Carmen drives financial performance by monitoring revenue streams from diverse international and local brand tenants. Through rigorous fiscal oversight, the Chief Financial Officer & Executive Secretary secures the capital required for ongoing expansion across the Kingdom. Carmen ensures that the company maintains a robust balance sheet, enabling continued investment in the future of retail and lifestyle brands throughout Saudi Arabia.

    Bruno Wehbe - Chief Operating Officer

    Bruno Wehbe, the Chief Operating Officer at Cenomi Centers, directs the daily management and facility maintenance of the company's extensive real estate portfolio. Wehbe oversees the operational efficiency of 21 locations, ensuring that infrastructure supports the high volume of 109 million annual visitors. By managing property services and tenant relations, the Chief Operating Officer maintains the high standards expected at destinations like Uwalk Riyadh. This leadership role involves coordinating with regional teams to implement standardized safety and service protocols across the Kingdom. Bruno Wehbe drives operational improvements that reduce overhead while enhancing the visitor experience. Through the application of data-driven facility management, the Chief Operating Officer ensures that all lifestyle centers remain competitive and functional. Wehbe supports the company's growth by optimizing asset performance and ensuring that every mall operates at peak capacity to meet the demands of the modern Saudi retail market.

    Serge Younane - Chief Operating Officer, Eastern Region Ksa

    Serge Younane, the Chief Operating Officer, Eastern Region Ksa at Cenomi Centers, directs all operational activities within the eastern territory of the Kingdom. Younane oversees the performance of regional assets, ensuring that each lifestyle center meets the company's high standards for visitor engagement and brand representation. By managing local teams and facility operations, the Chief Operating Officer, Eastern Region Ksa optimizes the daily functionality of malls within this specific geographic footprint. This leadership role involves coordinating with corporate headquarters to align regional outcomes with the national strategy. Serge Younane drives growth by identifying local market trends and adapting operational tactics to suit the needs of the eastern consumer base. Through the effective management of regional resources, the Chief Operating Officer, Eastern Region Ksa ensures that all properties in the area contribute significantly to the company's overall goal of providing premier retail experiences to millions of annual visitors.

    Mohamed Abbas - Chief Operations Officer

    Mohamed Abbas, the Chief Operations Officer at Cenomi Centers, directs the strategic execution of operational workflows across the company's diverse portfolio of lifestyle centers. Abbas oversees the implementation of innovative retail solutions and service models that enhance the visitor journey. By managing the operational integration of new brands and services, the Chief Operations Officer ensures that the company remains at the forefront of the Saudi retail sector. This role involves collaborating with other C-suite leaders to streamline processes and improve the overall efficiency of the 21-location network. Mohamed Abbas drives operational excellence by focusing on the scalability of retail services and the optimization of mall traffic flow. Through the continuous refinement of operational strategies, the Chief Operations Officer supports the company's mission to provide world-class destinations. Abbas ensures that all operational activities align with the broader goal of maintaining market leadership and delivering exceptional value to both tenants and visitors.

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    Frequently Asked Questions Regarding Cenomi Centers Top Executives and Leadership Team

    Who leads Cenomi Centers?
    Cenomi Centers is led by Alison Rehill-Erguven (Chief Executive Officer), along with executives such as Adel Alamin (Director, Business Unit & Chief Executive Officer, Inditex Office) and Jr Carmen (Chief Financial Officer & Executive Secretary).
    Who is part of Cenomi Centers’s executive team?
    The executive team of Cenomi Centers includes leaders such as Alison Rehill-Erguven (Chief Executive Officer), Adel Alamin (Director, Business Unit & Chief Executive Officer, Inditex Office), Jr Carmen (Chief Financial Officer & Executive Secretary) and other senior executives.
    How many executives does Cenomi Centers have?
    Cenomi Centers has 6 executives leading key business areas.
    What roles are included in Cenomi Centers’s leadership team?
    The leadership team of Cenomi Centers includes roles such as Chief Executive Officer, Director, Business Unit & Chief Executive Officer, Inditex Office, Chief Financial Officer & Executive Secretary, Chief Operating Officer, Chief Operating Officer, Eastern Region Ksa.