Cenomi Centers Executive and Leadership Team

August, 2026

Leadership Overview

Cenomi Centers has 5 executives leading key functions including strategy, operational management, regional oversight, financial planning, and operational execution.

Focused on transforming the retail landscape, Cenomi Centers delivers premier lifestyle destinations across Saudi Arabia while fostering vibrant community engagement through a diverse portfolio of iconic malls and modern commercial spaces.

Leadership Roles at Cenomi Centers

  • Chief Executive Officer - Alison Rehill-Erguven
  • Chief Financial Officer & Executive Secretary - Jr Carmen
  • Chief Operating Officer - Bruno Wehbe
  • Chief Operating Officer, Eastern Region Ksa - Serge Younane
  • Chief Operations Officer - Mohamed Abbas
  • Alison Rehill-Erguven - Chief Executive Officer

    Alison Rehill-Erguven, the Chief Executive Officer at Cenomi Centers, directs the overarching strategic vision for the largest owner and operator of lifestyle centers in Saudi Arabia. By managing a portfolio of 21 locations across 10 cities, the Chief Executive Officer ensures that every destination maintains high standards for international and local brand integration. This leadership role involves constant collaboration with the Board to drive long-term growth and market expansion. Alison Rehill-Erguven prioritizes the enhancement of the visitor experience for over 109 million annual guests, ensuring that the company remains at the forefront of the retail sector. Through rigorous oversight of development projects and operational excellence, the Chief Executive Officer secures the company's position as a market leader. Rehill-Erguven maintains a focus on innovation, ensuring that the future of retail in the Kingdom aligns with evolving consumer demands and global lifestyle trends.

    Jr Carmen - Chief Financial Officer & Executive Secretary

    Jr Carmen, the Chief Financial Officer & Executive Secretary at Cenomi Centers, manages the financial health and corporate governance of the organization. By overseeing capital allocation and fiscal planning, the Chief Financial Officer & Executive Secretary ensures that the company maintains the resources necessary to develop and operate its 21 lifestyle centers. This role involves rigorous financial reporting and the maintenance of transparency with stakeholders. Jr Carmen drives the financial strategy that supports the company's expansion and the ongoing success of iconic destinations like Uwalk Riyadh. As the Executive Secretary, the Chief Financial Officer & Executive Secretary also facilitates effective communication between the executive team and the Board. Carmen monitors market trends to ensure that financial decisions align with the long-term goals of the business. Through this dual focus on fiscal discipline and corporate governance, the Chief Financial Officer & Executive Secretary secures the financial foundation required for the company's continued leadership in the retail sector.

    Bruno Wehbe - Chief Operating Officer

    Bruno Wehbe, the Chief Operating Officer at Cenomi Centers, manages the daily operational efficiency of the company's extensive real estate portfolio. By overseeing the maintenance and performance of iconic destinations like Al Nakheel Mall and Mall of Arabia, the Chief Operating Officer ensures seamless functionality across all properties. This role requires constant coordination with facility management teams to optimize the visitor experience for millions of annual guests. Bruno Wehbe drives operational improvements that support the company's mission of providing contemporary lifestyle spaces. By implementing standardized protocols across the Kingdom, the Chief Operating Officer maintains high service levels and operational consistency. Wehbe monitors key performance indicators to ensure that every mall meets the rigorous demands of international and regional retail partners. Through this focus on operational excellence, the Chief Operating Officer supports the broader growth objectives of the organization within the competitive Saudi Arabian market.

    Serge Younane - Chief Operating Officer, Eastern Region Ksa

    Serge Younane, the Chief Operating Officer, Eastern Region Ksa at Cenomi Centers, directs all operational activities within the Eastern provinces of the Kingdom. By focusing on the specific market dynamics of this region, the Chief Operating Officer, Eastern Region Ksa ensures that local lifestyle centers remain competitive and attractive to diverse consumer segments. This leadership role involves managing regional property performance and fostering strong relationships with local retail tenants. Serge Younane executes strategies that align regional operations with the national goals of the company. By optimizing the management of assets in the Eastern region, the Chief Operating Officer, Eastern Region Ksa contributes to the overall success of the 21-location portfolio. Younane prioritizes the delivery of high-quality retail environments that cater to the unique needs of the local population. Through this regional focus, the Chief Operating Officer, Eastern Region Ksa drives consistent growth and operational stability across the company's Eastern footprint.

    Mohamed Abbas - Chief Operations Officer

    Mohamed Abbas, the Chief Operations Officer at Cenomi Centers, directs the execution of large-scale operational initiatives across the company's diverse portfolio. By focusing on the integration of new retail technologies and the optimization of supply chain logistics for mall operations, the Chief Operations Officer ensures that every destination functions at peak capacity. This role involves coordinating with various departments to streamline processes and enhance the overall efficiency of the 21 locations. Mohamed Abbas drives the implementation of modern operational standards that support the company's commitment to providing a premier lifestyle experience. By analyzing operational data, the Chief Operations Officer identifies opportunities for cost reduction and service improvement. Abbas works closely with other C-suite leaders to ensure that operational strategies support the company's broader mission of retail innovation. Through this focus on process optimization, the Chief Operations Officer maintains the high standards expected by millions of visitors across the Kingdom.

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    Frequently Asked Questions Regarding Cenomi Centers Top Executives and Leadership Team

    Who leads Cenomi Centers?
    Cenomi Centers is led by Alison Rehill-Erguven (Chief Executive Officer), along with executives such as Jr Carmen (Chief Financial Officer & Executive Secretary) and Bruno Wehbe (Chief Operating Officer).
    Who is part of Cenomi Centers’s executive team?
    The executive team of Cenomi Centers includes leaders such as Alison Rehill-Erguven (Chief Executive Officer), Jr Carmen (Chief Financial Officer & Executive Secretary), Bruno Wehbe (Chief Operating Officer) and other senior executives.
    How many executives does Cenomi Centers have?
    Cenomi Centers has 5 executives leading key business areas.
    What roles are included in Cenomi Centers’s leadership team?
    The leadership team of Cenomi Centers includes roles such as Chief Executive Officer, Chief Financial Officer & Executive Secretary, Chief Operating Officer, Chief Operating Officer, Eastern Region Ksa, Chief Operations Officer.