Leadership Overview
Cenomi Centers has 5 executives leading key functions including strategy, business unit management, operations, regional development, and financial oversight.
Focused on transforming the retail landscape, Cenomi Centers delivers premier lifestyle destinations across Saudi Arabia while driving innovation in consumer experiences and sustainable commercial growth.
Focused on transforming the retail landscape, Cenomi Centers delivers premier lifestyle destinations across Saudi Arabia while driving innovation in consumer experiences and sustainable commercial growth.
Leadership Roles at Cenomi Centers
Alison Rehill-Erguven - Chief Executive Officer
Alison Rehill-Erguven, the Chief Executive Officer at Cenomi Centers, directs the overarching corporate strategy for the largest owner and operator of lifestyle centers in Saudi Arabia. Rehill-Erguven manages the expansion of the portfolio across 21 locations, ensuring alignment with long-term growth objectives. By overseeing high-level stakeholder relations and board interactions, the Chief Executive Officer maintains the company's market leadership in the competitive retail real estate sector. Alison Rehill-Erguven drives operational excellence by integrating international retail standards into the local market framework. This leadership role involves constant evaluation of asset performance and the pursuit of new development opportunities to enhance visitor engagement. Through the implementation of strategic initiatives, the Chief Executive Officer secures the financial health and brand reputation of the organization, ultimately positioning the company as the primary destination for millions of annual visitors seeking premium lifestyle experiences.
Adel Alamin - Director, Business Unit & Chief Executive Officer, Inditex Office
Adel Alamin, the Director, Business Unit & Chief Executive Officer, Inditex Office at Cenomi Centers, manages the strategic partnership and operational integration of key international retail brands within the company's portfolio. Alamin coordinates the alignment of retail offerings with the specific demands of the Saudi Arabian market, ensuring that iconic destinations like Al Nakheel Mall maintain high occupancy and brand relevance. The Director, Business Unit & Chief Executive Officer, Inditex Office oversees the commercial performance of these specific retail units, driving revenue growth through optimized tenant mix and space utilization. Adel Alamin facilitates collaboration between global brand partners and local operational teams to streamline supply chain and merchandising efforts. By focusing on the intersection of international retail trends and local consumer preferences, Alamin strengthens the company's position as a premier lifestyle developer, ensuring that every visitor finds a diverse range of high-quality brands.
Jr Carmen - Chief Financial Officer & Executive Secretary
Jr Carmen, the Chief Financial Officer & Executive Secretary at Cenomi Centers, directs the financial planning, reporting, and capital allocation strategies for the organization. Carmen manages the company's fiscal health by overseeing budgeting, treasury operations, and investor relations, ensuring transparency and compliance with regulatory standards. The Chief Financial Officer & Executive Secretary drives financial performance by analyzing revenue streams from the 21 lifestyle centers and optimizing the capital structure to support future development projects. Jr Carmen facilitates board governance and administrative oversight, ensuring that corporate decision-making processes remain efficient and well-documented. By providing critical financial insights to the executive team, the Chief Financial Officer & Executive Secretary supports the company's long-term growth and market expansion efforts. Carmen maintains a rigorous focus on cost management and risk mitigation, securing the financial stability required to sustain the company's position as the leading developer of contemporary lifestyle centers in Saudi Arabia.
Bruno Wehbe - Chief Operating Officer
Bruno Wehbe, the Chief Operating Officer at Cenomi Centers, directs the daily operational functions across the company's extensive network of 21 lifestyle centers. Wehbe manages facility maintenance, security protocols, and visitor experience standards to ensure consistent service quality across all locations. The Chief Operating Officer drives efficiency by implementing standardized operational procedures that support the company's mission of providing world-class retail environments. Bruno Wehbe coordinates with regional teams to address infrastructure needs and optimize the functionality of iconic destinations such as the Mall of Arabia. By monitoring key performance indicators related to foot traffic and operational costs, the Chief Operating Officer identifies opportunities for process improvement and resource allocation. Wehbe maintains a focus on operational scalability, ensuring that the company's physical assets remain modern, safe, and attractive to the 109 million visitors who frequent these spaces annually.
Serge Younane - Chief Operating Officer, Eastern Region Ksa
Serge Younane, the Chief Operating Officer, Eastern Region Ksa at Cenomi Centers, oversees the strategic management and operational performance of all assets located within the Eastern Province. Younane directs regional initiatives to enhance the commercial viability of local malls, ensuring that each property meets the specific lifestyle needs of the surrounding communities. The Chief Operating Officer, Eastern Region Ksa manages regional staffing, maintenance schedules, and local vendor relationships to maintain high service standards. Serge Younane drives regional growth by identifying market trends and adapting the tenant mix to reflect local consumer preferences. By collaborating with the broader executive team, the Chief Operating Officer, Eastern Region Ksa ensures that regional operations align with the company's national strategy. Younane focuses on maximizing asset value through proactive management and the continuous improvement of the visitor experience, thereby strengthening the company's footprint in this critical geographic market.
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