Cellcom Israel Executive and Leadership Team

Eli Adadi, the Chief Executive Officer at Cellcom Israel, directs the overarching strategic vision for the largest cellular provider in the region. Adadi manages the integration of advanced mobile office solutions and data protection services across the national network. By overseeing the deployment of high-speed broadband infrastructure, the Chief Executive Officer ensures the company maintains a competitive edge in the evolving telecommunications landscape. Eli Adadi coordinates with the board to align operational goals with long-term growth objectives, focusing on expanding the reach of OTT TV and landline services. This leadership role involves constant monitoring of market trends to optimize service delivery for millions of subscribers. Through rigorous oversight of corporate performance, Adadi drives the organization toward sustainable profitability while upholding high standards for customer service and technological reliability across the entire Israeli market.

Galit Offenbach, the Vice President, Retail & Chief Executive Officer, Dynamica at Cellcom Israel, manages the extensive network of retail stores and service centers nationwide. Offenbach architects the customer experience strategy, ensuring that every physical touchpoint reflects the brand commitment to quality and accessibility. By overseeing the retail operations for Dynamica, the Vice President, Retail & Chief Executive Officer, Dynamica drives sales growth through optimized service and sale centers. Galit Offenbach coordinates with marketing teams to align product availability with consumer demand for cellular telephony and multimedia messaging. This leadership role involves streamlining the supply chain for mobile devices and accessories to maximize revenue per user. Through the implementation of efficient retail processes, Offenbach secures a dominant market position for the company, ensuring that all service centers provide consistent, high-quality support to the diverse subscriber base.

Gadi Attias, the Chief Financial Officer at Cellcom Israel, directs the financial strategy and fiscal health of the organization. Attias manages capital allocation, budgeting, and financial reporting to ensure the company supports its extensive infrastructure investments and service expansions. By overseeing the financial planning for cellular, internet, and OTT TV segments, the Chief Financial Officer drives long-term value creation for stakeholders. Gadi Attias coordinates with the executive team to assess the economic viability of new market opportunities and technological upgrades. This leadership role involves rigorous risk management and the optimization of revenue streams across all business units. Through the precise management of corporate assets and expenditures, Attias secures the financial stability necessary for the company to maintain its position as a leading communications group, ensuring consistent growth and operational efficiency across all regional operations.

Victor Malka, the Chief Information Officer at Cellcom Israel, architects the technological infrastructure supporting the company's advanced networks and data services. Malka oversees the digital transformation of internal systems, ensuring high-speed connectivity and robust data protection for all cellular and landline subscribers. By managing the complex IT architecture, the Chief Information Officer drives the implementation of secure, scalable solutions for mobile office and multimedia services. Victor Malka coordinates with other C-suite leaders to integrate new software capabilities that enhance the overall user experience. This leadership role involves maintaining the integrity of the network while facilitating the rapid deployment of new digital products. Through the continuous optimization of information systems, Malka ensures the company remains at the forefront of the Israeli communications sector, providing reliable, high-performance connectivity to the entire nation.

Michal Netzer, the Chief Marketing Officer at Cellcom Israel, directs the brand strategy and customer acquisition initiatives for the company's diverse service portfolio. Netzer manages the promotion of cellular telephony, internet connectivity, and multimedia services to maintain a strong market presence. By overseeing the development of targeted campaigns, the Chief Marketing Officer drives engagement across both digital and traditional channels. Michal Netzer coordinates with retail and sales teams to ensure that marketing efforts align with the availability of new products and value-added services. This leadership role involves analyzing consumer behavior to refine the company's value proposition in a competitive landscape. Through the execution of innovative marketing strategies, Netzer expands the subscriber base and strengthens brand loyalty, ensuring that the company effectively communicates its technological advantages to customers throughout the entire country.