Cellcom Israel Executive and Leadership Team

Eli Adadi, the Chief Executive Officer at Cellcom Israel, directs the overarching strategic vision for the largest cellular provider in the region. Adadi manages the integration of advanced network infrastructure with diverse service offerings, including mobile office solutions and data protection. By aligning corporate goals with the evolving demands of the Israeli communications market, the Chief Executive Officer ensures consistent growth across cellular, landline, and OTT TV segments. Adadi maintains close collaboration with the Board to optimize operational efficiency and market positioning. Through the implementation of high-speed broadband initiatives, Eli Adadi strengthens the competitive advantage of the organization. This leadership role requires constant monitoring of technological trends to maintain service quality for millions of subscribers. Ultimately, Adadi secures the long-term stability of the company by fostering a culture of innovation and customer-centric service delivery across all nationwide retail and support centers.

Gadi Attias, the Chief Financial Officer at Cellcom Israel, manages the fiscal health and capital allocation strategies for the communications group. Attias oversees financial reporting, budgeting, and investment planning to support the expansion of high-speed broadband networks and multimedia services. By analyzing market data and operational costs, the Chief Financial Officer ensures that resource distribution aligns with the strategic objectives of the organization. Gadi Attias coordinates with other executive leaders to evaluate the profitability of new value-added services and international calling ventures. This role involves maintaining rigorous financial controls to sustain the company's market leadership in the competitive Israeli landscape. Through precise financial modeling and risk assessment, Attias drives sustainable revenue growth. The Chief Financial Officer provides the necessary economic framework to support the deployment of advanced cellular infrastructure, ensuring that the company remains financially resilient while delivering high-quality connectivity solutions to a broad subscriber base.

Victor Malka, the Chief Information Officer at Cellcom Israel, architects the digital infrastructure and technological systems that power the company's communications services. Malka oversees the maintenance and evolution of advanced networks, ensuring high-speed connectivity and data protection for cellular and landline subscribers. By integrating cutting-edge software solutions, the Chief Information Officer enables the delivery of seamless multimedia and mobile office services. Victor Malka collaborates with engineering teams to modernize network capabilities, supporting the company's nationwide reach. This leadership position involves managing complex IT projects that enhance customer service platforms and internal operational efficiency. Through the implementation of robust cybersecurity protocols, Malka safeguards the integrity of data across all service channels. The Chief Information Officer drives the digital transformation necessary to maintain the company's status as a leading communications provider, ensuring that technological advancements directly translate into superior user experiences and reliable service availability throughout the country.

Michal Netzer, the Chief Marketing Officer at Cellcom Israel, designs and executes the brand strategy and customer acquisition programs for the communications group. Netzer oversees the promotion of cellular, internet, and OTT TV services, ensuring that the company's value proposition resonates with diverse market segments. By analyzing consumer behavior and competitive dynamics, the Chief Marketing Officer develops targeted campaigns that drive subscriber growth and retention. Michal Netzer manages the alignment between retail store operations and digital marketing initiatives to provide a cohesive customer experience. This role involves collaborating with product teams to launch new value-added services that leverage the company's advanced infrastructure. Through strategic brand positioning, Netzer strengthens the market presence of the organization across the nation. The Chief Marketing Officer ensures that all marketing efforts support the broader business goal of maintaining dominance in the Israeli telecommunications sector while fostering long-term loyalty among the extensive subscriber base.