BWI Executive and Leadership Team

June, 2026

Leadership Overview

BWI has 5 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to excellence, BWI specializes in the distribution and retail sale of garden and lawn products, impacting market dynamics through strategic leadership and operational efficiency.

Leadership Roles at BWI

  • Chief Executive Officer - Brandon Lawson
  • President & Chief Executive Officer - James Bunch
  • Chief Executive Officer, Transformation, Strategie & Management - Jan Schmedemann
  • Chief Financial Officer - Robert Kulawiec
  • Chief Financial Officer & Secretary Treasurer - Susan Buchanan
  • Brandon Lawson - Chief Executive Officer

    Brandon Lawson, the Chief Executive Officer at BWI, directs the company's overarching strategy and operational execution. Lawson guides the enterprise through market shifts, ensuring alignment with BWI's core mission of distributing and retailing garden and lawn products. This leadership involves optimizing supply chains and fostering innovation in product offerings, including field seeds, herbicides, and fertilizer. Lawson's focus remains on driving sustainable growth and enhancing market presence from the Nash, Texas headquarters. The Chief Executive Officer ensures all departments function cohesively to meet strategic objectives and deliver value to stakeholders. Lawson's strategic vision shapes BWI's future, solidifying its position in the industry.

    James Bunch - President & Chief Executive Officer

    James Bunch, the President & Chief Executive Officer at BWI, spearheads the company's strategic direction and executive leadership. Bunch oversees all facets of BWI's operations, from product distribution to retail sales of essential garden and lawn supplies like field seeds, herbicides, and fertilizer. This role demands a comprehensive understanding of market trends and consumer needs within the Texas region and beyond. Bunch drives initiatives aimed at expanding market share and enhancing operational efficiency across the organization. The President & Chief Executive Officer ensures robust financial health and strategic positioning, maintaining BWI's legacy since its founding. James Bunch's leadership is pivotal in navigating the competitive landscape and achieving long-term business objectives.
    James Bunch

    Jan Schmedemann - Chief Executive Officer, Transformation, Strategie & Management

    Jan Schmedemann, the Chief Executive Officer, Transformation, Strategie & Management at BWI, drives significant organizational change and strategic development. Schmedemann leads initiatives focused on transforming business processes and implementing advanced management techniques to enhance BWI's competitive edge in the garden and lawn product market. This role involves identifying opportunities for innovation and efficiency across distribution and retail operations. The Chief Executive Officer, Transformation, Strategie & Management collaborates with executive peers to ensure strategic alignment and successful execution of long-term plans. Jan Schmedemann's leadership is key to modernizing BWI's operations and fostering a culture of continuous improvement.

    Robert Kulawiec - Chief Financial Officer

    Robert Kulawiec, the Chief Financial Officer at BWI, manages the company's financial health and strategic fiscal planning. Kulawiec oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring compliance with regulatory standards. This critical role involves analyzing market data to inform investment decisions and optimize resource allocation for BWI's distribution and retail segments. The Chief Financial Officer works closely with other executives to align financial strategies with the company's growth objectives in the garden and lawn product sector. Robert Kulawiec's expertise is essential for maintaining fiscal discipline and driving profitability, supporting BWI's operations in Nash, Texas.

    Susan Buchanan - Chief Financial Officer & Secretary Treasurer

    Susan Buchanan, the Chief Financial Officer & Secretary Treasurer at BWI, directs the company's financial strategy and corporate governance. Buchanan oversees all financial reporting, treasury functions, and ensures fiscal integrity across BWI's distribution and retail operations. This dual role involves managing financial planning, risk assessment, and compliance, while also serving as the corporate secretary to maintain accurate records and facilitate board communications. The Chief Financial Officer & Secretary Treasurer plays a vital part in strategic decision-making, supporting BWI's expansion and operational efficiency. Susan Buchanan's comprehensive financial oversight is crucial for the company's sustained success and market leadership in garden and lawn products.

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    Frequently Asked Questions Regarding BWI Top Executives and Leadership Team

    Who leads BWI?
    BWI is led by Brandon Lawson (Chief Executive Officer), along with executives such as James Bunch (President & Chief Executive Officer) and Jan Schmedemann (Chief Executive Officer, Transformation, Strategie & Management).
    Who is part of BWI’s executive team?
    The executive team of BWI includes leaders such as Brandon Lawson (Chief Executive Officer), James Bunch (President & Chief Executive Officer), Jan Schmedemann (Chief Executive Officer, Transformation, Strategie & Management) and other senior executives.
    How many executives does BWI have?
    BWI has 5 executives leading key business areas.
    What roles are included in BWI’s leadership team?
    The leadership team of BWI includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer, Transformation, Strategie & Management, Chief Financial Officer, Chief Financial Officer & Secretary Treasurer.