BWI Executive and Leadership Team

July, 2026

Leadership Overview

BWI has 5 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to excellence, BWI specializes in the distribution and retail sale of garden and lawn products, impacting market dynamics through strategic leadership and operational efficiency.

Leadership Roles at BWI

  • Chief Executive Officer - Brandon Lawson
  • President & Chief Executive Officer - James Bunch
  • Chief Executive Officer, Transformation, Strategie & Management - Jan Schmedemann
  • Chief Financial Officer - Robert Kulawiec
  • Chief Financial Officer & Secretary Treasurer - Susan Buchanan
  • Brandon Lawson - Chief Executive Officer

    Brandon Lawson, the Chief Executive Officer at BWI, directs the company's overall strategic vision and operational execution. Lawson oversees all departments, ensuring alignment with BWI's mission to distribute and retail garden and lawn products. This leadership role involves driving growth initiatives and maintaining market competitiveness within the hardware and retail sectors. Lawson's focus remains on optimizing business processes and fostering a culture of innovation. The Chief Executive Officer ensures that BWI's operations in Nash, Texas, consistently meet industry standards and customer expectations. By guiding strategic planning, Lawson positions BWI for sustained success in the distribution of field seeds, herbicides, and fertilizer. The executive's oversight extends to all facets of the business, from product sourcing to final retail delivery, solidifying BWI's market presence.

    James Bunch - President & Chief Executive Officer

    James Bunch, the President & Chief Executive Officer at BWI, spearheads the company's strategic direction and executive leadership. Bunch guides BWI's operations, focusing on the distribution and retail sale of essential garden and lawn products. This executive's responsibilities encompass driving market expansion and ensuring operational excellence across all BWI facilities. The President & Chief Executive Officer plays a critical part in shaping the company's long-term objectives, particularly in the competitive landscape of field seeds, herbicides, and fertilizer. Bunch's leadership ensures BWI maintains its strong presence in Nash, Texas, and beyond. By overseeing key strategic initiatives, James Bunch directly influences BWI's financial performance and market positioning, reinforcing the company's commitment to quality and service in the retail hardware sector.
    James Bunch

    Jan Schmedemann - Chief Executive Officer, Transformation, Strategie & Management

    Jan Schmedemann, the Chief Executive Officer, Transformation, Strategie & Management at BWI, drives critical organizational change and strategic development. Schmedemann leads initiatives focused on transforming BWI's business models and management practices to enhance efficiency and market responsiveness. This executive's purview includes overseeing strategic planning and execution for the company's core business in garden and lawn product distribution and retail. Schmedemann's role is vital in adapting BWI to evolving market demands for products like field seeds, herbicides, and fertilizer. The Chief Executive Officer, Transformation, Strategie & Management ensures that strategic objectives are met through effective management and operational improvements. By championing transformation, Jan Schmedemann positions BWI for future success and competitive advantage.

    Robert Kulawiec - Chief Financial Officer

    Robert Kulawiec, the Chief Financial Officer at BWI, manages the company's financial health and strategic fiscal planning. Kulawiec oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring BWI's fiscal stability. This role is critical in supporting the distribution and retail of garden and lawn products by providing financial insights and controls. The Chief Financial Officer works closely with other executives to align financial strategies with business objectives, particularly concerning field seeds, herbicides, and fertilizer. Kulawiec's expertise ensures BWI adheres to all financial regulations and optimizes resource allocation. By maintaining rigorous financial oversight, Robert Kulawiec contributes significantly to BWI's sustained growth and operational efficiency from its Texas base.

    Susan Buchanan - Chief Financial Officer & Secretary Treasurer

    Susan Buchanan, the Chief Financial Officer & Secretary Treasurer at BWI, directs the company's financial strategy and corporate governance. Buchanan oversees all financial reporting, treasury functions, and ensures compliance with fiscal regulations, supporting BWI's distribution and retail operations. This executive's dual role encompasses managing financial resources and maintaining corporate records, crucial for the company's dealings in garden and lawn products. The Chief Financial Officer & Secretary Treasurer provides essential financial oversight for strategic decisions related to field seeds, herbicides, and fertilizer. Buchanan's meticulous financial management and governance practices are fundamental to BWI's operational integrity and long-term financial health. By ensuring robust financial controls and transparent reporting, Susan Buchanan significantly contributes to BWI's stability and growth.

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    Frequently Asked Questions Regarding BWI Top Executives and Leadership Team

    Who leads BWI?
    BWI is led by Brandon Lawson (Chief Executive Officer), along with executives such as James Bunch (President & Chief Executive Officer) and Jan Schmedemann (Chief Executive Officer, Transformation, Strategie & Management).
    Who is part of BWI’s executive team?
    The executive team of BWI includes leaders such as Brandon Lawson (Chief Executive Officer), James Bunch (President & Chief Executive Officer), Jan Schmedemann (Chief Executive Officer, Transformation, Strategie & Management) and other senior executives.
    How many executives does BWI have?
    BWI has 5 executives leading key business areas.
    What roles are included in BWI’s leadership team?
    The leadership team of BWI includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer, Transformation, Strategie & Management, Chief Financial Officer, Chief Financial Officer & Secretary Treasurer.