Leadership Overview
Crescent Electric Supply Company has 7 executives leading key functions including strategy, operations, human resources, and administrative support.
Focused on delivering high-quality electrical and automation solutions, Crescent Electric Supply Company maintains a century-long commitment to supporting contractors, utilities, and industrial partners through an expansive national network of specialized regional brands.
Focused on delivering high-quality electrical and automation solutions, Crescent Electric Supply Company maintains a century-long commitment to supporting contractors, utilities, and industrial partners through an expansive national network of specialized regional brands.
Leadership Roles at Crescent Electric Supply Company
Craig Levering - Chief Executive Officer
Craig Levering, the Chief Executive Officer at Crescent Electric Supply Company, directs the overarching corporate strategy for the organization. Levering manages the long-term vision for the company, ensuring that the vast network of over 130 locations remains competitive within the national electrical and automation market. By aligning the diverse regional brands under a unified operational framework, the Chief Executive Officer optimizes resource allocation across more than 25 states. Craig Levering monitors market trends to identify growth opportunities for institutional and industrial customers. This leadership role involves constant collaboration with the board to maintain the family-owned legacy while driving modern digital transformation. Through rigorous oversight of financial performance and market expansion, the Chief Executive Officer secures the stability of the enterprise. Levering prioritizes sustainable growth, ensuring that the company continues to provide essential electrical, lighting, and automation products to a broad customer base nationwide.
Penny Cotner - President and Chief Executive Officer
Penny Cotner, the President and Chief Executive Officer at Crescent Electric Supply Company, executes the primary business objectives and operational goals for the entire organization. Cotner oversees the integration of various regional entities, including Interstate Electric Supply and Stoneway Electric, into the broader corporate ecosystem. By streamlining supply chain logistics and procurement processes, the President and Chief Executive Officer enhances service delivery for utility and contractor clients. Penny Cotner drives the strategic initiatives that define the company's market position, focusing on operational excellence and customer-centric service models. This leadership role requires balancing the needs of diverse regional markets with the overarching mission of the national brand. Through active engagement with industry partners, Cotner fosters innovation in electrical and automation product distribution. The President and Chief Executive Officer ensures that the company maintains its reputation for reliability and technical expertise across all 130 locations, ultimately strengthening the firm's competitive advantage in the national landscape.

Grant Roscoe - Chief Executive Officer & Founder
Grant Roscoe, the Chief Executive Officer & Founder at Crescent Electric Supply Company, architects the foundational principles and long-term cultural identity of the organization. Roscoe provides high-level guidance on corporate governance and maintains the core values that have defined the company for over a century. By focusing on the preservation of the family-owned business model, the Chief Executive Officer & Founder ensures that the organization remains committed to its institutional and industrial customers. Grant Roscoe monitors the health of the national brand, overseeing the strategic direction of regional subsidiaries like Womack Electric Supply and National Electric Supply. This leadership role involves deep involvement in maintaining relationships with key utility partners and industry stakeholders. Through consistent focus on quality and service, the Chief Executive Officer & Founder supports the expansion of the company's footprint. Roscoe drives the vision for future growth, ensuring that the firm continues to adapt to the evolving needs of the electrical and automation sectors.
Rommel Miranda - Chief Operating Officer
Rommel Miranda, the Chief Operating Officer at Crescent Electric Supply Company, manages the daily operational workflows and logistics across the entire national network. Miranda oversees the efficiency of the 130 locations, ensuring that inventory management and distribution processes meet the high demands of industrial and utility customers. By optimizing the supply chain for electrical, lighting, and automation products, the Chief Operating Officer improves service speed and reliability. Rommel Miranda coordinates with regional managers to ensure that brands like Mesco Electrical Supply and BA Supply operate in alignment with corporate standards. This leadership role involves implementing scalable systems that support growth across more than 25 states. Through rigorous analysis of operational data, the Chief Operating Officer identifies bottlenecks and executes solutions to enhance productivity. Miranda ensures that the company maintains a robust infrastructure, allowing for seamless service delivery and consistent performance in every market served by the organization.
Martin Burbridge - President
Martin Burbridge, the President at Crescent Electric Supply Company, leads the tactical execution of business plans and regional market strategies. Burbridge oversees the performance of the various regional subsidiaries, ensuring that each brand maintains its local market relevance while benefiting from the national scale of the organization. By focusing on revenue growth and customer acquisition, the President drives the expansion of the company's electrical and automation product lines. Martin Burbridge coordinates with the executive team to ensure that operational goals are met across all 25 states. This leadership role involves monitoring the competitive landscape and adjusting sales strategies to better serve institutional and industrial clients. Through active management of regional operations, the President ensures that the company delivers consistent value to its diverse customer base. Burbridge supports the overall mission by fostering strong relationships with key suppliers and ensuring that the company remains at the forefront of the electrical distribution industry.
Deb Swambar - Chief Human Resources Officer
Deb Swambar, the Chief Human Resources Officer at Crescent Electric Supply Company, directs the talent acquisition, employee development, and organizational culture initiatives. Swambar oversees the workforce strategy for the company's 130 locations, ensuring that the staff possesses the technical expertise required to support complex electrical and automation projects. By implementing comprehensive training programs, the Chief Human Resources Officer fosters a high-performance environment that aligns with the company's century-long commitment to service. Deb Swambar manages the integration of human capital across regional brands, ensuring consistent policy application and employee engagement. This leadership role involves collaborating with the executive team to align workforce capabilities with the company's strategic growth objectives. Through the development of robust recruitment and retention strategies, the Chief Human Resources Officer supports the operational scale of the business. Swambar ensures that the organization attracts and retains top-tier talent, which remains essential for maintaining the company's market-leading position in the electrical supply industry.
Julie Simmons - Executive Team Assistant
Julie Simmons, the Executive Team Assistant at Crescent Electric Supply Company, coordinates the administrative functions and communication flows for the senior leadership team. Simmons manages the complex scheduling and logistical requirements that support the executive decision-making process. By facilitating information exchange between the C-suite and regional managers, the Executive Team Assistant ensures that corporate initiatives are communicated effectively across the 130 locations. Julie Simmons organizes high-level meetings and prepares essential documentation that supports the strategic planning of the company. This leadership role involves maintaining the integrity of corporate records and ensuring that the executive team remains focused on core business objectives. Through meticulous attention to detail, the Executive Team Assistant enhances the efficiency of the leadership group. Simmons provides the necessary administrative support to ensure that the company's operations remain aligned with its long-term mission of providing superior electrical, lighting, and automation products to customers nationwide.
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