B.TECH Executive and Leadership Team

David Avalos, the Chief Executive Officer at B.TECH, directs the overarching corporate strategy and market positioning for Egypt's largest retail chain specializing in electrical and household appliances. Avalos guides the executive team in executing initiatives that solidify B.TECH's dominant presence within the Egyptian market. This leadership role involves fostering innovation and ensuring operational efficiency across all divisions, aligning departmental objectives with the company's long-term growth targets. By championing a forward-thinking approach, David Avalos ensures B.TECH maintains its competitive edge and continues its legacy of market leadership in appliance distribution. The Chief Executive Officer's purview extends to strategic partnerships and major investment decisions, driving the company's expansion and financial health.

Shady Makary, the Group Chief Financial Officer at B.TECH, oversees all financial planning, reporting, and fiscal management for the company's operations in Egypt. Makary directs the financial strategy, ensuring robust capital allocation and profitability for the leading retailer of electrical and household appliances. This critical role involves managing budgets, analyzing financial performance, and identifying opportunities for financial growth and risk mitigation. By providing strategic financial insights, the Group Chief Financial Officer supports executive decision-making and guides B.TECH's investment strategies. Shady Makary's expertise is fundamental to maintaining the company's financial stability and driving its continued success in the competitive Egyptian market.

Omar Said, the Chief Operations Officer & Chief Operating Officer at B.TECH, manages the day-to-day operational execution and supply chain logistics for the company's extensive network in Egypt. Said directs the efficient flow of electrical and household appliances from procurement to final delivery, ensuring seamless operations across all distribution channels. This dual role focuses on optimizing internal processes and enhancing operational performance to meet market demand. By implementing best practices in logistics and inventory management, Omar Said drives cost-effectiveness and service quality. The Chief Operations Officer & Chief Operating Officer's leadership ensures that B.TECH's operational capabilities consistently support its market leadership and customer satisfaction goals.

Dalia Ghander, the Chief Marketing Officer at B.TECH, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement across Egypt. Ghander oversees all promotional activities, advertising campaigns, and digital marketing efforts, ensuring B.TECH's message resonates with its target audience. This role is critical in driving sales growth and expanding market share for electrical and household appliances. By analyzing market trends and consumer behavior, the Chief Marketing Officer identifies new opportunities for product promotion and brand development. Dalia Ghander's leadership ensures that B.TECH remains a top-of-mind choice for consumers seeking quality appliances, reinforcing the company's established reputation through impactful communication.

Celestine Okon, the Chief Technology Officer at B.TECH, spearheads the company's technological infrastructure and digital transformation initiatives. Okon directs the integration of advanced IT solutions to optimize B.TECH's retail operations and enhance customer experience across Egypt. This involves overseeing the development and maintenance of robust systems that support the distribution of electrical and household appliances. By evaluating emerging technologies, the Chief Technology Officer ensures B.TECH remains at the forefront of innovation in the retail sector. Celestine Okon's strategic vision drives efficiency, security, and scalability within the company's technological framework, supporting B.TECH's continued expansion and operational excellence.