B.TECH Executive and Leadership Team

August, 2026

Leadership Overview

B.TECH has 4 executives leading key functions including strategy, technology, finance, and operations.

Focused on market leadership in electrical appliance distribution, B.TECH maintains a commitment to excellence by providing high-quality household solutions across the Arab Republic of Egypt while driving sustainable growth through innovative retail practices.

Leadership Roles at B.TECH

  • Chief Executive Officer - David Avalos
  • Group Chief Financial Officer - Shady Makary
  • Chief Operations Officer & Chief Operating Officer - Omar Said
  • Chief Technology Officer - Celestine Okon
  • David Avalos - Chief Executive Officer

    David Avalos, the Chief Executive Officer at B.TECH, directs the overarching corporate strategy for the largest chain specialized in trading and distributing electrical and household appliances. Avalos architects long-term expansion plans to solidify market dominance within the Arab Republic of Egypt. By aligning departmental goals with the core mission of retail excellence, the Chief Executive Officer ensures consistent revenue growth and operational efficiency. David Avalos monitors competitive landscapes to identify emerging opportunities in the consumer electronics sector. This leadership role involves constant collaboration with the Board to refine business models and enhance customer value propositions. Through rigorous oversight of organizational performance, the Chief Executive Officer maintains high standards of service delivery. Avalos drives the company toward sustainable profitability while navigating complex market dynamics. Ultimately, the Chief Executive Officer secures the future trajectory of the organization by fostering a culture of innovation and accountability across all regional business units.

    Shady Makary - Group Chief Financial Officer

    Shady Makary, the Group Chief Financial Officer at B.TECH, controls the fiscal health and capital allocation strategies for the leading distributor of electrical and household appliances. Makary manages financial reporting, budgeting, and investment planning to support the company's expansion throughout the Arab Republic of Egypt. By analyzing market trends and economic indicators, the Group Chief Financial Officer provides critical insights for strategic planning and risk mitigation. Shady Makary oversees the treasury functions and ensures compliance with all regulatory requirements. This leadership role involves frequent interaction with the executive team to optimize resource distribution and maximize shareholder value. Through the implementation of rigorous cost-control measures, the Group Chief Financial Officer improves operational margins and financial stability. Makary drives the development of long-term financial models to sustain growth. Ultimately, the Group Chief Financial Officer secures the fiscal foundation necessary for the company to maintain its position as a market leader.

    Omar Said - Chief Operations Officer & Chief Operating Officer

    Omar Said, the Chief Operations Officer & Chief Operating Officer at B.TECH, executes the daily logistics and supply chain strategies for the distribution of electrical and household appliances. Said manages the complex network of warehouses and retail outlets across the Arab Republic of Egypt to ensure efficient product availability. By streamlining procurement processes and inventory turnover, the Chief Operations Officer & Chief Operating Officer enhances operational throughput and customer satisfaction. Omar Said coordinates with regional managers to maintain consistent service standards and logistical precision. This leadership role involves the continuous improvement of distribution workflows to reduce overhead and increase speed to market. Through the oversight of physical assets and operational personnel, the Chief Operations Officer & Chief Operating Officer drives productivity gains across the entire organization. Said monitors performance metrics to identify bottlenecks and implement corrective actions. Ultimately, the Chief Operations Officer & Chief Operating Officer ensures the seamless execution of the company's retail operations.

    Celestine Okon - Chief Technology Officer

    Celestine Okon, the Chief Technology Officer at B.TECH, manages the digital infrastructure supporting the distribution of electrical and household appliances. Okon designs scalable software solutions to optimize supply chain visibility and inventory management across the Arab Republic of Egypt. By integrating advanced data analytics into retail operations, the Chief Technology Officer improves decision-making processes and customer engagement metrics. Celestine Okon oversees the implementation of secure e-commerce platforms to facilitate seamless transactions for a growing consumer base. This leadership role requires constant coordination with the finance and operations teams to ensure technological alignment with corporate objectives. Through the deployment of robust cybersecurity protocols, the Chief Technology Officer protects sensitive business data and maintains system integrity. Okon drives digital transformation initiatives to modernize traditional retail workflows. Ultimately, the Chief Technology Officer enhances the overall technological footprint of the company to maintain a competitive edge in the regional market.

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    Frequently Asked Questions Regarding B.TECH Top Executives and Leadership Team

    Who leads B.TECH?
    B.TECH is led by David Avalos (Chief Executive Officer), along with executives such as Shady Makary (Group Chief Financial Officer) and Omar Said (Chief Operations Officer & Chief Operating Officer).
    Who is part of B.TECH’s executive team?
    The executive team of B.TECH includes leaders such as David Avalos (Chief Executive Officer), Shady Makary (Group Chief Financial Officer), Omar Said (Chief Operations Officer & Chief Operating Officer) and other senior executives.
    How many executives does B.TECH have?
    B.TECH has 4 executives leading key business areas.
    What roles are included in B.TECH’s leadership team?
    The leadership team of B.TECH includes roles such as Chief Executive Officer, Group Chief Financial Officer, Chief Operations Officer & Chief Operating Officer, Chief Technology Officer.