B.TECH Executive and Leadership Team

David Avalos, the Chief Executive Officer at B.TECH, directs the company's overarching strategy and market positioning. Overseeing all executive functions, Avalos ensures alignment with B.TECH's mission to be the leading distributor of electrical and household appliances in Egypt. This leadership role involves driving growth initiatives and maintaining B.TECH's dominant market share. By focusing on operational efficiency and strategic partnerships, David Avalos strengthens the company's competitive advantage. The Chief Executive Officer's vision guides B.TECH's expansion and commitment to customer satisfaction across the Egyptian market. Avalos champions innovation in retail distribution, ensuring B.TECH remains at the forefront of the industry. The Chief Executive Officer's strategic direction solidifies B.TECH's reputation for quality and reliability.

Shady Makary, the Group Chief Financial Officer at B.TECH, directs the company's financial planning, reporting, and fiscal management. Overseeing all financial operations, Makary ensures B.TECH maintains robust financial health to support its extensive retail and distribution activities across Egypt. This critical role involves managing budgets, optimizing capital allocation, and ensuring compliance with financial regulations. By providing strategic financial insights, Shady Makary supports B.TECH's growth objectives and profitability. The Group Chief Financial Officer's expertise is fundamental to B.TECH's sustained market leadership. Makary focuses on financial strategies that enhance B.TECH's operational efficiency and investment potential. The Group Chief Financial Officer's stewardship ensures B.TECH's long-term financial stability and success.

Omar Said, the Chief Operations Officer & Chief Operating Officer at B.TECH, manages the company's extensive operational network and supply chain logistics. Overseeing day-to-day operations, Said ensures the efficient distribution and availability of electrical and household appliances throughout Egypt. This dual leadership role involves optimizing warehouse management, transportation, and retail floor operations to meet customer demand. By streamlining processes, Omar Said enhances B.TECH's service delivery and operational effectiveness. The Chief Operations Officer & Chief Operating Officer's focus is on maintaining B.TECH's reputation for reliability and accessibility. Said drives operational excellence across all B.TECH's locations. The Chief Operations Officer & Chief Operating Officer's commitment ensures seamless execution of B.TECH's business model.

Celestine Okon, the Chief Technology Officer at B.TECH, architects the company's technological infrastructure and digital transformation efforts. Overseeing all IT operations, Okon ensures that B.TECH's systems support its extensive distribution network and customer-facing platforms. This role involves implementing cutting-edge solutions to enhance operational efficiency and customer experience within the appliance retail sector. By leveraging technology, Celestine Okon drives innovation in how B.TECH manages inventory, logistics, and sales channels across Egypt. The Chief Technology Officer's expertise is crucial for maintaining B.TECH's competitive edge in a rapidly evolving market. Okon focuses on scalable technology solutions that support B.TECH's growth and operational excellence. The Chief Technology Officer's strategic technology roadmap empowers B.TECH's market leadership.

Dalia Ghander, the Chief Marketing Officer at B.TECH, spearheads all brand initiatives and market outreach strategies. Overseeing the marketing department, Ghander ensures B.TECH's message resonates with consumers across Egypt, reinforcing its position as the premier appliance retailer. This leadership function involves developing and executing campaigns that highlight B.TECH's extensive product range and commitment to quality. By analyzing market trends, Dalia Ghander drives customer acquisition and retention efforts. The Chief Marketing Officer's strategic vision shapes B.TECH's public perception and market penetration. Ghander focuses on innovative marketing approaches to connect with B.TECH's diverse customer base. The Chief Marketing Officer's efforts amplify B.TECH's brand authority in the Egyptian market.