Croma Executive and Leadership Team

Shibashish Roy, the Chief Executive Officer and MD at Croma, directs the overarching strategic vision for the retail organization. Overseeing the expansion of multi-brand digital gadget offerings, the Chief Executive Officer and MD ensures alignment between consumer demand and inventory procurement. This leadership role involves managing high-level partnerships with global electronics manufacturers to maintain a competitive edge in the Indian market. By optimizing supply chain efficiency and retail footprint, Shibashish Roy drives sustainable revenue growth across all physical and digital storefronts. The Chief Executive Officer and MD collaborates with the board to refine long-term corporate objectives, ensuring the company remains the premier destination for home and kitchen appliances. Through rigorous market analysis, the Chief Executive Officer and MD secures the financial health of the enterprise while fostering innovation in the retail sector.

Atheeth Shetty, the Chief Executive Officer, Escalation Desk at Croma, manages high-priority customer resolution protocols and service recovery operations. Overseeing the specialized team responsible for addressing complex consumer grievances, the Chief Executive Officer, Escalation Desk ensures that every interaction upholds the brand reputation for reliability. This leadership role involves analyzing recurring product issues to provide actionable feedback to the procurement and quality assurance departments. By resolving critical escalations, Atheeth Shetty protects the company's market position and fosters long-term customer loyalty. The Chief Executive Officer, Escalation Desk coordinates with regional service centers to standardize resolution timelines and improve overall service quality. Through proactive communication and rapid problem-solving, the Chief Executive Officer, Escalation Desk mitigates operational risks and enhances the post-purchase experience for all electronic gadget consumers.

Usha Sharma, the Chief Operating Officer at Croma, manages the daily operational workflows across the national retail network. Overseeing logistics, inventory management, and store-level performance, the Chief Operating Officer ensures seamless product availability for televisions, cameras, and mobile devices. This leadership role involves streamlining internal processes to enhance customer satisfaction and operational throughput. By implementing advanced retail management systems, Usha Sharma improves efficiency within the warehouse and distribution channels. The Chief Operating Officer coordinates with regional managers to maintain consistent service standards across diverse geographic territories. Through data-driven decision-making, the Chief Operating Officer optimizes store layouts and staffing models to maximize sales performance. This operational focus supports the broader mission of providing high-quality electronic solutions to every household.

Shri Chauhan, the President at Croma, directs the commercial strategy and business development initiatives for the home electronics division. Overseeing the expansion of the kitchen appliance portfolio, the President ensures that product offerings meet the evolving needs of modern households. This leadership role involves identifying emerging market trends and securing exclusive partnerships with top-tier manufacturers. By driving sales growth in the home appliance segment, Shri Chauhan contributes significantly to the company's overall revenue targets. The President collaborates with marketing and operations teams to execute large-scale promotional campaigns that increase brand visibility. Through strategic oversight of the product lifecycle, the President maintains a robust inventory of high-demand electronics. This focus on commercial excellence ensures the company remains at the forefront of the retail industry.

Luigi Reyes, the President at Croma, manages the digital transformation and e-commerce strategy for the organization. Overseeing the integration of online platforms with physical retail operations, the President ensures a seamless omnichannel experience for all customers. This leadership role involves optimizing the digital storefront to improve user engagement and conversion rates for mobile phones and cameras. By leveraging data analytics, Luigi Reyes drives targeted marketing efforts that reach consumers across diverse regional markets. The President coordinates with the IT and logistics departments to ensure efficient order fulfillment and delivery services. Through continuous innovation in the digital space, the President enhances the company's competitive advantage in the online retail sector. This strategic focus on technology supports the broader mission of providing accessible electronic solutions to a nationwide customer base.

Shalini Vohra, the Chief Human Resources Officer at Croma, architects the talent acquisition and organizational development strategies for the entire workforce. Overseeing employee engagement, performance management, and corporate culture initiatives, the Chief Human Resources Officer ensures the retail staff possesses the technical expertise required to support complex electronic sales. This leadership role involves designing training programs that keep personnel updated on the latest home and kitchen appliance technologies. By fostering a high-performance environment, Shalini Vohra drives retention and professional growth across the organization. The Chief Human Resources Officer collaborates with executive leadership to align workforce capabilities with the company's aggressive expansion goals. Through strategic talent planning, the Chief Human Resources Officer secures the human capital necessary to maintain market leadership in the competitive retail landscape.