Croma Executive and Leadership Team

Atheeth Shetty, the Chief Executive Officer, Escalation Desk at Croma, manages high-priority customer resolution protocols and complex service recovery initiatives. By architecting robust feedback loops, the Chief Executive Officer, Escalation Desk ensures that multi-brand electronic retail standards remain consistent across all national touchpoints. This leadership role involves analyzing systemic service failures to improve overall operational efficiency and customer satisfaction metrics. Atheeth Shetty directly oversees the rapid response teams tasked with mitigating friction in the consumer electronics purchasing journey. Through rigorous oversight of escalation workflows, the Chief Executive Officer, Escalation Desk maintains brand integrity and trust within the competitive retail sector. By aligning service recovery strategies with broader corporate objectives, the Chief Executive Officer, Escalation Desk secures long-term loyalty for the organization. This function remains vital for sustaining the reputation of the company as a reliable provider of digital gadgets and home appliances.

Shibashish Roy, the Chief Executive Officer and MD at Croma, directs the overarching strategic vision and long-term growth trajectory for the entire retail enterprise. Overseeing the expansion of multi-brand digital gadget offerings, the Chief Executive Officer and MD ensures that the company maintains a dominant market position in the home electronics sector. This leadership role involves coordinating with the board to optimize capital allocation and drive sustainable revenue streams across the national footprint. Shibashish Roy directly influences the procurement strategies for televisions, cameras, and mobile devices to meet evolving consumer demands. By fostering innovation in the retail experience, the Chief Executive Officer and MD strengthens the competitive advantage of the organization. Through consistent focus on operational excellence and market penetration, the Chief Executive Officer and MD secures the future of the business as a leader in the electronics retail industry.

Narayan Baheti, the Chief Financial Officer at Croma, directs all fiscal planning, budgeting, and financial reporting activities for the retail organization. Overseeing the capital structure and investment strategies, the Chief Financial Officer ensures that the company maintains the liquidity necessary to support the procurement of home and kitchen appliances. This leadership role involves analyzing market trends to forecast revenue growth and manage operational expenses effectively. Narayan Baheti directly supervises the financial auditing processes to ensure compliance and transparency across all retail divisions. By optimizing the financial health of the business, the Chief Financial Officer enables the company to invest in new digital gadget categories and store expansions. Through rigorous fiscal discipline, the Chief Financial Officer secures the long-term economic stability of the enterprise. This function provides the necessary financial foundation for the continued success of the retail operations.

Usha Sharma, the Chief Operating Officer at Croma, manages the daily logistics and supply chain operations required to stock diverse digital gadgets and home appliances. Overseeing the inventory management systems, the Chief Operating Officer ensures that retail stores maintain optimal product availability to meet consumer demand. This leadership role involves streamlining warehouse distribution and coordinating with regional logistics partners to enhance delivery speed. Usha Sharma directly monitors store-level performance metrics to identify opportunities for operational refinement and cost reduction. By implementing advanced inventory tracking technologies, the Chief Operating Officer improves the efficiency of the entire retail network. Through the optimization of supply chain processes, the Chief Operating Officer supports the broader mission of providing seamless access to high-quality electronics. This role remains essential for maintaining the operational agility required to succeed in the fast-paced retail environment.

Shri Chauhan, the President at Croma, directs the strategic development of the home and kitchen appliance division to capture greater market share. Overseeing the product lifecycle management for major appliances, the President ensures that the retail inventory reflects the latest technological advancements in the industry. This leadership role involves building partnerships with global electronics manufacturers to secure exclusive product lines and competitive pricing. Shri Chauhan directly monitors the performance of the appliance category to drive revenue growth and enhance the customer value proposition. By analyzing consumer behavior patterns, the President identifies emerging trends that inform future product procurement and marketing strategies. Through the coordination of cross-functional teams, the President strengthens the market presence of the company in the home electronics segment. This role remains vital for diversifying the product portfolio and sustaining the competitive edge of the organization.

Luigi Reyes, the President at Croma, directs the digital transformation and e-commerce strategy to expand the reach of the retail brand. Overseeing the integration of online and offline shopping experiences, the President ensures that customers enjoy a seamless transition between digital gadget browsing and physical store purchases. This leadership role involves managing the technical infrastructure of the online platform to handle high traffic volumes and secure transactions. Luigi Reyes directly influences the digital marketing initiatives designed to increase brand awareness and drive online sales. By leveraging data analytics, the President optimizes the user experience to boost conversion rates across the digital ecosystem. Through the implementation of innovative omnichannel strategies, the President supports the growth of the company in the digital age. This role remains essential for adapting the business model to the evolving preferences of modern consumers.

Shalini Vohra, the Chief Human Resources Officer at Croma, directs the talent acquisition, employee development, and organizational culture initiatives for the retail workforce. Overseeing the training programs for staff members, the Chief Human Resources Officer ensures that employees possess the technical knowledge required to assist customers with complex digital gadgets and home electronics. This leadership role involves designing performance management systems that align individual contributions with the strategic goals of the company. Shalini Vohra directly manages the recruitment pipeline to attract top talent across the national retail network. By fostering a culture of service excellence, the Chief Human Resources Officer improves employee retention and customer engagement levels. Through the implementation of comprehensive human capital strategies, the Chief Human Resources Officer supports the growth and scalability of the business. This role remains critical for maintaining a high-performing team capable of delivering superior retail experiences.