Croma Executive and Leadership Team

Shibashish Roy, the Chief Executive Officer and MD at Croma, directs the overall strategic vision and operational execution for the nation's leading multi-brand electronics retailer. Overseeing all facets of the business, the Chief Executive Officer and MD ensures Croma's continued market leadership in televisions, home and kitchen appliances, cameras, and mobile devices. This leadership role involves driving expansion initiatives and optimizing the customer experience across all touchpoints. By fostering innovation and operational excellence, Shibashish Roy guides the company's growth trajectory and reinforces its commitment to catering to diverse digital gadget and home electronic needs. Roy's strategic direction ensures alignment with market demands and sustained financial performance, solidifying Croma's position as a premier retail destination.

Atheeth Shetty, the Chief Executive Officer, Escalation Desk at Croma, spearheads the resolution of complex customer issues and service challenges. The Chief Executive Officer, Escalation Desk oversees the strategic management of customer support functions, ensuring that all escalated concerns regarding televisions, home appliances, and digital gadgets are addressed with utmost efficiency and satisfaction. Shetty's role is pivotal in maintaining Croma's reputation for excellent customer care by implementing robust problem-solving frameworks. This leadership position involves analyzing feedback to drive continuous improvement in service delivery across the retail network. By focusing on effective conflict resolution and customer retention strategies, Atheeth Shetty ensures a superior post-purchase experience for all Croma patrons.

Usha Sharma, the Chief Operating Officer at Croma, manages the day-to-day operational activities that support Croma's extensive retail network. The Chief Operating Officer ensures the seamless functioning of store operations, supply chain logistics, and inventory management, directly impacting the availability of televisions, home appliances, and digital gadgets. Sharma's focus involves enhancing operational efficiency and implementing best practices across all retail locations to meet customer demands effectively. This critical role requires close collaboration with various departments to streamline processes and maintain high service standards. By optimizing resource allocation and operational workflows, Usha Sharma drives the effective delivery of Croma's product offerings, from kitchen appliances to the latest mobile phones, ensuring a consistent and positive customer journey nationwide.

Shri Chauhan, the President at Croma, contributes to the strategic leadership and oversight of the company's extensive retail operations. The President plays a key part in guiding Croma's market expansion and ensuring the successful integration of new product lines, including televisions, home electronics, and mobile devices. Chauhan's responsibilities involve fostering strong relationships with brand partners and stakeholders to enhance Croma's product portfolio and competitive edge. This executive position requires a deep understanding of the retail landscape and consumer electronics market dynamics. By driving strategic initiatives and operational enhancements, Shri Chauhan supports Croma's mission to be the preferred destination for all digital gadget and home appliance needs across India.

Luigi Reyes, the President at Croma, directs significant aspects of the company's strategic development and market positioning. The President is instrumental in shaping Croma's approach to product sourcing and vendor management, ensuring a diverse and high-quality selection of televisions, home appliances, and digital gadgets. Reyes's leadership focuses on identifying emerging market trends and opportunities to expand Croma's reach and product offerings. This executive role involves collaborating with cross-functional teams to drive business growth and operational efficiency. By championing innovative retail strategies and fostering key partnerships, Luigi Reyes contributes to Croma's sustained success and its commitment to providing comprehensive electronic solutions to consumers.

Shalini Vohra, the Chief Human Resources Officer at Croma, leads all human capital strategies to support the company's expansive retail operations. The Chief Human Resources Officer is responsible for talent acquisition, employee development, and fostering a positive organizational culture across Croma's numerous outlets. Vohra's initiatives focus on attracting and retaining top talent essential for delivering expert advice on digital gadgets, home electronics, and appliances. This leadership position involves developing comprehensive HR policies that align with Croma's business objectives and market presence. By championing employee engagement and professional growth, Shalini Vohra ensures that Croma's workforce is equipped to provide exceptional customer service and drive the company's success in the competitive electronics retail sector.