Croma Executive and Leadership Team

Shibashish Roy, the Chief Executive Officer and MD at Croma, directs the overall strategic vision and operational execution for the nation's multi-brand digital gadget and home electronics retailer. Roy's leadership guides Croma's expansion and market positioning, ensuring alignment with the company's mission to cater to diverse consumer electronic needs. This executive oversees all major business units, driving growth initiatives and fostering innovation across product categories including televisions, kitchen appliances, and personal electronics. Shibashish Roy's mandate includes enhancing customer experience and solidifying Croma's presence in the competitive retail sector. The Chief Executive Officer and MD's role involves significant engagement with stakeholders, financial oversight, and the development of long-term business strategies that support Croma's commitment to accessibility and technological advancement in the Indian market.

Atheeth Shetty, the Chief Executive Officer, Escalation Desk at Croma, leads the specialized unit dedicated to resolving complex customer issues and enhancing post-purchase support. Shetty's function is critical in maintaining Croma's commitment to customer satisfaction by ensuring efficient and effective resolution of escalated concerns related to digital gadgets and home electronics. This executive oversees the strategic direction and operational performance of the escalation desk, implementing protocols that improve service quality and customer retention. Atheeth Shetty's leadership focuses on empowering the team to provide exceptional support, thereby reinforcing Croma's reputation for reliability. The Chief Executive Officer, Escalation Desk's role involves analyzing customer feedback to drive continuous improvement in service delivery across all product categories.

Usha Sharma, the Chief Operating Officer at Croma, manages the day-to-day operational functions critical to Croma's retail success across India. Sharma's responsibilities encompass optimizing supply chain logistics, ensuring efficient store operations, and maintaining high standards of service delivery for a wide array of electronic products. This executive drives operational excellence, focusing on streamlining processes that support the company's extensive product catalog, from home appliances to digital gadgets. Usha Sharma's leadership ensures seamless integration of technology and retail practices, directly impacting customer satisfaction and operational efficiency. The Chief Operating Officer's role involves close collaboration with department heads to execute strategic plans, manage inventory effectively, and uphold Croma's reputation for reliability and product availability throughout its network.

Luigi Reyes, the President at Croma, holds a significant leadership position driving key strategic initiatives for the company's expansive retail network. Reyes's focus involves overseeing major business segments and fostering growth opportunities within the competitive electronics market. This executive directs efforts to enhance Croma's market penetration and product offerings, ensuring the company remains at the forefront of digital gadget and home appliance retail. Luigi Reyes's responsibilities include spearheading new business development projects and strengthening partnerships that contribute to Croma's overall success. The President's role is instrumental in guiding the company's trajectory, ensuring operational efficiency and sustained revenue growth across all its service areas.

Shri Chauhan, the President at Croma, contributes executive leadership to critical operational and strategic functions within the organization. Chauhan's purview includes driving initiatives that enhance Croma's market presence and operational effectiveness in the retail of multi-brand electronics. This executive is tasked with optimizing business processes and ensuring seamless execution of company-wide strategies, particularly concerning product availability and customer engagement. Shri Chauhan's leadership supports Croma's mission to provide comprehensive solutions for digital gadgets and home appliances. The President's role involves close collaboration with other senior leaders to achieve organizational objectives and maintain Croma's competitive edge in the Indian market.

Shalini Vohra, the Chief Human Resources Officer at Croma, shapes and executes human capital strategies to support the company's extensive retail operations. Vohra oversees talent acquisition, employee development, and organizational culture initiatives, ensuring Croma attracts and retains skilled professionals across its nationwide presence. This executive is pivotal in fostering a work environment that aligns with Croma's commitment to customer service and innovation in the electronics retail sector. Shalini Vohra's strategic focus includes implementing robust HR policies, managing employee relations, and driving programs that enhance workforce engagement and productivity. The Chief Human Resources Officer's role is crucial in building a high-performing team capable of meeting the dynamic demands of the consumer electronics market and supporting Croma's growth objectives.