Brookshire Grocery Executive and Leadership Team

Eduardo Pereda, the Senior Vice President and Chief Marketing Officer at Brookshire Grocery, directs all brand positioning and customer engagement initiatives across the regional retail footprint. Pereda architects comprehensive marketing campaigns that drive foot traffic to over 200 store locations under the Brookshire’s, Super 1 Foods, and Reasor’s banners. By analyzing consumer purchasing patterns throughout Texas, Louisiana, Arkansas, and Oklahoma, the Senior Vice President and Chief Marketing Officer optimizes promotional strategies to increase market share. Eduardo Pereda collaborates with store operations to ensure consistent messaging that reflects the W.T. Brookshire Way. This leadership role involves managing multi-channel advertising efforts to maintain competitive pricing and brand loyalty. Through data-driven insights, Pereda enhances the overall shopping experience, ensuring that marketing investments directly support the company's growth objectives and long-term retail success within the competitive grocery landscape.

M. Sedate, the Executive Vice President & Chief Information Officer at Brookshire Grocery, manages the enterprise-wide digital transformation and core technology systems. Sedate oversees the integration of advanced retail software across all distribution centers and corporate offices to streamline supply chain logistics. The Executive Vice President & Chief Information Officer drives the implementation of secure, scalable network architectures that support the daily operations of 17,000 employees. M. Sedate coordinates with executive leadership to align technological investments with the company's mission of delivering exceptional customer value. By modernizing point-of-sale systems and inventory management platforms, Sedate ensures operational efficiency across the entire regional network. This role requires constant monitoring of cybersecurity protocols to protect sensitive corporate and customer data. Ultimately, the Executive Vice President & Chief Information Officer maintains the technological backbone necessary for sustained retail performance and operational excellence throughout the company's multi-state footprint.

Gary Butler, the Senior Vice President Chief Information Officer at Brookshire Grocery, focuses on the optimization of internal data analytics and business intelligence platforms. Butler directs the development of proprietary software tools that assist store managers in tracking inventory turnover and regional demand fluctuations. The Senior Vice President Chief Information Officer architects robust data reporting frameworks that provide actionable insights for the executive team regarding store performance and profitability. Gary Butler manages the technical infrastructure supporting the FRESH by Brookshire’s and Spring Market banners, ensuring seamless connectivity between retail locations and central distribution hubs. By prioritizing the automation of administrative workflows, Butler reduces operational overhead and improves resource allocation. This leadership position involves constant collaboration with department heads to refine digital processes. Through these efforts, the Senior Vice President Chief Information Officer secures the technical foundation required for the company to maintain its competitive edge in the regional grocery market.

Rosemary Jones, the Chief People Officer, Legal at Brookshire Grocery, governs human capital strategy and corporate legal compliance across the entire organization. Jones oversees talent acquisition, employee development programs, and labor relations for the 17,000-strong workforce. The Chief People Officer, Legal architects policies that uphold the W.T. Brookshire Way while ensuring strict adherence to employment laws in Texas, Louisiana, Arkansas, and Oklahoma. Rosemary Jones manages complex legal matters, including contract negotiations and regulatory filings, to mitigate corporate risk. By fostering a culture of professional growth and operational accountability, the Chief People Officer, Legal ensures that the company maintains high standards of service and ethical conduct. This role involves frequent interaction with the Board to align workforce initiatives with long-term business goals. Through strategic oversight of personnel and legal affairs, Jones supports the stability and continued expansion of the company's diverse retail operations.