BAT Executive and Leadership Team

September, 2026

Leadership Overview

BAT has 10 executives leading key functions including financial strategy, regional finance, information technology, and operational management.

Focused on global tobacco manufacturing excellence, BAT drives sustainable growth through innovation and rigorous market expansion across diverse international territories.

Leadership Roles at BAT

  • Chief Financial Officer - Ricardo Guia
  • Chief Financial Officer & Director, Finance Sub-Saharan Africa Region - Umair Luqman
  • Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) - Ahsen Altaf
  • Chief Financial Officer & Director, Finance - Igor Kolesnykov
  • President Director & Country GM - William Lumentut
  • Chief Information Officer, Area, Apmea (Middle East, South Asia, Central Asia, Caucasus & North Africa, West) - Joseph Noujaim
  • Chief Technology Officer & Head of Sales Mg - Luanda Morais
  • Jefe Operativo - Reinol Castro
  • Jefe Operativo - Javier Arturo Covarrubias
  • Jefe Operativo - Janeet Irene Campas
  • Ricardo Guia - Chief Financial Officer

    Ricardo Guia, the Chief Financial Officer at BAT, directs the global financial architecture and capital allocation strategies. Guia oversees fiscal reporting, risk management, and long-term investment planning to ensure the multinational tobacco manufacturer maintains a competitive edge. By analyzing market trends and manufacturing costs, the Chief Financial Officer optimizes resource distribution across international operations. This leadership role involves close collaboration with the board to align financial performance with corporate objectives. Ricardo Guia monitors liquidity and debt structures to support the company's expansive production footprint. Through precise financial oversight, the Chief Financial Officer secures the fiscal health necessary for sustained innovation in the tobacco sector. The Chief Financial Officer maintains rigorous standards for transparency and compliance, ensuring that all financial activities support the overarching mission of the organization while delivering consistent value to stakeholders across the global market.
    Ricardo Guia

    Umair Luqman - Chief Financial Officer & Director, Finance Sub-Saharan Africa Region

    Umair Luqman, the Chief Financial Officer & Director, Finance Sub-Saharan Africa Region at BAT, manages all fiscal operations within the Sub-Saharan African market. Luqman architects financial frameworks that address the unique regulatory and economic conditions of this region. Overseeing regional budgeting and revenue forecasting, the Chief Financial Officer & Director, Finance Sub-Saharan Africa Region ensures that manufacturing initiatives align with local market demands. This role requires constant coordination with regional leadership to mitigate financial risks and capitalize on growth opportunities. Umair Luqman drives efficiency by streamlining financial processes and enhancing capital deployment across the continent. By maintaining strict fiscal discipline, the Chief Financial Officer & Director, Finance Sub-Saharan Africa Region supports the broader corporate goal of expanding the company's footprint in emerging markets. The Chief Financial Officer & Director, Finance Sub-Saharan Africa Region provides critical insights that inform strategic decisions regarding supply chain investments and regional product distribution.

    Ahsen Altaf - Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia)

    Ahsen Altaf, the Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) at BAT, manages financial strategy and operational oversight across a vast, multi-regional territory. Altaf directs the allocation of capital to support manufacturing and sales growth in these complex markets. Overseeing financial planning and analysis, the Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) ensures that regional performance meets corporate benchmarks. This role involves navigating diverse economic landscapes to maintain profitability and operational stability. Ahsen Altaf drives fiscal efficiency by implementing standardized reporting and control mechanisms across the assigned regions. By providing strategic financial guidance, the Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) enables the company to adapt to shifting market conditions while maintaining a strong balance sheet. The Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) supports long-term growth through disciplined investment and rigorous cost management.

    Igor Kolesnykov - Chief Financial Officer & Director, Finance

    Igor Kolesnykov, the Chief Financial Officer & Director, Finance at BAT, oversees the core financial reporting and corporate accounting functions. Kolesnykov directs the development of internal controls and financial policies that govern the company's global manufacturing activities. By managing the treasury and tax functions, the Chief Financial Officer & Director, Finance ensures compliance with international standards and optimizes the company's tax position. This leadership role involves providing the executive team with accurate financial data to guide strategic planning and resource allocation. Igor Kolesnykov drives the implementation of automated financial systems to improve reporting speed and accuracy. The Chief Financial Officer & Director, Finance maintains strong relationships with external auditors and financial institutions to support the company's capital requirements. Through meticulous oversight of the balance sheet and cash flow, the Chief Financial Officer & Director, Finance secures the financial foundation necessary for the company to pursue its long-term strategic objectives in the tobacco sector.

    William Lumentut - President Director & Country GM

    William Lumentut, the President Director & Country GM at BAT, directs the overall business strategy and market performance within the assigned country. Lumentut oversees all commercial, operational, and financial functions to ensure the company maintains a strong market position. By managing relationships with local stakeholders and regulatory bodies, the President Director & Country GM navigates the complexities of the local business environment. This leadership role involves setting strategic priorities that align with the global mission while addressing specific regional opportunities. William Lumentut drives growth by identifying new market segments and optimizing the product portfolio. The President Director & Country GM ensures that all local operations adhere to corporate governance and ethical standards. Through effective team leadership and strategic decision-making, the President Director & Country GM fosters a high-performance culture that supports the company's long-term objectives. The President Director & Country GM maintains a focus on sustainable growth and operational efficiency to deliver consistent results.

    Joseph Noujaim - Chief Information Officer, Area, Apmea (Middle East, South Asia, Central Asia, Caucasus & North Africa, West)

    Joseph Noujaim, the Chief Information Officer, Area, Apmea (Middle East, South Asia, Central Asia, Caucasus & North Africa, West) at BAT, directs the digital transformation and technological infrastructure across the APMEA region. Noujaim architects scalable cloud solutions and data analytics platforms that support complex manufacturing and distribution networks. Overseeing cybersecurity protocols and IT governance, the Chief Information Officer, Area, Apmea (Middle East, South Asia, Central Asia, Caucasus & North Africa, West) ensures the integrity of global data systems. This leadership role involves integrating advanced software to optimize supply chain visibility and operational efficiency. Joseph Noujaim drives innovation by implementing digital tools that enhance decision-making capabilities for regional teams. By aligning technology with business objectives, the Chief Information Officer, Area, Apmea (Middle East, South Asia, Central Asia, Caucasus & North Africa, West) facilitates seamless communication and data flow across diverse geographic markets, ultimately strengthening the company's competitive position in the tobacco industry.

    Luanda Morais - Chief Technology Officer & Head of Sales Mg

    Luanda Morais, the Chief Technology Officer & Head of Sales Mg at BAT, leads the integration of advanced manufacturing technology with sales management strategies. Morais directs the development of proprietary software that tracks product demand and optimizes inventory levels across global distribution channels. Overseeing the intersection of technical innovation and sales performance, the Chief Technology Officer & Head of Sales Mg ensures that digital tools directly contribute to revenue growth. This role involves collaborating with regional sales teams to deploy data-driven strategies that increase market penetration. Luanda Morais drives the adoption of new technologies to streamline the sales cycle and improve customer engagement. By leveraging technical insights, the Chief Technology Officer & Head of Sales Mg enhances the efficiency of the entire supply chain, from production to final delivery. The Chief Technology Officer & Head of Sales Mg maintains a focus on digital transformation to keep the company at the forefront of the tobacco industry.
    Luanda Morais

    Reinol Castro - Jefe Operativo

    Reinol Castro, the Jefe Operativo at BAT, manages the daily production workflows and manufacturing facility efficiency. Castro directs the implementation of lean manufacturing principles to reduce waste and increase output quality. Overseeing the maintenance of production equipment and safety protocols, the Jefe Operativo ensures that all manufacturing processes meet international standards. This leadership role involves coordinating with plant managers to optimize shift schedules and resource utilization. Reinol Castro drives operational excellence by identifying bottlenecks and implementing corrective actions to improve throughput. By focusing on the technical aspects of production, the Jefe Operativo supports the company's ability to meet global demand for tobacco products. The Jefe Operativo maintains a rigorous focus on quality control, ensuring that every product leaving the facility adheres to the company's strict specifications. Through continuous improvement initiatives, the Jefe Operativo enhances the overall productivity and reliability of the manufacturing operations.

    Javier Arturo Covarrubias - Jefe Operativo

    Javier Arturo Covarrubias, the Jefe Operativo at BAT, oversees the logistics and supply chain coordination for regional manufacturing hubs. Covarrubias directs the movement of raw materials and finished goods to ensure timely delivery across the supply network. Overseeing warehouse operations and inventory management, the Jefe Operativo maintains the balance between production capacity and market demand. This role involves managing relationships with logistics partners to optimize transportation costs and delivery times. Javier Arturo Covarrubias drives the adoption of tracking technologies to improve visibility throughout the supply chain. By streamlining logistics processes, the Jefe Operativo supports the company's goal of maintaining a responsive and efficient distribution system. The Jefe Operativo ensures that all operational activities comply with environmental and safety regulations. Through strategic planning and execution, the Jefe Operativo contributes to the overall operational success of the company by ensuring that products reach their destinations with maximum efficiency and minimal disruption.

    Janeet Irene Campas - Jefe Operativo

    Janeet Irene Campas, the Jefe Operativo at BAT, leads the workforce management and operational training programs within the manufacturing division. Campas directs the development of skill-building initiatives that enhance the technical capabilities of the production staff. Overseeing labor productivity and team performance, the Jefe Operativo ensures that all personnel are aligned with the company's operational goals. This role involves fostering a culture of safety and continuous improvement on the factory floor. Janeet Irene Campas drives the implementation of standardized operating procedures to ensure consistency across all production lines. By focusing on human capital development, the Jefe Operativo improves operational efficiency and reduces turnover. The Jefe Operativo collaborates with other department heads to ensure that production targets are met through effective team coordination. Through dedicated leadership and process optimization, the Jefe Operativo supports the company's commitment to high-quality manufacturing and operational excellence in every facility.

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    Frequently Asked Questions Regarding BAT Top Executives and Leadership Team

    Who leads BAT?
    BAT is led by Ricardo Guia (Chief Financial Officer), along with executives such as Umair Luqman (Chief Financial Officer & Director, Finance Sub-Saharan Africa Region) and Ahsen Altaf (Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia)).
    Who is part of BAT’s executive team?
    The executive team of BAT includes leaders such as Ricardo Guia (Chief Financial Officer), Umair Luqman (Chief Financial Officer & Director, Finance Sub-Saharan Africa Region), Ahsen Altaf (Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia)) and other senior executives.
    How many executives does BAT have?
    BAT has 10 executives leading key business areas.
    What roles are included in BAT’s leadership team?
    The leadership team of BAT includes roles such as Chief Financial Officer, Chief Financial Officer & Director, Finance Sub-Saharan Africa Region, Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia), Chief Financial Officer & Director, Finance, President Director & Country GM.