Black Rock Coffee Bar Executive and Leadership Team

Rodd Booth, the Chief Financial Officer at Black Rock Coffee Bar, manages the fiscal health and capital allocation strategies for the national boutique coffee chain. Overseeing financial planning and analysis, the Chief Financial Officer ensures the company maintains robust margins while scaling operations across seven states. Booth directs long-term investment initiatives, balancing the costs of premium coffee sourcing with the expansion of retail locations. By monitoring cash flow and profitability metrics, the Chief Financial Officer provides the necessary data for the board to make informed decisions regarding market growth. Rodd Booth also coordinates with other executive leaders to align budgetary resources with the overarching mission of providing high-quality beverages and exceptional service. Through rigorous financial oversight, the Chief Financial Officer secures the economic foundation required for sustained success in the competitive specialty coffee industry.

Clay Geyer, the Chief Operating Officer at Black Rock Coffee Bar, directs the daily retail operations and supply chain logistics for the national coffee shop network. Overseeing store-level performance, the Chief Operating Officer ensures that every location maintains the high standards of service and product quality synonymous with the brand. Geyer manages the operational infrastructure required to deliver premium roasted coffees, teas, and energy drinks to a growing customer base. By optimizing store workflows and staff training programs, the Chief Operating Officer fosters a culture of professional growth and compassionate service. Clay Geyer also collaborates with regional managers to streamline distribution processes across all seven states. Through constant refinement of operational protocols, the Chief Operating Officer drives efficiency and consistency, ensuring that the company remains a leader in the boutique coffee market.

Jessica Wegener, the Chief Marketing Officer at Black Rock Coffee Bar, architects the brand identity and customer engagement strategies for the national coffee chain. Overseeing digital campaigns and local store marketing, the Chief Marketing Officer ensures that the unique value proposition of premium coffee and blended energy drinks reaches target demographics effectively. Wegener directs the creative vision for the brand, emphasizing the company culture of growth and community connection. By analyzing consumer trends and market feedback, the Chief Marketing Officer refines promotional efforts to increase brand loyalty and store traffic. Jessica Wegener also works closely with the executive team to align marketing initiatives with broader business objectives. Through strategic brand positioning and innovative outreach, the Chief Marketing Officer expands the company footprint and strengthens the reputation of the brand across all active regions.

Samuel Seiberling, the Chief Legal Officer at Black Rock Coffee Bar, manages all corporate governance, regulatory compliance, and risk management functions for the organization. Overseeing the legal framework for expansion across seven states, the Chief Legal Officer ensures that all business practices align with national and local industry standards. Seiberling directs contract negotiations, intellectual property protection, and employment law matters to safeguard the company interests. By providing counsel to the board and executive leadership, the Chief Legal Officer mitigates operational risks and supports the sustainable growth of the boutique coffee chain. Samuel Seiberling also monitors legislative changes that impact the food and beverage industry, proactively adjusting policies to maintain full compliance. Through diligent legal oversight, the Chief Legal Officer protects the integrity of the brand and supports the long-term stability of the entire enterprise.