Black Rock Coffee Bar Executive and Leadership Team

Rodd Booth, the Chief Financial Officer at Black Rock Coffee Bar, directs the financial strategy and capital allocation for the entire organization. Overseeing fiscal planning, budgeting, and long-term investment initiatives, the Chief Financial Officer ensures the financial health of the company as it expands into new geographic regions. This leadership role involves managing the balance sheet to support the growth of the boutique coffee shop model while maintaining profitability. By monitoring revenue streams from coffee, tea, and energy drink sales, Rodd Booth provides the data-driven insights necessary for executive decision-making. Booth collaborates with the board to secure the resources required for infrastructure development and market penetration. Through disciplined financial oversight and risk management, the Chief Financial Officer protects the assets of the company, ensuring that the organization remains well-positioned to invest in the professional development of employees and the expansion of the national store network.

Clay Geyer, the Chief Operating Officer at Black Rock Coffee Bar, manages the daily operational efficiency of all retail locations across the national footprint. Overseeing supply chain logistics and store-level performance, the Chief Operating Officer ensures that every cup of coffee meets the high standards of the brand. This leadership role involves scaling internal processes to support growth in new markets while maintaining the family-owned culture that defines the organization. By implementing rigorous quality control measures and training programs, Clay Geyer drives operational excellence and consistent service delivery. Geyer coordinates with regional managers to optimize store workflows, ensuring that the company remains agile in a fast-paced retail environment. Through the continuous refinement of operational protocols, the Chief Operating Officer supports the long-term sustainability of the business model, ensuring that every store provides a welcoming and efficient environment for every customer who visits.

Jessica Wegener, the Chief Marketing Officer at Black Rock Coffee Bar, directs all national brand positioning and consumer engagement strategies. Overseeing the promotion of premium roasted coffees, teas, and blended energy drinks, the Chief Marketing Officer ensures consistent messaging across all seven states of operation. This leadership role involves architecting digital campaigns that highlight the boutique nature of the brand while driving customer loyalty through compassionate service initiatives. By analyzing market trends and consumer preferences, Jessica Wegener optimizes the brand footprint to maintain a competitive edge in the national coffee industry. Wegener manages the creative direction of all marketing assets, ensuring alignment with the core mission of personal and professional growth. Through strategic partnerships and localized outreach, the Chief Marketing Officer expands the reach of the company, solidifying the reputation of the brand as a premier destination for high-quality beverages and authentic human connection.

Samuel Seiberling, the Chief Legal Officer at Black Rock Coffee Bar, directs all corporate governance, regulatory compliance, and legal risk management strategies. Overseeing the protection of intellectual property and the navigation of multi-state labor laws, the Chief Legal Officer ensures that the company operates within the highest standards of legal integrity. This leadership role involves drafting and negotiating commercial contracts that support the expansion of the national boutique coffee shop network. By providing counsel on operational policies, Samuel Seiberling mitigates potential liabilities and safeguards the reputation of the brand. Seiberling manages all legal aspects of corporate growth, ensuring that the business model remains compliant with evolving industry regulations. Through proactive legal planning and strategic oversight, the Chief Legal Officer supports the mission of the company, ensuring that the organization maintains a secure foundation for continued growth and the ongoing professional development of the entire workforce.