Black Rock Coffee Bar Executive and Leadership Team

Rodd Booth, the Chief Financial Officer at Black Rock Coffee Bar, directs all financial strategy and fiscal operations. Overseeing budgeting, forecasting, and financial reporting, Booth ensures robust financial health across the national boutique coffee shop. This leadership role involves managing capital allocation, optimizing profitability, and supporting strategic expansion initiatives. By analyzing market trends and financial performance, Rodd Booth drives sustainable growth and secures the company's long-term financial stability. The Chief Financial Officer's oversight extends to investment strategies and risk management, aligning fiscal discipline with the company's ambitious growth objectives across seven states. Booth's expertise is critical in maintaining the financial integrity required for continued expansion and operational excellence.

Clay Geyer, the Chief Operating Officer at Black Rock Coffee Bar, directs all operational functions and ensures seamless execution of business strategies. Overseeing daily operations, supply chain management, and quality control across multiple locations, Geyer maintains the high standards associated with the boutique coffee shop. This critical role involves optimizing store performance, enhancing employee training programs focused on personal and professional growth, and ensuring compassionate customer service delivery. By streamlining processes and fostering operational efficiency, Clay Geyer supports the company's expansion into seven states. The Chief Operating Officer's responsibilities include managing store infrastructure, implementing best practices, and driving initiatives that enhance the customer experience. Geyer's leadership ensures consistent quality and service across the growing national footprint.

Jessica Wegener, the Chief Marketing Officer at Black Rock Coffee Bar, architects and executes comprehensive marketing strategies. Overseeing brand development, customer engagement, and promotional campaigns, Wegener drives market penetration and enhances brand loyalty nationwide. This leadership position involves translating the company's unique culture and premium offerings into compelling market narratives. By analyzing consumer insights and market dynamics, Jessica Wegener ensures marketing efforts directly support sales growth and brand recognition. The Chief Marketing Officer's purview includes digital marketing, social media presence, and in-store promotions, all designed to resonate with customers seeking premium roasted coffees, teas, and energy drinks. Wegener's strategic vision amplifies Black Rock Coffee Bar's presence across seven states, fostering a strong connection with its customer base.

Samuel Seiberling, the Chief Legal Officer at Black Rock Coffee Bar, provides strategic legal counsel and oversees all legal affairs for the national organization. Managing corporate governance, compliance, and risk mitigation, Seiberling safeguards the company's interests as it expands across seven states. This executive function involves advising on contracts, intellectual property, and regulatory matters pertinent to the food and beverage industry. By ensuring adherence to all applicable laws and regulations, Samuel Seiberling supports the company's ethical operations and sustainable growth. The Chief Legal Officer's role is integral to navigating the complexities of operating a family-founded business that has achieved national reach. Seiberling's expertise ensures legal frameworks align with Black Rock Coffee Bar's mission of personal growth and compassionate service.