Black Rock Coffee Bar Executive and Leadership Team

Rodd Booth, the Chief Financial Officer at Black Rock Coffee Bar, governs all fiscal planning, capital allocation, and financial reporting. Overseeing the economic health of the organization, the Chief Financial Officer ensures that resources support the strategic expansion of the boutique coffee shop model. This leadership role involves managing investor relations and evaluating the profitability of new store openings across diverse geographic markets. By implementing robust financial controls and forecasting models, Rodd Booth directly impacts the long-term stability of the company. Booth works closely with the executive team to align budgetary priorities with the mission of professional growth and service excellence. Through meticulous management of cash flow and investment strategies, the Chief Financial Officer secures the financial foundation necessary for continued innovation in the coffee and energy drink market, ensuring sustainable returns for all stakeholders involved.

Clay Geyer, the Chief Operating Officer at Black Rock Coffee Bar, manages all daily store operations and supply chain logistics. Overseeing the execution of service standards across the national footprint, the Chief Operating Officer ensures that every location maintains the high quality of teas, smoothies, and coffee products. This leadership role involves streamlining internal processes to support rapid expansion while upholding the company culture of compassionate service. By monitoring performance metrics and store efficiency, Clay Geyer directly impacts the operational success of the business. Geyer collaborates with regional leadership to solve logistical challenges and optimize inventory management for all seven states. Through rigorous oversight of store-level execution, the Chief Operating Officer guarantees that the brand promise remains consistent, supporting sustainable growth and operational excellence within the competitive food and beverage sector.

Jessica Wegener, the Chief Marketing Officer at Black Rock Coffee Bar, directs all brand positioning and consumer engagement strategies. Overseeing national promotional campaigns for premium roasted coffees and blended energy drinks, the Chief Marketing Officer ensures consistent messaging across all seven states. This leadership role involves analyzing market trends to expand the customer base while maintaining the boutique identity of the brand. By optimizing digital outreach and local store marketing initiatives, Jessica Wegener directly impacts the company's growth trajectory. Wegener coordinates with regional managers to align marketing efforts with operational goals, ensuring that every customer interaction reflects the core values of the organization. Through strategic brand management, the Chief Marketing Officer secures long-term loyalty and market relevance in the competitive coffee industry, ultimately driving revenue through innovative product launches and community-focused outreach programs.

Samuel Seiberling, the Chief Legal Officer at Black Rock Coffee Bar, manages all corporate governance, regulatory compliance, and risk mitigation strategies. Overseeing the legal framework for national operations, the Chief Legal Officer ensures that all business practices align with state and federal requirements across the seven states of operation. This leadership role involves drafting commercial contracts, protecting intellectual property, and navigating the complexities of the food and beverage industry. By providing counsel on labor relations and expansion initiatives, Samuel Seiberling directly impacts the risk profile and operational integrity of the company. Seiberling coordinates with external partners and internal departments to resolve disputes and maintain ethical standards. Through proactive legal management, the Chief Legal Officer safeguards the reputation of the brand, ensuring that the company remains compliant while pursuing aggressive growth objectives in the competitive retail coffee landscape.