Black Rock Coffee Bar Executive and Leadership Team

Rodd Booth, the Chief Financial Officer at Black Rock Coffee Bar, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Booth ensures robust accounting practices, accurate financial reporting, and effective budget management across the 97 retail locations. This critical role involves developing financial strategies to support the company's continued expansion and market penetration in seven states. By analyzing financial data and identifying key performance indicators, Rodd Booth guides investment decisions and resource allocation. The Chief Financial Officer also works closely with other C-suite executives to align financial objectives with the overall business strategy, ensuring profitability and sustainable growth. Booth's financial acumen is essential for maintaining the stability and operational capacity of this family-owned business, supporting its mission to deliver premium products and exceptional service.

Clay Geyer, the Chief Operating Officer at Black Rock Coffee Bar, directs all operational facets of the national boutique coffee shop chain. Overseeing the expansion and management of 97 retail locations across seven states, Geyer ensures seamless execution of daily business activities, from inventory control to staff training. This leadership role involves optimizing store performance and maintaining the high standards of premium roasted coffees, teas, and smoothies that define the brand. By focusing on efficient supply chain logistics and operational scalability, Clay Geyer drives the company's growth strategy. The Chief Operating Officer also champions the Black Rock culture, emphasizing personal and professional development for employees and ensuring compassionate customer service is delivered at every touchpoint. Geyer's operational oversight directly supports the company's mission to provide a unique and high-quality coffee experience nationwide.

Jessica Wegener, the Chief Marketing Officer at Black Rock Coffee Bar, spearheads all brand initiatives and market outreach strategies for the national boutique coffee shop. Overseeing the development and execution of marketing campaigns, Wegener ensures the brand message of premium roasted coffees, teas, and smoothies resonates with target audiences across seven states. This leadership position involves driving customer acquisition and retention through innovative digital and in-store marketing efforts. By analyzing market trends and consumer behavior, Jessica Wegener shapes the brand's public perception and strengthens its competitive position. The Chief Marketing Officer collaborates with operations and finance to ensure marketing investments yield measurable returns and support the company's growth objectives. Wegener's strategic marketing direction is vital for cultivating the compassionate customer service culture and expanding the reach of Black Rock Coffee Bar.

Samuel Seiberling, the Chief Legal Officer at Black Rock Coffee Bar, provides comprehensive legal counsel and ensures regulatory compliance across all business operations. Overseeing the legal framework for the company's 97 retail locations in seven states, Seiberling manages contracts, intellectual property, and corporate governance. This essential role involves mitigating legal risks and advising leadership on all matters pertaining to the boutique coffee shop's expansion and daily functions. By staying abreast of evolving legal landscapes, Samuel Seiberling safeguards the company's interests and upholds its commitment to ethical business practices. The Chief Legal Officer works closely with other executives to ensure all strategic decisions align with legal requirements and support the company's mission of delivering premium products and fostering a positive employee and customer experience. Seiberling's expertise is fundamental to the sustained growth and integrity of Black Rock Coffee Bar.