Beyond ONE Executive and Leadership Team

Aziz Amine, the Chief Executive Officer, Virgin Mobile (Kuwait) at Beyond ONE, directs all regional telecommunications operations within the Kuwaiti market. Amine architects customer-centric digital experiences that align with the broader mission of providing accessible communication services. By managing local infrastructure and service delivery, the Chief Executive Officer, Virgin Mobile (Kuwait) ensures that digital offerings remain competitive and inclusive. Aziz Amine drives growth by identifying unique opportunities within the local e-communications sector, effectively bridging the gap between traditional telecom services and modern user expectations. Through rigorous oversight of regional performance metrics, the executive maintains high standards for service quality and operational efficiency. This leadership role involves constant collaboration with group-level stakeholders to ensure that the Kuwaiti market benefits from the latest technological advancements, ultimately securing a robust market position for the brand.

Shadli Al Abdulsalam, the Chief Executive Officer, Beyond One (Oman) at Beyond ONE, manages the strategic expansion and operational execution of digital platforms across the Omani market. Al Abdulsalam oversees the integration of essential services, including eFinance and eEducation, into a unified user experience. By tailoring digital solutions to local consumer needs, the Chief Executive Officer, Beyond One (Oman) fosters deeper engagement and inclusivity within the region. Shadli Al Abdulsalam drives the implementation of innovative business models that challenge traditional industry boundaries, ensuring that the company remains a leader in the digital transformation space. Through active management of regional partnerships and resource allocation, the executive supports the overarching goal of delivering super-personalized services at fair prices. This leadership position requires constant monitoring of market trends to maintain a competitive edge in the rapidly evolving Omani digital landscape.

Yaarob Al-Sayegh, the Chief Executive Officer, Ksa at Beyond ONE, directs the company's expansive operations and market penetration strategies within the Kingdom of Saudi Arabia. Al-Sayegh architects high-impact initiatives that integrate communications, entertainment, and healthcare services into a single, accessible digital platform. By focusing on the unique requirements of the Saudi market, the Chief Executive Officer, Ksa ensures that all digital offerings provide maximum value to users. Yaarob Al-Sayegh drives operational excellence by streamlining service delivery and fostering a culture of innovation across all local departments. Through strategic alignment with group objectives, the executive facilitates the seamless rollout of new digital products that enhance user connectivity. This leadership role involves managing complex stakeholder relationships and navigating the regulatory environment to ensure sustainable growth and long-term success for the company in this critical geographic region.

Sami Nashwan, the For Virgin Mobile Friendi Mobile Acting Chief Executive Officer (Kuwait) at Beyond ONE, manages the day-to-day operations and service continuity for the Virgin Mobile and Friendi Mobile brands in Kuwait. Nashwan oversees the delivery of telecommunications services, ensuring that user experiences remain seamless and highly personalized. By optimizing operational workflows, the For Virgin Mobile Friendi Mobile Acting Chief Executive Officer (Kuwait) maintains high levels of service reliability and customer satisfaction. Sami Nashwan drives efficiency by implementing cost-effective strategies that support the company's mission of providing inclusive digital access. Through close coordination with regional teams, the executive ensures that all service offerings align with the broader corporate vision of breaking down industry barriers. This leadership role involves constant evaluation of market performance to adapt quickly to changing consumer demands and maintain a strong competitive presence in the Kuwaiti telecom sector.

Hani ELKukhun, the Chief Executive Officer, Middle & Africa (East) at Beyond ONE, directs the strategic growth and operational footprint across the Middle East and East Africa. ELKukhun architects regional expansion plans that integrate diverse digital services, including eEducation and eHealth, into the company's core platform. By overseeing cross-border operations, the Chief Executive Officer, Middle & Africa (East) ensures that the company's mission of inclusivity reaches a broad and diverse user base. Hani ELKukhun drives market development by identifying emerging opportunities and tailoring digital solutions to meet the specific needs of regional consumers. Through effective management of regional teams and resources, the executive maintains a consistent brand experience across multiple territories. This leadership role involves high-level strategic planning to navigate the complexities of diverse markets, ultimately ensuring that the company achieves its goal of delivering super-personalized digital experiences on a massive scale.

Markus Tagger, the Group Chief Executive Officer at Beyond ONE, directs the overall corporate strategy and global vision for the entire organization. Tagger architects the company's mission to create a more inclusive digital world by blurring industry lines and integrating essential services. By overseeing the global leadership team, the Group Chief Executive Officer ensures that all regional operations remain aligned with the core philosophy of personalization and user-centricity. Markus Tagger drives long-term value creation by fostering innovation across communications, finance, and entertainment sectors. Through rigorous oversight of group-wide performance and strategic investments, the executive maintains the company's competitive advantage in the global market. This leadership role involves setting the tone for corporate culture and ensuring that the organization remains agile enough to adapt to rapid technological changes, ultimately guiding the company toward its goal of becoming a premier provider of integrated digital experiences.

Manuel Etter, the Co-Founder & Group Chief Financial Officer & Board Member at Beyond ONE, directs the financial health and strategic investment roadmap for the entire group. Etter architects robust financial frameworks that support the company's mission of delivering hyper-inclusive digital services. By overseeing capital allocation and fiscal planning, the Co-Founder & Group Chief Financial Officer & Board Member ensures that the organization has the necessary resources to scale its operations globally. Manuel Etter drives financial transparency and accountability, working closely with the Board to guide long-term growth and sustainability. Through strategic financial management, the executive supports the integration of diverse services like eFinance and eEducation into the company's platform. This leadership role involves balancing risk and opportunity to ensure that the company remains financially resilient while pursuing its ambitious goal of rethinking the concept of user experience in the digital age.

Sonja Abdo, the Group Chief Marketing Officer at Beyond ONE, directs the global brand strategy and market positioning for the entire organization. Abdo architects comprehensive marketing campaigns that communicate the company's mission of providing super-personalized and inclusive digital experiences. By overseeing brand identity and customer engagement initiatives, the Group Chief Marketing Officer ensures that the company's value proposition resonates with diverse audiences across all sectors. Sonja Abdo drives growth by leveraging data-driven insights to refine user acquisition and retention strategies. Through close collaboration with regional leaders, the executive maintains a cohesive brand presence that bridges the gap between communications, entertainment, and other essential services. This leadership role involves constant innovation in marketing channels to ensure that the company remains at the forefront of the digital transformation, effectively reaching gamechangers and everyday users alike in every market.

Naorus Abdulghani, the Global Chief Technology Officer at Beyond ONE, directs the technological infrastructure and digital product development for the entire group. Abdulghani architects scalable and secure platforms that integrate communications, banking, and healthcare services into one accessible space. By overseeing the global engineering and development teams, the Global Chief Technology Officer ensures that the company's digital solutions remain at the cutting edge of innovation. Naorus Abdulghani drives the implementation of advanced technologies that enable hyper-personalization and seamless user experiences. Through strategic oversight of the technology roadmap, the executive supports the company's mission of breaking down industry barriers and creating a more connected world. This leadership role involves constant evaluation of emerging tech trends to ensure that the company's platform remains robust, efficient, and capable of supporting the company's ambitious growth objectives across all global markets.

Ella Fordham, the Group Chief People Officer at Beyond ONE, directs the global human capital strategy and organizational development for the entire company. Fordham architects talent acquisition, retention, and culture-building initiatives that align with the company's mission of creating an inclusive digital world. By overseeing the development of a diverse and high-performing workforce, the Group Chief People Officer ensures that the organization has the right talent to drive innovation across all sectors. Ella Fordham drives employee engagement and professional growth, fostering a culture that values creativity and collaboration. Through strategic management of human resources, the executive supports the company's goal of delivering super-personalized services by empowering the people behind the platform. This leadership role involves building a strong, unified corporate culture that transcends geographic boundaries, ensuring that every team member contributes effectively to the company's long-term success and market impact.