Beyond ONE Executive and Leadership Team

June, 2026

Leadership Overview

Beyond ONE has 8 executives leading key functions including strategy, finance, technology, and people operations.

Driven by a mission to foster a more inclusive digital world, Beyond ONE delivers hyper-inclusive and super-personalized digital experiences by integrating essential services into one accessible platform, blurring industry lines to achieve fair pricing and broad market impact.

Leadership Roles at Beyond ONE

  • Group Chief Executive Officer - Markus Tagger
  • Chief Executive Officer, Virgin Mobile (Kuwait) - Aziz Amine
  • Chief Executive Officer, Ksa - Yaarob Al-Sayegh
  • Chief Executive Officer, Friendi Pay (Oman) - Tawfiq Al lawati
  • Chief Executive Officer, Middle & Africa (East) - Hani ELKukhun
  • Group Chief Financial Officer & Board Member - Manuel Etter
  • Global Chief Technology Officer - Naorus Abdulghani
  • Group Chief People Officer - Ella Fordham
  • Markus Tagger - Group Chief Executive Officer

    Markus Tagger, the Group Chief Executive Officer at Beyond ONE, directs the overarching corporate strategy and operational execution. Tagger guides the company's mission to create a more inclusive and connected digital world by rethinking personalization and user experience. Overseeing the integration of essential services like communications, banking, entertainment, healthcare, and education into a single digital space, Tagger ensures the platform remains people-centric. This leadership role involves driving the company's expansion into new markets and fostering innovation across all business units. By breaking down industry barriers, Markus Tagger champions the delivery of hyper-inclusive and super-personalized digital experiences at fair prices, targeting gamechangers across multiple sectors. The Group Chief Executive Officer's focus remains on achieving significant market impact and sustainable growth through strategic partnerships and technological advancement.

    Aziz Amine - Chief Executive Officer, Virgin Mobile (Kuwait)

    Aziz Amine, the Chief Executive Officer, Virgin Mobile (Kuwait) at Beyond ONE, spearheads the strategic direction and operational management for the Kuwaiti market. Amine drives the implementation of the company's vision for a more inclusive and connected digital world within this specific region. This leadership position involves overseeing the integration of communications, banking, entertainment, healthcare, and education services, tailoring them to meet the unique needs of Kuwaiti consumers. Aziz Amine focuses on enhancing user experience and delivering hyper-inclusive, super-personalized digital offerings at competitive price points. The Chief Executive Officer, Virgin Mobile (Kuwait) works to break down industry barriers and foster innovation, ensuring Virgin Mobile (Kuwait) remains a key player in the telecommunications and digital services landscape. Amine's efforts are critical to achieving Beyond ONE's broader mission of fair pricing and broad market impact in the region.

    Yaarob Al-Sayegh - Chief Executive Officer, Ksa

    Yaarob Al-Sayegh, the Chief Executive Officer, Ksa at Beyond ONE, directs the strategic initiatives and operational execution within the Kingdom of Saudi Arabia. Al-Sayegh champions the company's mission to build a more inclusive and connected digital ecosystem in the KSA market. This executive role involves leading the integration of essential services, including communications, banking, entertainment, healthcare, and education, into a cohesive, people-centric platform tailored for KSA users. Yaarob Al-Sayegh focuses on delivering hyper-inclusive and super-personalized digital experiences at fair prices, actively breaking down industry silos. The Chief Executive Officer, Ksa is responsible for driving market penetration, fostering innovation, and ensuring Beyond ONE's services meet the evolving digital needs of the region. Al-Sayegh's leadership is pivotal in achieving the company's goals of broad market impact and customer-centricity within Saudi Arabia.
    Yaarob Al-Sayegh

    Tawfiq Al lawati - Chief Executive Officer, Friendi Pay (Oman)

    Tawfiq Al lawati, the Chief Executive Officer, Friendi Pay (Oman) at Beyond ONE, leads the strategic development and operational oversight for the financial services arm in Oman. Al lawati drives the mission to create a more inclusive and connected digital financial ecosystem within the Omani market. This executive position focuses on integrating Friendi Pay's services with other essential digital offerings, such as communications, entertainment, healthcare, and education, to provide a seamless user experience. Tawfiq Al lawati is responsible for ensuring hyper-inclusive and super-personalized financial solutions are delivered at fair prices, breaking down traditional banking barriers. The Chief Executive Officer, Friendi Pay (Oman) works to enhance customer accessibility and convenience, fostering innovation in digital payments and financial technology. Al lawati's leadership is key to Friendi Pay's growth and its contribution to Beyond ONE's overall objective of broad market impact and digital inclusion in Oman.

    Hani ELKukhun - Chief Executive Officer, Middle & Africa (East)

    Hani ELKukhun, the Chief Executive Officer, Middle & Africa (East) at Beyond ONE, directs the strategic expansion and operational management across the Middle and East Africa regions. ELKukhun champions the company's mission to foster a more inclusive and connected digital world throughout these diverse markets. This leadership role involves overseeing the integration of communications, banking, entertainment, healthcare, and education services, adapting them to regional needs and preferences. Hani ELKukhun focuses on delivering hyper-inclusive and super-personalized digital experiences at fair prices, actively dismantling industry-specific limitations. The Chief Executive Officer, Middle & Africa (East) is tasked with driving market penetration, cultivating strategic partnerships, and ensuring Beyond ONE's innovative platform resonates with a broad customer base. ELKukhun's efforts are crucial for achieving significant market impact and sustainable growth across the specified territories.

    Manuel Etter - Group Chief Financial Officer & Board Member

    Manuel Etter, the Group Chief Financial Officer & Board Member at Beyond ONE, manages all financial operations and strategic fiscal planning. Etter oversees the company's financial health, ensuring robust capital allocation and investment strategies align with the mission of creating an inclusive digital world. This role involves managing budgets, financial reporting, and investor relations, providing critical insights to support the integration of communications, banking, entertainment, healthcare, and education services. Manuel Etter's responsibilities extend to risk management and ensuring compliance across all financial dealings, safeguarding the company's assets and profitability. By optimizing financial structures, Etter supports the delivery of hyper-inclusive and super-personalized digital experiences at fair prices. The Group Chief Financial Officer & Board Member's strategic financial guidance is essential for Beyond ONE's market penetration and sustained growth in diverse sectors.

    Naorus Abdulghani - Global Chief Technology Officer

    Naorus Abdulghani, the Global Chief Technology Officer at Beyond ONE, architects and oversees the company's technological infrastructure and innovation roadmap. Abdulghani drives the development of a robust, scalable platform that supports the integration of communications, banking, entertainment, healthcare, and education services, enabling hyper-inclusive and super-personalized digital experiences. This critical role involves managing all aspects of technology, from software development and cybersecurity to data analytics and AI implementation, ensuring the platform is secure, efficient, and user-friendly. Naorus Abdulghani guides the technological strategy to break down industry barriers and blur lines, facilitating fair pricing and broad market reach. The Global Chief Technology Officer ensures that technology serves the company's mission of creating a more connected digital world, focusing on innovation that enhances user experience and operational effectiveness across all regions. Abdulghani's vision is central to Beyond ONE's digital transformation efforts.

    Ella Fordham - Group Chief People Officer

    Ella Fordham, the Group Chief People Officer at Beyond ONE, shapes and executes the human capital strategy to support the company's mission of creating an inclusive digital world. Fordham oversees all aspects of talent management, organizational development, and employee engagement, ensuring a people-centric culture that drives innovation and collaboration. This role is vital for attracting, retaining, and developing a diverse workforce capable of delivering hyper-inclusive and super-personalized digital experiences. Ella Fordham focuses on fostering an environment where employees can thrive, aligning HR initiatives with the company's strategic goals of breaking down industry barriers and offering fair pricing. The Group Chief People Officer plays a key part in building a cohesive team that supports the integration of communications, banking, entertainment, healthcare, and education services. Fordham's leadership ensures that Beyond ONE's human resources are a strategic asset, contributing directly to the company's broad market impact and overall success.

    Frequently Asked Questions Regarding Beyond ONE Top Executives and Leadership Team

    Who leads Beyond ONE?
    Beyond ONE is led by Markus Tagger (Group Chief Executive Officer), along with executives such as Aziz Amine (Chief Executive Officer, Virgin Mobile (Kuwait)) and Yaarob Al-Sayegh (Chief Executive Officer, Ksa).
    Who is part of Beyond ONE’s executive team?
    The executive team of Beyond ONE includes leaders such as Markus Tagger (Group Chief Executive Officer), Aziz Amine (Chief Executive Officer, Virgin Mobile (Kuwait)), Yaarob Al-Sayegh (Chief Executive Officer, Ksa) and other senior executives.
    How many executives does Beyond ONE have?
    Beyond ONE has 8 executives leading key business areas.
    What roles are included in Beyond ONE’s leadership team?
    The leadership team of Beyond ONE includes roles such as Group Chief Executive Officer, Chief Executive Officer, Virgin Mobile (Kuwait), Chief Executive Officer, Ksa, Chief Executive Officer, Friendi Pay (Oman), Chief Executive Officer, Middle & Africa (East).