Beyond ONE Executive and Leadership Team

Sami Nashwan, the For Virgin Mobile Friendi Mobile Acting Chief Executive Officer (Kuwait) at Beyond ONE, directs all regional telecommunications operations. Nashwan manages the local market strategy to ensure seamless integration of digital services within the Kuwaiti landscape. By overseeing subscriber growth and network performance, the Acting Chief Executive Officer (Kuwait) maintains high standards for user experience. This leadership role involves coordinating with cross-functional teams to align local offerings with the broader corporate mission of hyper-inclusive digital access. Sami Nashwan drives operational efficiency by optimizing service delivery models tailored to local consumer needs. Through rigorous market analysis and strategic planning, the Acting Chief Executive Officer (Kuwait) secures a competitive position for the brand. Nashwan consistently monitors performance metrics to refine service quality, ensuring that the company remains a leader in providing accessible, people-centric digital solutions across the region.

Hani ELKukhun, the Chief Executive Officer, Middle & Africa (East) at Beyond ONE, manages expansive market operations across diverse territories. ELKukhun architects growth strategies that bridge the gap between traditional telecommunications and modern digital service platforms. Overseeing regional expansion, the Chief Executive Officer, Middle & Africa (East) ensures that the company mission of personalization reaches underserved populations. This role requires constant collaboration with local stakeholders to adapt the digital ecosystem to specific cultural and economic requirements. Hani ELKukhun drives revenue growth by identifying new opportunities in eFinance and eEducation sectors. By streamlining operational workflows, the Chief Executive Officer, Middle & Africa (East) enhances the overall efficiency of regional business units. ELKukhun maintains a focus on long-term sustainability, ensuring that all regional initiatives align with the overarching goal of creating a unified, accessible digital space for every user.

Aziz Amine, the Chief Executive Officer, Virgin Mobile (Kuwait) at Beyond ONE, leads the strategic direction for the brand within the Kuwaiti market. Amine oversees the deployment of personalized digital experiences that integrate communications and entertainment services. By focusing on customer-centric innovation, the Chief Executive Officer, Virgin Mobile (Kuwait) drives engagement and loyalty among a diverse user base. This leadership position involves managing local partnerships and ensuring that service delivery remains consistent with global quality standards. Aziz Amine executes tactical plans to expand market share while maintaining fair pricing structures. The Chief Executive Officer, Virgin Mobile (Kuwait) works closely with the board to report on regional performance and identify areas for further digital integration. Amine prioritizes the development of intuitive user interfaces, ensuring that the platform remains accessible and relevant to the evolving needs of the local population.

Yaarob Al-Sayegh, the Chief Executive Officer, Ksa at Beyond ONE, directs all business activities within the Saudi Arabian market. Al-Sayegh architects the local strategy to align with national digital transformation goals, focusing on the integration of healthcare and education services. Overseeing a large-scale operational team, the Chief Executive Officer, Ksa ensures that the company platform provides seamless connectivity and personalized user experiences. This role involves navigating complex regulatory environments while driving aggressive growth in the eFinance sector. Yaarob Al-Sayegh executes high-impact initiatives that break down traditional industry barriers, fostering a more inclusive digital environment. The Chief Executive Officer, Ksa maintains strong relationships with key industry players to enhance service offerings. By prioritizing operational excellence and customer satisfaction, Al-Sayegh secures the company position as a primary provider of integrated digital solutions in the region.

Markus Tagger, the Group Chief Executive Officer at Beyond ONE, defines the overarching vision and strategic trajectory for the entire organization. Tagger directs the global leadership team to ensure that all regional operations remain synchronized with the mission of creating a hyper-inclusive digital world. Overseeing the integration of diverse sectors like banking, entertainment, and communications, the Group Chief Executive Officer drives the company toward a unified, people-centric platform. This role involves constant engagement with investors and the board to secure long-term growth and financial stability. Markus Tagger executes high-level corporate policies that blur industry lines and promote innovation. By fostering a culture of agility and inclusivity, the Group Chief Executive Officer empowers regional leaders to adapt to local market nuances. Tagger maintains a relentless focus on delivering super-personalized experiences, ensuring that the company remains at the forefront of the global digital revolution.

Shadli Al Abdulsalam, the Chief Executive Officer, Beyond One (Oman) at Beyond ONE, manages the strategic operations and market presence within Oman. Al Abdulsalam directs the implementation of the company digital platform, focusing on the seamless integration of essential services for the local population. Overseeing the expansion of eEducation and eHealth initiatives, the Chief Executive Officer, Beyond One (Oman) ensures that the company mission of inclusivity is realized at the local level. This role involves coordinating with regional partners to optimize service delivery and enhance user engagement. Shadli Al Abdulsalam executes growth strategies that prioritize affordability and accessibility. The Chief Executive Officer, Beyond One (Oman) monitors performance metrics to ensure that all services meet the high standards expected by the user base. Al Abdulsalam drives operational efficiency, ensuring that the company remains a key contributor to the digital development of the region.

Manuel Etter, the Co-Founder & Group Chief Financial Officer & Board Member at Beyond ONE, manages the financial health and strategic investment portfolio of the organization. Etter directs all fiscal planning, capital allocation, and financial reporting to ensure the company supports its ambitious growth objectives. Overseeing the financial integration of various business units, the Co-Founder & Group Chief Financial Officer & Board Member ensures that resources are distributed to maximize impact across all sectors. This role involves working closely with the board to define long-term financial strategies and risk management protocols. Manuel Etter executes initiatives that drive profitability while maintaining the company commitment to fair pricing. By analyzing market trends and financial performance, the Co-Founder & Group Chief Financial Officer & Board Member provides the necessary insights to guide corporate decision-making. Etter secures the financial foundation required to sustain the company mission of global digital inclusion.

Naorus Abdulghani, the Global Chief Technology Officer at Beyond ONE, architects the technical infrastructure that powers the entire digital ecosystem. Abdulghani directs the development of scalable, secure, and intuitive platforms that integrate communications, banking, and entertainment services. Overseeing global engineering teams, the Global Chief Technology Officer ensures that all software solutions support the company goal of hyper-personalization. This role involves evaluating emerging technologies to maintain a competitive edge in the digital space. Naorus Abdulghani executes complex technical roadmaps that enable seamless cross-industry functionality. By prioritizing data security and system reliability, the Global Chief Technology Officer provides the foundation for all user-facing applications. Abdulghani collaborates with regional CEOs to ensure that technical capabilities align with local market requirements. Through continuous innovation, the Global Chief Technology Officer drives the evolution of the platform, ensuring that it remains accessible and efficient for users worldwide.

Sonja Abdo, the Group Chief Marketing Officer at Beyond ONE, directs the global brand strategy and customer acquisition efforts. Abdo architects marketing campaigns that communicate the value of the company integrated digital platform to diverse audiences. Overseeing brand positioning, the Group Chief Marketing Officer ensures that the message of hyper-inclusivity and personalization resonates across all markets. This role involves managing global marketing budgets and coordinating with regional teams to tailor messaging to local cultural contexts. Sonja Abdo executes data-driven strategies to increase user engagement and brand loyalty. By analyzing consumer behavior, the Group Chief Marketing Officer identifies new opportunities for market penetration in the eEducation and entertainment sectors. Abdo collaborates with the product team to ensure that marketing efforts accurately reflect the capabilities of the platform. Through creative and strategic communication, the Group Chief Marketing Officer drives the company growth and strengthens its market presence.

Ella Fordham, the Group Chief People Officer at Beyond ONE, directs the human capital strategy and organizational development initiatives. Fordham architects programs that foster a culture of inclusivity, innovation, and high performance across all global offices. Overseeing talent acquisition, employee engagement, and leadership development, the Group Chief People Officer ensures that the company attracts and retains the best talent to support its mission. This role involves designing organizational structures that facilitate collaboration between diverse business units. Ella Fordham executes policies that promote professional growth and employee well-being, ensuring that the workforce remains aligned with the company core values. By managing performance management systems, the Group Chief People Officer drives accountability and excellence throughout the organization. Fordham works closely with the executive team to build a resilient and adaptable workforce capable of navigating the complexities of the rapidly evolving digital landscape.