Beyond ONE Executive and Leadership Team

September, 2026

Leadership Overview

Beyond ONE has 10 executives leading key functions including global strategy, regional operations, financial management, and digital platform development.

Focused on building a hyper-inclusive digital ecosystem, Beyond ONE integrates essential services like banking, education, and communications to deliver personalized experiences that bridge industry gaps for users worldwide.

Leadership Roles at Beyond ONE

  • Group Chief Executive Officer - Markus Tagger
  • Chief Executive Officer, Ksa - Yaarob Al-Sayegh
  • Chief Executive Officer, Middle & Africa (East) - Hani ELKukhun
  • Chief Executive Officer, Beyond One (Oman) - Shadli Al Abdulsalam
  • Chief Executive Officer - MEA - Manuel Ella
  • Chief Executive Officer, Virgin Mobile (Kuwait) - Aziz Amine
  • For Virgin Mobile Friendi Mobile Acting Chief Executive Officer (Kuwait) - Sami Nashwan
  • Group Chief Executive Officer - Markus Hani
  • Group Chief Financial Officer - Naorus Walid
  • Co-Founder & Group Chief Financial Officer & Board Member - Manuel Etter
  • Markus Tagger - Group Chief Executive Officer

    Markus Tagger, the Group Chief Executive Officer at Beyond ONE, directs the overarching vision for a unified digital ecosystem. Tagger architects the strategic roadmap for integrating communications, eFinance, and eEducation into a single, accessible platform. By aligning cross-functional teams, the Group Chief Executive Officer ensures that the company mission of hyper-inclusive personalization remains the primary focus across all global markets. Tagger oversees the expansion of digital services, ensuring that the platform remains competitive and user-centric. This leadership role involves constant evaluation of market trends to maintain the company's position as a disruptor in the telecom and internet sectors. Through rigorous operational oversight, Markus Tagger drives the organization toward long-term growth and sustainable impact, effectively breaking down traditional industry barriers to provide fair, high-quality digital experiences for diverse user bases across multiple international regions.

    Yaarob Al-Sayegh - Chief Executive Officer, Ksa

    Yaarob Al-Sayegh, the Chief Executive Officer, Ksa at Beyond ONE, manages all strategic initiatives within the Saudi Arabian market. Al-Sayegh drives the deployment of the company's integrated digital platform, focusing on localizing services such as eHealth and entertainment to meet specific regional demands. The Chief Executive Officer, Ksa coordinates with the broader group leadership to ensure that the local operational model aligns with the global mission of creating a connected digital world. By optimizing service delivery and fostering partnerships within the local telecom landscape, Al-Sayegh enhances the user experience for a growing customer base. This role requires constant monitoring of regional market dynamics to ensure that the platform remains both accessible and highly personalized. Yaarob Al-Sayegh secures the company's market presence by executing growth strategies that prioritize inclusivity and digital transformation, ultimately strengthening the brand's footprint throughout the Kingdom.
    Yaarob Al-Sayegh

    Hani ELKukhun - Chief Executive Officer, Middle & Africa (East)

    Hani ELKukhun, the Chief Executive Officer, Middle & Africa (East) at Beyond ONE, oversees the expansion and operational efficiency of digital services across the Middle East and East Africa. ELKukhun directs the implementation of the company's people-centric platform, ensuring that essential services like banking and education reach underserved populations. The Chief Executive Officer, Middle & Africa (East) manages complex regional logistics and regulatory environments to maintain seamless service delivery. By fostering innovation in local markets, ELKukhun drives the adoption of hyper-personalized digital tools that simplify daily life for users. This leadership position involves close collaboration with regional stakeholders to align business outcomes with the company's broader goal of breaking down industry silos. Hani ELKukhun secures competitive advantages by tailoring the platform's features to the unique cultural and economic needs of the region, thereby accelerating the company's mission of creating a more connected digital world.

    Shadli Al Abdulsalam - Chief Executive Officer, Beyond One (Oman)

    Shadli Al Abdulsalam, the Chief Executive Officer, Beyond One (Oman) at Beyond ONE, leads all business operations and strategic growth within the Omani market. Al Abdulsalam architects the local deployment of the company's integrated digital services, focusing on enhancing connectivity and user accessibility. The Chief Executive Officer, Beyond One (Oman) ensures that the platform's core offerings, including communications and eFinance, meet the specific requirements of the local population. By driving operational excellence and customer engagement, Al Abdulsalam strengthens the company's market position as a provider of inclusive digital solutions. This role involves managing local partnerships and ensuring that the platform's user experience remains intuitive and highly personalized. Shadli Al Abdulsalam supports the company's mission by delivering high-value services at fair prices, effectively bridging the gap between traditional telecom services and modern, integrated digital platforms within the Omani landscape.
    Shadli Al Abdulsalam

    Manuel Ella - Chief Executive Officer - MEA

    Manuel Ella, the Chief Executive Officer - MEA at Beyond ONE, directs the strategic growth and operational performance across the Middle East and Africa. Ella oversees the integration of diverse digital services, ensuring that the platform provides a cohesive experience for users across these vast territories. The Chief Executive Officer - MEA manages the alignment of regional business units with the company's global mission of hyper-inclusive digital connectivity. By optimizing resource allocation and driving innovation in service delivery, Ella ensures that the platform remains a leader in the telecom and internet sectors. This leadership role involves navigating complex market landscapes to identify new opportunities for expansion and service enhancement. Manuel Ella secures long-term success by fostering a culture of agility and customer-centricity, ultimately ensuring that the company's vision of a connected, personalized digital world is realized throughout the entire MEA region.

    Aziz Amine - Chief Executive Officer, Virgin Mobile (Kuwait)

    Aziz Amine, the Chief Executive Officer, Virgin Mobile (Kuwait) at Beyond ONE, manages the operational and strategic direction of the Virgin Mobile brand within the Kuwaiti market. Amine drives the delivery of personalized mobile and digital services, ensuring that the platform meets the evolving needs of local users. The Chief Executive Officer, Virgin Mobile (Kuwait) coordinates with the group to integrate broader digital offerings, such as eEducation and eFinance, into the local mobile experience. By focusing on customer satisfaction and service innovation, Amine strengthens the brand's competitive edge in the telecom sector. This role involves overseeing daily operations and executing growth strategies that align with the company's mission of creating a more inclusive digital space. Aziz Amine secures market share by prioritizing user-centric design and maintaining high standards of service quality, effectively contributing to the company's overall goal of blurring industry lines.

    Sami Nashwan - For Virgin Mobile Friendi Mobile Acting Chief Executive Officer (Kuwait)

    Sami Nashwan, the For Virgin Mobile Friendi Mobile Acting Chief Executive Officer (Kuwait) at Beyond ONE, leads the operational activities for the Friendi Mobile brand in Kuwait. Nashwan directs the execution of service strategies that prioritize affordability and accessibility for the local user base. The For Virgin Mobile Friendi Mobile Acting Chief Executive Officer (Kuwait) manages the integration of essential digital services, ensuring that the platform remains a reliable tool for communication and connectivity. By optimizing operational workflows and enhancing customer support, Nashwan drives the brand's growth in a competitive telecom environment. This leadership role involves maintaining alignment with the company's broader mission of providing hyper-inclusive digital experiences. Sami Nashwan secures the brand's reputation by delivering consistent value and fostering a user-centric approach, effectively supporting the company's objective of creating a more connected and accessible digital world for all customers.

    Markus Hani - Group Chief Executive Officer

    Markus Hani, the Group Chief Executive Officer at Beyond ONE, leads the strategic development of the company's global digital platform. Hani architects the long-term vision for integrating diverse sectors, including entertainment and healthcare, into a unified user experience. The Group Chief Executive Officer manages the company's overall growth trajectory, ensuring that all regional operations remain consistent with the mission of hyper-inclusive personalization. By overseeing the development of scalable digital infrastructure, Hani drives the organization toward greater efficiency and market impact. This leadership role involves high-level decision-making to navigate the complexities of the global telecom and internet industries. Markus Hani secures the company's future by fostering innovation and maintaining a focus on delivering fair, high-quality services that break down traditional industry barriers, ultimately ensuring that the platform remains a transformative force in the digital world.

    Naorus Walid - Group Chief Financial Officer

    Naorus Walid, the Group Chief Financial Officer at Beyond ONE, directs the financial strategy and capital allocation for the entire organization. Walid oversees the budgeting, financial reporting, and investment planning required to support the company's mission of creating a connected digital world. The Group Chief Financial Officer manages the financial health of the company, ensuring that resources are effectively deployed to drive growth in sectors like eFinance and communications. By providing rigorous financial oversight, Walid supports the C-suite in executing strategic initiatives and maintaining operational efficiency. This role involves analyzing market performance and identifying opportunities for sustainable financial growth. Naorus Walid secures the company's fiscal stability by implementing robust financial controls and fostering transparency, ultimately enabling the organization to continue delivering hyper-inclusive and super-personalized digital experiences at fair prices across all international markets.

    Manuel Etter - Co-Founder & Group Chief Financial Officer & Board Member

    Manuel Etter, the Co-Founder & Group Chief Financial Officer & Board Member at Beyond ONE, shapes the foundational strategy and financial governance of the company. Etter directs the long-term financial planning and capital structure, ensuring that the organization remains well-positioned to disrupt the telecom and internet sectors. As a Board Member, the Co-Founder & Group Chief Financial Officer & Board Member provides critical oversight and guidance on major strategic decisions, aligning the company's mission with its financial objectives. By managing investor relations and overseeing the company's fiscal health, Etter supports the expansion of the integrated digital platform. This leadership role involves balancing innovation with financial discipline to ensure sustainable growth. Manuel Etter secures the company's vision by maintaining a focus on long-term value creation, effectively driving the organization toward its goal of providing inclusive, personalized digital services to a global user base.

    Frequently Asked Questions Regarding Beyond ONE Top Executives and Leadership Team

    Who leads Beyond ONE?
    Beyond ONE is led by Markus Tagger (Group Chief Executive Officer), along with executives such as Yaarob Al-Sayegh (Chief Executive Officer, Ksa) and Hani ELKukhun (Chief Executive Officer, Middle & Africa (East)).
    Who is part of Beyond ONE’s executive team?
    The executive team of Beyond ONE includes leaders such as Markus Tagger (Group Chief Executive Officer), Yaarob Al-Sayegh (Chief Executive Officer, Ksa), Hani ELKukhun (Chief Executive Officer, Middle & Africa (East)) and other senior executives.
    How many executives does Beyond ONE have?
    Beyond ONE has 10 executives leading key business areas.
    What roles are included in Beyond ONE’s leadership team?
    The leadership team of Beyond ONE includes roles such as Group Chief Executive Officer, Chief Executive Officer, Ksa, Chief Executive Officer, Middle & Africa (East), Chief Executive Officer, Beyond One (Oman), Chief Executive Officer - MEA.