Better Collective Executive and Leadership Team

Trevor Bennett, the President & Publisher at Better Collective, directs the overall strategic vision and operational execution for the company's publishing arm. Bennett oversees the development and growth of Better Collective's diverse portfolio of media platforms, ensuring they provide enhanced betting experiences for sports fans and iGamers. This leadership position involves guiding content strategy, editorial integrity, and platform innovation to maintain market leadership. The President & Publisher works closely with revenue and marketing teams to maximize commercial opportunities and audience engagement across platforms like Action Network and VegasInsider.com. Trevor Bennett's responsibilities include fostering a culture of excellence in content creation and data insights, ensuring transparency and fairness in the iGaming space. By championing strategic initiatives, Bennett drives the company's mission to make betting more entertaining and accessible globally.

Sean Valukis, the Chief Marketing Officer (North America) at Better Collective, directs all marketing initiatives across the North American region. Valukis architects and executes data-driven campaigns designed to amplify brand awareness and user engagement for Better Collective's diverse portfolio of platforms, including VegasInsider.com and Action Network. This leadership role involves optimizing digital marketing strategies, including SEO, SEM, and social media, to attract and retain sports fans and iGamers. By fostering strong relationships with key media partners and influencers, Valukis ensures the effective dissemination of Better Collective's value proposition. Sean Valukis's strategic oversight extends to market analysis and competitive intelligence, informing product development and content strategy to maintain market leadership. The Chief Marketing Officer (North America) drives user acquisition and retention efforts, directly impacting revenue growth and platform expansion within this critical market.

David Ljubomirovic, the Chief Revenue Officer & Specialist at Better Collective, spearheads all revenue generation strategies and commercial operations. Ljubomirovic drives the expansion of revenue streams by identifying and capitalizing on new market opportunities, focusing on enhancing the betting experience for sports fans and iGamers. This executive role involves cultivating strategic partnerships with bookmakers and advertisers, ensuring alignment with Better Collective's mission to make betting more entertaining, transparent, and fair. Overseeing sales teams and commercial development, David Ljubomirovic ensures the effective monetization of the company's extensive content and data insights. The Chief Revenue Officer & Specialist's responsibilities include developing and implementing pricing strategies, managing key client accounts, and analyzing market trends to optimize commercial performance. By fostering a culture of revenue excellence, Ljubomirovic directly contributes to the company's sustained growth and profitability.

Mitikazu Lisboa, the Chief Marketing Officer (South America) at Better Collective, leads the strategic marketing efforts across the South American continent. Lisboa develops and implements targeted marketing campaigns that resonate with local sports enthusiasts and iGamers, enhancing their betting experience. This critical role involves understanding regional market dynamics and tailoring Better Collective's offerings, including editorial content and iGaming communities, to meet specific user needs. The Chief Marketing Officer (South America) oversees digital marketing channels, content creation, and community engagement initiatives to drive user acquisition and retention. Mitikazu Lisboa's focus is on building brand loyalty and expanding Better Collective's footprint within this dynamic region. By fostering strong local partnerships and leveraging data insights, Lisboa ensures the effective promotion of platforms like bettingexpert.com and HLTV.org, contributing significantly to the company's global expansion strategy.