Leadership Overview
Better Collective has 5 executives leading key functions including strategy, North American marketing, South American marketing, revenue generation, and publishing.
Focused on enhancing the global sports betting experience, Better Collective delivers transparent data insights and educational tools to empower sports fans and iGamers across diverse international markets.
Focused on enhancing the global sports betting experience, Better Collective delivers transparent data insights and educational tools to empower sports fans and iGamers across diverse international markets.
Leadership Roles at Better Collective
Matthew Schwimmer - Playmaker Chief Executive Officer
Matthew Schwimmer, the Playmaker Chief Executive Officer at Better Collective, directs the overarching strategic vision for the sports media portfolio. Overseeing the integration of digital platforms like Action Network and HLTV.org, the Playmaker Chief Executive Officer ensures that editorial content remains transparent and engaging for sports fans. This leadership role involves coordinating with the Board to scale operations across global markets while maintaining high standards for betting data accuracy. By optimizing the user experience on bettingexpert.com, Schwimmer drives significant growth in audience engagement and platform loyalty. The Playmaker Chief Executive Officer also manages the alignment of technical infrastructure with evolving iGaming trends. Through consistent focus on innovation, Matthew Schwimmer secures the competitive position of the group within the international sports media landscape, ultimately fostering a more entertaining and fair environment for all users.
Trevor Bennett - President & Publisher
Trevor Bennett, the President & Publisher at Better Collective, oversees the editorial quality and content strategy across the entire portfolio of sports media platforms. Managing the production of betting tips, educational tools, and data insights, the President & Publisher ensures that all content meets the highest standards of transparency and accuracy. This leadership role involves guiding editorial teams to maintain the reputation of platforms like HLTV.org and Action Network as trusted sources for sports fans. By fostering a culture of excellence, Bennett drives the development of innovative content formats that enhance the betting experience. The President & Publisher also works closely with the executive team to ensure that editorial output supports the overall growth objectives of the company. Through the strategic management of publishing operations, Trevor Bennett maintains the authority of the brand, ensuring that the group remains a leader in the global sports media industry.
Sean Valukis - Chief Marketing Officer (North America)
Sean Valukis, the Chief Marketing Officer (North America) at Better Collective, architects comprehensive brand strategies to expand market presence across the North American region. Overseeing customer acquisition campaigns, the Chief Marketing Officer (North America) ensures that betting insights and educational tools reach target demographics effectively. This leadership role involves collaborating with regional teams to refine messaging for platforms like VegasInsider.com, thereby increasing user retention and platform traffic. By analyzing market data, Valukis identifies emerging opportunities for growth within the competitive sports betting sector. The Chief Marketing Officer (North America) also manages partnerships with bookmakers to enhance the value proposition for sports fans. Through strategic execution of digital marketing initiatives, Sean Valukis directly impacts the revenue trajectory of the company, ensuring that the brand remains a trusted authority for bettors throughout the North American market.
Mitikazu Lisboa - Chief Marketing Officer (South America)
Mitikazu Lisboa, the Chief Marketing Officer (South America) at Better Collective, drives the expansion of sports media platforms throughout the South American market. Overseeing localized content strategies, the Chief Marketing Officer (South America) ensures that betting tips and data insights resonate with regional sports fans and iGamers. This leadership role involves managing cross-functional teams to adapt global platforms for specific cultural nuances, thereby increasing brand visibility and user engagement. By leveraging data-driven marketing techniques, Lisboa optimizes the conversion funnel for various betting communities. The Chief Marketing Officer (South America) also coordinates with regional stakeholders to maintain transparency and fairness in all promotional activities. Through the implementation of targeted growth strategies, Mitikazu Lisboa strengthens the market position of the company, ensuring that the group remains a primary destination for sports betting information across the entire South American continent.
David Ljubomirović - Chief Revenue Officer & Specialist
David Ljubomirović, the Chief Revenue Officer & Specialist at Better Collective, directs the financial growth initiatives and commercial partnerships for the global media group. Overseeing the monetization of editorial content and data insights, the Chief Revenue Officer & Specialist ensures that revenue streams remain diversified and sustainable. This leadership role involves negotiating high-level agreements with bookmakers and managing the commercial performance of platforms like bettingexpert.com. By analyzing market trends, Ljubomirović identifies new avenues for profitability while maintaining the integrity of the user experience. The Chief Revenue Officer & Specialist also collaborates with other C-suite leaders to align commercial goals with the broader mission of transparency and fairness. Through rigorous financial oversight and strategic planning, David Ljubomirović secures the long-term economic stability of the company, driving consistent value for shareholders while expanding the reach of the group's specialized betting tools.
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Frequently Asked Questions Regarding Better Collective Top Executives and Leadership Team
