DIRECTV Executive and Leadership Team

June, 2026

Leadership Overview

DIRECTV has 10 executives leading key functions including technology, marketing, finance, operations, and project management.

Driven by innovation, DIRECTV is dedicated to delivering premier digital television entertainment services, shaping the future of media consumption across the Americas with a commitment to customer satisfaction and technological advancement.

Leadership Roles at DIRECTV

  • Chief Financial Officer - Maria Casanovas
  • Division Chief Financial Officer, Finance & Strategic Analysis - William Kuhn
  • Chief Operating Officer Hispam and Country Manager Uruguay - Silvana Lettieri
  • Chief Technology Officer - Michael Shokhen
  • Chief Marketing Officer - Vincent Torres
  • Service DIRECTV Chief of Staff - Phaedra Murrah
  • Specialist - Chief of Staff - Ashley Love
  • Lead, Chief of Staff - Tiffany Nichols
  • Chief of Staff & Principal & Business 1) Administrator - Stacy Lieb
  • Project Management Portfolio Delivery Director, Technology & Manager & Chief of Staff - Nanci Bausch
  • Maria Casanovas - Chief Financial Officer

    Maria Casanovas, the Chief Financial Officer at DIRECTV, manages the company's financial operations and strategic planning. Casanovas oversees all fiscal activities, including financial reporting, budgeting, forecasting, and investment management, ensuring the financial health and stability of DIRECTV's diverse operations in the United States and Latin America. This critical role involves advising executive leadership on financial performance, risk management, and capital allocation to support business growth and operational efficiency. By implementing robust financial controls and driving strategic financial analysis, Maria Casanovas contributes significantly to DIRECTV's long-term profitability and market competitiveness. The Chief Financial Officer's expertise is fundamental to navigating the complex financial landscape of the digital entertainment sector.

    William Kuhn - Division Chief Financial Officer, Finance & Strategic Analysis

    William Kuhn, the Division Chief Financial Officer, Finance & Strategic Analysis at DIRECTV, leads critical financial analysis and strategic planning functions. Kuhn is responsible for providing in-depth financial insights and data-driven recommendations to support executive decision-making across DIRECTV's extensive operations. This role involves rigorous analysis of financial performance, market trends, and investment opportunities to guide strategic initiatives and optimize resource allocation. By developing sophisticated financial models and forecasts, William Kuhn ensures that strategic planning is grounded in sound financial principles, contributing to the company's sustained profitability and competitive positioning. The Division Chief Financial Officer's expertise in finance and strategic analysis is integral to DIRECTV's long-term success.

    Silvana Lettieri - Chief Operating Officer Hispam and Country Manager Uruguay

    Silvana Lettieri, the Chief Operating Officer Hispam and Country Manager Uruguay at DIRECTV, directs operational execution and country-specific management within the Hispam region. Lettieri oversees the day-to-day operations of DIRECTV's services in Uruguay and other Hispam markets, ensuring seamless delivery of satellite-based TV and streaming entertainment. This leadership position involves optimizing operational workflows, managing local teams, and driving business performance to meet regional objectives. By focusing on service excellence and market penetration, Silvana Lettieri plays a key part in expanding DIRECTV's footprint and customer base across Latin America. The Chief Operating Officer Hispam and Country Manager Uruguay's strategic oversight is essential for localized growth and operational effectiveness.

    Michael Shokhen - Chief Technology Officer

    Michael Shokhen, the Chief Technology Officer at DIRECTV, architects the company's technological vision and infrastructure. Shokhen directs the development and implementation of cutting-edge technology solutions that power DIRECTV's satellite-based TV and streaming services across the United States and Latin America. This leadership role involves overseeing all aspects of technology operations, ensuring system reliability, scalability, and security. By driving innovation in digital entertainment delivery, Michael Shokhen enhances the customer experience and maintains DIRECTV's competitive edge in the media landscape. The Chief Technology Officer's strategic initiatives are crucial for adapting to evolving market demands and expanding service capabilities.

    Vincent Torres - Chief Marketing Officer

    Vincent Torres, the Chief Marketing Officer at DIRECTV, spearheads all marketing and brand strategy initiatives. Torres drives customer acquisition and retention efforts, developing innovative campaigns that highlight DIRECTV's comprehensive digital television entertainment services. This executive oversees market research, advertising, digital marketing, and public relations to strengthen DIRECTV's market presence across the United States and Latin America. By analyzing consumer trends and competitive landscapes, Vincent Torres ensures marketing strategies align with business objectives and resonate with target audiences. The Chief Marketing Officer's focus on brand building and customer engagement is vital for sustained growth and market leadership.

    Phaedra Murrah - Service DIRECTV Chief of Staff

    Phaedra Murrah, the Service DIRECTV Chief of Staff, provides strategic support and operational coordination for DIRECTV's service delivery functions. Murrah facilitates key initiatives, manages cross-functional projects, and ensures alignment between departmental objectives and overall company strategy. This role involves streamlining communication, enhancing operational efficiency, and driving the execution of critical service-related programs across the organization. By acting as a central point of coordination, Phaedra Murrah supports the executive team in achieving service excellence and optimizing customer satisfaction. The Service DIRECTV Chief of Staff's contributions are vital for maintaining high standards in service delivery and operational effectiveness.

    Ashley Love - Specialist - Chief of Staff

    Ashley Love, the Specialist - Chief of Staff at DIRECTV, supports strategic projects and operational initiatives within the executive office. Love assists in coordinating key activities, preparing reports, and facilitating communication across various departments to ensure project timelines and objectives are met. This position involves contributing to the efficient functioning of the Chief of Staff's office by managing administrative tasks and supporting the execution of strategic priorities. By providing dedicated support, Ashley Love helps to enhance organizational effectiveness and drive forward critical business objectives for DIRECTV. The Specialist - Chief of Staff's role is integral to the smooth operation of executive-level coordination.

    Tiffany Nichols - Lead, Chief of Staff

    Tiffany Nichols, the Lead, Chief of Staff at DIRECTV, oversees critical initiatives and provides strategic guidance to support executive leadership. Nichols manages complex projects, drives process improvements, and ensures effective collaboration among teams to achieve DIRECTV's business goals. This leadership function involves coordinating strategic planning efforts, facilitating executive meetings, and monitoring the progress of key organizational priorities. By enhancing operational efficiency and strategic alignment, Tiffany Nichols plays a crucial role in the successful execution of DIRECTV's vision. The Lead, Chief of Staff's expertise is essential for driving organizational effectiveness and achieving strategic objectives.

    Stacy Lieb - Chief of Staff & Principal & Business 1) Administrator

    Stacy Lieb, the Chief of Staff & Principal & Business 1) Administrator at DIRECTV, manages key administrative functions and supports principal business operations. Lieb oversees critical administrative processes, ensuring operational efficiency and effective resource management within DIRECTV's business framework. This multifaceted role involves coordinating business activities, supporting strategic planning, and ensuring the smooth execution of administrative protocols. By maintaining high standards of operational oversight and business administration, Stacy Lieb contributes to the overall effectiveness and productivity of the organization. The Chief of Staff & Principal & Business 1) Administrator's dedication is vital for supporting DIRECTV's core business functions.

    Nanci Bausch - Project Management Portfolio Delivery Director, Technology & Manager & Chief of Staff

    Nanci Bausch, the Project Management Portfolio Delivery Director, Technology & Manager & Chief of Staff at DIRECTV, directs the delivery of technology projects and manages the project portfolio. Bausch oversees the strategic execution of technology initiatives, ensuring projects align with DIRECTV's overall business objectives and are delivered on time and within budget. This comprehensive role involves managing project teams, mitigating risks, and optimizing delivery processes to enhance technological capabilities. By driving successful project outcomes, Nanci Bausch significantly contributes to DIRECTV's technological advancement and operational efficiency. The Project Management Portfolio Delivery Director, Technology & Manager & Chief of Staff's leadership is crucial for realizing the company's technology roadmap.

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    Frequently Asked Questions Regarding DIRECTV Top Executives and Leadership Team

    Who leads DIRECTV?
    DIRECTV is led by Maria Casanovas (Chief Financial Officer), along with executives such as William Kuhn (Division Chief Financial Officer, Finance & Strategic Analysis) and Silvana Lettieri (Chief Operating Officer Hispam and Country Manager Uruguay).
    Who is part of DIRECTV’s executive team?
    The executive team of DIRECTV includes leaders such as Maria Casanovas (Chief Financial Officer), William Kuhn (Division Chief Financial Officer, Finance & Strategic Analysis), Silvana Lettieri (Chief Operating Officer Hispam and Country Manager Uruguay) and other senior executives.
    How many executives does DIRECTV have?
    DIRECTV has 10 executives leading key business areas.
    What roles are included in DIRECTV’s leadership team?
    The leadership team of DIRECTV includes roles such as Chief Financial Officer, Division Chief Financial Officer, Finance & Strategic Analysis, Chief Operating Officer Hispam and Country Manager Uruguay, Chief Technology Officer, Chief Marketing Officer.