DIRECTV Executive and Leadership Team

Lori Lee, the Chief Executive Officer – AT&T Latin America & Global Marketing Officer, AT&T Inc., directs overarching strategy and global marketing initiatives. Lee oversees the strategic direction and market presence for AT&T's Latin American operations, alongside driving global marketing efforts that enhance brand visibility and customer engagement. This executive position involves shaping corporate strategy, identifying new market opportunities, and ensuring cohesive brand messaging across diverse regions. By leading with a global perspective, Lori Lee ensures that AT&T and its associated entities, including DIRECTV's operations, achieve significant market penetration and sustained growth. Lee's leadership is instrumental in navigating complex international markets and driving impactful marketing campaigns that resonate with a worldwide audience.

Maria Casanovas, the Chief Financial Officer at DIRECTV, directs the company's financial strategy and fiscal operations. Casanovas manages all aspects of financial planning, analysis, and reporting, ensuring the fiscal health and sustainability of DIRECTV's diverse entertainment services. This critical role involves overseeing budgeting, forecasting, and capital allocation to support the company's expansion into new markets and technological advancements. By meticulously managing financial resources, Maria Casanovas ensures that DIRECTV maintains a strong financial footing while pursuing its mission of delivering cutting-edge digital television entertainment. Casanovas's expertise guides investment decisions, risk management, and the overall financial performance, contributing significantly to the company's ability to innovate and compete effectively in the dynamic media landscape.

William Kuhn, the Division Chief Financial Officer, Finance & Strategic Analysis at DIRECTV, spearheads financial planning and strategic analysis for key divisions. Kuhn directs the financial operations and analytical frameworks that support DIRECTV's market expansion and service offerings across the United States and Latin America. This role involves deep dives into financial performance, market trends, and strategic investment opportunities to guide executive decision-making. By providing rigorous financial insights, William Kuhn ensures that strategic initiatives are financially sound and aligned with the company's long-term objectives. Kuhn's analytical prowess is essential for identifying growth avenues and optimizing resource allocation, thereby strengthening DIRECTV's financial resilience and competitive positioning in the digital entertainment sector.

Michael Wittrock, the Chief Operating Officer at DIRECTV, directs all operational facets of the company's digital television entertainment services. Wittrock oversees the seamless delivery of satellite-based TV and streaming solutions, ensuring robust performance and customer satisfaction across the United States and Latin America. This leadership role involves optimizing service delivery infrastructure and managing day-to-day operations to align with DIRECTV's strategic growth objectives. By focusing on operational efficiency, Michael Wittrock drives improvements in service reliability and customer support, directly impacting the company's market position. Wittrock's oversight extends to managing key performance indicators related to service uptime and customer retention, ensuring the company consistently meets its service level agreements and enhances its reputation for dependable entertainment delivery.

Michael Shokhen, the Chief Technology Officer at DIRECTV, architects the company's technological vision and infrastructure. Shokhen leads the development and implementation of innovative technology solutions that power DIRECTV's satellite-based TV and streaming services across the United States and Latin America. This position involves overseeing all aspects of technology strategy, including network infrastructure, software development, and cybersecurity, to ensure reliable and advanced entertainment delivery. By driving technological innovation, Michael Shokhen ensures DIRECTV remains at the forefront of the digital television industry, enhancing user experience and operational capabilities. Shokhen's leadership is pivotal in maintaining the company's competitive edge through the adoption of emerging technologies and the optimization of existing systems.

Phaedra Murrah, the Service DIRECTV Chief of Staff, enhances operational effectiveness and strategic alignment within the service division. Murrah coordinates critical initiatives and facilitates communication across various departments to ensure the seamless delivery of DIRECTV's entertainment services. This position involves managing key projects, streamlining internal processes, and supporting executive leadership in executing strategic priorities across the United States and Latin America. By driving cross-functional collaboration, Phaedra Murrah ensures that service operations consistently meet high standards of quality and customer satisfaction. Murrah's role is vital in translating strategic directives into actionable plans, optimizing the service delivery model and reinforcing DIRECTV's commitment to excellence.

Stacy Lieb, the Chief of Staff & Principal & Business Administrator at DIRECTV, drives operational excellence and strategic execution. Lieb manages key administrative functions and supports leadership in advancing business objectives across the company's diverse operations. This role involves coordinating critical projects, optimizing business processes, and ensuring efficient resource management to support DIRECTV's mission of delivering premier digital television entertainment. By fostering effective communication and collaboration, Stacy Lieb ensures that business operations align with strategic goals, contributing to the company's success in the United States and Latin America. Lieb's comprehensive oversight enhances organizational efficiency and supports the company's continuous drive for innovation and market leadership.

Nanci Bausch, the Project Management Portfolio Delivery Director, Technology & Manager & Chief of Staff at DIRECTV, directs the strategic execution of technology projects. Bausch oversees the delivery of the company's technology portfolio, ensuring alignment with DIRECTV's overall business objectives and service expansion across the United States and Latin America. This leadership position involves managing complex project lifecycles, optimizing resource allocation, and mitigating risks to ensure successful project completion. By driving efficient project management practices, Nanci Bausch ensures that technology initiatives enhance DIRECTV's service offerings and operational capabilities. Bausch's expertise is crucial in translating technological strategies into tangible outcomes, reinforcing the company's commitment to innovation and customer satisfaction.

Tiffany Nichols, the Lead, Chief of Staff at DIRECTV, enhances strategic execution and operational efficiency across key business functions. Nichols coordinates critical initiatives and supports executive leadership in driving DIRECTV's mission of delivering premier digital television entertainment. This role involves managing cross-departmental projects, streamlining communication channels, and ensuring that strategic priorities are effectively implemented throughout the organization. By fostering collaboration and driving accountability, Tiffany Nichols ensures that DIRECTV maintains its competitive edge in the United States and Latin America. Nichols's focus on operational excellence and strategic alignment is vital for the company's continued success and its commitment to providing superior entertainment services.

Traci Davis, the Lead Chief Of Staff at DIRECTV, drives strategic initiatives and operational improvements. Davis collaborates closely with executive leadership to ensure the effective implementation of company-wide strategies and the seamless delivery of DIRECTV's digital television entertainment services. This position involves overseeing critical projects, optimizing internal processes, and facilitating communication to enhance organizational effectiveness across the United States and Latin America. By championing operational excellence, Traci Davis ensures that DIRECTV consistently meets its service commitments and adapts to evolving market demands. Davis's leadership is key to maintaining high standards of performance and driving the company's ongoing innovation in the media landscape.