DIRECTV Executive and Leadership Team

July, 2026

Leadership Overview

DIRECTV has 10 executives leading key functions including finance, marketing, operations, and human resources.

Driven by innovation, DIRECTV is dedicated to delivering unparalleled digital television entertainment services, shaping the future of media consumption across the United States and Latin America with a commitment to customer satisfaction and technological advancement.

Leadership Roles at DIRECTV

  • Chief Financial Officer - Ray Carpenter
  • Division Chief Financial Officer, Finance & Strategic Analysis - William Kuhn
  • Chief Operating Officer Hispam and Country Manager Uruguay - Silvana Lettieri
  • Chief Marketing Officer - Vincent Torres
  • Lead, Chief of Staff - Tiffany Nichols
  • Service DIRECTV Chief of Staff - Phaedra Murrah
  • Specialist - Chief of Staff - Ashley Love
  • Leader Chief of Staff - Traci Davis
  • Chief of Staff & Principal & Business 1) Administrator - Stacy Lieb
  • Chief People Officer - Amy McCracken
  • Ray Carpenter - Chief Financial Officer

    Ray Carpenter, the Chief Financial Officer at DIRECTV, directs all financial operations and strategic fiscal planning. Carpenter oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health for the company's diverse digital television entertainment services. This leadership role involves managing capital allocation and driving profitability across United States and Latin American markets. Carpenter's financial acumen supports DIRECTV's expansion initiatives and operational efficiency. By analyzing market trends and financial performance, Ray Carpenter ensures the company maintains a strong competitive position and achieves its long-term growth objectives. The Chief Financial Officer's responsibilities extend to risk management and compliance, safeguarding DIRECTV's assets and stakeholder interests.

    William Kuhn - Division Chief Financial Officer, Finance & Strategic Analysis

    William Kuhn, the Division Chief Financial Officer, Finance & Strategic Analysis at DIRECTV, leads financial planning, analysis, and strategic decision support for key divisions. Kuhn oversees financial modeling, forecasting, and performance evaluation, ensuring fiscal discipline and strategic alignment for the company's digital television entertainment services. This executive role focuses on optimizing financial strategies and identifying growth opportunities across the United States and Latin America. By providing in-depth financial insights, William Kuhn supports robust business planning and investment decisions. The Division Chief Financial Officer's responsibilities include managing budgets, analyzing profitability, and advising on strategic financial initiatives. Kuhn's analytical rigor is essential for DIRECTV's sustained financial health and market competitiveness.

    Silvana Lettieri - Chief Operating Officer Hispam and Country Manager Uruguay

    Silvana Lettieri, the Chief Operating Officer Hispam and Country Manager Uruguay at DIRECTV, directs operational strategy and execution across the Hispam region, with specific oversight for Uruguay. Lettieri manages the day-to-day operations of DIRECTV's satellite-based TV and streaming services in these markets, focusing on service delivery, customer support, and market penetration. This executive drives operational excellence and revenue growth within her designated territories. By implementing best practices and adapting to local market needs, Silvana Lettieri ensures high-quality service delivery and customer satisfaction. The Chief Operating Officer Hispam and Country Manager Uruguay's role involves leading local teams and fostering strong relationships with regional stakeholders. Lettieri's leadership is crucial for DIRECTV's success and expansion throughout Latin America.

    Vincent Torres - Chief Marketing Officer

    Vincent Torres, the Chief Marketing Officer at DIRECTV, architects and executes comprehensive marketing strategies to enhance brand visibility and customer acquisition. Torres leads all marketing initiatives, including digital campaigns, brand management, and market research, focusing on the company's satellite-based TV and streaming services. This executive drives customer engagement and loyalty across the United States and Latin America. By understanding consumer behavior and market dynamics, Vincent Torres ensures DIRECTV's offerings resonate with target audiences. The Chief Marketing Officer's role involves close collaboration with sales and product development teams to align marketing efforts with business goals. Through innovative campaigns, Torres aims to expand DIRECTV's market share and solidify its position as a leader in digital entertainment.

    Tiffany Nichols - Lead, Chief of Staff

    Tiffany Nichols, the Lead, Chief of Staff at DIRECTV, provides strategic support and operational oversight to executive leadership, ensuring alignment across key business functions. Nichols facilitates communication and drives execution of critical initiatives for the company's digital television entertainment services. This role involves managing cross-functional projects and optimizing operational workflows for DIRECTV's United States and Latin American operations. By streamlining processes and enhancing organizational efficiency, Tiffany Nichols contributes directly to the company's strategic objectives. The Lead, Chief of Staff's responsibilities include preparing executive briefings and coordinating board-level communications. Nichols plays a pivotal part in translating strategic vision into actionable plans, supporting the overall mission of delivering exceptional entertainment experiences.

    Phaedra Murrah - Service DIRECTV Chief of Staff

    Phaedra Murrah, the Service DIRECTV Chief of Staff at DIRECTV, spearheads strategic initiatives and operational improvements within the service delivery division. Murrah enhances the efficiency and effectiveness of customer support and technical operations for DIRECTV's satellite and streaming platforms. This role focuses on optimizing service workflows and ensuring seamless customer experiences across the United States and Latin America. By identifying and implementing process enhancements, Phaedra Murrah directly impacts service quality and customer retention. The Service DIRECTV Chief of Staff's responsibilities include coordinating cross-departmental efforts to resolve complex service issues and drive service innovation. Murrah's strategic guidance supports DIRECTV's commitment to providing exceptional entertainment services.

    Ashley Love - Specialist - Chief of Staff

    Ashley Love, the Specialist - Chief of Staff at DIRECTV, supports executive leadership in executing strategic projects and managing critical operational tasks. Love facilitates communication and coordination across various departments, ensuring project milestones are met for the company's digital television entertainment services. This role involves data analysis, reporting, and the implementation of operational improvements for DIRECTV's United States and Latin American markets. By providing detailed analytical support, Ashley Love contributes to informed decision-making and strategic planning. The Specialist - Chief of Staff's responsibilities include preparing presentations and managing project documentation. Love plays an integral part in driving operational efficiency and supporting the overall strategic direction of the company.

    Traci Davis - Leader Chief of Staff

    Traci Davis, the Leader Chief of Staff at DIRECTV, provides high-level strategic guidance and operational leadership to executive teams. Davis oversees the execution of key corporate initiatives and drives organizational alignment for DIRECTV's diverse media offerings. This leadership position involves managing complex projects and fostering collaboration across departments to achieve strategic objectives in the United States and Latin America. By ensuring effective communication and resource allocation, Traci Davis enhances overall business performance. The Leader Chief of Staff's responsibilities include developing strategic plans and advising senior management on critical business decisions. Davis's expertise is vital in translating DIRECTV's vision into tangible results and sustained growth.

    Stacy Lieb - Chief of Staff & Principal & Business 1) Administrator

    Stacy Lieb, the Chief of Staff & Principal & Business 1) Administrator at DIRECTV, manages critical administrative functions and provides strategic support to executive leadership. Lieb oversees business operations and ensures efficient execution of company-wide projects for DIRECTV's satellite-based TV and streaming services. This role involves coordinating administrative processes and driving operational effectiveness across the United States and Latin America. By streamlining administrative workflows and managing key business processes, Stacy Lieb enhances organizational productivity. The Chief of Staff & Principal & Business 1) Administrator's responsibilities include supporting strategic planning and facilitating executive communications. Lieb's comprehensive administrative oversight is crucial for DIRECTV's smooth and effective operations.

    Amy McCracken - Chief People Officer

    Amy McCracken, the Chief People Officer at DIRECTV, directs all human resources strategies and talent management initiatives to foster a high-performing organizational culture. McCracken oversees recruitment, employee development, compensation, and benefits, ensuring DIRECTV attracts and retains top talent for its digital television entertainment services. This executive role focuses on building a supportive and engaging work environment across the United States and Latin America. By championing employee well-being and professional growth, Amy McCracken cultivates a motivated workforce. The Chief People Officer's responsibilities include developing HR policies, managing employee relations, and driving initiatives that align with DIRECTV's mission and values. McCracken's leadership is key to empowering the DIRECTV team.

    Explore Leadership Teams in Broadcasting

    Frequently Asked Questions Regarding DIRECTV Top Executives and Leadership Team

    Who leads DIRECTV?
    DIRECTV is led by Ray Carpenter (Chief Financial Officer), along with executives such as William Kuhn (Division Chief Financial Officer, Finance & Strategic Analysis) and Silvana Lettieri (Chief Operating Officer Hispam and Country Manager Uruguay).
    Who is part of DIRECTV’s executive team?
    The executive team of DIRECTV includes leaders such as Ray Carpenter (Chief Financial Officer), William Kuhn (Division Chief Financial Officer, Finance & Strategic Analysis), Silvana Lettieri (Chief Operating Officer Hispam and Country Manager Uruguay) and other senior executives.
    How many executives does DIRECTV have?
    DIRECTV has 10 executives leading key business areas.
    What roles are included in DIRECTV’s leadership team?
    The leadership team of DIRECTV includes roles such as Chief Financial Officer, Division Chief Financial Officer, Finance & Strategic Analysis, Chief Operating Officer Hispam and Country Manager Uruguay, Chief Marketing Officer, Lead, Chief of Staff.