List of BELAY Executive and Leadership Team

Leadership Overview

BELAY has 7 executives leading key functions including strategy, finance, marketing, operations, revenue, and board relations.

Driven by a commitment to empowering businesses, BELAY provides virtual staffing solutions designed to optimize operational efficiency and foster long-term growth through dedicated partnerships.

Leadership Roles at BELAY

Chief Executive Officer - Tricia Sciortino

Chief Financial Officer - Lisa Zeeveld

Chief Financial Officer & Contractor - Tracy Jelliff

Chief Operating Officer - Krisha Buehler

President - Diane Willis

Chief Marketing Officer - Ryan Fitzgerald

Chief Revenue Officer - Lisa Seal

Tricia Sciortino - Chief Executive Officer

Tricia Sciortino, the Chief Executive Officer at BELAY, directs the overarching strategy and vision for the virtual staffing solutions provider. Overseeing all facets of the organization, the Chief Executive Officer ensures alignment with the company's mission to connect businesses with U.S.-based virtual specialists. This leadership role involves driving innovation in matching processes and expanding service offerings, including virtual assistants, bookkeepers, website maintenance, and content writers. By fostering a culture of partnership and client success, Tricia Sciortino guarantees that BELAY delivers exceptional value and supports the growth objectives of small to large businesses. The Chief Executive Officer's focus remains on scaling operations and solidifying BELAY's position as a premier virtual staffing partner.

Lisa Zeeveld - Chief Financial Officer

Lisa Zeeveld, the Chief Financial Officer at BELAY, manages all financial operations and fiscal strategy for the virtual staffing firm. Overseeing budgeting, forecasting, and financial reporting, the Chief Financial Officer ensures the company's financial health and sustainable growth. This critical role involves optimizing financial processes to support the delivery of virtual assistants, bookkeepers, and content writers to a diverse client base. By maintaining robust financial controls and identifying investment opportunities, Lisa Zeeveld drives efficiency across the organization. The Chief Financial Officer's expertise is essential in navigating market dynamics and ensuring BELAY's long-term profitability and operational stability.

Tracy Jelliff - Chief Financial Officer & Contractor

Tracy Jelliff, the Chief Financial Officer & Contractor at BELAY, manages financial oversight and contractor relations for the virtual staffing firm. Overseeing fiscal planning and contractor engagement, the Chief Financial Officer & Contractor ensures financial integrity and operational efficiency in service delivery. This dual role involves managing budgets, financial reporting, and the onboarding of contract specialists who provide virtual assistant and bookkeeping services. By maintaining strong financial controls and fostering positive contractor relationships, Tracy Jelliff supports BELAY's mission to provide reliable U.S.-based talent. The Chief Financial Officer & Contractor's expertise is vital for sustaining profitability and ensuring seamless service provision to clients.

Krisha Buehler - Chief Operating Officer

Krisha Buehler, the Chief Operating Officer at BELAY, directs the operational execution and service delivery for the virtual staffing firm. Overseeing the day-to-day functions, the Chief Operating Officer ensures the seamless integration of virtual assistants, bookkeepers, and website maintenance services for clients nationwide. This position focuses on refining the proprietary matching process to guarantee long-term partnerships between businesses and U.S.-based specialists. By optimizing workflows and managing service quality, Krisha Buehler enhances client satisfaction and operational efficiency. The Chief Operating Officer's leadership is crucial in scaling BELAY's capabilities and maintaining the high standards expected by small to large businesses seeking dedicated support.

Diane Willis - President

Diane Willis, the President at BELAY, provides strategic leadership and guidance across the organization. Overseeing key initiatives, the President ensures alignment with BELAY's core mission of delivering exceptional virtual staffing solutions. This role involves fostering strong relationships with stakeholders and driving forward the company's growth objectives. By championing the proprietary matching process, Diane Willis reinforces BELAY's commitment to creating long-term partnerships between businesses and U.S.-based specialists. The President's vision is instrumental in maintaining BELAY's reputation for quality and reliability in the virtual assistant, bookkeeping, and content writing markets.

Ryan Fitzgerald - Chief Marketing Officer

Ryan Fitzgerald, the Chief Marketing Officer at BELAY, architects and executes the comprehensive marketing strategy for the virtual staffing solutions provider. Overseeing brand development, lead generation, and market positioning, the Chief Marketing Officer drives customer acquisition and engagement across all service lines, including virtual assistants and content writers. This role involves analyzing market trends and translating them into actionable campaigns that highlight BELAY's unique matching process and U.S.-based specialist model. By enhancing brand visibility and communicating the value proposition, Ryan Fitzgerald ensures BELAY attracts and retains clients seeking reliable support. The Chief Marketing Officer's efforts are pivotal in expanding BELAY's market reach and reinforcing its reputation.

Lisa Seal - Chief Revenue Officer

Lisa Seal, the Chief Revenue Officer at BELAY, spearheads revenue generation and sales strategy for the virtual staffing solutions provider. Overseeing all revenue-generating activities, the Chief Revenue Officer drives business development and expands market penetration for services like virtual assistants and content writers. This role involves cultivating client relationships and ensuring the sales team effectively communicates BELAY's value proposition. By identifying new growth opportunities and optimizing sales processes, Lisa Seal contributes directly to the company's financial success. The Chief Revenue Officer's strategic focus ensures sustained revenue growth and strengthens BELAY's position in the competitive virtual staffing landscape.

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Frequently Asked Questions Regarding BELAY Top Executives and Leadership Team

Who leads BELAY?

BELAY is led by Tricia Sciortino (Chief Executive Officer), along with executives such as Lisa Zeeveld (Chief Financial Officer) and Tracy Jelliff (Chief Financial Officer & Contractor).

Who is part of BELAY’s executive team?

The executive team of BELAY includes leaders such as Tricia Sciortino (Chief Executive Officer), Lisa Zeeveld (Chief Financial Officer), Tracy Jelliff (Chief Financial Officer & Contractor) and other senior executives.

How many executives does BELAY have?

BELAY has 7 executives leading key business areas.

What roles are included in BELAY’s leadership team?

The leadership team of BELAY includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Contractor, Chief Operating Officer, President.