BBG Executive and Leadership Team

August, 2026

Leadership Overview

BBG has 6 executives leading key functions including strategy, operations, information management, human capital, corporate leadership, and artificial intelligence.

Focused on delivering precise environmental and property valuation assessments, BBG maintains a commitment to excellence across multifamily, healthcare, and industrial sectors while driving sustainable growth through data-driven insights.

Leadership Roles at BBG

  • Chief Executive Officer - Robert Gomez
  • Chief Operating Officer - Barrett Scruggs
  • President - Susan Bacon
  • Chief Information Officer, CAO - Blake Holman
  • Chief People Officer - Kristi Erickson
  • Chief Technology & AI Officer - Faraz Iqbal
  • Robert Gomez - Chief Executive Officer

    Robert Gomez, the Chief Executive Officer at BBG, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of environmental and property condition assessment services, Gomez ensures the firm maintains a competitive edge across diverse sectors like healthcare and hospitality. This leadership role involves constant collaboration with the Board to refine market positioning and drive revenue growth. Robert Gomez monitors the performance of all service lines to guarantee alignment with client expectations and industry standards. Through the implementation of rigorous quality control measures, the Chief Executive Officer fosters a culture of excellence that permeates every department. By analyzing macro-economic trends in the real estate market, Gomez identifies new opportunities for service diversification. Ultimately, the Chief Executive Officer secures the financial health of the company while upholding the reputation of the brand as a leader in property valuation and assessment services.

    Barrett Scruggs - Chief Operating Officer

    Barrett Scruggs, the Chief Operating Officer at BBG, manages the daily execution of property assessment workflows and internal business processes. Overseeing the operational efficiency of the firm, the Chief Operating Officer ensures that service delivery remains consistent across North American markets. This role requires the synchronization of regional teams to meet the complex demands of the multifamily and retail sectors. Barrett Scruggs optimizes resource allocation to improve project turnaround times and client satisfaction. By streamlining communication between field assessors and corporate management, the Chief Operating Officer maintains high standards of operational integrity. Scruggs also evaluates internal performance metrics to identify bottlenecks in the assessment lifecycle. Through the application of standardized operational protocols, the Chief Operating Officer drives productivity and supports the broader strategic goals of the organization. This leadership position remains vital for maintaining the operational scale necessary to serve a diverse and growing client base.
    Barrett Scruggs

    Susan Bacon - President

    Susan Bacon, the President at BBG, oversees the execution of the company's business development and client relationship strategies. Driving the growth of the firm's presence in the healthcare and hospitality sectors, the President ensures that the organization meets the evolving needs of its diverse client base. This role involves leading high-level negotiations and maintaining strong partnerships with key industry stakeholders. Susan Bacon collaborates with the executive team to refine the service offerings and expand the firm's market reach. By monitoring industry trends and competitive dynamics, the President identifies strategic opportunities for expansion. Bacon also provides guidance to regional managers to ensure that the company's service quality remains consistent across all geographic operations. Through the implementation of client-focused initiatives, the President strengthens the firm's market position and supports the achievement of long-term revenue targets. This leadership role remains central to the company's ability to deliver value and maintain its reputation for excellence.

    Blake Holman - Chief Information Officer, CAO

    Blake Holman, the Chief Information Officer, CAO at BBG, architects the digital infrastructure and administrative frameworks that support the company's assessment services. Managing the integration of complex data systems, the Chief Information Officer, CAO ensures that property valuation information remains secure and accessible for all stakeholders. This role involves overseeing the digital transformation of administrative processes to enhance organizational agility. Blake Holman coordinates with other C-suite leaders to align technological investments with the firm's long-term business objectives. By implementing robust data governance policies, the Chief Information Officer, CAO protects the integrity of the firm's proprietary valuation models. Holman also directs the administrative functions that underpin the company's daily operations, ensuring compliance and operational efficiency. Through the continuous improvement of internal software platforms, the Chief Information Officer, CAO enables the firm to scale its services effectively across the industrial and office sectors while maintaining high levels of data accuracy.

    Kristi Erickson - Chief People Officer

    Kristi Erickson, the Chief People Officer at BBG, directs the human capital strategy and talent development initiatives across the entire organization. Overseeing the recruitment and retention of top-tier industry professionals, the Chief People Officer ensures that the firm maintains a workforce capable of delivering high-quality environmental and property assessments. This role involves fostering a corporate culture that prioritizes professional growth and employee engagement. Kristi Erickson designs comprehensive training programs that keep staff updated on the latest valuation methodologies and regulatory requirements. By aligning human resources policies with the company's strategic goals, the Chief People Officer supports the overall mission of the firm. Erickson also manages performance management systems to ensure that individual contributions directly impact the success of the business. Through the cultivation of a diverse and inclusive workplace, the Chief People Officer drives organizational performance and ensures that the company remains an employer of choice within the competitive real estate services industry.

    Faraz Iqbal - Chief Technology & AI Officer

    Faraz Iqbal, the Chief Technology & AI Officer at BBG, leads the development and deployment of artificial intelligence solutions to enhance property valuation and assessment accuracy. Overseeing the integration of machine learning models into the firm's service offerings, the Chief Technology & AI Officer drives innovation in how the company processes environmental and property data. This role involves identifying emerging technologies that can automate complex analytical tasks and improve the speed of service delivery. Faraz Iqbal collaborates with the IT and operations teams to ensure that AI-driven tools are seamlessly incorporated into existing workflows. By leveraging advanced analytics, the Chief Technology & AI Officer provides the firm with a significant competitive advantage in the market. Iqbal also monitors the performance of these technological systems to ensure they meet the highest standards of reliability and precision. Through the strategic application of AI, the Chief Technology & AI Officer enables the firm to deliver superior insights to clients across all sectors.
    Faraz Iqbal

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    Frequently Asked Questions Regarding BBG Top Executives and Leadership Team

    Who leads BBG?
    BBG is led by Robert Gomez (Chief Executive Officer), along with executives such as Barrett Scruggs (Chief Operating Officer) and Susan Bacon (President).
    Who is part of BBG’s executive team?
    The executive team of BBG includes leaders such as Robert Gomez (Chief Executive Officer), Barrett Scruggs (Chief Operating Officer), Susan Bacon (President) and other senior executives.
    How many executives does BBG have?
    BBG has 6 executives leading key business areas.
    What roles are included in BBG’s leadership team?
    The leadership team of BBG includes roles such as Chief Executive Officer, Chief Operating Officer, President, Chief Information Officer, CAO, Chief People Officer.