Leadership Overview
Baycrest Centre has 9 executives leading key functions including board governance, marketing, clinical operations, financial management, legal affairs, and human resources.
Committed to advancing geriatric care through research and innovation, Baycrest Centre delivers comprehensive residential living and healthcare services while fostering global excellence in aging and brain health education.
Committed to advancing geriatric care through research and innovation, Baycrest Centre delivers comprehensive residential living and healthcare services while fostering global excellence in aging and brain health education.
Leadership Roles at Baycrest Centre
Nicole Mintz - Manager, Board Governance and Office of the President and Chief Executive Officer
Nicole Mintz, the Manager, Board Governance and Office of the President and Chief Executive Officer at Baycrest Centre, directs the administrative alignment between the executive leadership and the governing board. Mintz coordinates high-level strategic initiatives, ensuring that the organizational mission regarding geriatric residential living and healthcare research remains the primary focus of all board deliberations. By managing the flow of critical information to the President, the Manager, Board Governance and Office of the President and Chief Executive Officer facilitates efficient decision-making processes across the entire institution. Nicole Mintz maintains rigorous standards for corporate compliance and transparency, supporting the long-term sustainability of the organization. Through meticulous oversight of governance protocols, the Manager, Board Governance and Office of the President and Chief Executive Officer strengthens the operational integrity of the facility, ultimately enabling the broader team to focus on delivering world-class care to the aging population.
Kulbir Nijjer- Nanda - Vice President, Finance & Chief Financial Officer
Kulbir Nijjer- Nanda, the Vice President, Finance & Chief Financial Officer at Baycrest Centre, directs the fiscal strategy and long-term financial planning for the entire organization. Nijjer- Nanda oversees the budgeting process, ensuring that capital is available for critical research, innovation, and geriatric residential living services. The Vice President, Finance & Chief Financial Officer manages financial reporting and risk assessment, providing the board with accurate data to support strategic decision-making. By optimizing revenue cycles and controlling operational costs, Kulbir Nijjer- Nanda secures the financial health necessary to sustain high-quality healthcare delivery. The Vice President, Finance & Chief Financial Officer collaborates with other executive leaders to align financial resources with the mission of advancing brain health. Through rigorous fiscal oversight, Nijjer- Nanda ensures that the institution remains a stable and effective provider of care, supporting the growth of programs that benefit the aging community across the region.
Brian Mackie - Chief Financial Officer, Baycrest Seniors Care
Brian Mackie, the Chief Financial Officer, Baycrest Seniors Care at Baycrest Centre, manages the specific financial requirements of the residential living and seniors care divisions. Mackie focuses on the economic viability of long-term care services, ensuring that operational budgets support the delivery of compassionate, high-quality care. The Chief Financial Officer, Baycrest Seniors Care analyzes cost structures related to residential facilities, driving efficiency in daily operations. By monitoring financial performance metrics, Brian Mackie identifies opportunities for resource optimization that directly benefit the residents. The Chief Financial Officer, Baycrest Seniors Care works closely with clinical managers to ensure that financial constraints do not impede the quality of life for those in the care of the facility. Through strategic financial management, Mackie supports the sustainability of the seniors care model, ensuring that the organization continues to provide essential services to the aging population while maintaining fiscal responsibility.
David Kraulis - Interim Vice President, Finance & Chief Financial Officer
David Kraulis, the Interim Vice President, Finance & Chief Financial Officer at Baycrest Centre, provides temporary leadership over the financial operations and strategic fiscal planning of the organization. Kraulis oversees the integrity of financial systems, ensuring that all accounting practices support the mission of geriatric healthcare and research. The Interim Vice President, Finance & Chief Financial Officer manages cash flow and investment strategies to maintain the operational capacity of the facility. By providing financial guidance to the executive team, David Kraulis ensures that resources remain aligned with the core objectives of the institution. The Interim Vice President, Finance & Chief Financial Officer monitors regulatory compliance and financial reporting, maintaining the trust of stakeholders. Through careful management of the financial portfolio, Kraulis supports the ongoing delivery of services, ensuring that the organization remains well-positioned to address the evolving needs of the aging population during this transition period.
Joni Kent - President & Chief HR Officer, Baycrest Corporate Centre For Geriatric Care
Joni Kent, the President & Chief HR Officer, Baycrest Corporate Centre For Geriatric Care at Baycrest Centre, leads the human resources strategy and organizational development for the geriatric care division. Kent architects talent acquisition and retention programs, ensuring that the facility attracts top-tier professionals dedicated to aging and brain health. The President & Chief HR Officer, Baycrest Corporate Centre For Geriatric Care oversees employee engagement and workplace culture, fostering an environment of innovation and compassion. By managing labor relations and professional development, Joni Kent ensures that the workforce remains equipped to provide exceptional care to residents. The President & Chief HR Officer, Baycrest Corporate Centre For Geriatric Care collaborates with other leaders to align staffing levels with the operational needs of the healthcare network. Through strategic human capital management, Kent supports the long-term success of the organization, ensuring that the team remains committed to the mission of improving the lives of the aging population.

Don Goudy - Chief Marketing Officer
Don Goudy, the Chief Marketing Officer at Baycrest Centre, architects the brand strategy to elevate the profile of geriatric healthcare and research initiatives. Goudy drives engagement across diverse stakeholder groups, ensuring that the reputation of the organization as a leader in aging and brain health remains prominent. The Chief Marketing Officer oversees digital outreach and public awareness campaigns that highlight the unique residential living services provided by the institution. By analyzing market trends, Goudy optimizes communication channels to reach families and healthcare partners effectively. Don Goudy collaborates with clinical leaders to translate complex research findings into accessible narratives for the public. This strategic focus on brand positioning supports the growth of the organization, ensuring that the mission of providing exceptional care reaches those in need. The Chief Marketing Officer maintains a consistent voice that reflects the values of innovation and compassion inherent in the daily operations of the facility.
Robert Madan - Deputy Chief of Staff
Robert Madan, the Deputy Chief of Staff at Baycrest Centre, executes operational priorities that bridge the gap between clinical research and daily healthcare delivery. Madan coordinates cross-departmental workflows to ensure that the geriatric residential living programs function with maximum efficiency. The Deputy Chief of Staff monitors the implementation of new innovation projects, aligning these efforts with the overarching goal of improving brain health outcomes. By facilitating communication between medical teams and administrative leadership, Robert Madan ensures that resources are allocated effectively to meet the needs of the aging population. The Deputy Chief of Staff manages complex projects that require interdisciplinary collaboration, driving the organization toward its strategic objectives. Through constant evaluation of operational performance, Madan supports the maintenance of high-quality care standards. This leadership role involves streamlining internal processes to enhance the overall experience for residents and patients within the expansive healthcare network.
Phyllise Gelfand - Vice President, Corporate Communications & Chief Communications Officer
Phyllise Gelfand, the Vice President, Corporate Communications & Chief Communications Officer at Baycrest Centre, directs the internal and external messaging strategy for the organization. Gelfand manages the reputation of the institution, ensuring that the public understands the impact of the research, innovation, and geriatric care services provided. The Vice President, Corporate Communications & Chief Communications Officer oversees media relations and corporate storytelling, highlighting the achievements of the clinical and research teams. By crafting clear and consistent communications, Phyllise Gelfand fosters strong relationships with donors, partners, and the community. The Vice President, Corporate Communications & Chief Communications Officer coordinates crisis communication and public affairs, protecting the brand identity of the facility. Through strategic outreach, Gelfand ensures that the mission of the organization is communicated effectively, supporting the growth of programs that improve the lives of the aging population and their families.
Rhonda Yarin - Affairs Executive Director, Legal & General Counsel
Rhonda Yarin, the Affairs Executive Director, Legal & General Counsel at Baycrest Centre, provides legal oversight and strategic guidance on all matters concerning the organization. Yarin manages the legal framework for geriatric residential living and healthcare research, ensuring that all operations comply with provincial and national regulations. The Affairs Executive Director, Legal & General Counsel advises the board and executive team on risk management, contract negotiations, and corporate governance. By mitigating legal exposure, Rhonda Yarin protects the interests of the institution and the individuals in its care. The Affairs Executive Director, Legal & General Counsel leads the legal department in addressing complex issues related to healthcare delivery and innovation. Through proactive legal strategy, Yarin supports the mission of the organization, ensuring that all activities are conducted within a secure and ethical framework that prioritizes the well-being of the aging population.
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