Leadership Overview
Baxter Auto Group has 6 executives leading key functions including financial strategy, marketing, operations, human resources, and corporate leadership.
Committed to excellence in automotive retail, Baxter Auto Group delivers superior customer service and quality vehicle inventory while fostering strong connections within the Omaha, Lincoln, and Kansas City communities.
Committed to excellence in automotive retail, Baxter Auto Group delivers superior customer service and quality vehicle inventory while fostering strong connections within the Omaha, Lincoln, and Kansas City communities.
Leadership Roles at Baxter Auto Group
David Screnar - Chief Financial Officer
David Screnar, the Chief Financial Officer at Baxter Auto Group, directs all fiscal planning and capital allocation strategies. Managing the financial health of the dealership network, the Chief Financial Officer oversees budgeting, auditing, and long-term investment planning to ensure sustainable growth across the Midwest market. David Screnar maintains rigorous oversight of cash flow management and financial reporting, providing the necessary data for executive decision-making. By optimizing cost structures and enhancing revenue streams, the Chief Financial Officer supports the broader mission of providing quality vehicles to loyal customers. This leadership role involves close collaboration with the Board to align fiscal policies with the overarching business model. Through precise financial analysis and risk mitigation, the Chief Financial Officer secures the economic stability required for continued expansion and operational excellence within the competitive automotive retail sector.
Dean Arkfeld - Chief Operating Officer & Managing Partner
Dean Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, directs internal scaling and dealership efficiency. Focusing on the operational performance of the new vehicle sales division, the Chief Operating Officer & Managing Partner ensures that every location maintains high standards of service and inventory management. Dean Arkfeld optimizes daily workflows and streamlines logistics to improve the overall customer experience. By monitoring key performance indicators, the Chief Operating Officer & Managing Partner identifies opportunities for process improvements and resource allocation. This leadership role involves mentoring dealership managers and fostering a culture of accountability across the regional network. Through meticulous attention to operational detail, the Chief Operating Officer & Managing Partner supports the company's mission of providing quality vehicles while maintaining the family-owned integrity that has characterized the business since 1957.
Shawn Arkfeld - Chief Operating Officer & Managing Partner
Shawn Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, directs supply chain logistics and pre-owned vehicle operations. Managing the acquisition and reconditioning processes for the pre-owned inventory, the Chief Operating Officer & Managing Partner ensures a consistent supply of high-quality vehicles for the dealership group. Shawn Arkfeld oversees the technical service departments and parts procurement to maintain operational readiness across all locations. By refining the inventory lifecycle, the Chief Operating Officer & Managing Partner maximizes profitability and turnover rates. This leadership role requires constant interaction with service managers to ensure that every vehicle meets the company's rigorous quality standards. Through strategic management of the pre-owned sector, the Chief Operating Officer & Managing Partner contributes to the organization's reputation for reliability and customer satisfaction within the competitive automotive retail landscape.
Tyrone Williams - President
Tyrone Williams, the President at Baxter Auto Group, directs the overall strategic vision and corporate governance of the organization. Overseeing the entire dealership network, the President ensures that all business units remain aligned with the core mission of providing quality vehicles and exceptional service. Tyrone Williams manages relationships with automotive manufacturers and key stakeholders to secure the company's market position across the Midwest. By setting long-term goals and driving corporate initiatives, the President fosters a culture of innovation and operational excellence. This leadership role involves coordinating the efforts of the executive team to ensure seamless execution of business strategies. Through decisive leadership and a commitment to the company's legacy, the President maintains the organization's status as a premier automotive retailer, ensuring that the values established in 1957 continue to guide all future growth and community engagement efforts.
Courtney Goldenberg - Chief Marketing Officer
Courtney Goldenberg, the Chief Marketing Officer at Baxter Auto Group, architects all brand positioning and customer acquisition strategies. Overseeing digital advertising, community engagement, and promotional campaigns, the Chief Marketing Officer drives market visibility across the Omaha, Lincoln, and Kansas City regions. Courtney Goldenberg manages the integration of customer feedback into marketing initiatives to ensure the dealership group remains the preferred choice for new and pre-owned vehicle buyers. By leveraging data-driven insights, the Chief Marketing Officer enhances brand loyalty and strengthens the company's reputation for superior service. This leadership role requires constant coordination with sales teams to align promotional efforts with inventory availability. Through innovative outreach and consistent messaging, the Chief Marketing Officer expands the customer base and reinforces the family-owned values that define the organization's long-standing presence in the automotive retail industry.
Christopher Rackers - Chief Human Resources Officer
Christopher Rackers, the Chief Human Resources Officer at Baxter Auto Group, directs talent acquisition, employee development, and organizational culture. Overseeing the workforce across all regional dealerships, the Chief Human Resources Officer implements training programs that emphasize superior customer service and technical expertise. Christopher Rackers manages compensation structures, benefits administration, and performance management systems to ensure the company attracts and retains top-tier automotive professionals. By fostering an inclusive and supportive work environment, the Chief Human Resources Officer aligns staff performance with the company's mission of community-focused service. This leadership role involves collaborating with other C-suite executives to ensure that human capital strategies support the broader business objectives. Through effective leadership development and employee engagement initiatives, the Chief Human Resources Officer strengthens the organizational foundation necessary for sustained growth and excellence in the automotive retail market.

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