Leadership Overview
Baxter Auto Group has 6 executives leading key functions including financial strategy, marketing, operations, human resources, and corporate leadership.
Committed to excellence in automotive retail, Baxter Auto Group delivers superior customer service and quality vehicle inventory across the Midwest through a family-owned business model.
Committed to excellence in automotive retail, Baxter Auto Group delivers superior customer service and quality vehicle inventory across the Midwest through a family-owned business model.
Leadership Roles at Baxter Auto Group
David Screnar - Chief Financial Officer
David Screnar, the Chief Financial Officer at Baxter Auto Group, manages all fiscal operations and capital allocation strategies. Overseeing the financial health of the dealership network, the Chief Financial Officer ensures robust profitability across all regional locations. This leadership role involves rigorous analysis of market trends to optimize inventory investment and maintain liquidity. By implementing advanced accounting controls, David Screnar directly impacts the long-term stability of the organization. The Chief Financial Officer collaborates with the executive team to align budgetary goals with the broader mission of providing quality vehicles to the community. Through precise financial forecasting, Screnar secures the resources necessary for sustained growth. This position requires constant monitoring of economic indicators to mitigate risks within the automotive retail sector. Ultimately, Screnar drives the financial performance that supports the expansion of the dealership footprint throughout the Midwest.
Shawn Arkfeld - Chief Operating Officer & Managing Partner
Shawn Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, oversees internal dealership operations and service department efficiency. Managing the daily workflows of the retail locations, the Chief Operating Officer & Managing Partner ensures that service standards remain high for every customer interaction. This leadership role involves optimizing supply chain logistics for vehicle inventory and parts procurement. By streamlining operational processes, Shawn Arkfeld improves the speed and quality of vehicle maintenance and sales delivery. The Chief Operating Officer & Managing Partner collaborates with the executive board to implement best practices across the entire dealership network. Through rigorous performance monitoring, Arkfeld maintains operational excellence in the competitive automotive retail landscape. This position requires constant attention to detail to ensure that every department functions at peak capacity. Ultimately, Arkfeld drives the operational success that defines the customer experience at the dealership.
Dean Arkfeld - Chief Operating Officer & Managing Partner
Dean Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, focuses on strategic growth and the expansion of the dealership portfolio. Overseeing the acquisition of new retail sites and the integration of new vehicle brands, the Chief Operating Officer & Managing Partner ensures that the company maintains a strong market presence. This leadership role involves evaluating real estate opportunities and managing capital projects to enhance facility capabilities. By identifying emerging market trends, Dean Arkfeld positions the organization for future success in the automotive sector. The Chief Operating Officer & Managing Partner works closely with the executive team to refine the long-term business strategy and operational footprint. Through careful planning and execution, Arkfeld ensures that the company remains a leader in the regional automotive market. This position requires a forward-thinking mindset to navigate the complexities of retail expansion. Ultimately, Arkfeld drives the strategic initiatives that secure the future of the dealership group.
Tyrone Williams - President
Tyrone Williams, the President at Baxter Auto Group, directs the overall corporate strategy and ensures alignment across all business units. Overseeing the executive leadership team, the President maintains the vision of the family-owned organization while driving performance in the competitive automotive retail market. This leadership role involves setting high-level goals for revenue growth, customer satisfaction, and community engagement. By fostering a culture of excellence, Tyrone Williams ensures that every dealership upholds the standards established since the founding of the company. The President collaborates with the board and senior management to navigate industry shifts and capitalize on new opportunities. Through decisive leadership, Williams guides the organization toward sustainable success and market dominance. This position requires a comprehensive understanding of the entire business model, from sales to service. Ultimately, Williams executes the strategic roadmap that keeps the company at the forefront of the automotive industry.
Courtney Goldenberg - Chief Marketing Officer
Courtney Goldenberg, the Chief Marketing Officer at Baxter Auto Group, directs all brand strategy and customer acquisition initiatives. Overseeing digital engagement and local advertising campaigns, the Chief Marketing Officer ensures consistent messaging across all dealership touchpoints. This leadership role involves analyzing consumer behavior to tailor promotional efforts for new and pre-owned vehicle sales. By leveraging data-driven insights, Courtney Goldenberg enhances the visibility of the brand within the competitive automotive market. The Chief Marketing Officer coordinates with sales leadership to drive traffic and improve the overall customer experience. Through innovative outreach programs, Goldenberg strengthens community ties and fosters brand loyalty. This position requires a deep understanding of regional market dynamics to effectively position the company against industry rivals. Ultimately, Goldenberg executes marketing strategies that elevate the reputation of the dealership group while supporting aggressive sales targets.
Christopher Rackers - Chief Human Resources Officer
Christopher Rackers, the Chief Human Resources Officer at Baxter Auto Group, directs all talent acquisition, employee development, and organizational culture initiatives. Overseeing the workforce strategy, the Chief Human Resources Officer ensures that the company attracts and retains top-tier automotive professionals. This leadership role involves designing training programs that emphasize superior customer service and technical expertise. By fostering a supportive work environment, Christopher Rackers directly impacts employee engagement and productivity across all regional dealerships. The Chief Human Resources Officer collaborates with department heads to align staffing levels with operational demands. Through effective performance management systems, Rackers ensures that the team remains focused on the core mission of the organization. This position requires a strategic approach to labor relations and compliance within the retail industry. Ultimately, Rackers builds the human capital necessary to sustain the long-term growth and reputation of the dealership group.

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