Leadership Overview
Baxter Auto Group has 7 executives leading key functions including marketing, financial strategy, operational management, human resources, and corporate leadership.
Committed to excellence in automotive retail, Baxter Auto Group delivers superior customer service and quality vehicle options while fostering strong connections within the local communities across the Midwest.
Committed to excellence in automotive retail, Baxter Auto Group delivers superior customer service and quality vehicle options while fostering strong connections within the local communities across the Midwest.
Leadership Roles at Baxter Auto Group
Kevin Quinn - Chief Financial Officer
Kevin Quinn, the Chief Financial Officer at Baxter Auto Group, manages all fiscal operations and capital allocation strategies for the dealership group. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures the long-term economic stability of the organization. This leadership role involves monitoring cash flow across multiple locations to maintain liquidity and support expansion efforts. By implementing rigorous financial controls, Kevin Quinn directly impacts the profitability and operational efficiency of the business. Furthermore, the Chief Financial Officer coordinates with executive leadership to evaluate investment opportunities in new vehicle inventory and facility upgrades. Through precise financial planning and analysis, Quinn secures the resources necessary to sustain high-quality service standards, ensuring the company remains a leader in the automotive retail sector while navigating complex market conditions.

Shawn Arkfeld - Chief Operating Officer & Managing Partner
Shawn Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, directs the daily operational workflows and service delivery standards for the dealership group. Overseeing the internal processes of the sales and service departments, the Chief Operating Officer & Managing Partner ensures seamless customer experiences across all regional locations. This leadership role involves optimizing inventory management and streamlining vehicle procurement to meet consumer demand. By refining operational protocols, Shawn Arkfeld directly impacts the efficiency and productivity of the dealership teams. Furthermore, the Chief Operating Officer & Managing Partner collaborates with other executives to implement scalable business solutions that support long-term growth. Through consistent oversight of dealership performance metrics, Arkfeld maintains high standards of quality and service, ensuring the organization remains a trusted name in the automotive retail industry.
Dean Arkfeld - Chief Operating Officer & Managing Partner
Dean Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, directs the strategic expansion and facility management initiatives for the dealership group. Overseeing the physical infrastructure and logistical operations of the various locations, the Chief Operating Officer & Managing Partner ensures that all facilities meet the highest standards of presentation and functionality. This leadership role involves managing vendor relationships and overseeing the integration of new technologies into the service centers. By focusing on infrastructure optimization, Dean Arkfeld directly impacts the operational capacity and market reach of the company. Furthermore, the Chief Operating Officer & Managing Partner works closely with the executive team to ensure that facility growth aligns with the overall mission of providing quality vehicles and service. Through meticulous planning and execution, Arkfeld supports the long-term scalability and success of the entire dealership network.
Tyrone Williams - President
Tyrone Williams, the President at Baxter Auto Group, directs the overarching corporate strategy and long-term vision for the dealership group. Overseeing the alignment of all departments with the company mission, the President ensures that the organization maintains its reputation for superior customer service and quality vehicle offerings. This leadership role involves evaluating market opportunities and guiding the executive team through complex industry shifts. By setting clear performance benchmarks, Tyrone Williams directly impacts the growth and competitive positioning of the business. Furthermore, the President fosters strong relationships with key stakeholders and community leaders to enhance the brand presence across the region. Through decisive leadership and a focus on sustainable development, Williams drives the company toward continued success, ensuring that the values of the family-owned business remain central to all operations and future expansion efforts.
Mickey Anderson - President
Mickey Anderson, the President at Baxter Auto Group, directs the high-level business development and industry partnerships for the dealership group. Overseeing the expansion of the brand into new markets and the diversification of the vehicle portfolio, the President ensures the company remains at the forefront of the automotive retail sector. This leadership role involves cultivating relationships with manufacturers and financial partners to secure favorable terms and inventory access. By driving strategic initiatives that enhance the customer experience, Mickey Anderson directly impacts the market share and revenue growth of the organization. Furthermore, the President works with the executive team to refine the corporate culture and ensure that the commitment to the local community remains a priority. Through visionary leadership and a focus on operational excellence, Anderson secures the future of the company as a premier automotive provider.
Courtney Goldenberg - Chief Marketing Officer
Courtney Goldenberg, the Chief Marketing Officer at Baxter Auto Group, directs all brand positioning and customer acquisition strategies across the dealership network. Overseeing digital advertising campaigns and community engagement initiatives, the Chief Marketing Officer ensures consistent messaging that resonates with diverse automotive buyers. This leadership role involves analyzing market trends to optimize advertising spend and improve lead generation efficiency. By leveraging data-driven insights, Courtney Goldenberg directly impacts the visibility and reputation of the dealership group in competitive regional markets. Furthermore, the Chief Marketing Officer collaborates with sales leadership to align promotional activities with inventory turnover goals. Through innovative outreach programs, Goldenberg strengthens the connection between the brand and the local community, ultimately driving sustained growth and customer loyalty for the entire organization.
Christopher Rackers - Chief Human Resources Officer
Christopher Rackers, the Chief Human Resources Officer at Baxter Auto Group, directs all talent acquisition, employee development, and organizational culture initiatives. Overseeing workforce planning and performance management systems, the Chief Human Resources Officer ensures the company attracts and retains top-tier automotive professionals. This leadership role involves designing training programs that enhance service quality and technical expertise across all departments. By fostering a supportive and inclusive work environment, Christopher Rackers directly impacts employee engagement and overall operational success. Furthermore, the Chief Human Resources Officer collaborates with executive leadership to align human capital strategies with the broader business objectives of the dealership group. Through effective conflict resolution and policy implementation, Rackers maintains a high-performing workforce, ensuring the organization continues to provide superior customer service while supporting the professional growth of every team member.

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