Leadership Overview
Baxter Auto Group has 7 executives leading key functions including finance, marketing, operations, human resources, and presidential oversight.
Driven by a legacy of customer support, Baxter Auto Group upholds a commitment to superior service and quality vehicles, fostering community growth through its dealership operations.
Driven by a legacy of customer support, Baxter Auto Group upholds a commitment to superior service and quality vehicles, fostering community growth through its dealership operations.
Leadership Roles at Baxter Auto Group
David Screnar - Chief Financial Officer
David Screnar, the Chief Financial Officer at Baxter Auto Group, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Screnar ensures the fiscal health and stability of the dealership group across its Omaha, Lincoln, and Kansas City markets. This leadership role involves managing capital allocation, optimizing profitability, and maintaining strong relationships with financial institutions. By analyzing market trends and economic indicators, David Screnar drives financial strategies that support sustained growth and operational efficiency. The Chief Financial Officer's oversight extends to risk management and ensuring compliance with all financial regulations, safeguarding the company's assets and long-term viability. This executive's expertise is crucial for navigating the competitive automotive retail landscape and upholding the company's family-owned values.
Dean Arkfeld - Chief Operating Officer & Managing Partner
Dean Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, spearheads operational excellence and strategic growth initiatives across the dealership network. Overseeing daily operations, service departments, and sales processes, Arkfeld ensures the delivery of superior customer service and quality vehicles in Omaha, Lincoln, and Kansas City. This leadership position involves optimizing workflow efficiency, managing inventory, and implementing best practices to enhance dealership performance. By fostering a culture of continuous improvement, Dean Arkfeld drives operational effectiveness and customer satisfaction. The Chief Operating Officer & Managing Partner's responsibilities include aligning operational strategies with the company's long-standing commitment to its customers, employees, and local communities. Arkfeld's strategic direction is vital for maintaining the group's reputation and market leadership.
Shawn Arkfeld - Chief Operating Officer & Managing Partner
Shawn Arkfeld, the Chief Operating Officer & Managing Partner at Baxter Auto Group, drives operational efficiency and strategic market expansion for the dealership group. Overseeing key operational functions and partner relations, Arkfeld ensures seamless service delivery and robust sales performance across Omaha, Lincoln, and Kansas City. This executive position involves implementing innovative operational models and fostering strong relationships with automotive manufacturers and suppliers. By focusing on process optimization and resource management, Shawn Arkfeld enhances the group's competitive positioning. The Chief Operating Officer & Managing Partner's mandate includes upholding the company's legacy of exceptional customer service and community support. Arkfeld's leadership is instrumental in adapting to evolving market dynamics and ensuring the sustained success of Baxter Auto Group.
Tyrone Williams - President
Tyrone Williams, the President at Baxter Auto Group, provides overarching strategic direction and leadership for the entire organization. Overseeing all business units and executive functions, Williams ensures alignment with the company's mission of superior customer service and quality vehicle offerings across Omaha, Lincoln, and Kansas City. This senior leadership role involves guiding long-term strategic planning, fostering key stakeholder relationships, and championing the company's core values. By setting high standards for operational performance and customer satisfaction, Tyrone Williams drives the group's continued success and market presence. The President's vision is crucial for navigating industry challenges and capitalizing on growth opportunities, reinforcing Baxter Auto Group's commitment to its loyal customer base and local communities. Williams' leadership ensures the enduring legacy of the family-owned business.
Janet Olsen - President
Janet Olsen, the President at Baxter Auto Group, directs strategic initiatives and operational oversight to uphold the company's reputation for excellence. Overseeing critical business functions and market development, Olsen ensures the consistent delivery of quality new, used, and pre-owned vehicles and superior customer service throughout Omaha, Lincoln, and Kansas City. This executive position involves cultivating strong relationships with customers, employees, and the broader community, reinforcing the group's family-owned ethos. By championing innovation in customer engagement and operational processes, Janet Olsen enhances the group's competitive standing. The President's leadership is vital for maintaining the company's growth trajectory and commitment to its founding principles. Olsen's strategic guidance ensures Baxter Auto Group continues to thrive as a trusted automotive provider.
Courtney Goldenberg - Chief Marketing Officer
Courtney Goldenberg, the Chief Marketing Officer at Baxter Auto Group, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Overseeing all advertising, digital marketing, and promotional activities, Goldenberg ensures consistent brand messaging across the Omaha, Lincoln, and Kansas City regions. This role involves identifying target audiences, developing compelling campaigns, and analyzing market response to drive lead generation and sales. By leveraging data analytics and market research, Courtney Goldenberg optimizes marketing spend and maximizes return on investment. The Chief Marketing Officer's focus includes building strong customer loyalty programs and fostering community connections, aligning marketing efforts with the company's founding principles of superior customer service. Goldenberg's leadership ensures Baxter Auto Group maintains a competitive edge in the automotive retail sector.
Christopher Rackers - Chief Human Resources Officer
Christopher Rackers, the Chief Human Resources Officer at Baxter Auto Group, directs all human capital strategies and employee relations initiatives. Overseeing talent acquisition, development, and retention programs, Rackers ensures a skilled and motivated workforce across the Omaha, Lincoln, and Kansas City locations. This critical role involves cultivating a positive and productive work environment, aligning HR policies with the company's family-owned values and commitment to its employees. By developing comprehensive training programs and performance management systems, Christopher Rackers supports employee growth and career advancement. The Chief Human Resources Officer's focus extends to ensuring fair labor practices, competitive compensation, and benefits packages, reinforcing the company's dedication to its team. Rackers' leadership is fundamental to maintaining the high standards of service Baxter Auto Group provides.

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