Leadership Overview
Ball Horticultural has 4 executives leading key functions including finance, human resources, information technology, and sales operations.
Driven by a legacy of innovation, Ball Horticultural is dedicated to advancing the horticultural industry through superior breeding, production, and distribution, impacting global markets with its extensive product lines.
Driven by a legacy of innovation, Ball Horticultural is dedicated to advancing the horticultural industry through superior breeding, production, and distribution, impacting global markets with its extensive product lines.
Leadership Roles at Ball Horticultural
Michel Roim - Chief Financial Officer
Michel Roim, the Chief Financial Officer at Ball Horticultural, directs the company's financial strategy and operations. Roim oversees all fiscal activities, including budgeting, financial planning, and reporting, ensuring robust financial health across the organization's global subsidiaries. This leadership role involves managing capital allocation and investment strategies to support worldwide production, sales, and marketing initiatives. Roim's oversight extends to risk management and compliance, safeguarding the company's assets and financial integrity. By optimizing financial processes, Michel Roim directly contributes to Ball Horticultural's sustained growth and operational efficiency across six continents, reinforcing the company's position as a leading wholesale distributor of horticultural products.
Alan Rouse - President Ball Seed
Alan Rouse, the President Ball Seed at Ball Horticultural, spearheads the strategic direction and operational execution for the Ball Seed division. Rouse drives sales and marketing initiatives, focusing on expanding market reach and product distribution for the company's extensive range of horticultural products. This leadership position involves cultivating strong relationships with wholesale customers and partners across six continents, ensuring the effective delivery of innovative plant varieties and growing solutions. Rouse's oversight encompasses product development pipelines and go-to-market strategies, directly supporting Ball Horticultural's legacy as a premier breeder and distributor. Through dynamic leadership, Alan Rouse ensures Ball Seed's continued success and its vital contribution to the company's global presence and reputation.

Monique Hakkert - Chief Human Resources Officer
Monique Hakkert, the Chief Human Resources Officer at Ball Horticultural, shapes and executes the company's global human capital strategy. Hakkert leads all aspects of talent management, employee relations, and organizational development, fostering a culture that supports innovation and growth across its worldwide operations. This executive function involves developing programs to attract, retain, and develop a diverse workforce essential for Ball Horticultural's breeding, production, and distribution efforts. Hakkert ensures HR policies align with the company's family-owned values and its expansive presence on six continents. By championing employee engagement and professional development, Monique Hakkert strengthens the organizational capacity needed to maintain Ball Horticultural's leadership in the horticultural products market.
Parinda Choksi - Chief Information Officer, Enablement
Parinda Choksi, the Chief Information Officer, Enablement at Ball Horticultural, architects and directs the company's information technology strategy and infrastructure. Choksi oversees the digital transformation initiatives that enhance operational efficiency and support global sales and marketing efforts across all subsidiaries. This critical role involves managing enterprise systems, data analytics, and cybersecurity measures to ensure seamless operations worldwide. Choksi's leadership ensures that technology empowers Ball Horticultural's breeding and production processes, facilitating effective distribution on six continents. By driving technological innovation and enablement, Parinda Choksi directly supports the company's mission to provide cutting-edge horticultural products and maintain its competitive edge in the global market.
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