Ball Horticultural Executive and Leadership Team

June, 2026

Leadership Overview

Ball Horticultural has 4 executives leading key functions including finance, information technology, human resources, and sales operations.

Driven by a legacy of innovation, Ball Horticultural is dedicated to advancing the horticultural industry through superior breeding, production, and distribution, impacting global markets with quality products and sustainable practices.

Leadership Roles at Ball Horticultural

  • Chief Financial Officer - Michel Roim
  • President Ball Seed - Alan Rouse
  • Chief Information Officer, Enablement - Parinda Choksi
  • Chief Human Resources Officer - Monique Hakkert
  • Michel Roim - Chief Financial Officer

    Michel Roim, the Chief Financial Officer at Ball Horticultural, directs all financial operations and strategic fiscal planning. Roim oversees budgeting, forecasting, and financial reporting, ensuring fiscal health across the company's global subsidiaries. This leadership role involves managing capital allocation and investment strategies to support worldwide production, sales, and marketing initiatives. By optimizing financial structures, Michel Roim drives profitability and sustains the company's long-term growth trajectory. Roim's oversight extends to risk management and compliance, safeguarding the company's assets and ensuring adherence to international financial regulations. The Chief Financial Officer's strategic guidance is crucial for maintaining Ball Horticultural's position as a leading breeder, producer, and distributor in the horticultural sector.

    Alan Rouse - President Ball Seed

    Alan Rouse, the President Ball Seed at Ball Horticultural, drives the strategic direction and operational execution for the Ball Seed division. Rouse oversees global sales and marketing efforts, focusing on expanding market reach and strengthening customer relationships across the horticultural sector. This executive role involves leading product development initiatives and ensuring the efficient distribution of high-quality horticultural products worldwide. By fostering strong partnerships with growers and distributors, Alan Rouse enhances the company's market presence and revenue generation. The President Ball Seed's leadership is critical in translating Ball Horticultural's breeding innovations into commercially successful offerings. Rouse's commitment to excellence ensures the continued growth and success of the Ball Seed brand on a global scale.
    Alan Rouse

    Parinda Choksi - Chief Information Officer, Enablement

    Parinda Choksi, the Chief Information Officer, Enablement at Ball Horticultural, architects and executes the company's technology strategy. Choksi leads the integration of digital solutions across global operations, enhancing efficiency in production, sales, and marketing. This role involves overseeing the development and deployment of IT infrastructure, ensuring seamless data flow and robust cybersecurity measures across six continents. By driving technological innovation, Parinda Choksi empowers subsidiaries with advanced tools for product distribution and customer engagement. The Chief Information Officer, Enablement's focus on system optimization directly supports Ball Horticultural's mission to deliver superior horticultural products worldwide. Choksi's strategic vision ensures that technology serves as a critical enabler for the company's continued expansion and market leadership.

    Monique Hakkert - Chief Human Resources Officer

    Monique Hakkert, the Chief Human Resources Officer at Ball Horticultural, shapes and directs the global human capital strategy. Hakkert oversees talent acquisition, development, and retention initiatives across all subsidiaries on six continents, fostering a culture of excellence and innovation. This leadership position involves designing comprehensive compensation and benefits programs, ensuring alignment with the company's family-owned values and business objectives. By championing employee engagement and organizational development, Monique Hakkert supports the seamless operation of worldwide production, sales, and marketing efforts. The Chief Human Resources Officer's strategic approach to workforce management is vital for sustaining Ball Horticultural's competitive edge and its commitment to its employees. Hakkert ensures that human resources functions effectively support the company's mission to lead in the horticultural industry.

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    Frequently Asked Questions Regarding Ball Horticultural Top Executives and Leadership Team

    Who leads Ball Horticultural?
    Ball Horticultural is led by Michel Roim (Chief Financial Officer), along with executives such as Alan Rouse (President Ball Seed) and Parinda Choksi (Chief Information Officer, Enablement).
    Who is part of Ball Horticultural’s executive team?
    The executive team of Ball Horticultural includes leaders such as Michel Roim (Chief Financial Officer), Alan Rouse (President Ball Seed), Parinda Choksi (Chief Information Officer, Enablement) and other senior executives.
    How many executives does Ball Horticultural have?
    Ball Horticultural has 4 executives leading key business areas.
    What roles are included in Ball Horticultural’s leadership team?
    The leadership team of Ball Horticultural includes roles such as Chief Financial Officer, President Ball Seed, Chief Information Officer, Enablement, Chief Human Resources Officer.