Costa Farms Executive and Leadership Team

Alfredo Costa, the Chief Executive Officer at Costa Farms, directs the overarching corporate strategy and long-term vision for the company's extensive horticultural operations. Overseeing all major business units, Alfredo Costa ensures alignment with market demands and industry best practices, driving innovation in plant production and distribution. This leadership role involves guiding the company's expansion efforts and maintaining its position as a premier supplier to retailers and distributors nationwide. By focusing on sustainable growth and operational efficiency, Alfredo Costa strengthens Costa Farms' market leadership and commitment to quality.

Rhonda Costa, the Chief Operating Officer at Costa Farms, manages the day-to-day operational execution and efficiency across all production facilities and distribution channels. Overseeing supply chain logistics and resource allocation, Rhonda Costa ensures seamless delivery of high-quality indoor and outdoor plants to a broad network of clients. This critical role involves optimizing production processes and implementing advanced horticultural techniques to meet rigorous quality standards. By driving operational excellence, Rhonda Costa directly supports the company's mission to serve the horticulture industry effectively and maintain its competitive edge in the U.S. market.

Anthony van Hoven, the President at Costa Farms, directs strategic initiatives focused on expanding the company's product portfolio and market influence within the horticulture sector. Overseeing key business development efforts, Anthony van Hoven identifies new opportunities for growth and strengthens relationships with retail partners and distributors across the United States. This leadership position involves driving innovation in plant varieties and cultivation methods to meet diverse consumer demands. By focusing on strategic market expansion and product diversification, Anthony van Hoven ensures Costa Farms remains at the forefront of the industry.

Jose Smith, the President at Costa Farms, leads critical operational and strategic planning functions to enhance the company's production capabilities and market reach. Overseeing significant aspects of the business, Jose Smith ensures the efficient cultivation and distribution of a wide range of indoor and outdoor plants to clients nationwide. This executive role involves implementing best practices in horticulture and supply chain management to maintain superior product quality. By focusing on operational excellence and strategic growth, Jose Smith contributes significantly to Costa Farms' sustained success and its role as a leading supplier in the U.S. horticulture market.

Gina Rosenthal, the President & Founder at Costa Farms, established the company's foundational principles and continues to guide its strategic direction and innovative spirit. Overseeing the company's long-term vision, Gina Rosenthal ensures adherence to core values and fosters a culture of excellence in plant production and customer service. This pivotal role involves driving forward the company's mission to supply high-quality horticultural products to retailers and distributors across the U.S. By maintaining a focus on sustainable growth and market leadership, Gina Rosenthal reinforces Costa Farms' enduring legacy and commitment to the horticulture industry.

Anthony Pascone, the Chief Information Officer at Costa Farms, architects and manages the company's technology infrastructure and digital transformation initiatives. Overseeing all IT operations, Anthony Pascone ensures robust data management, cybersecurity, and the implementation of innovative technological solutions that enhance operational efficiency and market reach. This leadership position involves developing strategies for information systems that support Costa Farms' extensive production and distribution networks. By leveraging technology, Anthony Pascone drives improvements in inventory management, customer relationship management, and overall business intelligence, reinforcing the company's commitment to modernizing horticultural practices.

Brian Costa, the Partner and Owner and Chief Marketing Officer and at Costa Farms, spearheads the company's market positioning and brand development strategies. Overseeing all marketing and sales initiatives, Brian Costa drives customer engagement and expands market penetration for indoor and outdoor plants across the U.S. This multifaceted role involves identifying emerging market trends and developing targeted campaigns to reach retailers and distributors effectively. By championing innovative marketing approaches, Brian Costa ensures Costa Farms maintains its strong brand presence and continues to meet the evolving needs of the horticulture industry.