Costa Farms Executive and Leadership Team

August, 2026

Leadership Overview

Costa Farms has 8 executives leading key functions including strategy, technology, finance, operations, marketing, and organizational leadership.

Focused on delivering high-quality horticulture products, Costa Farms maintains a commitment to excellence by supplying diverse indoor and outdoor plants to retailers and distributors across the United States.

Leadership Roles at Costa Farms

  • Chief Executive Officer - Alfredo Costa
  • Chief Financial Officer - Jesus Gonzalez
  • Chief Operating Officer - Rhonda Costa
  • President - Jose Smith
  • President & Founder - Gina Rosenthal
  • President - Anthony van Hoven
  • Chief Information Officer - Anthony Pascone
  • Partner and Owner and Chief Marketing Officer and - Brian Costa
  • Alfredo Costa - Chief Executive Officer

    Alfredo Costa, the Chief Executive Officer at Costa Farms, directs the overarching strategic vision for the organization. This leadership role involves managing the long-term growth of the horticulture business while ensuring alignment with market demands across the United States. Alfredo Costa oversees the expansion of production capabilities to meet the needs of major retailers and distributors. By prioritizing sustainable agricultural practices, the Chief Executive Officer maintains the competitive edge of the company within the industry. This position requires constant collaboration with the board to refine operational goals and financial targets. Through rigorous oversight of the entire supply chain, the Chief Executive Officer ensures that the quality of indoor and outdoor plants remains consistent. Ultimately, the Chief Executive Officer drives the mission of providing premium greenery to consumers nationwide while fostering a culture of innovation and operational excellence throughout the entire enterprise.

    Jesus Gonzalez - Chief Financial Officer

    Jesus Gonzalez, the Chief Financial Officer at Costa Farms, manages the fiscal health and capital allocation strategies for the organization. This role involves overseeing financial reporting, budgeting, and investment planning to support the growth of the horticulture business. Jesus Gonzalez ensures that the company maintains strong liquidity to fund large-scale production initiatives across the United States. By analyzing market data and cost structures, the Chief Financial Officer provides the insights necessary for informed decision-making at the executive level. This leadership position requires close coordination with other C-suite members to align financial resources with long-term corporate objectives. Through the implementation of robust internal controls, the Chief Financial Officer mitigates financial risk while maximizing profitability. Ultimately, the Chief Financial Officer drives the economic stability of the company, ensuring that the business remains a dominant force in the competitive agriculture sector.

    Rhonda Costa - Chief Operating Officer

    Rhonda Costa, the Chief Operating Officer at Costa Farms, manages the daily production and logistics of the horticulture operations. This role involves coordinating the cultivation, packaging, and distribution of indoor and outdoor plants to retailers throughout the country. Rhonda Costa ensures that the supply chain remains efficient and responsive to the seasonal demands of the market. By overseeing the workforce and facility management, the Chief Operating Officer maintains high standards of quality control across all production sites. This leadership function requires constant interaction with logistics partners to ensure timely delivery of products. Through the optimization of operational workflows, the Chief Operating Officer reduces overhead costs and improves overall productivity. Ultimately, the Chief Operating Officer drives the execution of the company mission by ensuring that every plant meets the rigorous expectations of customers and retail partners across the United States.

    Jose Smith - President

    Jose Smith, the President at Costa Farms, oversees the internal management and administrative functions of the organization. This role involves coordinating between departments to ensure that the company achieves its strategic goals in the horticulture industry. Jose Smith focuses on internal process improvement and organizational development to support the growth of the business. By fostering a culture of collaboration, the President ensures that all teams remain aligned with the mission of providing high-quality plants to the market. This leadership position requires constant monitoring of performance metrics to identify areas for operational enhancement. Through the implementation of effective management practices, the President drives the efficiency of the entire enterprise. Ultimately, Jose Smith secures the long-term success of the company by maintaining a strong focus on internal excellence and the consistent delivery of products to retailers and distributors across the United States.
    Jose Smith

    Gina Rosenthal - President & Founder

    Gina Rosenthal, the President & Founder at Costa Farms, provides the foundational vision and high-level guidance for the organization. This role involves identifying new opportunities for growth within the horticulture sector and ensuring that the company remains true to its core values. Gina Rosenthal oversees the long-term development of the business, focusing on innovation in plant production and market expansion. By leveraging deep industry knowledge, the President & Founder guides the executive team in navigating the complexities of the agriculture market. This leadership position requires a focus on maintaining the reputation of the company as a leader in the industry. Through the cultivation of strategic partnerships, the President & Founder ensures that the business continues to thrive in a competitive landscape. Ultimately, Gina Rosenthal drives the overarching mission of the company, ensuring that the organization remains a premier supplier of indoor and outdoor plants.

    Anthony van Hoven - President

    Anthony van Hoven, the President at Costa Farms, manages the external relations and business development initiatives for the company. This role involves expanding the reach of the horticulture products by identifying new retail partnerships and distribution channels across the United States. Anthony van Hoven focuses on scaling the business operations to meet the increasing demand for indoor and outdoor plants. By analyzing market opportunities, the President ensures that the company remains at the forefront of the industry. This leadership position requires constant engagement with key stakeholders to foster growth and innovation. Through the development of strategic alliances, the President drives the expansion of the market footprint. Ultimately, Anthony van Hoven secures the future of the business by ensuring that the company continues to deliver high-quality products to a growing customer base while maintaining operational excellence in every aspect of the horticulture supply chain.

    Anthony Pascone - Chief Information Officer

    Anthony Pascone, the Chief Information Officer at Costa Farms, architects the digital infrastructure necessary to support large-scale agricultural operations. This role involves implementing advanced data analytics to optimize plant production cycles and inventory management across regional distribution networks. Anthony Pascone ensures that the technological framework supports seamless communication between the Miami headquarters and various retail partners. By integrating automated systems into the supply chain, the Chief Information Officer increases efficiency and reduces waste in the horticulture process. This leadership function requires constant monitoring of cybersecurity protocols to protect proprietary agricultural data. Through the deployment of scalable software solutions, the Chief Information Officer enables the company to adapt quickly to shifting market trends. Ultimately, the Chief Information Officer secures the technological foundation that allows the business to maintain its status as a leading producer of indoor and outdoor plants.

    Brian Costa - Partner and Owner and Chief Marketing Officer and

    Brian Costa, the Partner and Owner and Chief Marketing Officer and at Costa Farms, directs the brand strategy and market positioning for the company. This role involves developing campaigns that highlight the quality and variety of indoor and outdoor plants to a broad consumer base. Brian Costa ensures that the brand identity resonates with retailers and distributors across the United States. By analyzing consumer behavior and industry trends, the Chief Marketing Officer and creates targeted outreach programs that drive demand for the horticulture products. This leadership position requires close collaboration with the sales team to align marketing efforts with revenue goals. Through the management of digital and traditional media channels, the Chief Marketing Officer and expands the reach of the company. Ultimately, the Partner and Owner and Chief Marketing Officer and secures the market presence of the business by building strong relationships with key industry stakeholders.

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    Frequently Asked Questions Regarding Costa Farms Top Executives and Leadership Team

    Who leads Costa Farms?
    Costa Farms is led by Alfredo Costa (Chief Executive Officer), along with executives such as Jesus Gonzalez (Chief Financial Officer) and Rhonda Costa (Chief Operating Officer).
    Who is part of Costa Farms’s executive team?
    The executive team of Costa Farms includes leaders such as Alfredo Costa (Chief Executive Officer), Jesus Gonzalez (Chief Financial Officer), Rhonda Costa (Chief Operating Officer) and other senior executives.
    How many executives does Costa Farms have?
    Costa Farms has 8 executives leading key business areas.
    What roles are included in Costa Farms’s leadership team?
    The leadership team of Costa Farms includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President & Founder.