Costa Farms Executive and Leadership Team

June, 2026

Leadership Overview

Costa Farms has 7 executives leading key functions including strategy, information technology, operations, marketing, and market expansion.

Driven by a commitment to horticultural excellence, Costa Farms cultivates a leadership philosophy centered on innovation and sustainable growth, impacting the global horticulture market.

Leadership Roles at Costa Farms

  • Chief Executive Officer - Alfredo Costa
  • Chief Operating Officer - Jose Rodriguez
  • President - Jose Smith
  • President & Founder - Gina Rosenthal
  • President - Anthony van Hoven
  • Chief Information Officer - Anthony Pascone
  • Partner and Owner and Chief Marketing Officer and - Brian Costa
  • Alfredo Costa - Chief Executive Officer

    Alfredo Costa, the Chief Executive Officer at Costa Farms, directs the overarching corporate strategy and long-term vision. Overseeing all major business units, Alfredo Costa ensures alignment with the company's mission to lead in indoor and outdoor plant production. This executive role involves driving market expansion and maintaining Costa Farms' position as a premier supplier to retailers and distributors across the U.S. The Chief Executive Officer's leadership focuses on fostering innovation within the horticulture industry and ensuring operational efficiency across all departments. Alfredo Costa's strategic guidance shapes the company's response to market dynamics and cultivates sustainable growth initiatives. This involves rigorous analysis of industry trends and proactive adaptation to evolving consumer demands, securing the company's competitive edge.

    Jose Rodriguez - Chief Operating Officer

    Jose Rodriguez, the Chief Operating Officer at Costa Farms, manages the day-to-day operational execution and efficiency across all production and distribution channels. Overseeing the complex logistics of indoor and outdoor plant cultivation and delivery, Jose Rodriguez ensures seamless supply chain management for retailers and distributors nationwide. This executive position is pivotal in optimizing resource utilization and implementing best practices in horticulture production. The Chief Operating Officer drives initiatives to enhance product quality and scalability, directly supporting Costa Farms' market leadership. Rodriguez's responsibilities include streamlining operational workflows and fostering a culture of continuous improvement throughout the organization. Jose Rodriguez's operational oversight guarantees the consistent delivery of high-quality plants, reinforcing the company's reputation.
    Jose Rodriguez

    Jose Smith - President

    Jose Smith, the President at Costa Farms, directs strategic initiatives and fosters key stakeholder relationships to advance the company's market presence. Overseeing critical business functions, Jose Smith ensures operational alignment with Costa Farms' mission of supplying high-quality indoor and outdoor plants. This executive role is instrumental in driving growth and maintaining strong partnerships with retailers and distributors throughout the U.S. The President's leadership focuses on identifying new market opportunities and enhancing the company's competitive edge within the horticulture industry. Smith's strategic oversight contributes significantly to Costa Farms' sustained success and expansion. Jose Smith's dedication to excellence underpins the company's reputation for reliability and quality.
    Jose Smith

    Gina Rosenthal - President & Founder

    Gina Rosenthal, the President & Founder at Costa Farms, provides foundational leadership and strategic direction for the company's horticultural endeavors. Overseeing the core principles and long-term vision, Gina Rosenthal ensures Costa Farms remains at the forefront of indoor and outdoor plant production. This executive role is vital for guiding the company's expansion and maintaining its commitment to serving retailers and distributors across the U.S. The President & Founder's influence shapes the company's culture and its approach to innovation within the horticulture industry. Rosenthal's strategic insights are critical for navigating market complexities and fostering sustainable growth. Gina Rosenthal's enduring leadership continues to define Costa Farms' success and industry impact.

    Anthony van Hoven - President

    Anthony van Hoven, the President at Costa Farms, drives strategic growth and operational excellence across key business segments. Overseeing critical market initiatives, Anthony van Hoven ensures Costa Farms effectively serves its network of retailers and distributors nationwide. This executive position is essential for optimizing supply chain logistics and enhancing product delivery for both indoor and outdoor plant offerings. The President's leadership focuses on expanding market share and reinforcing Costa Farms' position as a leader in the horticulture sector. Van Hoven's strategic acumen contributes to the company's ongoing success and its ability to adapt to industry demands. Anthony van Hoven's commitment to quality and efficiency supports Costa Farms' robust operational framework.

    Anthony Pascone - Chief Information Officer

    Anthony Pascone, the Chief Information Officer at Costa Farms, architects and executes the company's technology strategy. Overseeing all information systems and digital infrastructure, Anthony Pascone ensures robust data management and cybersecurity protocols are in place to support Costa Farms' extensive operations. This role is critical for enhancing operational efficiency through technological advancements, from production management to supply chain logistics. The Chief Information Officer drives digital transformation initiatives, improving internal workflows and external customer engagement platforms. Pascone's focus includes leveraging data analytics to inform business decisions and optimize resource allocation across the organization. Anthony Pascone's leadership ensures Costa Farms maintains a competitive advantage through cutting-edge information technology solutions.

    Brian Costa - Partner and Owner and Chief Marketing Officer and

    Brian Costa, the Partner and Owner and Chief Marketing Officer and at Costa Farms, spearheads the company's market positioning and brand development strategies. Overseeing all marketing initiatives, Brian Costa drives customer acquisition and retention efforts, ensuring Costa Farms' products resonate with retailers and distributors across the U.S. This leadership role is crucial for expanding market reach and communicating the value of Costa Farms' diverse plant offerings. The Chief Marketing Officer directs campaigns that highlight the company's commitment to quality and innovation in the horticulture sector. Costa's strategic vision shapes the company's public image and strengthens its relationships within the industry. Brian Costa's marketing leadership ensures sustained growth and reinforces Costa Farms' status as a leading horticultural supplier.

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    Frequently Asked Questions Regarding Costa Farms Top Executives and Leadership Team

    Who leads Costa Farms?
    Costa Farms is led by Alfredo Costa (Chief Executive Officer), along with executives such as Jose Rodriguez (Chief Operating Officer) and Jose Smith (President).
    Who is part of Costa Farms’s executive team?
    The executive team of Costa Farms includes leaders such as Alfredo Costa (Chief Executive Officer), Jose Rodriguez (Chief Operating Officer), Jose Smith (President) and other senior executives.
    How many executives does Costa Farms have?
    Costa Farms has 7 executives leading key business areas.
    What roles are included in Costa Farms’s leadership team?
    The leadership team of Costa Farms includes roles such as Chief Executive Officer, Chief Operating Officer, President, President & Founder, President.