Costa Farms Executive and Leadership Team

May, 2026

Leadership Overview

Costa Farms has 7 executives leading key functions including strategy, operations, information technology, marketing, and market expansion.

Driven by a commitment to horticultural excellence, Costa Farms cultivates a leadership philosophy centered on innovation and sustainable growth, impacting the global horticulture industry.

Leadership Roles at Costa Farms

  • Chief Executive Officer - Alfredo Costa
  • Chief Operating Officer - Jose Rodriguez
  • President - Anthony van Hoven
  • President - Jose Smith
  • President & Founder - Gina Rosenthal
  • Chief Information Officer - Anthony Pascone
  • Partner and Owner and Chief Marketing Officer and - Brian Costa
  • Alfredo Costa - Chief Executive Officer

    Alfredo Costa, the Chief Executive Officer at Costa Farms, directs the overarching corporate strategy and long-term vision for the organization. Costa drives the company's expansion initiatives, ensuring alignment with market demands and horticultural advancements. Overseeing all major business units, Alfredo Costa ensures operational efficiency and profitability across the U.S. horticulture sector. This leadership role involves fostering innovation in plant production and distribution channels. By optimizing resource allocation, Costa directly impacts the company's competitive positioning. Ultimately, Alfredo Costa secures sustainable growth and market leadership for Costa Farms.

    Jose Rodriguez - Chief Operating Officer

    Jose Rodriguez, the Chief Operating Officer at Costa Farms, manages daily operations and optimizes production processes for indoor and outdoor plants. Rodriguez oversees supply chain logistics and ensures the efficient delivery of horticultural products to retailers and distributors nationwide. This role involves implementing operational improvements to enhance product quality and reduce costs. By streamlining workflows, Jose Rodriguez directly supports the company's mission to supply high-quality plants. Overseeing plant cultivation and distribution networks, Rodriguez ensures Costa Farms meets its production targets. The Chief Operating Officer's focus remains on operational excellence and scalable growth across all facilities.
    Jose Rodriguez

    Anthony van Hoven - President

    Anthony van Hoven, the President at Costa Farms, drives strategic initiatives and oversees key business operations to support the company's growth objectives. Van Hoven directs cross-functional teams to ensure seamless execution of production and distribution plans across the United States. This leadership position involves fostering strong relationships with retail partners and distributors, ensuring consistent supply of high-quality plants. By focusing on market expansion, Anthony van Hoven directly contributes to increasing Costa Farms' national footprint. Overseeing major operational segments, van Hoven ensures alignment with the company's mission. The President's role is critical in maintaining operational excellence and driving revenue growth.

    Jose Smith - President

    Jose Smith, the President at Costa Farms, leads strategic planning and operational oversight to advance the company's market leadership in horticulture. Smith directs efforts to enhance product offerings and expand distribution networks, serving retailers and distributors throughout the U.S. This role involves cultivating a culture of continuous improvement and innovation within the organization. By focusing on market penetration, Jose Smith directly supports the company's expansion goals. Overseeing critical business functions, Smith ensures that Costa Farms maintains its competitive edge. The President's responsibilities include driving operational efficiency and fostering sustainable business practices.
    Jose Smith

    Gina Rosenthal - President & Founder

    Gina Rosenthal, the President & Founder at Costa Farms, established the company's foundational principles and continues to guide its strategic direction. Rosenthal oversees the company's long-term vision, focusing on innovation and sustainable practices within the horticulture industry. This leadership role involves nurturing key relationships with stakeholders and ensuring the company's mission remains central to all operations. By championing new horticultural techniques, Gina Rosenthal directly contributes to Costa Farms' reputation for quality. Overseeing the company's strategic growth, Rosenthal ensures alignment with its founding values. The President & Founder's influence is critical in maintaining the company's pioneering spirit.

    Anthony Pascone - Chief Information Officer

    Anthony Pascone, the Chief Information Officer at Costa Farms, architects the company's technology infrastructure and digital transformation strategies. Pascone directs the implementation of IT solutions that enhance operational efficiency and support business growth in the horticulture sector. This leadership position involves safeguarding company data and ensuring robust cybersecurity measures. By leveraging technology, Anthony Pascone drives innovation in plant management systems and customer relationship management. Overseeing all technology departments, Pascone ensures seamless integration of digital tools across production and distribution. The Chief Information Officer's mandate includes optimizing data analytics for informed decision-making.

    Brian Costa - Partner and Owner and Chief Marketing Officer and

    Brian Costa, the Partner and Owner and Chief Marketing Officer and at Costa Farms, spearheads all marketing and brand development initiatives. Costa directs strategies to enhance market presence and customer engagement within the horticulture industry. This role involves identifying new market opportunities and developing targeted campaigns for retailers and distributors across the U.S. By shaping the brand narrative, Brian Costa directly influences consumer perception and market share. Overseeing the marketing department, Costa ensures cohesive brand messaging and promotional activities. The Partner and Owner and Chief Marketing Officer and's focus is on driving demand and solidifying Costa Farms' position as a leading plant producer.

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    Frequently Asked Questions Regarding Costa Farms Top Executives and Leadership Team

    Who leads Costa Farms?
    Costa Farms is led by Alfredo Costa (Chief Executive Officer), along with executives such as Jose Rodriguez (Chief Operating Officer) and Anthony van Hoven (President).
    Who is part of Costa Farms’s executive team?
    The executive team of Costa Farms includes leaders such as Alfredo Costa (Chief Executive Officer), Jose Rodriguez (Chief Operating Officer), Anthony van Hoven (President) and other senior executives.
    How many executives does Costa Farms have?
    Costa Farms has 7 executives leading key business areas.
    What roles are included in Costa Farms’s leadership team?
    The leadership team of Costa Farms includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, President & Founder.