Bagel Brands Executive and Leadership Team

June, 2026

Leadership Overview

Bagel Brands has 5 executives leading key functions including strategy, finance, marketing, operations, and technology.

Driven by a commitment to quality and customer experience, Bagel Brands operates as the owner, franchisor, and licensor for prominent bagel brands, shaping the fast-casual breakfast market through strategic brand management and operational excellence.

Leadership Roles at Bagel Brands

  • President & Chief Executive Officer - Jessica DePetro
  • Chief Financial Officer - Michael Jensen
  • Chief Operating Officer - Adam Modzel
  • Chief Marketing Officer - Jessica Serrano
  • Chief Information Officer - Markus Lonnquist
  • Jessica DePetro - President & Chief Executive Officer

    Jessica DePetro, the President & Chief Executive Officer at Bagel Brands, directs the overarching corporate strategy and operational vision for the company's portfolio of brands, including Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This leadership role involves setting the strategic direction for market expansion and ensuring alignment with the company's mission of delivering high-quality breakfast experiences. Overseeing all major business units, Jessica DePetro drives initiatives aimed at enhancing brand value and maximizing shareholder returns. The Chief Executive Officer's responsibilities extend to fostering a culture of innovation and operational efficiency across all franchised and licensed locations. By guiding executive decision-making, this position ensures the sustained growth and competitive positioning of Bagel Brands within the fast-casual dining sector. The strategic oversight provided by Jessica DePetro is critical for navigating market dynamics and capitalizing on emerging opportunities.

    Michael Jensen - Chief Financial Officer

    Michael Jensen, the Chief Financial Officer at Bagel Brands, manages all financial operations, including budgeting, forecasting, and financial reporting for the company and its diverse brand portfolio. This executive function is crucial for maintaining the financial health and stability of Bagel Brands, ensuring robust fiscal management across Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. Overseeing capital allocation and investment strategies, Michael Jensen drives initiatives to optimize profitability and support long-term growth objectives. The Chief Financial Officer's role involves close collaboration with other C-suite leaders to align financial planning with strategic business goals. By providing critical financial insights and analysis, Jensen ensures informed decision-making regarding market expansion and operational investments. This leadership position is fundamental to securing the company's financial future and enhancing its market position through sound fiscal discipline.

    Adam Modzel - Chief Operating Officer

    Adam Modzel, the Chief Operating Officer at Bagel Brands, directs the operational execution and efficiency across all franchised and licensed locations, encompassing Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This executive function ensures seamless day-to-day operations and the consistent delivery of quality products and services. Overseeing supply chain management and operational standards, Adam Modzel drives initiatives to optimize performance and maintain high levels of customer satisfaction. The Chief Operating Officer's role involves implementing best practices in store management and operational processes to support franchise partners. By focusing on operational excellence, Modzel contributes directly to the profitability and scalability of the Bagel Brands network. This leadership position is critical for maintaining the integrity of the brand experience and ensuring efficient resource utilization across the organization.

    Jessica Serrano - Chief Marketing Officer

    Jessica Serrano, the Chief Marketing Officer at Bagel Brands, spearheads all marketing strategies and brand development initiatives across the company's portfolio, including Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This executive position drives consumer engagement and market penetration through innovative campaigns and brand positioning. Overseeing market research and consumer insights, Jessica Serrano ensures that marketing efforts resonate with target audiences and support brand loyalty. The Chief Marketing Officer's responsibilities include managing advertising, public relations, and digital marketing efforts to enhance brand visibility and drive customer acquisition. By developing cohesive brand narratives, Serrano strengthens the unique identity of each bagel brand. This leadership role is vital for translating market trends into actionable marketing plans that contribute to revenue growth and sustained market leadership for Bagel Brands.
    Jessica Serrano

    Markus Lonnquist - Chief Information Officer

    Markus Lonnquist, the Chief Information Officer at Bagel Brands, leads the company's technology strategy and infrastructure, supporting Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This executive role ensures the deployment of robust IT systems that enhance operational efficiency and data security across the organization. Overseeing digital transformation initiatives, Markus Lonnquist drives innovation in technology solutions to support business objectives and improve customer experiences. The Chief Information Officer's responsibilities include managing all aspects of information technology, from network infrastructure to software development and cybersecurity. By implementing advanced technological solutions, Lonnquist enables better data analysis and informed strategic decision-making. This leadership position is essential for maintaining a competitive technological edge and ensuring the secure and efficient operation of Bagel Brands' digital ecosystem.
    Markus Lonnquist

    Explore Leadership Teams in Holding Companies & Conglomerates

    Frequently Asked Questions Regarding Bagel Brands Top Executives and Leadership Team

    Who leads Bagel Brands?
    Bagel Brands is led by Jessica DePetro (President & Chief Executive Officer), along with executives such as Michael Jensen (Chief Financial Officer) and Adam Modzel (Chief Operating Officer).
    Who is part of Bagel Brands’s executive team?
    The executive team of Bagel Brands includes leaders such as Jessica DePetro (President & Chief Executive Officer), Michael Jensen (Chief Financial Officer), Adam Modzel (Chief Operating Officer) and other senior executives.
    How many executives does Bagel Brands have?
    Bagel Brands has 5 executives leading key business areas.
    What roles are included in Bagel Brands’s leadership team?
    The leadership team of Bagel Brands includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Chief Information Officer.