Bagel Brands Executive and Leadership Team

May, 2026

Leadership Overview

Bagel Brands has 5 executives leading key functions including strategy, finance, operations, information technology, and marketing.

Driven by a commitment to brand excellence, Bagel Brands operates as the owner, franchisor, and licensor for iconic bagel establishments, shaping the breakfast and lunch market through diverse culinary offerings and strategic brand management.

Leadership Roles at Bagel Brands

  • President & Chief Executive Officer - Jessica DePetro
  • Chief Financial Officer - William Evans
  • Chief Operating Officer - Adam Modzel
  • Chief Information Officer - Markus Lonnquist
  • Chief Marketing Officer - Jessica Serrano
  • Jessica DePetro - President & Chief Executive Officer

    Jessica DePetro, the President & Chief Executive Officer at Bagel Brands, directs the overarching corporate strategy and operational execution across all brand portfolios. DePetro guides the company's vision, ensuring alignment with market demands and long-term growth objectives for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This leadership role involves fostering innovation in product development and customer experience, crucial for maintaining competitive advantage in the fast-casual dining sector. By overseeing strategic partnerships and franchise relations, Jessica DePetro ensures consistent brand standards and expansion opportunities. The President & Chief Executive Officer's focus remains on driving profitability and enhancing shareholder value through disciplined execution and forward-thinking leadership, directly impacting the company's market position and operational scale across the United States.

    William Evans - Chief Financial Officer

    William Evans, the Chief Financial Officer at Bagel Brands, manages all financial operations and fiscal strategy for the company's diverse brand portfolio. Evans oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This critical position involves optimizing capital allocation and managing investment strategies to support brand growth and operational efficiency. By directing treasury functions and risk management, William Evans safeguards the company's assets and financial stability. The Chief Financial Officer's responsibilities extend to evaluating new business opportunities and ensuring compliance with financial regulations, directly contributing to the company's sustained profitability and market expansion across North America. William Evans's financial acumen is pivotal for strategic decision-making.
    William Evans

    Adam Modzel - Chief Operating Officer

    Adam Modzel, the Chief Operating Officer at Bagel Brands, directs the day-to-day operational execution and performance across all franchised and company-owned locations. Modzel oversees supply chain management, restaurant operations, and quality control for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This role is essential for ensuring seamless service delivery and maintaining high operational standards nationwide. By optimizing operational workflows and implementing best practices, Adam Modzel drives efficiency and cost-effectiveness throughout the organization. The Chief Operating Officer's purview includes franchise support and site selection, crucial for expanding the company's footprint. Adam Modzel's leadership ensures consistent brand experience and operational excellence, directly impacting customer satisfaction and revenue generation across the United States.

    Markus Lonnquist - Chief Information Officer

    Markus Lonnquist, the Chief Information Officer at Bagel Brands, leads the strategic development and implementation of all technology initiatives across the company's brands. Lonnquist oversees the IT infrastructure, cybersecurity, and digital transformation efforts for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This position is vital for enhancing operational capabilities and customer engagement through innovative technology solutions. By managing data analytics and system integration, Markus Lonnquist ensures efficient information flow and supports data-driven decision-making. The Chief Information Officer's responsibilities include safeguarding digital assets and driving technological advancements that support business growth and scalability. Markus Lonnquist's expertise is critical for modernizing operations and maintaining a competitive edge in the digital landscape.
    Markus Lonnquist

    Jessica Serrano - Chief Marketing Officer

    Jessica Serrano, the Chief Marketing Officer at Bagel Brands, shapes and executes comprehensive marketing strategies to enhance brand visibility and customer loyalty. Serrano directs all brand marketing initiatives, advertising campaigns, and digital presence for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. This role is fundamental to driving consumer demand and market penetration across diverse demographics. By overseeing market research and product positioning, Jessica Serrano ensures brands resonate with target audiences and maintain a strong competitive stance. The Chief Marketing Officer's focus includes developing innovative promotional activities and managing brand communications to foster sustained growth. Jessica Serrano's strategic marketing leadership directly influences revenue streams and brand equity across the company's extensive network.
    Jessica Serrano

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    Frequently Asked Questions Regarding Bagel Brands Top Executives and Leadership Team

    Who leads Bagel Brands?
    Bagel Brands is led by Jessica DePetro (President & Chief Executive Officer), along with executives such as William Evans (Chief Financial Officer) and Adam Modzel (Chief Operating Officer).
    Who is part of Bagel Brands’s executive team?
    The executive team of Bagel Brands includes leaders such as Jessica DePetro (President & Chief Executive Officer), William Evans (Chief Financial Officer), Adam Modzel (Chief Operating Officer) and other senior executives.
    How many executives does Bagel Brands have?
    Bagel Brands has 5 executives leading key business areas.
    What roles are included in Bagel Brands’s leadership team?
    The leadership team of Bagel Brands includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Information Officer, Chief Marketing Officer.