Bagel Brands Executive and Leadership Team

July, 2026

Leadership Overview

Bagel Brands has 5 executives leading key functions including strategy, finance, marketing, operations, and technology.

Driven by a commitment to brand excellence, Bagel Brands cultivates a leadership philosophy centered on operational efficiency and market expansion across its portfolio of iconic bagel establishments.

Leadership Roles at Bagel Brands

  • President & Chief Executive Officer - Jessica DePetro
  • Chief Financial Officer - William Evans
  • Chief Operating Officer - Adam Modzel
  • Chief Marketing Officer - Jessica Serrano
  • Chief Information Officer - Markus Lonnquist
  • Jessica DePetro - President & Chief Executive Officer

    Jessica DePetro, the President & Chief Executive Officer at Bagel Brands, directs the overarching corporate strategy and operational execution for the company's portfolio, which includes Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. DePetro's leadership ensures cohesive brand management and drives growth initiatives across all franchised and licensed locations. Overseeing the strategic direction, Jessica DePetro aligns departmental objectives with the company's mission to deliver exceptional customer experiences and expand market presence. This executive role involves fostering innovation in product development and operational efficiency, ensuring each brand maintains its unique market position while contributing to the conglomerate's overall success. The President & Chief Executive Officer's responsibilities extend to cultivating key stakeholder relationships and guiding the executive team toward achieving ambitious financial and operational targets, solidifying Bagel Brands' standing in the quick-service restaurant sector.

    William Evans - Chief Financial Officer

    William Evans, the Chief Financial Officer at Bagel Brands, manages all financial operations and fiscal strategy for the company's diverse brand portfolio, including Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. Evans oversees budgeting, financial planning, risk management, and investor relations, ensuring robust financial health across the organization. Directing financial stewardship, William Evans provides critical insights that inform strategic decision-making and capital allocation. This role involves optimizing financial performance, driving profitability, and maintaining compliance with all regulatory requirements. The Chief Financial Officer's purview includes analyzing market trends to identify investment opportunities and operational efficiencies that enhance shareholder value. By meticulously managing financial resources, Evans supports the expansion and sustained success of Bagel Brands' operations throughout the United States.
    William Evans

    Adam Modzel - Chief Operating Officer

    Adam Modzel, the Chief Operating Officer at Bagel Brands, oversees the day-to-day operational execution and performance management for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. Modzel directs operational efficiency, supply chain management, and franchise support to ensure consistent service delivery and quality standards across all locations. Driving operational excellence, Adam Modzel focuses on optimizing business processes and implementing best practices to enhance profitability and customer satisfaction. This critical role involves managing relationships with franchisees, ensuring adherence to brand standards, and identifying opportunities for operational improvements. The Chief Operating Officer's responsibilities encompass overseeing store operations, quality control, and the implementation of new operational technologies. Modzel's leadership ensures the seamless functioning of Bagel Brands' extensive network of restaurants.

    Jessica Serrano - Chief Marketing Officer

    Jessica Serrano, the Chief Marketing Officer at Bagel Brands, spearheads all marketing initiatives and brand development strategies for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. Serrano directs consumer engagement, advertising campaigns, and digital marketing efforts to enhance brand visibility and customer loyalty across the portfolio. Overseeing market positioning, Jessica Serrano ensures each brand resonates with its target audience while contributing to the overall corporate brand equity. This executive function involves identifying emerging market trends and translating them into actionable marketing plans that drive traffic and sales. The Chief Marketing Officer's responsibilities include managing marketing budgets, analyzing campaign performance, and fostering cross-brand collaboration to maximize promotional impact. Through innovative marketing approaches, Serrano strengthens the market presence of Bagel Brands' renowned establishments.

    Markus Lonnquist - Chief Information Officer

    Markus Lonnquist, the Chief Information Officer at Bagel Brands, leads the company's technology strategy and information systems across its portfolio, including Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. Lonnquist directs the development and implementation of IT infrastructure, cybersecurity measures, and digital solutions to support business operations and growth. Architecting technological advancements, Markus Lonnquist ensures that IT systems enhance operational efficiency and provide a competitive edge. This executive position involves managing data security, overseeing software development, and integrating new technologies to improve customer experience and internal processes. The Chief Information Officer's responsibilities include managing the IT budget, leading the technology team, and ensuring the reliability and scalability of all digital platforms. Lonnquist's expertise drives innovation and technological resilience for Bagel Brands.
    Markus Lonnquist

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    Frequently Asked Questions Regarding Bagel Brands Top Executives and Leadership Team

    Who leads Bagel Brands?
    Bagel Brands is led by Jessica DePetro (President & Chief Executive Officer), along with executives such as William Evans (Chief Financial Officer) and Adam Modzel (Chief Operating Officer).
    Who is part of Bagel Brands’s executive team?
    The executive team of Bagel Brands includes leaders such as Jessica DePetro (President & Chief Executive Officer), William Evans (Chief Financial Officer), Adam Modzel (Chief Operating Officer) and other senior executives.
    How many executives does Bagel Brands have?
    Bagel Brands has 5 executives leading key business areas.
    What roles are included in Bagel Brands’s leadership team?
    The leadership team of Bagel Brands includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Chief Information Officer.