Leadership Overview
Bagel Brands has 5 executives leading key functions including strategy, finance, marketing, operations, and technology.
Focused on delivering premium bakery products, Bagel Brands maintains a commitment to quality and community through its diverse portfolio of iconic bagel chains across the United States.
Focused on delivering premium bakery products, Bagel Brands maintains a commitment to quality and community through its diverse portfolio of iconic bagel chains across the United States.
Leadership Roles at Bagel Brands
Jessica DePetro - President & Chief Executive Officer
Jessica DePetro, the President & Chief Executive Officer at Bagel Brands, directs the overarching corporate strategy for the entire portfolio of bakery brands. DePetro manages the long-term vision for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. By aligning executive leadership with market demands, the President & Chief Executive Officer ensures consistent growth across North American retail locations. Jessica DePetro oversees the integration of franchise operations and licensing agreements to maximize brand equity. This leadership role involves constant collaboration with the Board to refine business models and improve operational efficiency. Through rigorous oversight of brand performance, the President & Chief Executive Officer drives sustainable profitability. DePetro maintains a focus on scaling the company footprint while preserving the unique identity of each individual brand within the conglomerate structure, ultimately securing a dominant position in the competitive bakery industry.
William Evans - Chief Financial Officer
William Evans, the Chief Financial Officer at Bagel Brands, manages all fiscal planning, capital allocation, and financial reporting for the organization. Evans directs the budgetary processes that support the expansion of Einstein Bros. Bagels and associated brands. By analyzing market trends and operational costs, the Chief Financial Officer optimizes resource distribution to enhance profit margins across the national network. William Evans coordinates with the executive team to evaluate investment opportunities and mitigate financial risks associated with large-scale franchising. This role requires precise management of cash flow and debt structures to ensure long-term stability. Through the implementation of robust financial controls, the Chief Financial Officer supports the strategic goals of the company. Evans maintains transparency with stakeholders while driving fiscal discipline, ensuring that every operational decision aligns with the broader economic objectives of the enterprise in the competitive food service sector.
Adam Modzel - Chief Operating Officer
Adam Modzel, the Chief Operating Officer at Bagel Brands, manages the daily execution of retail operations and supply chain logistics across the national footprint. Modzel directs the standardization of store procedures to ensure quality consistency for Einstein Bros. Bagels and Noah's New York Bagels. By optimizing labor models and inventory management, the Chief Operating Officer improves operational efficiency in every location. Adam Modzel oversees the implementation of safety protocols and service standards that define the customer experience. This leadership role involves constant interaction with regional directors to resolve bottlenecks and streamline production workflows. Through the application of lean management principles, the Chief Operating Officer drives productivity and reduces waste. Modzel maintains a focus on operational excellence, ensuring that the supply chain supports the rapid scaling of the business while upholding the high standards expected by consumers across the diverse brand portfolio.
Jessica Serrano - Chief Marketing Officer
Jessica Serrano, the Chief Marketing Officer at Bagel Brands, architects the brand identity and consumer engagement strategies for the entire portfolio. Serrano directs national advertising campaigns and digital initiatives designed to increase customer loyalty for Bruegger's Bagels and other core brands. By leveraging data-driven insights, the Chief Marketing Officer identifies emerging market trends to refine product positioning and promotional activities. Jessica Serrano oversees the creative direction and public relations efforts that define the company presence in the competitive bakery landscape. This leadership role involves close coordination with regional managers to ensure consistent messaging across all retail touchpoints. Through the development of innovative loyalty programs, the Chief Marketing Officer drives traffic and enhances brand recognition. Serrano maintains a focus on elevating the customer experience, ensuring that marketing efforts translate into measurable revenue growth and sustained market relevance for the entire organization.
Markus Lonnquist - Chief Information Officer
Markus Lonnquist, the Chief Information Officer at Bagel Brands, architects the digital infrastructure and technology roadmap for the entire enterprise. Lonnquist directs the deployment of point-of-sale systems, data analytics platforms, and cybersecurity measures that protect the company network. By integrating advanced software solutions, the Chief Information Officer enhances operational visibility and supports data-driven decision-making across all brands. Markus Lonnquist oversees the modernization of internal systems to improve communication between corporate headquarters and retail locations. This leadership role involves managing the technical requirements for digital ordering platforms and customer-facing applications. Through the implementation of scalable cloud architecture, the Chief Information Officer drives innovation and ensures system reliability. Lonnquist maintains a focus on digital transformation, ensuring that technology investments directly support the strategic growth and efficiency goals of the organization in an increasingly digital-first retail environment.
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Frequently Asked Questions Regarding Bagel Brands Top Executives and Leadership Team
