Bagel Brands Executive and Leadership Team

Jessica DePetro, the President & Chief Executive Officer at Bagel Brands, directs the overarching strategic vision for the entire portfolio of bakery concepts. Overseeing the expansion of Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel, the President & Chief Executive Officer ensures consistent brand excellence across North American markets. This leadership role involves constant collaboration with the Board to refine long-term growth trajectories and optimize corporate profitability. By aligning operational goals with consumer demand, Jessica DePetro secures the competitive positioning of the organization within the fast-casual dining sector. The President & Chief Executive Officer maintains rigorous standards for franchise performance, ensuring that every licensed location upholds the reputation of the parent company. Through decisive management of capital allocation and brand development, the President & Chief Executive Officer drives sustainable value for all stakeholders involved in the enterprise.

Adam Modzel, the Chief Operating Officer at Bagel Brands, manages the daily execution of business processes across the entire franchise network. Overseeing supply chain logistics, quality control, and store-level performance, the Chief Operating Officer ensures operational excellence in every location. This leadership role involves streamlining workflows to maximize profitability while maintaining the high standards associated with the company's various bagel brands. By implementing standardized training programs and operational protocols, Adam Modzel supports franchise partners in achieving consistent service delivery. The Chief Operating Officer works closely with the executive team to identify opportunities for process improvement and cost reduction throughout the North American operations. Through rigorous oversight of field performance, the Chief Operating Officer drives efficiency and ensures that the company's operational model remains scalable. This focus on execution remains vital for the continued success and growth of the entire enterprise.

Markus Lonnquist, the Chief Information Officer at Bagel Brands, architects the digital infrastructure supporting all retail and franchise operations. Overseeing the integration of point-of-sale systems and data analytics platforms, the Chief Information Officer ensures seamless connectivity across the diverse brand portfolio. This leadership role involves modernizing the technological stack to improve customer engagement and operational efficiency throughout the United States. By implementing robust cybersecurity protocols, Markus Lonnquist protects sensitive corporate data and maintains the integrity of digital transactions. The Chief Information Officer collaborates with executive leadership to leverage data-driven insights for optimizing supply chain logistics and inventory management. Through the deployment of scalable cloud solutions, the Chief Information Officer supports the rapid expansion of the company's footprint. This technical oversight remains critical for maintaining the high-speed service standards expected by customers at every bagel shop location.

Jessica Serrano, the Chief Marketing Officer at Bagel Brands, drives the brand identity and consumer engagement strategies for the entire family of bagel concepts. Overseeing national advertising campaigns and local store marketing initiatives, the Chief Marketing Officer ensures consistent messaging across all digital and physical channels. This leadership role involves analyzing market trends to tailor promotional efforts for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. By crafting compelling narratives that resonate with diverse demographics, Jessica Serrano increases brand loyalty and drives foot traffic to franchise locations. The Chief Marketing Officer collaborates with the operations team to align seasonal menu launches with broader promotional calendars. Through the strategic use of loyalty programs and social media platforms, the Chief Marketing Officer expands the reach of the company within the competitive breakfast and lunch market, ultimately strengthening the market presence of the organization.