Bagel Brands Executive and Leadership Team

Jessica DePetro, the President & Chief Executive Officer at Bagel Brands, directs the overarching strategic vision for the entire portfolio of bakery-cafe brands. DePetro architects long-term growth initiatives while overseeing the integration of Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. By aligning executive leadership with market demands, the President & Chief Executive Officer ensures consistent performance across all franchise and licensed operations. Jessica DePetro maintains direct oversight of board relations and corporate governance, fostering a culture of excellence that permeates the organization. Through rigorous analysis of industry trends, the President & Chief Executive Officer identifies expansion opportunities within the competitive North American food service landscape. This leadership role demands constant vigilance regarding brand equity and operational scalability. Ultimately, the President & Chief Executive Officer secures the future of the enterprise by balancing immediate financial targets with sustainable, long-term brand development.

William Evans, the Chief Financial Officer at Bagel Brands, oversees the fiscal health and capital allocation strategies for the entire organization. Evans architects comprehensive financial models that support the expansion of Einstein Bros. Bagels and other portfolio brands. By managing complex budgeting processes and investor relations, the Chief Financial Officer ensures the company maintains a strong balance sheet while pursuing aggressive growth targets. William Evans directs all accounting, treasury, and financial planning functions, providing the necessary oversight to sustain profitability across diverse regional markets. This leadership role involves collaborating with the executive team to evaluate potential acquisitions and capital investments. Through meticulous risk assessment and financial reporting, the Chief Financial Officer safeguards the long-term economic stability of the enterprise. Evans drives fiscal discipline, ensuring that every operational decision aligns with the overarching financial goals and strategic mission of the company.

Adam Modzel, the Chief Operating Officer at Bagel Brands, manages the daily operational execution across the entire network of bakery-cafe locations. Modzel architects standardized procedures that ensure quality consistency for Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. By overseeing supply chain logistics and franchise support, the Chief Operating Officer drives efficiency in every aspect of the business. Adam Modzel monitors performance metrics across North American operations, identifying bottlenecks and implementing solutions to improve throughput and service speed. This role involves close coordination with regional managers to maintain high standards of food safety and customer satisfaction. Through the optimization of labor models and operational workflows, the Chief Operating Officer supports the company's commitment to excellence. Modzel ensures that the operational foundation remains robust, allowing the organization to scale effectively while maintaining the unique identity of each individual brand.

Markus Lonnquist, the Chief Information Officer at Bagel Brands, manages the digital infrastructure supporting a vast network of bakery-cafe locations. Lonnquist architects secure, scalable technology platforms that streamline point-of-sale systems and supply chain logistics. By implementing advanced data analytics, the Chief Information Officer provides actionable insights that optimize inventory management and customer engagement across the entire brand portfolio. Markus Lonnquist drives the digital transformation agenda, ensuring seamless integration between corporate systems and individual franchise operations. This role involves protecting sensitive enterprise data while modernizing the technological backbone of the organization. Through the deployment of innovative software solutions, the Chief Information Officer enhances operational efficiency and supports the broader business objectives of the company. Lonnquist maintains a focus on technological agility, allowing the organization to adapt quickly to evolving consumer preferences and digital market trends within the competitive food service industry.

Jessica Serrano, the Chief Marketing Officer at Bagel Brands, directs the brand strategy and consumer engagement initiatives for the entire portfolio. Serrano architects integrated marketing campaigns that elevate the visibility of Einstein Bros. Bagels, Noah's New York Bagels, Bruegger's Bagels, and Manhattan Bagel. By leveraging consumer data and market research, the Chief Marketing Officer drives brand loyalty and increases market share across diverse demographics. Jessica Serrano oversees all digital marketing, advertising, and promotional activities, ensuring a cohesive brand message that resonates with customers. This leadership role involves collaborating with the executive team to launch new menu items and seasonal offerings that drive foot traffic. Through the development of innovative loyalty programs and social media strategies, the Chief Marketing Officer enhances the overall customer experience. Serrano maintains a focus on brand differentiation, ensuring that each unique brand within the portfolio remains competitive and relevant in the evolving food service landscape.

Shawna Fehrman-Lee, the Chief People Officer at Bagel Brands, manages the human capital strategy and organizational culture for the entire enterprise. Fehrman-Lee architects comprehensive talent acquisition, retention, and development programs that support the company's workforce across all locations. By overseeing employee relations and performance management, the Chief People Officer drives a culture of inclusivity and professional growth. Shawna Fehrman-Lee directs the implementation of training initiatives that ensure staff members deliver consistent service quality across the portfolio. This leadership role involves aligning human resources policies with the broader business objectives to foster a high-performing work environment. Through the development of competitive compensation and benefits structures, the Chief People Officer attracts and retains top talent in the food service industry. Fehrman-Lee ensures that the organization remains committed to employee well-being, which directly impacts the overall success and operational efficiency of the company.