Leadership Overview
Electra has 7 executives leading key functions including strategy, infrastructure development, maintenance operations, administrative support, operational efficiency, technological innovation, and financial management.
Focused on long-term industrial growth, Electra delivers comprehensive solutions across real estate, concessions, and maintenance sectors while maintaining a robust operational presence throughout Israel.
Focused on long-term industrial growth, Electra delivers comprehensive solutions across real estate, concessions, and maintenance sectors while maintaining a robust operational presence throughout Israel.
Leadership Roles at Electra
Rafi Friedman - Chief Executive Officer
Rafi Friedman, the Chief Executive Officer at Electra, directs the overarching corporate strategy and long-term vision for the conglomerate. Overseeing the diverse portfolio of subsidiaries, the Chief Executive Officer ensures alignment between real estate development, infrastructure concessions, and maintenance services. This leadership role involves constant engagement with the Board to drive sustainable growth and market expansion across the Israeli landscape. By optimizing resource allocation, Rafi Friedman directly impacts the financial health and operational stability of the entire group. The Chief Executive Officer maintains rigorous standards for corporate governance while fostering innovation within each business unit. Through strategic oversight, Friedman secures the competitive position of the organization in a complex industrial environment. This executive leadership ensures that all subsidiaries contribute effectively to the broader mission of delivering high-quality infrastructure and facility management solutions to a wide range of clients.
Eyal Refaely - Deputy Chief Executive Officer ELECTRA Green Line
Eyal Refaely, the Deputy Chief Executive Officer ELECTRA Green Line at Electra, manages the complex execution of large-scale transportation infrastructure projects. Overseeing the development of the Green Line, the Deputy Chief Executive Officer ELECTRA Green Line coordinates engineering teams and regulatory compliance to ensure project milestones meet strict deadlines. This leadership role involves managing significant capital investments and mitigating risks associated with major public works. By streamlining project workflows, Eyal Refaely directly impacts the efficiency of urban transit development. The Deputy Chief Executive Officer ELECTRA Green Line collaborates with government stakeholders to align project outcomes with national infrastructure goals. Through precise project management, Refaely drives the successful delivery of critical transit assets. This executive focus ensures that the organization maintains a leading role in the modernization of regional transportation networks while upholding high safety and quality standards throughout the construction lifecycle.
Avi Mazliach - Division Chief Executive Officer, Maintenance At Electra Fm
Avi Mazliach, the Division Chief Executive Officer, Maintenance At Electra Fm at Electra, directs the comprehensive facility management and maintenance operations across the group. Overseeing a vast network of service contracts, the Division Chief Executive Officer, Maintenance At Electra Fm ensures the operational continuity of client assets through proactive maintenance strategies. This leadership role involves managing large-scale service teams and optimizing maintenance protocols to enhance building performance. By implementing advanced facility management technologies, Avi Mazliach directly impacts the longevity and efficiency of client infrastructure. The Division Chief Executive Officer, Maintenance At Electra Fm coordinates with other business units to provide integrated service packages that meet diverse client needs. Through rigorous operational oversight, Mazliach secures high levels of customer satisfaction and service reliability. This executive role drives the expansion of the maintenance division by consistently delivering high-value facility solutions across the national market.
Merav Goldberger - PA To Chief Executive Officer
Merav Goldberger, the PA To Chief Executive Officer at Electra, facilitates the strategic communication and administrative flow between the executive office and the various business divisions. Overseeing the daily schedule and priority management for the Chief Executive Officer, the PA To Chief Executive Officer ensures that critical business decisions receive timely attention. This leadership role involves coordinating high-level meetings and managing sensitive information flow to support effective decision-making processes. By streamlining executive communications, Merav Goldberger directly impacts the efficiency of the leadership team. The PA To Chief Executive Officer acts as a primary liaison for internal and external stakeholders, ensuring that corporate objectives remain clear and actionable. Through meticulous organizational support, Goldberger enables the executive team to focus on core strategic initiatives. This role provides the essential administrative backbone required to maintain the operational momentum of the entire conglomerate across its diverse industrial sectors.
Shai Amsalem - Group Chief Financial Officer
Shai Amsalem, the Group Chief Financial Officer at Electra, directs the financial strategy, capital structure, and fiscal reporting for the entire conglomerate. Overseeing the financial health of all subsidiaries, the Group Chief Financial Officer ensures that investment decisions align with the long-term growth objectives of the group. This leadership role involves managing complex financial risks and ensuring compliance with regulatory standards across the real estate and infrastructure sectors. By optimizing the capital allocation process, Shai Amsalem directly impacts the financial stability and investment capacity of the organization. The Group Chief Financial Officer collaborates with the executive team to evaluate new business opportunities and monitor the performance of existing concessions. Through rigorous financial oversight, Amsalem secures the resources necessary for sustained expansion. This executive role provides the fiscal discipline required to navigate the volatile industrial market while delivering consistent value to stakeholders and investors.
Eyal Tuchman - Chief Operating Officer
Eyal Tuchman, the Chief Operating Officer at Electra, directs the internal operational processes and supply chain logistics that support the group's diverse business activities. Overseeing the integration of operational workflows across subsidiaries, the Chief Operating Officer ensures that resources are deployed efficiently to meet project demands. This leadership role involves standardizing operational procedures to improve productivity and reduce costs across the organization. By optimizing the supply chain and internal service delivery, Eyal Tuchman directly impacts the profitability of the group. The Chief Operating Officer collaborates with division heads to align operational capacity with market opportunities. Through continuous process improvement, Tuchman drives the scalability of the business model. This executive role ensures that the company maintains a lean and responsive operational structure capable of supporting complex infrastructure and maintenance projects while consistently meeting the high performance expectations of the market.

Yanai Kapustin - Chief Technology Officer
Yanai Kapustin, the Chief Technology Officer at Electra, directs the digital transformation and technological integration across all business units. Overseeing the implementation of advanced software and data systems, the Chief Technology Officer ensures that the organization leverages modern tools to enhance project delivery and facility management. This leadership role involves evaluating emerging technologies to maintain a competitive edge in the infrastructure and maintenance sectors. By architecting scalable digital infrastructure, Yanai Kapustin directly impacts the efficiency and innovation capabilities of the group. The Chief Technology Officer collaborates with operational leaders to deploy smart building solutions and data-driven maintenance platforms. Through strategic technology investments, Kapustin drives the modernization of internal processes. This executive role ensures that the company remains at the forefront of industry innovation, utilizing technology to solve complex engineering challenges and improve the overall quality of service provided to clients.
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