Electra Executive and Leadership Team

Rafi Friedman, the Chief Executive Officer at Electra, directs the overarching strategic vision for the conglomerate. Overseeing the diverse portfolio of subsidiaries, the Chief Executive Officer ensures alignment between real estate development, infrastructure concessions, and maintenance operations. This leadership role involves constant engagement with the Board to optimize market positioning and long-term profitability. By fostering cross-departmental synergy, Rafi Friedman drives the expansion of the group across the Israeli landscape. The Chief Executive Officer maintains rigorous standards for operational excellence, ensuring that every subsidiary contributes to the broader corporate mission. Through disciplined capital allocation and strategic oversight, the Chief Executive Officer secures the competitive advantage of the organization. Friedman prioritizes sustainable growth, guiding the company through complex market shifts while maintaining the core values established over seven decades of industrial activity.

Eyal Refaely, the Deputy Chief Executive Officer ELECTRA Green Line at Electra, manages the specialized infrastructure projects associated with the Green Line initiative. Overseeing complex engineering and construction logistics, the Deputy Chief Executive Officer ELECTRA Green Line ensures that large-scale transit projects meet strict regulatory and performance benchmarks. This role requires constant coordination with government stakeholders and internal engineering teams to maintain project timelines. By implementing advanced project management methodologies, Eyal Refaely drives efficiency within the infrastructure division. The Deputy Chief Executive Officer ELECTRA Green Line monitors resource allocation to prevent cost overruns while maximizing output quality. Refaely focuses on the technical execution of transit systems, ensuring that the group remains a leader in national infrastructure development. Through meticulous planning and execution, the Deputy Chief Executive Officer ELECTRA Green Line supports the broader strategic goals of the organization.

Merav Goldberger, the PA To Chief Executive Officer at Electra, coordinates the executive office operations and facilitates communication between the leadership team and external partners. Overseeing the scheduling and administrative flow for the Chief Executive Officer, the PA To Chief Executive Officer ensures that strategic priorities receive immediate attention. This role involves managing high-level correspondence and preparing critical documentation for board meetings. By streamlining the daily workflow of the executive office, Merav Goldberger drives organizational efficiency and ensures that the Chief Executive Officer remains focused on high-impact decision-making. The PA To Chief Executive Officer acts as a central point of contact for internal department heads, maintaining the integrity of corporate communication channels. Goldberger manages sensitive information with precision, supporting the overall stability of the executive leadership team through proactive administrative management and logistical support.

Avi Mazliach, the Division Chief Executive Officer, Maintenance At Electra Fm at Electra, directs the comprehensive maintenance and facility management services provided to clients. Overseeing a vast network of service teams, the Division Chief Executive Officer, Maintenance At Electra Fm ensures that operational uptime remains high across all managed properties. This role involves optimizing service delivery models to improve client satisfaction and retention. By implementing predictive maintenance technologies, Avi Mazliach drives cost-efficiency and service reliability. The Division Chief Executive Officer, Maintenance At Electra Fm coordinates with other business units to integrate facility management with broader real estate offerings. Mazliach monitors regional performance metrics to ensure consistent service quality across the entire portfolio. Through strategic workforce management and technical oversight, the Division Chief Executive Officer, Maintenance At Electra Fm maintains the reputation of the group as a premier provider of facility maintenance solutions.

Shai Amsalem, the Group Chief Financial Officer at Electra, directs the financial strategy, capital structure, and fiscal reporting for the entire organization. Overseeing the budgeting process and investment analysis, the Group Chief Financial Officer ensures that the company maintains a strong balance sheet to support future growth. This role involves managing relationships with investors and financial institutions to secure necessary funding for large-scale concessions and real estate developments. By implementing robust financial controls, Shai Amsalem drives transparency and accountability across all subsidiaries. The Group Chief Financial Officer provides critical data-driven insights to the Chief Executive Officer to inform strategic decision-making. Amsalem monitors market risks and economic conditions to protect the financial health of the group. Through disciplined fiscal management and strategic planning, the Group Chief Financial Officer ensures the long-term economic stability and profitability of the company.

Eyal Tuchman, the Chief Operating Officer at Electra, manages the day-to-day operational activities across the diverse business units. Overseeing the internal processes and supply chain logistics, the Chief Operating Officer ensures that all projects remain on schedule and within budget. This role involves standardizing operational procedures to enhance productivity and reduce waste. By monitoring performance indicators across the group, Eyal Tuchman drives continuous improvement in service delivery and construction management. The Chief Operating Officer works closely with the Chief Financial Officer to ensure that operational spending aligns with the financial goals of the company. Tuchman focuses on scaling internal resources to meet the demands of large-scale infrastructure and real estate projects. Through rigorous oversight of operational workflows, the Chief Operating Officer maintains the high standards of quality and reliability that define the market presence of the organization.

Yanai Kapustin, the Chief Technology Officer at Electra, architects the digital transformation strategy for the entire conglomerate. Overseeing the implementation of advanced software systems and data infrastructure, the Chief Technology Officer ensures that all subsidiaries leverage modern technology to improve operational output. This role involves evaluating emerging tech trends to maintain the competitive edge of the group in the real estate and maintenance sectors. By integrating smart building technologies and automated management platforms, Yanai Kapustin drives innovation across the organization. The Chief Technology Officer collaborates with the Chief Operating Officer to align technical capabilities with business requirements. Kapustin manages the cybersecurity framework to protect corporate assets and client data. Through the deployment of scalable digital solutions, the Chief Technology Officer supports the long-term modernization of the company, ensuring that technology remains a primary driver of efficiency and growth.