Electra Executive and Leadership Team

Rafi Friedman, the Chief Executive Officer at Electra, directs the overarching strategic vision for the entire conglomerate. Overseeing the diverse portfolio of subsidiaries, the Chief Executive Officer ensures that real estate, concessions, and maintenance operations align with long-term corporate objectives. This leadership role involves constant engagement with the Board to optimize capital allocation and market positioning across the Israeli landscape. By fostering synergy between business units, Rafi Friedman drives operational efficiency and maintains the competitive edge established over seven decades. The Chief Executive Officer monitors macro-economic trends to pivot the organization toward high-growth opportunities. Through rigorous oversight of performance metrics, the Chief Executive Officer secures the financial health of the group. Ultimately, Friedman maintains the standard of excellence required to sustain the market leadership of the organization while navigating complex regulatory environments and expanding the footprint of the firm.

Merav Goldberger, the PA To Chief Executive Officer at Electra, manages the complex scheduling and communication flow for the executive office. Coordinating high-level meetings and internal briefings, the PA To Chief Executive Officer ensures that the strategic priorities of the firm receive immediate attention. This role involves filtering critical information from various subsidiaries to facilitate rapid decision-making by senior leadership. By maintaining the operational rhythm of the executive suite, Merav Goldberger supports the seamless execution of corporate initiatives across the real estate and maintenance divisions. The PA To Chief Executive Officer organizes stakeholder interactions and tracks progress on key performance indicators to keep the leadership team focused on core business goals. Through meticulous attention to detail and proactive management of executive resources, the PA To Chief Executive Officer optimizes the daily output of the office. Ultimately, Goldberger provides the administrative foundation necessary for the successful governance of the entire group.

Eran Shmerlak, the Chief Executive Officer Electra Environment at Electra, architects the strategic direction for all environmental service operations. Overseeing the implementation of sustainable waste management and ecological solutions, the Chief Executive Officer Electra Environment ensures that the subsidiary meets stringent regulatory standards while maximizing operational output. This leadership role involves integrating advanced technology into environmental projects to improve efficiency across the Israeli market. By driving innovation in resource recovery and pollution control, Eran Shmerlak supports the broader mission of the conglomerate to provide essential infrastructure services. The Chief Executive Officer Electra Environment coordinates with other division heads to leverage group-wide expertise in maintenance and concessions. Through the management of large-scale environmental contracts, the Chief Executive Officer Electra Environment secures long-term revenue streams. Ultimately, Shmerlak delivers critical environmental infrastructure that reinforces the reputation of the firm as a leader in sustainable industrial operations.

Avi Mazliach, the Division Chief Executive Officer, Maintenance At Electra Fm at Electra, directs the comprehensive maintenance and facility management services provided to clients. Overseeing the daily operations of large-scale building systems, the Division Chief Executive Officer, Maintenance At Electra Fm ensures that all assets remain functional and compliant with safety standards. This leadership role involves managing a vast workforce to deliver high-quality service across diverse commercial and residential properties. By optimizing maintenance workflows and implementing predictive technology, Avi Mazliach drives cost-efficiency and service reliability. The Division Chief Executive Officer, Maintenance At Electra Fm coordinates with the broader group to ensure that facility management strategies support the overall real estate portfolio. Through the expansion of service contracts, the Division Chief Executive Officer, Maintenance At Electra Fm secures a dominant market position. Ultimately, Mazliach maintains the physical integrity of client assets, which remains a cornerstone of the business model.

Michal Nahary, the PA To Chief Executive Officer at Electra, facilitates the administrative operations and strategic correspondence for the executive leadership. Managing the flow of documentation and internal reporting, the PA To Chief Executive Officer ensures that the executive office remains synchronized with the needs of the various subsidiaries. This role involves organizing complex logistics for board-level engagements and external partnerships. By streamlining the communication channels between the executive office and the operational divisions, Michal Nahary supports the rapid execution of corporate strategy. The PA To Chief Executive Officer monitors the progress of key projects to ensure alignment with the overarching goals of the firm. Through the management of executive time and information, the PA To Chief Executive Officer enhances the productivity of the leadership team. Ultimately, Nahary provides the essential support structure that allows the executive office to focus on high-level decision-making and long-term growth initiatives.

Eyal Refaely, the Deputy Chief Executive Officer ELECTRA Green Line at Electra, manages the execution of major transportation infrastructure projects. Overseeing the development and implementation of the Green Line initiative, the Deputy Chief Executive Officer ELECTRA Green Line ensures that engineering and construction milestones meet strict project timelines. This leadership role involves coordinating with government stakeholders and internal engineering teams to deliver complex transit solutions. By driving the technical and operational aspects of the project, Eyal Refaely supports the expansion of the concessions portfolio. The Deputy Chief Executive Officer ELECTRA Green Line monitors budget adherence and risk management to ensure the financial viability of the infrastructure investment. Through the application of advanced project management methodologies, the Deputy Chief Executive Officer ELECTRA Green Line optimizes resource allocation across the project lifecycle. Ultimately, Refaely delivers critical transportation infrastructure that enhances the regional connectivity and market impact of the firm.

Dana Hakimi, the Chief Financial Officer at Electra, directs the financial planning, reporting, and capital management strategies for the organization. Overseeing the fiscal health of the various subsidiaries, the Chief Financial Officer ensures that investment decisions align with the long-term growth objectives of the firm. This leadership role involves managing relationships with financial institutions and investors to secure the necessary funding for large-scale projects. By optimizing the capital structure and monitoring cash flow, Dana Hakimi drives the financial stability of the conglomerate. The Chief Financial Officer coordinates with the Board to provide transparent financial reporting and strategic insights. Through the implementation of rigorous internal controls and risk assessment frameworks, the Chief Financial Officer protects the assets of the group. Ultimately, Hakimi provides the financial discipline and strategic foresight required to sustain the profitability and market expansion of the firm across its diverse business sectors.

Shai Amsalem, the Group Chief Financial Officer at Electra, manages the consolidated financial strategy and reporting for the entire conglomerate. Overseeing the financial performance of all subsidiaries, the Group Chief Financial Officer ensures that the group maintains a strong balance sheet and optimal liquidity. This leadership role involves analyzing market trends to inform investment strategies and capital allocation across real estate and concessions. By driving the financial planning process, Shai Amsalem supports the long-term growth and stability of the organization. The Group Chief Financial Officer coordinates with the executive leadership to evaluate the financial impact of new business opportunities and operational changes. Through the management of tax planning and regulatory compliance, the Group Chief Financial Officer mitigates financial risk. Ultimately, Amsalem provides the financial oversight and strategic guidance necessary to ensure the continued success and market leadership of the firm in the competitive Israeli landscape.

Eyal Tuchman, the Chief Operating Officer at Electra, directs the internal processes and operational workflows across the entire group. Overseeing the day-to-day execution of business activities, the Chief Operating Officer ensures that the real estate and maintenance divisions operate with maximum efficiency. This leadership role involves standardizing operational procedures to improve productivity and reduce costs. By driving the integration of supply chain logistics and resource management, Eyal Tuchman supports the delivery of high-quality services to clients. The Chief Operating Officer coordinates with the executive team to translate strategic goals into actionable operational plans. Through the monitoring of performance metrics and the implementation of process improvements, the Chief Operating Officer maintains the operational excellence of the firm. Ultimately, Tuchman ensures that the organization remains agile and capable of meeting the complex demands of the market while maintaining the high standards established over the history of the company.

Yanai Kapustin, the Chief Technology Officer at Electra, architects the digital transformation and technological infrastructure for the entire group. Overseeing the integration of smart building systems and data analytics, the Chief Technology Officer ensures that all subsidiaries leverage modern tools to improve operational efficiency. This leadership role involves evaluating emerging technologies to maintain the competitive advantage of the firm in the real estate and maintenance sectors. By driving the adoption of cloud-based platforms and cybersecurity protocols, Yanai Kapustin secures the digital assets of the organization. The Chief Technology Officer coordinates with division heads to implement custom software solutions that streamline maintenance and facility management. Through the management of the IT department, the Chief Technology Officer supports the scalability of business operations. Ultimately, Kapustin provides the technological backbone that enables the firm to innovate and adapt to the evolving demands of the market.