Bachman's Executive and Leadership Team

May, 2026

Leadership Overview

Bachman's has 4 executives leading key functions including finance, marketing, sales, and operations.

Driven by a legacy of quality, Bachman's is dedicated to providing exceptional floral, plant, garden, gift, and home decor products, fostering community connections across Minnesota through its enduring commitment to customer satisfaction and horticultural excellence.

Leadership Roles at Bachman's

  • Chief Financial Officer - Della Bachman
  • President - Roger Bachman
  • President - Susan West
  • Chief Marketing Officer & Sales Executive - Scott Lindberg
  • Della Bachman - Chief Financial Officer

    Della Bachman, the Chief Financial Officer at Bachman's, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Bachman ensures the company's fiscal health and sustainable growth. This leadership role involves managing capital allocation, optimizing financial performance, and mitigating financial risks across all business segments. By maintaining robust financial controls and driving efficiency, Della Bachman directly supports the company's long-term viability and expansion initiatives. Bachman's expertise in financial management is critical for navigating the competitive retail landscape and upholding the company's established reputation for stability and value.

    Roger Bachman - President

    Roger Bachman, the President at Bachman's, provides overarching strategic direction and operational leadership for the company. Bachman guides the organization's vision, ensuring continued success in the floral, plant, and home decor sectors. This critical role involves fostering a culture of innovation and excellence, overseeing key business development initiatives, and maintaining strong relationships with stakeholders. By championing the company's core values and commitment to quality, Roger Bachman drives operational efficiency and market responsiveness. Bachman's leadership ensures Bachman's remains a trusted provider of high-quality products and services across Minnesota.
    Roger Bachman

    Susan West - President

    Susan West, the President at Bachman's, spearheads strategic initiatives and operational oversight, focusing on enhancing the company's market presence and product offerings. West directs efforts to expand Bachman's footprint in the floral, plant, and garden supply industries. This executive function involves cultivating strong customer relationships and ensuring the delivery of exceptional service and quality products. By driving innovation in retail strategies and operational execution, Susan West supports the company's growth objectives. West's leadership is instrumental in maintaining Bachman's reputation as a premier destination for home decor and garden essentials in Minnesota.
    Susan West

    Scott Lindberg - Chief Marketing Officer & Sales Executive

    Scott Lindberg, the Chief Marketing Officer & Sales Executive at Bachman's, architects and executes comprehensive marketing strategies and drives all sales initiatives. Lindberg oversees brand development, customer acquisition, and market penetration efforts, ensuring alignment with the company's retail and horticultural offerings. This executive position involves leading cross-functional teams to enhance customer engagement and expand market reach throughout Minnesota. By analyzing market trends and consumer behavior, Scott Lindberg identifies new opportunities for growth and revenue generation. Lindberg's strategic direction is vital for maintaining Bachman's competitive edge and fostering strong customer loyalty across its diverse product lines.

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    Frequently Asked Questions Regarding Bachman's Top Executives and Leadership Team

    Who leads Bachman's?
    Bachman's is led by Della Bachman (Chief Financial Officer), along with executives such as Roger Bachman (President) and Susan West (President).
    Who is part of Bachman's’s executive team?
    The executive team of Bachman's includes leaders such as Della Bachman (Chief Financial Officer), Roger Bachman (President), Susan West (President) and other senior executives.
    How many executives does Bachman's have?
    Bachman's has 4 executives leading key business areas.
    What roles are included in Bachman's’s leadership team?
    The leadership team of Bachman's includes roles such as Chief Financial Officer, President, President, Chief Marketing Officer & Sales Executive.