Avon Executive and Leadership Team

May, 2026

Leadership Overview

Avon has 5 executives leading key functions including strategy, operations, sales, and representation.

Driven by a commitment to empowering women, Avon connects people through its extensive range of beauty and personal care products, fostering economic participation and self-expression globally.

Leadership Roles at Avon

  • President - Guadalupe Orozco
  • President and MD - Phill Keefe
  • President's Club 2011 - Maria Bowley
  • Independent Sales Representative & Member President's Club & Unit Leader - Judy Roth
  • President Club Representative - Karen Wendel
  • Guadalupe Orozco - President

    Guadalupe Orozco, the President at Avon, directs overarching corporate strategy and global market positioning. This leadership role involves aligning diverse business units with the company's core mission of empowering women and fostering economic participation worldwide. Orozco oversees the strategic development of Avon's extensive product lines, including cosmetics, skincare, and fragrance, ensuring innovation remains central to the brand's appeal. The President's focus extends to cultivating the independent beauty adviser network, a critical component of Avon's direct-selling model. Guadalupe Orozco drives initiatives that enhance customer engagement and expand the brand's reach across numerous international markets. This executive ensures the company's operational framework supports its commitment to social impact and community well-being, reinforcing Avon's identity as a brand that blends beauty solutions with a broader purpose.

    Phill Keefe - President and MD

    Phill Keefe, the President and MD at Avon, executes operational strategies and manages day-to-day business activities across key regions. This executive role is pivotal in translating corporate objectives into tangible market performance, particularly within the United Kingdom and surrounding territories. Keefe oversees the integration of Avon's established beauty and personal care offerings with its direct-selling model, ensuring seamless operations for the independent beauty adviser network. The President and MD drives efficiency improvements and resource allocation to support product innovation and market expansion. Phill Keefe ensures that the company's commitment to womens well-being and economic participation is reflected in its operational practices. This leadership position involves close collaboration with global teams to maintain brand consistency and drive revenue growth across diverse customer segments.

    Maria Bowley - President's Club 2011

    Maria Bowley, the President's Club 2011 at Avon, represents a distinguished tier of high-achieving independent beauty advisers. This role signifies exceptional performance in sales and customer engagement, embodying the entrepreneurial spirit central to Avon's business model. Bowley's involvement highlights the success attainable through the company's platform, which empowers individuals to build their own businesses. The President's Club status reflects a deep understanding of customer needs and effective product representation within the cosmetics, skincare, and fragrance categories. Maria Bowley's achievement serves as an inspiration, showcasing the potential for personal growth and economic participation fostered by Avon. This recognition underscores the brand's dedication to celebrating and supporting its network of beauty professionals.

    Judy Roth - Independent Sales Representative & Member President's Club & Unit Leader

    Judy Roth, the Independent Sales Representative & Member President's Club & Unit Leader at Avon, spearheads direct sales initiatives and team development. This multifaceted role involves not only personal sales achievements, evidenced by President's Club membership, but also the leadership of a dedicated unit of beauty advisers. Roth's responsibilities include mentoring team members, driving collective sales targets, and ensuring the effective dissemination of Avon's product range, encompassing cosmetics, skincare, and fragrance. The Unit Leader aspect of this position focuses on fostering a supportive environment that encourages growth and success for all members. Judy Roth's leadership exemplifies the company's model of empowering individuals through personalized guidance and entrepreneurial opportunity, contributing significantly to local market penetration and customer loyalty.

    Karen Wendel - President Club Representative

    Karen Wendel, the President Club Representative at Avon, demonstrates outstanding performance within the company's network of independent beauty advisers. This designation highlights a proven ability to connect with customers and effectively promote Avon's diverse portfolio of cosmetics, skincare, and fragrance products. Wendel's role involves building strong customer relationships and driving sales through personalized recommendations and direct engagement. As a President's Club member, Karen Wendel embodies the entrepreneurial spirit that Avon champions, showcasing the potential for success and economic empowerment offered by the brand. This representative's achievements contribute to Avon's global presence and its mission of supporting women's self-expression and financial independence through accessible beauty solutions.

    Explore Leadership Teams in Cosmetics, Beauty Supply & Personal Care Products

    Frequently Asked Questions Regarding Avon Top Executives and Leadership Team

    Who leads Avon?
    Avon is led by Guadalupe Orozco (President), along with executives such as Phill Keefe (President and MD) and Maria Bowley (President's Club 2011).
    Who is part of Avon’s executive team?
    The executive team of Avon includes leaders such as Guadalupe Orozco (President), Phill Keefe (President and MD), Maria Bowley (President's Club 2011) and other senior executives.
    How many executives does Avon have?
    Avon has 5 executives leading key business areas.
    What roles are included in Avon’s leadership team?
    The leadership team of Avon includes roles such as President, President and MD, President's Club 2011, Independent Sales Representative & Member President's Club & Unit Leader, President Club Representative.