Avon Executive and Leadership Team

June, 2026

Leadership Overview

Avon has 8 executives leading key functions including sales, representation, and market development.

Driven by a commitment to empowering individuals, Avon connects people through its extensive range of beauty products, fostering economic participation and supporting womens well-being globally.

Leadership Roles at Avon

  • President Club Representative - Karen Wendel
  • Independent Sales Representative & Member President's Club & Unit Leader - Judy Roth
  • President Club Representative - Judi Holtzen
  • President Club Independent Representive - Rosita Kleine
  • President and MD - Phill Keefe
  • President - Guadalupe Orozco
  • Avon Representative, President Club - Darlene Sabol
  • President's Club 2011 - Maria Bowley
  • Karen Wendel - President Club Representative

    Karen Wendel, the President Club Representative at Avon, drives customer engagement through direct product distribution. This role focuses on cultivating a strong client base by offering personalized beauty solutions and expert advice. Wendel ensures product availability and timely delivery across designated territories, directly contributing to sales volume and customer satisfaction. The position demands a deep understanding of Avon's product lines, from cosmetics to skincare and fragrances, enabling effective recommendations. By maintaining high standards of service, Karen Wendel reinforces the brand's reputation for quality and accessibility. This representative champions the company's mission of empowering individuals through beauty and economic opportunity, fostering a supportive network within the sales community.

    Judy Roth - Independent Sales Representative & Member President's Club & Unit Leader

    Judy Roth, the Independent Sales Representative & Member President's Club & Unit Leader at Avon, spearheads sales initiatives and team development. This multifaceted role involves direct customer interaction for product sales while also guiding and motivating a unit of fellow representatives. Roth's leadership ensures that her team meets sales targets and upholds the company's service standards. The position requires strategic planning for sales campaigns and effective management of a sales unit, fostering a collaborative and high-achieving environment. By leveraging extensive product knowledge across cosmetics, skincare, and fragrance, Judy Roth provides tailored guidance to both customers and her team. This leadership contributes significantly to Avon's market presence and its commitment to empowering women economically.

    Judi Holtzen - President Club Representative

    Judi Holtzen, the President Club Representative at Avon, executes direct sales strategies and cultivates customer relationships. This position centers on delivering personalized beauty consultations and product recommendations to a diverse clientele. Holtzen ensures the effective promotion and distribution of Avon's extensive product portfolio, including cosmetics, skincare, and fragrances, across her service area. The role demands proactive engagement with customers to understand their needs and provide tailored solutions, thereby driving sales and fostering loyalty. By consistently meeting performance benchmarks, Judi Holtzen exemplifies the brand's dedication to quality and customer satisfaction. This representative actively contributes to Avon's global mission of empowering individuals and promoting self-expression through beauty.
    Judi Holtzen

    Rosita Kleine - President Club Independent Representive

    Rosita Kleine, the President Club Independent Representative at Avon, drives sales performance through direct customer engagement and product expertise. This role focuses on building and maintaining a strong customer base by offering personalized beauty advice and solutions. Kleine ensures the effective dissemination of Avon's comprehensive range of cosmetics, skincare, and fragrance products within her market. The position requires a thorough understanding of customer preferences and market trends to provide relevant recommendations and achieve sales objectives. By consistently delivering exceptional service, Rosita Kleine reinforces Avon's commitment to quality and customer satisfaction. This representative actively participates in Avon's broader mission to empower individuals and promote economic independence.

    Phill Keefe - President and MD

    Phill Keefe, the President and MD at Avon, directs overall business strategy and operational execution for key markets. This leadership role involves overseeing multiple departments, including sales, marketing, and product development, to ensure alignment with corporate objectives. Keefe drives revenue growth and market expansion by identifying new opportunities and optimizing existing business models. The position requires strategic decision-making regarding product innovation, supply chain management, and global distribution networks. By fostering a culture of performance and accountability, Phill Keefe ensures the efficient operation of Avon's extensive beauty and personal care business. This executive's leadership is critical to maintaining Avon's competitive edge and its commitment to empowering individuals worldwide.

    Guadalupe Orozco - President

    Guadalupe Orozco, the President at Avon, leads strategic initiatives and oversees market performance across significant regions. This executive role involves guiding the company's direction in the beauty and personal care sector, focusing on innovation and customer reach. Orozco directs efforts to expand Avon's global footprint, ensuring product accessibility and brand resonance in diverse markets. The position demands a keen understanding of consumer trends and competitive landscapes to drive sustainable growth. By championing Avon's core values, Guadalupe Orozco reinforces the brand's commitment to empowering individuals and fostering economic participation. This leadership ensures the continued success and social impact of Avon's operations.

    Darlene Sabol - Avon Representative, President Club

    Darlene Sabol, the Avon Representative, President Club at Avon, excels in direct sales and customer relationship management. This role focuses on promoting and distributing Avon's wide array of cosmetics, skincare, and fragrance products directly to consumers. Sabol provides personalized beauty consultations, guiding customers to select products that meet their specific needs and preferences. The position requires a deep knowledge of the product catalog and an ability to effectively communicate product benefits. By achieving President's Club status, Darlene Sabol demonstrates exceptional sales performance and dedication to customer satisfaction. This representative actively contributes to Avon's mission of empowering individuals and fostering economic independence through flexible sales opportunities.

    Maria Bowley - President's Club 2011

    Maria Bowley, the President's Club 2011 at Avon, represents a distinguished level of achievement in direct sales and customer service. This recognition highlights consistent high performance in promoting and distributing Avon's extensive range of beauty products, including cosmetics, skincare, and fragrances. Bowley's expertise lies in understanding customer needs and providing tailored product recommendations, fostering strong client loyalty. The role signifies a commitment to excellence in sales execution and customer engagement within the Avon network. By achieving this status, Maria Bowley exemplifies the brand's dedication to empowering individuals and supporting economic participation through its independent sales force. This accomplishment underscores a significant contribution to Avon's market presence and sales objectives.

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    Frequently Asked Questions Regarding Avon Top Executives and Leadership Team

    Who leads Avon?
    Avon is led by Karen Wendel (President Club Representative), along with executives such as Judy Roth (Independent Sales Representative & Member President's Club & Unit Leader) and Judi Holtzen (President Club Representative).
    Who is part of Avon’s executive team?
    The executive team of Avon includes leaders such as Karen Wendel (President Club Representative), Judy Roth (Independent Sales Representative & Member President's Club & Unit Leader), Judi Holtzen (President Club Representative) and other senior executives.
    How many executives does Avon have?
    Avon has 8 executives leading key business areas.
    What roles are included in Avon’s leadership team?
    The leadership team of Avon includes roles such as President Club Representative, Independent Sales Representative & Member President's Club & Unit Leader, President Club Representative, President Club Independent Representive, President and MD.