Amorepacific Executive and Leadership Team

July, 2026

Leadership Overview

Amorepacific has 7 executives leading key functions including technology, finance, marketing, and brand leadership.

Driven by a commitment to beauty and wellness, Amorepacific leverages innovation to deliver high-quality skincare, cosmetic, and healthcare products, shaping global consumer lifestyles through its diverse brand portfolio.

Leadership Roles at Amorepacific

  • Chief Financial Officer - Nick Shin
  • Regional Chief Financial Officer - Hyunchul Hwang
  • President - Byungkwon Rho
  • President of Innisfree - Minjung Choi
  • Chief Technology Officer - Brian Suh
  • Chief Marketing Officer & Senior VP, Sulwhasoo - GaYoon Jung
  • Chief Marketing Officer & Global Senior VP, Laneige Marketing - Yoon Choi
  • Nick Shin - Chief Financial Officer

    Nick Shin, the Chief Financial Officer at Amorepacific, manages the company's financial operations and strategic fiscal planning. Overseeing all aspects of financial reporting, budgeting, and investment, Shin ensures Amorepacific's sustained growth and profitability in the global beauty and healthcare markets. This critical position involves guiding financial strategies that support product development, market expansion, and operational efficiency. By optimizing resource allocation, Nick Shin directly contributes to the company's ability to manufacture and sell a wide range of skincare, cosmetic, and household goods. The Chief Financial Officer's expertise is vital for navigating complex international markets and securing the financial stability necessary for Amorepacific's long-term success and innovation.

    Hyunchul Hwang - Regional Chief Financial Officer

    Hyunchul Hwang, the Regional Chief Financial Officer at Amorepacific, oversees financial management and strategic planning for specific geographic markets. This role focuses on optimizing financial performance within designated regions, ensuring compliance with local regulations, and driving regional profitability for Amorepacific's diverse product portfolio. Hwang's responsibilities include managing regional budgets, analyzing market-specific financial trends, and supporting localized business development initiatives. By providing targeted financial insights, Hyunchul Hwang enhances Amorepacific's operational effectiveness and market penetration across various international territories. The Regional Chief Financial Officer's strategic financial guidance is essential for adapting to regional economic landscapes and achieving Amorepacific's global business objectives.

    Byungkwon Rho - President

    Byungkwon Rho, the President at Amorepacific, holds broad executive responsibility for driving the company's strategic direction and operational excellence. Overseeing key business units, Rho ensures alignment with Amorepacific's mission to deliver innovative beauty, household, and healthcare products globally. This leadership position involves guiding cross-functional teams to achieve ambitious growth targets and maintain market leadership. By championing strategic initiatives, Byungkwon Rho facilitates the development and expansion of Amorepacific's diverse product lines, from advanced skincare to essential household goods. The President's comprehensive oversight is critical for navigating market dynamics and ensuring sustained success across all Amorepacific operations.
    Byungkwon Rho

    Minjung Choi - President of Innisfree

    Minjung Choi, the President of Innisfree at Amorepacific, directs the strategic vision and operational management for the Innisfree brand. This role focuses on enhancing Innisfree's market position through sustainable practices and nature-derived beauty products, catering to a global consumer base. Choi oversees product development, marketing strategies, and retail operations to ensure brand growth and consumer satisfaction. By driving innovation and maintaining brand integrity, Minjung Choi strengthens Innisfree's appeal and expands its reach in the competitive skincare market. The President of Innisfree's leadership is instrumental in upholding the brand's commitment to natural ingredients and eco-friendly initiatives, contributing significantly to Amorepacific's portfolio.

    Brian Suh - Chief Technology Officer

    Brian Suh, the Chief Technology Officer at Amorepacific, directs the company's technological strategy and innovation across its beauty, household, and healthcare product lines. Overseeing the development and implementation of advanced digital solutions, Suh ensures Amorepacific maintains a competitive edge in product formulation and customer engagement. This leadership role involves driving research into new materials and manufacturing processes, directly supporting the company's mission to deliver high-quality skincare and cosmetic offerings. By architecting scalable technology infrastructure, Brian Suh enables efficient global operations and the expansion of Amorepacific's market reach. The Chief Technology Officer's focus remains on integrating cutting-edge technology to enhance product efficacy and customer experience worldwide.
    Brian Suh

    GaYoon Jung - Chief Marketing Officer & Senior VP, Sulwhasoo

    GaYoon Jung, the Chief Marketing Officer & Senior VP, Sulwhasoo at Amorepacific, directs the global marketing strategy and brand development for the premium Sulwhasoo line. Overseeing all marketing initiatives, Jung ensures the brand's luxury positioning and market resonance, focusing on its anti-ageing and skincare solutions. This leadership position involves crafting compelling brand narratives and executing targeted campaigns to engage discerning consumers worldwide. By driving innovation in marketing approaches, GaYoon Jung strengthens Sulwhasoo's market leadership and expands its appeal. The Chief Marketing Officer & Senior VP's strategic vision is paramount in maintaining Sulwhasoo's reputation for excellence and driving significant revenue growth for Amorepacific.

    Yoon Choi - Chief Marketing Officer & Global Senior VP, Laneige Marketing

    Yoon Choi, the Chief Marketing Officer & Global Senior VP, Laneige Marketing at Amorepacific, leads the global marketing efforts and brand strategy for the Laneige brand. This role focuses on enhancing Laneige's international presence and driving consumer engagement through innovative marketing campaigns centered on hydration and skincare. Choi directs the development and execution of marketing plans that resonate with a global audience, ensuring Laneige's continued success in competitive beauty markets. By fostering brand loyalty and expanding market share, Yoon Choi significantly contributes to Amorepacific's overall growth objectives. The Chief Marketing Officer & Global Senior VP's expertise is crucial for maintaining Laneige's vibrant brand identity and driving sales worldwide.

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    Frequently Asked Questions Regarding Amorepacific Top Executives and Leadership Team

    Who leads Amorepacific?
    Amorepacific is led by Nick Shin (Chief Financial Officer), along with executives such as Hyunchul Hwang (Regional Chief Financial Officer) and Byungkwon Rho (President).
    Who is part of Amorepacific’s executive team?
    The executive team of Amorepacific includes leaders such as Nick Shin (Chief Financial Officer), Hyunchul Hwang (Regional Chief Financial Officer), Byungkwon Rho (President) and other senior executives.
    How many executives does Amorepacific have?
    Amorepacific has 7 executives leading key business areas.
    What roles are included in Amorepacific’s leadership team?
    The leadership team of Amorepacific includes roles such as Chief Financial Officer, Regional Chief Financial Officer, President, President of Innisfree, Chief Technology Officer.