Amorepacific Executive and Leadership Team

July, 2026

Leadership Overview

Amorepacific has 8 executives leading key functions including technology, finance, marketing, and brand management.

Driven by a commitment to beauty and wellness, Amorepacific focuses on delivering innovative products that enhance customer lives worldwide, leveraging deep research and development to shape the future of the beauty industry.

Leadership Roles at Amorepacific

  • Chief Financial Officer - Nick Shin
  • Regional Chief Financial Officer - Hyunchul Hwang
  • President of Innisfree - Minjung Choi
  • President - Byungkwon Rho
  • Global Brand President - Jong Kim
  • Chief Technology Officer - Brian Suh
  • Chief Marketing Officer & Global Senior VP, Laneige Marketing - Yoon Choi
  • Chief Marketing Officer & Senior VP, Sulwhasoo - GaYoon Jung
  • Nick Shin - Chief Financial Officer

    Nick Shin, the Chief Financial Officer at Amorepacific, oversees the company's financial health and strategic fiscal planning. Shin manages all financial operations, including accounting, budgeting, forecasting, and investor relations, ensuring robust financial controls and compliance across global markets. This executive's responsibilities extend to optimizing capital allocation and driving profitability through astute financial management. The Chief Financial Officer plays a pivotal role in supporting Amorepacific's expansion initiatives and maintaining its strong market position. By providing critical financial insights, Shin enables informed decision-making across all business units. Nick Shin's leadership ensures the financial stability and sustainable growth of Amorepacific's diverse product portfolio.

    Hyunchul Hwang - Regional Chief Financial Officer

    Hyunchul Hwang, the Regional Chief Financial Officer at Amorepacific, manages financial operations within specific geographic territories. Hwang's purview includes overseeing regional budgeting, financial reporting, and compliance, ensuring alignment with Amorepacific's global financial strategy. This role is essential for supporting localized business objectives and driving financial performance across distinct markets. The Regional Chief Financial Officer works closely with local management teams to identify financial opportunities and mitigate risks. By providing targeted financial expertise, Hwang contributes to the effective execution of Amorepacific's regional growth plans. Hyunchul Hwang's dedication to financial stewardship strengthens the company's presence in key international areas.

    Minjung Choi - President of Innisfree

    Minjung Choi, the President of Innisfree at Amorepacific, spearheads the strategic direction and operational management for the Innisfree brand. Choi is responsible for driving brand growth, market penetration, and product development tailored to the brand's core values of naturalism and affordability. This leadership role involves overseeing all facets of the Innisfree business, from product innovation and supply chain to marketing and retail expansion. The President of Innisfree ensures the brand's unique identity and commitment to sustainability are communicated effectively to consumers globally. By fostering innovation and operational excellence, Minjung Choi strengthens Innisfree's position as a leading K-beauty brand. Choi's leadership propels Innisfree's success in diverse international markets.

    Byungkwon Rho - President

    Byungkwon Rho, the President at Amorepacific, holds broad executive responsibility for driving key strategic initiatives across the organization. Rho's leadership encompasses overseeing significant business units and ensuring operational efficiency and market competitiveness. This role is vital in guiding Amorepacific's overall corporate strategy and fostering a culture of innovation and growth. The President works to align departmental objectives with the company's long-term vision, managing complex projects and driving cross-functional collaboration. By providing strategic oversight, Byungkwon Rho contributes to Amorepacific's sustained success and expansion in the global beauty and healthcare markets. Rho's executive acumen supports Amorepacific's mission to enrich lives through beauty.
    Byungkwon Rho

    Jong Kim - Global Brand President

    Jong Kim, the Global Brand President at Amorepacific, directs the strategic vision and global market performance for designated Amorepacific brands. Kim is accountable for enhancing brand equity, driving revenue growth, and expanding market reach through innovative brand management strategies. This executive's responsibilities include overseeing product portfolio development, marketing campaigns, and global distribution networks. The Global Brand President ensures cohesive brand messaging and market positioning across all international territories. By championing brand-specific objectives, Jong Kim significantly contributes to Amorepacific's overall portfolio strength and market leadership. Kim's leadership cultivates strong brand identities and consumer loyalty worldwide.

    Brian Suh - Chief Technology Officer

    Brian Suh, the Chief Technology Officer at Amorepacific, directs the company's technological vision and innovation strategy. Overseeing all aspects of technology development and deployment, Suh ensures Amorepacific's digital infrastructure supports its global manufacturing and sales operations. This leadership involves architecting scalable solutions for product development, supply chain management, and customer engagement platforms. By integrating cutting-edge technologies, Suh drives efficiency across the organization and enhances the company's competitive edge in the beauty and healthcare sectors. The Chief Technology Officer's role is critical in maintaining the company's commitment to advanced product formulations and seamless customer experiences worldwide. Brian Suh's strategic guidance ensures Amorepacific remains at the forefront of technological advancement in the beauty industry.
    Brian Suh

    Yoon Choi - Chief Marketing Officer & Global Senior VP, Laneige Marketing

    Yoon Choi, the Chief Marketing Officer & Global Senior VP, Laneige Marketing at Amorepacific, directs the global marketing strategy for the Laneige brand. Choi is responsible for brand positioning, product launches, and integrated marketing campaigns that resonate with target consumers worldwide. This leadership involves driving brand awareness, customer acquisition, and loyalty through innovative marketing initiatives across digital and traditional channels. The Chief Marketing Officer & Global Senior VP, Laneige Marketing ensures consistent brand messaging and market penetration for Laneige's skincare and beauty products. By fostering strong brand equity, Yoon Choi significantly contributes to Laneige's global success and market leadership. Choi's strategic vision elevates the Laneige brand's appeal and market impact.

    GaYoon Jung - Chief Marketing Officer & Senior VP, Sulwhasoo

    GaYoon Jung, the Chief Marketing Officer & Senior VP, Sulwhasoo at Amorepacific, leads the comprehensive marketing efforts for the premium Sulwhasoo brand. Jung orchestrates global brand strategies, focusing on luxury positioning, product innovation storytelling, and high-impact consumer engagement. This executive's role is crucial for cultivating Sulwhasoo's image as a leader in traditional Korean beauty heritage and modern skincare science. The Chief Marketing Officer & Senior VP, Sulwhasoo drives market expansion and strengthens customer relationships through sophisticated marketing campaigns and digital presence. By ensuring brand integrity and desirability, GaYoon Jung enhances Sulwhasoo's premium market standing. Jung's leadership ensures Sulwhasoo's continued growth and influence in the luxury beauty segment.

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    Frequently Asked Questions Regarding Amorepacific Top Executives and Leadership Team

    Who leads Amorepacific?
    Amorepacific is led by Nick Shin (Chief Financial Officer), along with executives such as Hyunchul Hwang (Regional Chief Financial Officer) and Minjung Choi (President of Innisfree).
    Who is part of Amorepacific’s executive team?
    The executive team of Amorepacific includes leaders such as Nick Shin (Chief Financial Officer), Hyunchul Hwang (Regional Chief Financial Officer), Minjung Choi (President of Innisfree) and other senior executives.
    How many executives does Amorepacific have?
    Amorepacific has 8 executives leading key business areas.
    What roles are included in Amorepacific’s leadership team?
    The leadership team of Amorepacific includes roles such as Chief Financial Officer, Regional Chief Financial Officer, President of Innisfree, President, Global Brand President.