Avolta Executive and Leadership Team

Freda Cheung, the President & Chief Executive Officer (Asia Pacific) at Avolta, directs the company's strategic vision and operational execution across the dynamic Asia Pacific region. Overseeing all facets of the retail business, Cheung ensures alignment with Avolta's global mission of providing convenient shopping experiences. This leadership involves driving growth initiatives, optimizing retail network performance, and fostering strong relationships with key stakeholders within the region. Cheung's focus extends to leveraging digital solutions and mobile applications to enhance customer engagement and loyalty. The strategic direction set by Freda Cheung directly impacts Avolta's market penetration and revenue generation in one of its most critical international territories. By championing innovation in retail operations, Cheung ensures Avolta maintains its competitive edge and delivers exceptional value to consumers across Asia Pacific.

Luis Otaola, the Chief Financial Officer, LATAM Region at Avolta, spearheads all financial strategies and fiscal management for the company's operations across Latin America. Otaola directs financial planning, budgeting, and reporting, ensuring robust fiscal health and sustainable growth throughout the region. This leadership role involves analyzing market trends, identifying investment opportunities, and managing financial risks to support Avolta's expansion objectives. Otaola's expertise is vital in navigating the complex financial landscapes of various LATAM markets, ensuring compliance and optimizing profitability. The financial guidance provided by Luis Otaola is fundamental to Avolta's strategic decision-making and its ability to maintain a strong presence in South America. By meticulously managing financial resources, Otaola reinforces Avolta's commitment to delivering value and operational efficiency across its extensive retail network.

Juan Rouvier Garay, the Chief Financial Officer, At Dufry (Brazil) at Avolta, leads the financial operations and strategic fiscal planning for Avolta's activities in Brazil. Garay directs all aspects of financial management, including accounting, treasury, and financial analysis, to ensure the economic viability and growth of the Brazilian operations. This position requires a deep understanding of the local market dynamics and regulatory environment to effectively manage financial resources and mitigate risks. Juan Rouvier Garay's financial acumen is critical for supporting Avolta's strategic initiatives and optimizing profitability within Brazil. By overseeing the financial health of the Brazilian business, Garay ensures alignment with Avolta's global financial objectives and its commitment to operational excellence. The financial stewardship provided by Juan Rouvier Garay is integral to Avolta's sustained success and expansion in the South American market.

Oscar Pedrosa, the Chief Operating Officer Dufry Puerto Rico at Avolta, manages the comprehensive operational framework for Avolta's retail activities within Puerto Rico. Pedrosa's responsibilities encompass the day-to-day management of convenience stores and travel retail operations, ensuring seamless service delivery and adherence to Avolta's high standards. This role involves optimizing store performance, managing inventory, and implementing efficient operational processes to enhance customer satisfaction. Pedrosa also focuses on driving local market strategies that align with the company's broader objectives for growth and customer engagement. The operational oversight provided by Oscar Pedrosa is crucial for maintaining Avolta's presence and success in the Puerto Rican market, contributing directly to the company's international retail footprint. By ensuring operational excellence, Pedrosa supports Avolta's mission to offer convenient and diverse product selections to travelers and local consumers.

Samuel Wong, the Deputy Chief Operating Officer (Asia Pacific) at Avolta, supports the strategic and operational leadership within the Asia Pacific region. Wong collaborates closely with the regional President & CEO to execute Avolta's retail strategies, focusing on enhancing operational efficiency and customer experience across diverse markets. This role involves overseeing the implementation of new retail initiatives, optimizing supply chain logistics, and ensuring consistent service quality across all Avolta locations in Asia Pacific. Samuel Wong's contributions are essential in driving operational improvements and supporting the growth objectives set for the region. By assisting in the management of complex retail networks, Wong plays a key part in Avolta's mission to provide convenient shopping solutions. The operational support provided by Samuel Wong directly contributes to Avolta's market performance and its ability to adapt to evolving consumer demands.