Leadership Overview
Avenue5 Residential has 5 executives leading key functions including marketing, operations, legal, administration, and regional division management.
Focused on delivering exceptional multifamily living experiences, Avenue5 Residential prioritizes custom property management strategies and associate development to drive value for property owners across the United States.
Focused on delivering exceptional multifamily living experiences, Avenue5 Residential prioritizes custom property management strategies and associate development to drive value for property owners across the United States.
Leadership Roles at Avenue5 Residential
Lesa LaRocca - Division President, Southwest & Central (North)
Lesa LaRocca, the Division President, Southwest & Central (North) at Avenue5 Residential, directs regional property management operations and strategic growth initiatives within the designated territories. Overseeing the performance of multifamily assets across the Southwest and Central regions, the Division President ensures that local teams execute the corporate vision for resident satisfaction and property value enhancement. This leadership role involves managing regional budgets, overseeing property-level staffing, and maintaining strong relationships with property owners. By driving operational consistency and implementing custom management strategies, Lesa LaRocca optimizes the financial and physical performance of the regional portfolio. The Division President collaborates with corporate leadership to adapt national policies to local market nuances, ensuring that every community meets the specific needs of the residents. Through the effective management of regional resources, LaRocca supports the overall expansion and success of the company, maintaining a focus on delivering high-quality living experiences.
Katherine Sibbern - Chief Marketing Officer
Katherine Sibbern, the Chief Marketing Officer at Avenue5 Residential, directs all brand positioning and digital engagement strategies for the national portfolio. Overseeing the development of marketing campaigns for over 825 multifamily properties, the Chief Marketing Officer ensures consistent messaging across diverse regional markets. This leadership role involves analyzing resident data to optimize lead generation and improve occupancy rates for property owners. By leveraging advanced analytics, Katherine Sibbern drives brand awareness and strengthens the competitive market position of the firm. The Chief Marketing Officer collaborates with regional teams to tailor promotional efforts, ensuring that every property reflects the high standards of the company. Through the implementation of innovative digital tools, Sibbern enhances the visibility of rental communities, ultimately supporting the growth objectives of the organization while maintaining a focus on creating inviting living experiences for residents nationwide.
Jeffrey Krohn - Chief Operations Officer
Jeffrey Krohn, the Chief Operations Officer at Avenue5 Residential, manages the daily performance and service delivery for the entire multifamily and single-family portfolio. Overseeing operational efficiency across the United States, the Chief Operations Officer implements standardized protocols that maximize asset value for property owners. This leadership role involves coordinating with regional directors to ensure that property maintenance, resident services, and financial performance meet corporate benchmarks. By streamlining workflows and integrating technology into property management, Jeffrey Krohn drives operational excellence and supports the scalability of the business model. The Chief Operations Officer monitors key performance indicators to identify opportunities for improvement, ensuring that every community maintains high occupancy and resident satisfaction levels. Through rigorous oversight of operational budgets and resource allocation, Krohn secures the long-term financial health of the properties under management while fostering a culture of continuous improvement and professional growth.
Richard London - Chief Legal Officer
Richard London, the Chief Legal Officer at Avenue5 Residential, directs all corporate governance, risk management, and regulatory compliance initiatives. Overseeing the legal framework for property management contracts across the United States, the Chief Legal Officer ensures that all business activities align with federal and state real estate laws. This leadership role involves providing strategic counsel to the executive team regarding acquisitions, liability mitigation, and contractual obligations with property owners. By managing complex legal matters, Richard London protects the interests of the firm and maintains the integrity of the operational portfolio. The Chief Legal Officer collaborates with internal departments to implement policies that minimize risk and support sustainable business practices. Through the proactive identification of legal challenges, London facilitates smooth operations and provides the necessary guidance to navigate the evolving regulatory landscape of the multifamily real estate industry, ensuring that the company remains compliant and secure.
Marysusan Wanich - Chief Administrative Officer
Marysusan Wanich, the Chief Administrative Officer at Avenue5 Residential, manages internal infrastructure, human resources, and organizational development initiatives. Overseeing the systems that support associate growth and corporate culture, the Chief Administrative Officer ensures that the firm maintains its status as a Great Place to Work® certified organization. This leadership role involves aligning administrative processes with the broader mission of providing exceptional living experiences for residents. By optimizing internal communications and talent management programs, Marysusan Wanich drives employee engagement and retention across the national footprint. The Chief Administrative Officer collaborates with other C-suite leaders to refine organizational structures and improve cross-departmental efficiency. Through the implementation of robust administrative policies, Wanich supports the operational needs of the company, ensuring that the workforce remains equipped to deliver high-quality service to property owners and residents while fostering a supportive and growth-oriented professional environment.

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