AVANCE Executive and Leadership Team

October, 2026

Leadership Overview

AVANCE has 4 executives leading key functions including strategy, financial oversight, operational scaling, and organizational leadership.

Committed to empowering families through education, AVANCE delivers essential parenting and early childhood development programs to underserved communities across the United States, fostering long-term generational success.

Leadership Roles at AVANCE

  • Chief Executive Officer - Viridiana Soto
  • Chief Financial Officer - Elida Gonzales
  • Chief Operating Officer - Carla Danbury
  • President - Sonia Dominguez
  • Viridiana Soto - Chief Executive Officer

    Viridiana Soto, the Chief Executive Officer at AVANCE, directs the overarching strategic vision for the organization. By aligning national initiatives with the core mission of supporting low-income Hispanic families, the Chief Executive Officer ensures consistent program quality across all regional locations. This leadership role involves engaging with stakeholders and the Board to secure resources for early childhood education expansion. Viridiana Soto maintains a focus on long-term sustainability, driving growth through partnerships that enhance the reach of parenting programs. The Chief Executive Officer monitors the impact of educational services on child development outcomes, ensuring that every initiative meets the high standards required for community support. Through rigorous oversight of organizational health, the Chief Executive Officer guarantees that the mission remains central to all operational decisions, ultimately strengthening the foundation for families throughout the United States.

    Elida Gonzales - Chief Financial Officer

    Elida Gonzales, the Chief Financial Officer at AVANCE, manages the fiscal health and resource allocation for the entire non-profit network. Overseeing budget planning and financial reporting, the Chief Financial Officer ensures that funds directly support early childhood education programs across various states. This role involves maintaining transparency with donors and government entities to sustain long-term funding streams. Elida Gonzales architects financial strategies that optimize operational efficiency, allowing for the maximum delivery of services to low-income families. By analyzing expenditure patterns and revenue growth, the Chief Financial Officer provides the necessary data for strategic decision-making at the executive level. The Chief Financial Officer also coordinates with the Board to ensure compliance with all regulatory requirements, protecting the financial integrity of the organization while expanding the capacity to serve more children and parents in diverse geographic regions.

    Carla Danbury - Chief Operating Officer

    Carla Danbury, the Chief Operating Officer at AVANCE, executes the daily operational workflows required to deliver high-quality parenting and education programs. Focusing on internal scaling, the Chief Operating Officer streamlines processes across all regional sites to ensure consistent service delivery for families. This leadership role involves managing the infrastructure that supports early childhood development initiatives, ensuring that staff members possess the tools needed for effective community engagement. Carla Danbury drives operational excellence by implementing standardized protocols that enhance program accessibility for low-income populations. The Chief Operating Officer collaborates with other executives to align field operations with the broader organizational mission, ensuring that logistical challenges never impede the delivery of essential educational support. By optimizing resource distribution and site management, the Chief Operating Officer maintains the operational stability necessary for the organization to thrive in a competitive non-profit landscape.

    Sonia Dominguez - President

    Sonia Dominguez, the President at AVANCE, leads the external advocacy and community outreach efforts that define the organization's public presence. By championing the importance of early childhood education, the President builds critical relationships with community leaders and national partners to advance the mission. This role involves representing the organization in public forums, ensuring that the needs of Hispanic families remain at the forefront of national discourse. Sonia Dominguez drives initiatives that increase awareness of the programs, facilitating broader access to services across the United States. The President works closely with the executive team to translate strategic goals into actionable community programs, ensuring that the organization remains responsive to the evolving needs of the families served. Through consistent engagement and advocacy, the President secures the support necessary to sustain the long-term impact of the organization's educational and parenting initiatives.

    Frequently Asked Questions Regarding AVANCE Top Executives and Leadership Team

    Who leads AVANCE?
    AVANCE is led by Viridiana Soto (Chief Executive Officer), along with executives such as Elida Gonzales (Chief Financial Officer) and Carla Danbury (Chief Operating Officer).
    Who is part of AVANCE’s executive team?
    The executive team of AVANCE includes leaders such as Viridiana Soto (Chief Executive Officer), Elida Gonzales (Chief Financial Officer), Carla Danbury (Chief Operating Officer) and other senior executives.
    How many executives does AVANCE have?
    AVANCE has 4 executives leading key business areas.
    What roles are included in AVANCE’s leadership team?
    The leadership team of AVANCE includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President.