Aureus Group Executive and Leadership Team

May, 2026

Leadership Overview

Aureus Group has 5 executives leading key functions including strategy, operations, technology, and finance.

Driven by a passion for musical mastery, Aureus Group inspires a love for music through comprehensive and immersive educational experiences, transforming learning into engaging adventures.

Leadership Roles at Aureus Group

  • Chief Executive Officer - Lawrence Holmefjord-Sarabi
  • Founder & Chief Executive Officer - Alice Owambo
  • Chief Financial Officer - William Vayakornvichit
  • Chief Operating Officer - Jenny Yejin
  • Chief Technology Officer - Julius Holmefjord-Sarabi
  • Lawrence Holmefjord-Sarabi - Chief Executive Officer

    Lawrence Holmefjord-Sarabi, the Chief Executive Officer at Aureus Group, directs the overarching strategy and vision for the music education institution. This leadership role involves guiding the company's expansion and ensuring its educational programs remain at the forefront of innovation. Holmefjord-Sarabi focuses on enhancing the Aureus Interactive program, which transforms music learning into engaging adventures through a unique six-skill method. The Chief Executive Officer oversees the integration of creative approaches with musical mastery, enabling students to explore diverse genres and achieve recognized grades. By fostering a culture of excellence, Lawrence Holmefjord-Sarabi drives the academy's mission to inspire and nurture a lifelong love for music in learners across Singapore and beyond. This executive ensures the comprehensive and immersive educational experience aligns with global standards and student aspirations.
    Lawrence Holmefjord-Sarabi

    Alice Owambo - Founder & Chief Executive Officer

    Alice Owambo, the Founder & Chief Executive Officer at Aureus Group, established the leading music school with a vision to make music education accessible and engaging for all. Owambo's foundational role involves shaping the core philosophy of the academy, emphasizing creativity and musical mastery. The Founder & Chief Executive Officer champions the innovative Aureus Interactive program, a unique six-skill method designed to transform music learning into exciting adventures for students of all ages and abilities. Alice Owambo's leadership ensures that the curriculum, offering lessons in piano, guitar, violin, voice, and drums, meets high standards, including endorsements from the Royal Welsh College of Music & Drama. This executive's dedication fuels the academy's aim to inspire a love for music and provide a comprehensive, immersive educational experience, solidifying Aureus Group's position in Singapore's education sector.
    Alice Owambo

    William Vayakornvichit - Chief Financial Officer

    William Vayakornvichit, the Chief Financial Officer at Aureus Group, directs the financial strategy and fiscal health of the music education institution. Vayakornvichit oversees budgeting, financial planning, and resource allocation to support the academy's operational needs and growth initiatives. The Chief Financial Officer ensures the financial viability of programs like Aureus Interactive, which transforms music learning into engaging adventures through its unique six-skill method. William Vayakornvichit manages financial reporting and compliance, supporting the delivery of high-quality lessons in piano, guitar, violin, voice, and drums for students of all ages and abilities. This executive's financial acumen is critical in maintaining the academy's ability to offer recognized grades endorsed by the Royal Welsh College of Music & Drama and to sustain its mission of inspiring a love for music through a comprehensive, immersive educational experience.

    Jenny Yejin - Chief Operating Officer

    Jenny Yejin, the Chief Operating Officer at Aureus Group, manages the day-to-day operations and ensures the efficient delivery of music education services across all academy locations. Yejin's responsibilities include optimizing the student experience, from enrollment to lesson delivery, and overseeing the operational aspects of the Aureus Interactive program. The Chief Operating Officer directs the implementation of the six-skill method, ensuring its consistent application and effectiveness in transforming music learning into engaging adventures. Jenny Yejin collaborates with department heads to maintain high standards in piano, guitar, violin, voice, and drum lessons for students of all ages and abilities. This executive drives operational excellence, supporting the academy's mission to inspire a love for music and provide a comprehensive, immersive educational experience, while also managing resources to support recognized grades endorsed by the Royal Welsh College of Music & Drama.
    Jenny Yejin

    Julius Holmefjord-Sarabi - Chief Technology Officer

    Julius Holmefjord-Sarabi, the Chief Technology Officer at Aureus Group, spearheads the technological innovation that underpins the academy's educational offerings. Holmefjord-Sarabi leads the development and enhancement of the Aureus Interactive program, ensuring its unique six-skill method effectively transforms music learning into engaging adventures through cutting-edge digital solutions. The Chief Technology Officer oversees the integration of technology across all lesson types, including piano, guitar, violin, voice, and drums, for students of all ages and abilities. Julius Holmefjord-Sarabi's strategic direction ensures that technology supports the academy's commitment to creativity, musical mastery, and the achievement of recognized grades endorsed by the Royal Welsh College of Music & Drama. This executive drives the technological infrastructure that enables Aureus Group to provide a comprehensive and immersive educational experience, fostering a deep love for music.

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    Frequently Asked Questions Regarding Aureus Group Top Executives and Leadership Team

    Who leads Aureus Group?
    Aureus Group is led by Lawrence Holmefjord-Sarabi (Chief Executive Officer), along with executives such as Alice Owambo (Founder & Chief Executive Officer) and William Vayakornvichit (Chief Financial Officer).
    Who is part of Aureus Group’s executive team?
    The executive team of Aureus Group includes leaders such as Lawrence Holmefjord-Sarabi (Chief Executive Officer), Alice Owambo (Founder & Chief Executive Officer), William Vayakornvichit (Chief Financial Officer) and other senior executives.
    How many executives does Aureus Group have?
    Aureus Group has 5 executives leading key business areas.
    What roles are included in Aureus Group’s leadership team?
    The leadership team of Aureus Group includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Technology Officer.