Aureus Group Executive and Leadership Team

June, 2026

Leadership Overview

Aureus Group has 4 executives leading key functions including strategy, operations, and finance.

Driven by a passion for musical mastery, Aureus Group inspires and nurtures a love for music through a comprehensive and immersive educational experience, transforming learning into engaging adventures.

Leadership Roles at Aureus Group

  • Founder & Chief Executive Officer - Alice Owambo
  • Founder & Chief Executive Officer - Lawrence Holmefjord-Sarabi
  • Chief Financial Officer - William Vayakornvichit
  • Chief Operating Officer - Jenny Yejin
  • Alice Owambo - Founder & Chief Executive Officer

    Alice Owambo, the Founder & Chief Executive Officer at Aureus Group, directs the overarching strategy and vision for Singapore's premier music school. Owambo spearheads the integration of the innovative Aureus Interactive program, ensuring music learning transforms into engaging adventures through a unique six-skill method. This leadership role involves cultivating creativity and musical mastery across all student levels, from beginners to advanced learners pursuing recognized grades endorsed by the Royal Welsh College of Music & Drama. Alice Owambo's focus remains on inspiring a deep love for music while delivering a comprehensive and immersive educational experience. The Chief Executive Officer's mandate includes expanding market reach and enhancing the academy's reputation as a leader in music education. Owambo drives initiatives that foster student engagement and academic excellence, ensuring Aureus Group remains at the forefront of the industry. The strategic direction set by Owambo guides curriculum development and operational improvements across all lesson types, including piano, guitar, violin, voice, and drums.
    Alice Owambo

    Lawrence Holmefjord-Sarabi - Founder & Chief Executive Officer

    Lawrence Holmefjord-Sarabi, the Founder & Chief Executive Officer at Aureus Group, drives the strategic vision and expansion of the leading music education institution in Singapore. Holmefjord-Sarabi champions the academy's mission to inspire and nurture a love for music, overseeing the implementation of the Aureus Interactive program that revolutionizes learning through engaging adventures and a distinct six-skill methodology. This executive leadership ensures students of all ages and abilities achieve musical mastery and recognized grades, supported by endorsements from the Royal Welsh College of Music & Drama. Lawrence Holmefjord-Sarabi's influence extends to fostering an environment of creativity and comprehensive musical exploration across diverse genres. The Chief Executive Officer's responsibilities include cultivating strategic partnerships and enhancing the overall student experience. Holmefjord-Sarabi guides the academy's growth, focusing on operational excellence and maintaining the highest standards in music pedagogy. The strategic initiatives directed by Holmefjord-Sarabi are crucial for solidifying Aureus Group's position as a top-tier music school.
    Lawrence Holmefjord-Sarabi

    William Vayakornvichit - Chief Financial Officer

    William Vayakornvichit, the Chief Financial Officer at Aureus Group, directs the financial strategy and fiscal health of the leading music education provider. Vayakornvichit oversees all financial planning, budgeting, and reporting, ensuring the sustainable growth of the academy's operations. This executive leadership supports the delivery of comprehensive music lessons, including piano, guitar, violin, voice, and drums, for students of all ages and abilities. The Chief Financial Officer plays a critical role in managing investments in innovative programs like Aureus Interactive, which transforms music learning into engaging adventures through a unique six-skill method. William Vayakornvichit's financial acumen ensures the academy can continue to foster creativity and musical mastery, enabling students to achieve recognized grades endorsed by the Royal Welsh College of Music & Drama. Vayakornvichit's responsibilities include optimizing financial performance and securing resources for future expansion and program enhancement. The CFO's strategic financial management underpins Aureus Group's commitment to providing an immersive educational experience.

    Jenny Yejin - Chief Operating Officer

    Jenny Yejin, the Chief Operating Officer at Aureus Group, manages the day-to-day operations and ensures the seamless delivery of music education across all programs. Yejin oversees the operational execution of the Aureus Interactive program, guaranteeing its transformation of music learning into engaging adventures through the unique six-skill method. This role involves optimizing the student experience for all ages and abilities, from piano and guitar to violin, voice, and drums lessons. Jenny Yejin's operational oversight ensures that students can explore various musical genres and achieve recognized grades endorsed by the Royal Welsh College of Music & Drama. The Chief Operating Officer drives efficiency in administrative processes and resource allocation, supporting the academy's mission to inspire a love for music. Yejin's focus on operational excellence directly contributes to Aureus Group's reputation for providing a comprehensive and immersive educational experience. The COO's leadership ensures consistent quality and accessibility of music instruction.
    Jenny Yejin

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    Frequently Asked Questions Regarding Aureus Group Top Executives and Leadership Team

    Who leads Aureus Group?
    Aureus Group is led by Alice Owambo (Founder & Chief Executive Officer), along with executives such as Lawrence Holmefjord-Sarabi (Founder & Chief Executive Officer) and William Vayakornvichit (Chief Financial Officer).
    Who is part of Aureus Group’s executive team?
    The executive team of Aureus Group includes leaders such as Alice Owambo (Founder & Chief Executive Officer), Lawrence Holmefjord-Sarabi (Founder & Chief Executive Officer), William Vayakornvichit (Chief Financial Officer) and other senior executives.
    How many executives does Aureus Group have?
    Aureus Group has 4 executives leading key business areas.
    What roles are included in Aureus Group’s leadership team?
    The leadership team of Aureus Group includes roles such as Founder & Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer.