Aureus Group Executive and Leadership Team

August, 2026

Leadership Overview

Aureus Group has 5 executives leading key functions including strategy, operations, technology, finance, and organizational growth.

Dedicated to musical excellence, Aureus Group transforms music education through innovative interactive programs and a unique six-skill method that inspires creativity across diverse student populations in Singapore.

Leadership Roles at Aureus Group

  • Founder & Chief Executive Officer - Lawrence Holmefjord-Sarabi
  • Chief Financial Officer - William Vayakornvichit
  • Chief Operating Officer - Jenny Yejin
  • President - Dave Ryder
  • Chief Technology Officer - Julius Holmefjord-Sarabi
  • Lawrence Holmefjord-Sarabi - Founder & Chief Executive Officer

    Lawrence Holmefjord-Sarabi, the Founder & Chief Executive Officer at Aureus Group, directs the overarching vision and strategic expansion of the academy. By architecting the unique six-skill method, the Founder & Chief Executive Officer ensures that every student receives a comprehensive musical education. Lawrence Holmefjord-Sarabi drives the integration of the Aureus Interactive program across all regional centers, maintaining high standards of artistic quality. This leadership role involves constant collaboration with the Board to secure long-term growth and market dominance in the music education sector. By fostering a culture of creativity, the Founder & Chief Executive Officer empowers instructors to deliver immersive learning experiences. Through consistent focus on musical mastery, the Founder & Chief Executive Officer elevates the brand presence across the competitive landscape. Ultimately, the Founder & Chief Executive Officer secures the academy's position as a premier destination for students seeking recognized musical qualifications and personal development.
    Lawrence Holmefjord-Sarabi

    William Vayakornvichit - Chief Financial Officer

    William Vayakornvichit, the Chief Financial Officer at Aureus Group, manages the fiscal health and long-term financial planning of the academy. By overseeing budgeting, revenue forecasting, and capital allocation, the Chief Financial Officer ensures that the organization maintains the resources necessary for continued expansion. William Vayakornvichit analyzes market trends to inform strategic investment decisions regarding new school locations and program development. This leadership role involves regular reporting to the Board regarding financial performance and risk management. By optimizing cost structures, the Chief Financial Officer supports the delivery of high-quality music education while maintaining profitability. William Vayakornvichit coordinates with other C-suite leaders to align financial goals with the broader mission of nurturing musical talent. Through disciplined financial oversight, the Chief Financial Officer secures the stability required to sustain the academy's growth and its commitment to providing recognized, high-quality music instruction to students across the region.

    Jenny Yejin - Chief Operating Officer

    Jenny Yejin, the Chief Operating Officer at Aureus Group, manages the daily administrative functions and logistical efficiency of the academy. Overseeing the seamless delivery of piano, guitar, violin, voice, and drum lessons, the Chief Operating Officer ensures that operational workflows support the high volume of student enrollments. Jenny Yejin optimizes resource allocation across all physical locations to maintain consistent service quality. This leadership role requires close coordination with the Chief Executive Officer to implement scalable processes that accommodate rapid growth. By streamlining scheduling and facility management, the Chief Operating Officer enhances the overall student experience. Jenny Yejin monitors performance metrics to identify areas for improvement in service delivery. Through rigorous oversight of daily operations, the Chief Operating Officer guarantees that the academy meets the educational needs of students of all ages and abilities while maintaining operational excellence throughout the organization.
    Jenny Yejin

    Dave Ryder - President

    Dave Ryder, the President at Aureus Group, executes the strategic initiatives that drive the academy's market presence and brand reputation. By leading the management team, the President ensures that all departments align with the core mission of fostering a love for music. Dave Ryder oversees the expansion of the academy's reach, identifying opportunities to introduce the six-skill method to new student demographics. This leadership role involves building partnerships with external stakeholders and educational institutions to enhance the academy's credibility. By mentoring staff and promoting a culture of excellence, the President maintains high standards of instruction across all musical genres. Dave Ryder monitors competitive dynamics to adjust the academy's positioning in the education sector. Through active engagement with the leadership team, the President drives the implementation of programs that support student success and musical mastery, ensuring that the academy remains a leader in the music education industry.

    Julius Holmefjord-Sarabi - Chief Technology Officer

    Julius Holmefjord-Sarabi, the Chief Technology Officer at Aureus Group, designs and maintains the digital infrastructure supporting the Aureus Interactive program. By developing proprietary software tools, the Chief Technology Officer enables the transformation of traditional music learning into engaging, tech-driven adventures. Julius Holmefjord-Sarabi oversees the implementation of digital platforms that track student progress and facilitate the six-skill method. This leadership role involves constant collaboration with the product development team to ensure that technological solutions remain at the forefront of music education. By securing the digital ecosystem, the Chief Technology Officer protects student data and ensures reliable access to learning materials. Julius Holmefjord-Sarabi drives innovation by integrating new features that enhance the immersive educational experience. Through the application of advanced technical strategies, the Chief Technology Officer supports the academy's mission to provide a modern, comprehensive, and highly effective music education for every student.

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    Frequently Asked Questions Regarding Aureus Group Top Executives and Leadership Team

    Who leads Aureus Group?
    Aureus Group is led by Lawrence Holmefjord-Sarabi (Founder & Chief Executive Officer), along with executives such as William Vayakornvichit (Chief Financial Officer) and Jenny Yejin (Chief Operating Officer).
    Who is part of Aureus Group’s executive team?
    The executive team of Aureus Group includes leaders such as Lawrence Holmefjord-Sarabi (Founder & Chief Executive Officer), William Vayakornvichit (Chief Financial Officer), Jenny Yejin (Chief Operating Officer) and other senior executives.
    How many executives does Aureus Group have?
    Aureus Group has 5 executives leading key business areas.
    What roles are included in Aureus Group’s leadership team?
    The leadership team of Aureus Group includes roles such as Founder & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Chief Technology Officer.