Aureus Group Executive and Leadership Team

November, 2026

Leadership Overview

Aureus Group has 4 executives leading key functions including strategic vision, operational excellence, financial management, and technological innovation.

Dedicated to fostering musical mastery, Aureus Group transforms traditional education into immersive adventures through the innovative Aureus Interactive program, nurturing creativity across diverse musical genres for students throughout Singapore.

Leadership Roles at Aureus Group

  • Founder & Chief Executive Officer - Lawrence Holmefjord-Sarabi
  • Chief Financial Officer - William Vayakornvichit
  • Chief Operating Officer - Jenny Yejin
  • Chief Technology Officer - Julius Holmefjord-Sarabi
  • Lawrence Holmefjord-Sarabi - Founder & Chief Executive Officer

    Lawrence Holmefjord-Sarabi, the Founder & Chief Executive Officer at Aureus Group, directs the overarching strategic vision and educational philosophy of the academy. By championing the unique six-skill method, Holmefjord-Sarabi ensures that every student receives a comprehensive musical foundation. This leadership role involves constant collaboration with the Board to expand the reach of music education across the region. Lawrence Holmefjord-Sarabi drives the development of high-quality curricula that align with international standards, including endorsements from the Royal Welsh College of Music & Drama. Through the implementation of creative learning frameworks, the Founder & Chief Executive Officer maintains the competitive edge of the institution. By fostering a culture of artistic excellence, the Founder & Chief Executive Officer secures the long-term growth of the organization while inspiring a deep love for music in learners of all ages and abilities.
    Lawrence Holmefjord-Sarabi

    William Vayakornvichit - Chief Financial Officer

    William Vayakornvichit, the Chief Financial Officer at Aureus Group, directs the fiscal strategy and long-term financial planning for the organization. Managing capital investments and budgetary oversight, the Chief Financial Officer ensures the sustainability of the academy's expansion efforts. William Vayakornvichit analyzes market trends to identify growth opportunities, providing the necessary data to support strategic decision-making. This leadership role involves maintaining robust financial controls and reporting structures that align with corporate objectives. By optimizing revenue streams and managing operational costs, the Chief Financial Officer secures the financial health of the institution. Vayakornvichit collaborates with the executive team to allocate resources effectively, supporting the development of new educational programs and infrastructure. Through disciplined financial management, the Chief Financial Officer drives the economic stability required to sustain the academy's commitment to high-quality music education and artistic mastery across the entire regional market.

    Jenny Yejin - Chief Operating Officer

    Jenny Yejin, the Chief Operating Officer at Aureus Group, manages the daily administrative functions and logistical execution of the academy. Overseeing the seamless delivery of music lessons across multiple locations, the Chief Operating Officer ensures that operational standards remain consistently high. Jenny Yejin coordinates with department heads to optimize resource allocation and staff scheduling, directly impacting the efficiency of the educational experience. This role involves streamlining internal processes to support the rapid scaling of the academy. By monitoring performance metrics and student satisfaction, the Chief Operating Officer maintains the integrity of the Aureus Interactive program. Through rigorous oversight of facility management and service delivery, Yejin guarantees that the academy provides an immersive environment for all students. The Chief Operating Officer drives operational excellence, ensuring that the business model supports the mission of nurturing musical talent throughout the region.
    Jenny Yejin

    Julius Holmefjord-Sarabi - Chief Technology Officer

    Julius Holmefjord-Sarabi, the Chief Technology Officer at Aureus Group, architects the digital infrastructure that powers the innovative Aureus Interactive program. Overseeing the integration of technology into the music learning process, the Chief Technology Officer ensures that digital tools enhance student engagement and skill acquisition. Julius Holmefjord-Sarabi manages the development of proprietary software platforms that track student progress and facilitate personalized learning adventures. This role involves leading the technical team to maintain secure and scalable systems that support the academy's diverse curriculum. By bridging the gap between traditional music education and modern digital solutions, the Chief Technology Officer drives the technological evolution of the brand. Holmefjord-Sarabi collaborates with educators to refine the digital experience, ensuring that all technological implementations directly support the goal of musical mastery. Through continuous innovation, the Chief Technology Officer maintains the academy's position as a leader in modern music education.

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    Frequently Asked Questions Regarding Aureus Group Top Executives and Leadership Team

    Who leads Aureus Group?
    Aureus Group is led by Lawrence Holmefjord-Sarabi (Founder & Chief Executive Officer), along with executives such as William Vayakornvichit (Chief Financial Officer) and Jenny Yejin (Chief Operating Officer).
    Who is part of Aureus Group’s executive team?
    The executive team of Aureus Group includes leaders such as Lawrence Holmefjord-Sarabi (Founder & Chief Executive Officer), William Vayakornvichit (Chief Financial Officer), Jenny Yejin (Chief Operating Officer) and other senior executives.
    How many executives does Aureus Group have?
    Aureus Group has 4 executives leading key business areas.
    What roles are included in Aureus Group’s leadership team?
    The leadership team of Aureus Group includes roles such as Founder & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Technology Officer.