Asure Software Executive and Leadership Team

Patrick Behrbom, the President & Chief Executive Officer & Co-Founder at Asure Software, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of cloud-based Human Capital Management solutions, Behrbom ensures the company maintains a competitive edge within the United States market. This leadership role involves constant collaboration with the Board to align product development with the evolving needs of small and medium-sized businesses. Patrick Behrbom drives the integration of payroll, tax management, and HR compliance services to maximize client value and operational efficiency. Through the prioritization of scalable software architectures, the President & Chief Executive Officer & Co-Founder fosters an environment of continuous innovation. By monitoring market trends and economic shifts, Behrbom secures the company's position as a leader in the HCM sector, ultimately supporting sustainable growth and long-term profitability for the entire enterprise.

John Pence, the Chief Financial Officer at Asure Software, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting, budgeting, and investor relations, the Chief Financial Officer ensures the company maintains robust liquidity to support ongoing product development. This leadership role involves analyzing revenue streams from payroll and tax management solutions to optimize profitability across the United States. John Pence directs the financial planning processes that enable the company to scale operations effectively while managing regulatory compliance costs. By collaborating with other C-suite leaders, the Chief Financial Officer aligns fiscal objectives with the broader mission of providing high-value HR tools to mid-market clients. Through rigorous oversight of tax processing software and service revenue, Pence strengthens the balance sheet. Ultimately, the Chief Financial Officer provides the financial stability necessary for the company to invest in future technological advancements and market expansion.

Yasmine Wakim, the Chief Technology Officer at Asure Software, architects the technical roadmap and cloud infrastructure supporting the company's HCM suite. Overseeing the development of payroll, tax, and time-tracking applications, the Chief Technology Officer ensures the delivery of secure, compliant, and high-performance software solutions. This leadership role involves managing engineering teams to integrate third-party providers through the AsureMarketplace, thereby enhancing the ecosystem for small and medium-sized businesses. Yasmine Wakim drives the implementation of automated payroll regulations and tax processing capabilities to maintain industry-leading accuracy. By collaborating with product management, the Chief Technology Officer aligns technical innovation with the strategic goal of simplifying HR complexities for corporate employers. Through the continuous optimization of cloud-based platforms, Wakim supports the company's commitment to operational excellence. Ultimately, the Chief Technology Officer secures the technological foundation required to maintain a dominant presence in the competitive United States software market.

Tiffany Mortimer, the Chief Transformation & People Officer at Asure Software, leads the internal organizational evolution and human capital strategies that define the company's culture. Overseeing the alignment of internal HR practices with the external HCM solutions provided to clients, the Chief Transformation & People Officer ensures the company models the same efficiency it sells. This leadership role involves managing talent acquisition, employee development, and organizational change initiatives to support rapid growth across the United States. Tiffany Mortimer drives the integration of strategic HR decision-making tools into the company's own operational framework. By collaborating with the executive team, the Chief Transformation & People Officer fosters a high-performance environment that prioritizes compliance and workforce productivity. Through the implementation of advanced HR outsourcing solutions, Mortimer optimizes internal resource allocation. Ultimately, the Chief Transformation & People Officer strengthens the organizational structure to support the company's long-term mission of empowering businesses through superior human capital management.