Asure Software Executive and Leadership Team

July, 2026

Leadership Overview

Asure Software has 5 executives leading key functions including strategy, finance, technology, and people operations.

Driven by a commitment to empowering businesses, Asure Software delivers integrated human capital management solutions designed to enhance productivity, ensure compliance, and fuel growth for small and medium-sized enterprises.

Leadership Roles at Asure Software

  • Chairman & Chief Executive Officer - Patrick Goepel
  • President & Chief Executive Officer & Co-Founder - Patrick Behrbom
  • Chief Financial Officer - John Pence
  • Chief Technology Officer - Yasmine Wakim
  • Chief Transformation & People Officer - Tiffany Mortimer
  • Patrick Goepel - Chairman & Chief Executive Officer

    Patrick Goepel, the Chairman & Chief Executive Officer at Asure Software, directs the overarching corporate strategy and operational execution. Overseeing the company's strategic direction, Goepel ensures Asure Software's cloud-based Human Capital Management (HCM) solutions effectively serve small and medium-sized businesses across the United States. This leadership involves guiding the development and delivery of integrated HR tools that enhance workforce productivity and maintain regulatory compliance. By focusing on resource allocation for business expansion, Patrick Goepel drives the company's mission to empower clients to grow. The Chairman & Chief Executive Officer's role is critical in aligning all departments toward achieving the company's financial and market objectives, solidifying its position as a provider of essential HR technology.
    Patrick Goepel

    Patrick Behrbom - President & Chief Executive Officer & Co-Founder

    Patrick Behrbom, the President & Chief Executive Officer & Co-Founder at Asure Software, spearheads the company's strategic vision and foundational growth initiatives. As a Co-Founder, Behrbom's deep understanding of the HCM landscape informs the continuous evolution of Asure Software's service offerings. This leadership role involves driving innovation in Software-as-a-Service (SaaS) solutions that assist businesses in building productive, compliant workforces. Patrick Behrbom's focus extends to ensuring the company's tools, such as Asure Payroll & Tax and Tax Management Solutions, remain at the forefront of industry needs. The President & Chief Executive Officer & Co-Founder's influence is vital in shaping the company's market impact and fostering long-term client relationships through robust technological support.

    John Pence - Chief Financial Officer

    John Pence, the Chief Financial Officer at Asure Software, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Pence ensures robust resource management and drives profitability for the organization. This critical role involves analyzing financial data to support business growth, optimizing investment strategies, and maintaining strong relationships with financial stakeholders. John Pence's expertise is essential in guiding the company's financial trajectory, particularly in its provision of cloud-based HCM software solutions. The Chief Financial Officer's responsibilities include budgeting, forecasting, and ensuring compliance with all financial regulations, thereby supporting Asure Software's mission to help businesses grow and stay compliant.

    Yasmine Wakim - Chief Technology Officer

    Yasmine Wakim, the Chief Technology Officer at Asure Software, architects the technological infrastructure and innovation pipeline for the company's HCM solutions. Wakim directs the development and enhancement of Asure Software's cloud-based platform, ensuring its scalability, security, and seamless integration capabilities. This leadership position is pivotal in translating complex technological advancements into user-friendly tools that empower small and medium-sized businesses. Yasmine Wakim's oversight extends to Asure Payroll & Tax, Tax Management Solutions, and other core offerings, driving efficiency and compliance through cutting-edge technology. The Chief Technology Officer's strategic vision ensures Asure Software remains a leader in providing robust, reliable HR technology solutions.

    Tiffany Mortimer - Chief Transformation & People Officer

    Tiffany Mortimer, the Chief Transformation & People Officer at Asure Software, leads initiatives focused on organizational evolution and human capital development. Mortimer drives strategic changes that enhance operational efficiency and foster a high-performance culture within Asure Software. This role is integral to aligning people strategies with the company's broader business objectives, ensuring the effective delivery of HCM solutions to clients. Tiffany Mortimer's responsibilities encompass overseeing HR functions, talent management, and implementing transformative processes that support business growth and compliance. The Chief Transformation & People Officer's leadership ensures that Asure Software's internal operations and external client support are both optimized for success.
    Tiffany Mortimer

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    Frequently Asked Questions Regarding Asure Software Top Executives and Leadership Team

    Who leads Asure Software?
    Asure Software is led by Patrick Goepel (Chairman & Chief Executive Officer), along with executives such as Patrick Behrbom (President & Chief Executive Officer & Co-Founder) and John Pence (Chief Financial Officer).
    Who is part of Asure Software’s executive team?
    The executive team of Asure Software includes leaders such as Patrick Goepel (Chairman & Chief Executive Officer), Patrick Behrbom (President & Chief Executive Officer & Co-Founder), John Pence (Chief Financial Officer) and other senior executives.
    How many executives does Asure Software have?
    Asure Software has 5 executives leading key business areas.
    What roles are included in Asure Software’s leadership team?
    The leadership team of Asure Software includes roles such as Chairman & Chief Executive Officer, President & Chief Executive Officer & Co-Founder, Chief Financial Officer, Chief Technology Officer, Chief Transformation & People Officer.