Pebl Executive and Leadership Team

August, 2026

Leadership Overview

Pebl has 5 executives leading key functions including operations, financial strategy, revenue growth, human resources, and legal compliance.

Focused on simplifying international workforce management, Pebl empowers organizations to scale global teams through an AI-powered platform that automates complex payroll, compliance, and onboarding processes across 185 countries.

Leadership Roles at Pebl

  • Chief Financial Officer - James Loftus
  • Chief Operating Officer - Robert Crabtree
  • Chief Revenue Officer - Patrick MacKelvie
  • Chief People Officer - Sarah Ma
  • Chief Legal & People Officer - Shawn McIntire
  • James Loftus - Chief Financial Officer

    James Loftus, the Chief Financial Officer at Pebl, manages the financial health and capital allocation strategies necessary for sustaining a global workforce management platform. Overseeing fiscal planning and reporting, the Chief Financial Officer ensures that the company maintains the liquidity required to support international payroll and complex employment contracts. This leadership role involves analyzing market trends to guide investment in AI-powered software development and service expansion. By monitoring global economic shifts, James Loftus directly impacts the long-term financial stability of the organization. Loftus collaborates with the executive team to evaluate the profitability of new regional market entries, ensuring that financial structures remain compliant with diverse international labor laws. Through rigorous financial oversight, the Chief Financial Officer drives the company's ability to provide seamless, cost-effective HR solutions to businesses operating in over 185 countries.
    James Loftus

    Robert Crabtree - Chief Operating Officer

    Robert Crabtree, the Chief Operating Officer at Pebl, directs the internal infrastructure and service delivery models that support global workforce management. Overseeing the integration of software and expert services, the Chief Operating Officer ensures that the platform maintains high standards for international onboarding and payroll accuracy. This leadership role involves optimizing cross-functional workflows to enhance efficiency for clients expanding into new markets. By refining operational processes, Robert Crabtree directly impacts the scalability of the company's technology-enabled HR solutions. Crabtree manages the execution of service-level agreements while coordinating with other C-suite leaders to align operational capacity with aggressive growth targets. Through the implementation of robust internal systems, the Chief Operating Officer secures the reliability of the platform, allowing businesses to manage employees across 185 countries with confidence and speed.

    Patrick MacKelvie - Chief Revenue Officer

    Patrick MacKelvie, the Chief Revenue Officer at Pebl, directs all global sales initiatives and market expansion strategies for the company's HR platform. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate growth targets by acquiring new clients seeking to hire and manage international talent. This leadership role involves developing go-to-market strategies that highlight the value of the AI-powered Global Work Platform in simplifying cross-border employment. By optimizing the sales funnel and customer acquisition costs, Patrick MacKelvie directly impacts the company's revenue trajectory. MacKelvie coordinates with marketing and product teams to tailor service offerings to specific regional needs, facilitating rapid growth across diverse international markets. Ultimately, MacKelvie secures the company's market position by driving consistent revenue performance and fostering long-term partnerships with organizations looking to expand their global teams without establishing local legal entities.
    Patrick MacKelvie

    Sarah Ma - Chief People Officer

    Sarah Ma, the Chief People Officer at Pebl, directs the internal talent strategy and organizational culture that underpin the company's mission to simplify global work. Overseeing recruitment, employee development, and retention, the Chief People Officer ensures that the internal workforce possesses the expertise required to support clients in 185 countries. This leadership role involves building a high-performance environment that mirrors the efficiency and innovation of the platform itself. By fostering a culture of excellence, Sarah Ma directly impacts the company's ability to attract top-tier talent capable of navigating complex international HR landscapes. Ma collaborates with the executive team to align human capital initiatives with the broader business strategy, ensuring that the organization remains agile and responsive to market demands. Through strategic talent management, the Chief People Officer drives the internal capabilities necessary to maintain the company's status as a leader in global workforce management.
    Shawn McIntire, the Chief Legal & People Officer at Pebl, directs the legal framework and compliance standards that allow the platform to operate across 185 countries. Overseeing the navigation of complex international labor laws and employment regulations, the Chief Legal & People Officer ensures that all client contracts and payroll processes meet local legal requirements. This leadership role involves mitigating risk while enabling the company to provide seamless global hiring solutions. By establishing robust compliance protocols, Shawn McIntire directly impacts the security and reliability of the platform for all users. McIntire works closely with the executive team to interpret changing global regulations, ensuring that the company's service offerings remain current and legally sound. Through the integration of legal expertise and people management, the Chief Legal & People Officer drives the operational integrity required to support businesses in their efforts to expand global teams confidently.
    Shawn McIntire

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    Frequently Asked Questions Regarding Pebl Top Executives and Leadership Team

    Who leads Pebl?
    Pebl is led by James Loftus (Chief Financial Officer), along with executives such as Robert Crabtree (Chief Operating Officer) and Patrick MacKelvie (Chief Revenue Officer).
    Who is part of Pebl’s executive team?
    The executive team of Pebl includes leaders such as James Loftus (Chief Financial Officer), Robert Crabtree (Chief Operating Officer), Patrick MacKelvie (Chief Revenue Officer) and other senior executives.
    How many executives does Pebl have?
    Pebl has 5 executives leading key business areas.
    What roles are included in Pebl’s leadership team?
    The leadership team of Pebl includes roles such as Chief Financial Officer, Chief Operating Officer, Chief Revenue Officer, Chief People Officer, Chief Legal & People Officer.