Pebl Executive and Leadership Team

September, 2026

Leadership Overview

Pebl has 5 executives leading key functions including financial strategy, revenue growth, operational scaling, talent management, and legal compliance.

Focused on simplifying international workforce management, Pebl empowers organizations to hire and pay global teams seamlessly through an AI-powered platform that eliminates the complexity of establishing local legal entities.

Leadership Roles at Pebl

  • Chief Financial Officer - James Loftus
  • Chief Operating Officer - Robert Crabtree
  • Chief Revenue Officer - Patrick MacKelvie
  • Chief People Officer - Sarah Ma
  • Chief Legal & People Officer - Shawn McIntire
  • James Loftus - Chief Financial Officer

    James Loftus, the Chief Financial Officer at Pebl, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures the platform maintains robust liquidity to support rapid international expansion. This leadership role involves managing complex payroll structures and tax compliance across 185 countries. By optimizing the financial architecture of the Global Work Platform, James Loftus directly impacts the scalability of the business model. The Chief Financial Officer collaborates with the Board to align investment priorities with long-term growth objectives. Through rigorous oversight of global expenditures, Loftus secures the fiscal stability required for sustained market leadership. This executive maintains a focus on high-growth financial metrics, ensuring the company remains agile while navigating diverse regulatory environments. Ultimately, Loftus drives the financial performance necessary to support the company's mission of seamless global workforce management.
    James Loftus

    Robert Crabtree - Chief Operating Officer

    Robert Crabtree, the Chief Operating Officer at Pebl, directs all internal business processes and platform delivery systems. Overseeing the operational infrastructure, the Chief Operating Officer ensures the seamless execution of international onboarding and payroll services. This leadership role involves refining the efficiency of the Global Work Platform to support rapid client scaling. By optimizing cross-functional workflows, Robert Crabtree directly impacts the reliability of the company's service delivery. The Chief Operating Officer collaborates with technology and service teams to maintain high standards of operational excellence across 185 countries. Through the implementation of scalable systems, Crabtree secures the operational capacity needed for global growth. This executive maintains a focus on process automation and service quality, ensuring the platform remains competitive in the HR technology market. Ultimately, Crabtree drives the operational performance necessary to fulfill the company's promise of simplified global workforce management for every client.

    Patrick MacKelvie - Chief Revenue Officer

    Patrick MacKelvie, the Chief Revenue Officer at Pebl, directs all global sales initiatives and market expansion efforts. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate revenue targets across diverse international markets. This leadership role involves scaling the adoption of the AI-powered Global Work Platform among multinational corporations. By optimizing the sales funnel and customer acquisition strategies, Patrick MacKelvie directly impacts the company's market share. The Chief Revenue Officer collaborates with marketing and product leaders to refine the value proposition for clients seeking to hire employees without local legal entities. Through strategic partnerships and regional market penetration, MacKelvie secures consistent revenue growth. This executive maintains a focus on high-value client relationships, ensuring the platform meets the complex needs of global businesses. Ultimately, MacKelvie drives the commercial success required to maintain the company's position as a leader in the HR technology sector.
    Patrick MacKelvie

    Sarah Ma - Chief People Officer

    Sarah Ma, the Chief People Officer at Pebl, directs all internal talent acquisition and organizational culture initiatives. Overseeing the human resources strategy, the Chief People Officer ensures the company attracts and retains top-tier talent to support the global platform. This leadership role involves fostering an inclusive environment that mirrors the company's mission of global workforce empowerment. By optimizing employee engagement and professional development programs, Sarah Ma directly impacts the internal productivity of the organization. The Chief People Officer collaborates with executive leadership to align workforce capabilities with the company's rapid growth trajectory. Through the development of robust talent pipelines, Ma secures the human capital necessary for sustained innovation. This executive maintains a focus on organizational health and performance management, ensuring the company remains a top employer in the HR technology space. Ultimately, Ma drives the cultural foundation required to support the company's mission of global workforce management.
    Shawn McIntire, the Chief Legal & People Officer at Pebl, directs all regulatory compliance and employment law strategies. Overseeing the legal framework of the Global Work Platform, the Chief Legal & People Officer ensures the company adheres to local labor laws in over 185 countries. This leadership role involves managing complex employment contracts and mitigating risks associated with international hiring. By optimizing the legal architecture of the platform, Shawn McIntire directly impacts the compliance confidence of global clients. The Chief Legal & People Officer collaborates with the executive team to navigate the evolving landscape of international employment regulations. Through the implementation of rigorous compliance standards, McIntire secures the legal integrity of the company's operations. This executive maintains a focus on risk management and regulatory agility, ensuring the platform remains a trusted partner for businesses expanding globally. Ultimately, McIntire drives the legal and talent strategies necessary to support the company's mission.
    Shawn McIntire

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    Frequently Asked Questions Regarding Pebl Top Executives and Leadership Team

    Who leads Pebl?
    Pebl is led by James Loftus (Chief Financial Officer), along with executives such as Robert Crabtree (Chief Operating Officer) and Patrick MacKelvie (Chief Revenue Officer).
    Who is part of Pebl’s executive team?
    The executive team of Pebl includes leaders such as James Loftus (Chief Financial Officer), Robert Crabtree (Chief Operating Officer), Patrick MacKelvie (Chief Revenue Officer) and other senior executives.
    How many executives does Pebl have?
    Pebl has 5 executives leading key business areas.
    What roles are included in Pebl’s leadership team?
    The leadership team of Pebl includes roles such as Chief Financial Officer, Chief Operating Officer, Chief Revenue Officer, Chief People Officer, Chief Legal & People Officer.