Pebl Executive and Leadership Team

July, 2026

Leadership Overview

Pebl has 4 executives leading key functions including revenue generation, operations, human resources, and legal compliance.

Driven by a commitment to global workforce empowerment, Pebl provides a technology-enabled platform for international HR and workforce management, enabling businesses to expand globally with speed and confidence.

Leadership Roles at Pebl

  • Chief Operating Officer - Robert Crabtree
  • Chief Revenue Officer - Patrick MacKelvie
  • Chief People Officer - Sarah Ma
  • Chief Legal & People Officer - Shawn McIntire
  • Robert Crabtree - Chief Operating Officer

    Robert Crabtree, the Chief Operating Officer at Pebl, manages the day-to-day operational execution of the company's global workforce management solutions. Overseeing the integration of software and expert services, Crabtree ensures the seamless delivery of international onboarding, payroll, and compliance functions. This critical role involves optimizing internal processes to support Pebl's mission of enabling businesses to hire and manage employees in over 185 countries without local entities. By driving operational efficiency, Robert Crabtree directly supports the company's rapid expansion capabilities and its commitment to providing businesses with confidence in managing their global teams. Crabtree's leadership ensures the robust functioning of the AI-powered Global Work Platform.

    Patrick MacKelvie - Chief Revenue Officer

    Patrick MacKelvie, the Chief Revenue Officer at Pebl, directs all revenue-generating activities and sales strategies. Overseeing global sales teams, MacKelvie ensures the expansion of market reach across the 185+ countries Pebl serves. This leadership role involves driving growth through strategic partnerships and optimizing the sales funnel to enhance customer acquisition and retention. By aligning sales efforts with the company's AI-powered Global Work Platform, Patrick MacKelvie directly impacts the company's ability to facilitate international onboarding, payroll, and compliance for businesses worldwide. Ultimately, MacKelvie secures long-term financial stability and market leadership for Pebl.
    Patrick MacKelvie

    Sarah Ma - Chief People Officer

    Sarah Ma, the Chief People Officer at Pebl, leads all human resources functions and talent management strategies. Overseeing the development and implementation of employee programs, Ma ensures Pebl fosters a supportive and high-performing internal culture. This role is vital in attracting and retaining top talent, essential for delivering the expert services that complement Pebl's technology-enabled HR solutions. By focusing on employee well-being and professional growth, Sarah Ma directly contributes to the company's ability to manage its own global workforce effectively. Ma's strategic direction supports the company's mission to empower businesses worldwide through efficient global workforce management.
    Shawn McIntire, the Chief Legal & People Officer at Pebl, directs both the legal and human resources functions, ensuring robust compliance and talent management. Overseeing the intricate legal frameworks across 185+ countries, McIntire guarantees Pebl's platform adheres to local labor laws and employment contract requirements. This dual responsibility involves safeguarding the company's operations while simultaneously nurturing its internal talent pool. By integrating legal expertise with people operations, Shawn McIntire ensures that Pebl's AI-powered Global Work Platform provides businesses with secure and compliant solutions for international hiring and management. McIntire's leadership fortifies Pebl's commitment to global workforce empowerment.
    Shawn McIntire

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    Frequently Asked Questions Regarding Pebl Top Executives and Leadership Team

    Who leads Pebl?
    Pebl is led by Robert Crabtree (Chief Operating Officer), along with executives such as Patrick MacKelvie (Chief Revenue Officer) and Sarah Ma (Chief People Officer).
    Who is part of Pebl’s executive team?
    The executive team of Pebl includes leaders such as Robert Crabtree (Chief Operating Officer), Patrick MacKelvie (Chief Revenue Officer), Sarah Ma (Chief People Officer) and other senior executives.
    How many executives does Pebl have?
    Pebl has 4 executives leading key business areas.
    What roles are included in Pebl’s leadership team?
    The leadership team of Pebl includes roles such as Chief Operating Officer, Chief Revenue Officer, Chief People Officer, Chief Legal & People Officer.