AssistRx Executive and Leadership Team

November, 2026

Leadership Overview

AssistRx has 6 executives leading key functions including financial strategy, operational efficiency, technology development, executive coordination, board governance, and human capital management.

Focused on advancing patient access to specialty therapies, AssistRx delivers comprehensive support solutions that bridge the gap between healthcare providers and pharmaceutical manufacturers to improve patient outcomes.

Leadership Roles at AssistRx

  • Chief of Staff To the Chief Executive Officer - Bridget Wills
  • Chief Financial Officer - Jeff Gruener
  • Chief Financial Officer & Board Member - Francis Barker
  • Chief Operating Officer - Nicholas Wilbar
  • Chief Technology Officer - Lynn Mettler
  • Chief People Officer - Heather Cullen
  • Bridget Wills - Chief of Staff To the Chief Executive Officer

    Bridget Wills, the Chief of Staff To the Chief Executive Officer at AssistRx, coordinates strategic initiatives and facilitates communication across the executive leadership team. Overseeing the execution of high-priority projects, the Chief of Staff To the Chief Executive Officer ensures that organizational goals remain synchronized with the company's mission to improve patient access. This leadership role involves managing the flow of information to the executive office and optimizing decision-making processes. By fostering collaboration between departments, Bridget Wills directly impacts the agility of the organization. Ultimately, Wills supports the Chief Executive Officer by managing complex administrative and strategic workflows, ensuring that the firm remains focused on its core objectives while navigating the competitive landscape of the healthcare technology sector.

    Jeff Gruener - Chief Financial Officer

    Jeff Gruener, the Chief Financial Officer at AssistRx, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures alignment between budgetary resources and the delivery of patient support solutions. This leadership role involves managing complex revenue cycles and optimizing cost structures to support long-term growth across North American markets. By implementing rigorous financial controls, Jeff Gruener directly impacts the scalability of the company's software platforms. Ultimately, Gruener secures the necessary investment to expand service offerings for healthcare partners, ensuring the firm maintains a competitive edge in the specialty pharmacy landscape while driving sustainable profitability through disciplined fiscal management and strategic resource deployment.
    Jeff Gruener

    Francis Barker - Chief Financial Officer & Board Member

    Francis Barker, the Chief Financial Officer & Board Member at AssistRx, provides governance and oversight regarding long-term financial strategy and corporate development. Overseeing the intersection of board-level decision-making and financial performance, the Chief Financial Officer & Board Member ensures that the company maintains transparency and accountability to stakeholders. This leadership role involves evaluating market opportunities and assessing the financial implications of strategic partnerships within the healthcare industry. By providing guidance on capital structure and risk management, Francis Barker directly impacts the stability and growth trajectory of the firm. Ultimately, Barker ensures that the organization adheres to the highest standards of corporate governance while driving financial initiatives that support the company's mission to enhance patient support services.

    Nicholas Wilbar - Chief Operating Officer

    Nicholas Wilbar, the Chief Operating Officer at AssistRx, manages the daily execution of patient support programs and service delivery workflows. Overseeing cross-functional teams, the Chief Operating Officer ensures that operational processes remain efficient and responsive to the needs of pharmaceutical manufacturers. This leadership role involves streamlining service integration to accelerate patient access to critical therapies across diverse healthcare environments. By refining operational protocols, Nicholas Wilbar directly impacts the speed and accuracy of patient enrollment and therapy initiation. Ultimately, Wilbar drives operational excellence by aligning internal resources with the evolving demands of the healthcare industry, ensuring that the company consistently meets performance benchmarks while maintaining high standards of service quality for all clients.
    Nicholas Wilbar

    Lynn Mettler - Chief Technology Officer

    Lynn Mettler, the Chief Technology Officer at AssistRx, architects the digital infrastructure supporting patient access and therapy management platforms. Overseeing software engineering and data security, the Chief Technology Officer ensures that all technological solutions remain compliant with healthcare regulations while providing seamless user experiences. This leadership role involves integrating advanced analytics into the company's core software to provide actionable insights for pharmaceutical partners. By driving innovation in digital health, Lynn Mettler directly impacts the efficacy of patient support programs. Ultimately, Mettler maintains the integrity and scalability of the technical ecosystem, ensuring that the firm leverages cutting-edge technology to solve complex access challenges and improve the overall patient journey within the specialty medication market.
    Lynn Mettler

    Heather Cullen - Chief People Officer

    Heather Cullen, the Chief People Officer at AssistRx, directs human capital strategy, talent acquisition, and organizational culture development. Overseeing the recruitment and retention of specialized healthcare and technology professionals, the Chief People Officer ensures that the workforce remains aligned with the company's mission to improve patient access. This leadership role involves designing professional development programs and fostering an inclusive environment that drives employee engagement. By cultivating a high-performance culture, Heather Cullen directly impacts the company's ability to deliver superior patient support solutions. Ultimately, Cullen manages the human resources infrastructure, ensuring that the firm attracts and retains the talent necessary to innovate within the specialty pharmacy space and maintain a competitive advantage in the healthcare market.

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    Frequently Asked Questions Regarding AssistRx Top Executives and Leadership Team

    Who leads AssistRx?
    AssistRx is led by Bridget Wills (Chief of Staff To the Chief Executive Officer), along with executives such as Jeff Gruener (Chief Financial Officer) and Francis Barker (Chief Financial Officer & Board Member).
    Who is part of AssistRx’s executive team?
    The executive team of AssistRx includes leaders such as Bridget Wills (Chief of Staff To the Chief Executive Officer), Jeff Gruener (Chief Financial Officer), Francis Barker (Chief Financial Officer & Board Member) and other senior executives.
    How many executives does AssistRx have?
    AssistRx has 6 executives leading key business areas.
    What roles are included in AssistRx’s leadership team?
    The leadership team of AssistRx includes roles such as Chief of Staff To the Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Board Member, Chief Operating Officer, Chief Technology Officer.