Aspire Lifestyles Executive and Leadership Team

July, 2026

Leadership Overview

Aspire Lifestyles has 4 executives leading key functions including strategy and finance.

Driven by continuous innovation, Aspire Lifestyles is dedicated to providing award-winning Concierge services, pioneering industry standards with its digital offerings and global expansion, setting the benchmark for loyalty and lifestyle management.

Leadership Roles at Aspire Lifestyles

  • Chief Executive Officer - Martin Conneen
  • Chief Executive Officer, Aspire (Americas) - Wayne Conte
  • Chief Financial Officer - Irina Stakhovskaya
  • Global Chief Financial Officer - Bowie Choy
  • Martin Conneen - Chief Executive Officer

    Martin Conneen, the Chief Executive Officer at Aspire Lifestyles, directs the overarching corporate strategy and global vision. Conneen guides the company's direction, building upon nearly three decades of award-winning Concierge service innovation. Overseeing all major strategic initiatives, Conneen ensures Aspire Lifestyles maintains its position as an industry benchmark, a role that involves fostering continuous improvement in loyalty services. This leadership ensures the company's response to evolving market demands, including recent expansions into Japan, Mexico, and Turkey. The Chief Executive Officer's focus remains on driving growth and upholding the company's pioneering spirit, evident in its early adoption of digital platforms. Martin Conneen's strategic oversight is critical for maintaining the company's competitive edge and expanding its global footprint in the lifestyle management sector.
    Martin Conneen

    Wayne Conte - Chief Executive Officer, Aspire (Americas)

    Wayne Conte, the Chief Executive Officer, Aspire (Americas) at Aspire Lifestyles, spearheads the strategic direction and operational execution for the North American market. Conte's leadership focuses on driving growth and enhancing the award-winning Concierge services offered across the Americas. This role involves overseeing all business functions within the region, ensuring alignment with the company's global objectives and pioneering spirit. The Chief Executive Officer, Aspire (Americas) is responsible for cultivating key partnerships and expanding market share within this critical territory. Conte's strategic initiatives are designed to reinforce Aspire Lifestyles' position as a leading provider of loyalty and lifestyle management solutions. Wayne Conte's dedicated focus on the Americas market is instrumental in achieving regional success and contributing to the company's overall global impact.
    Wayne Conte

    Irina Stakhovskaya - Chief Financial Officer

    Irina Stakhovskaya, the Chief Financial Officer at Aspire Lifestyles, manages the company's financial health and strategic fiscal planning. Stakhovskaya oversees all financial operations, ensuring robust fiscal discipline across the organization. This role involves developing and implementing financial strategies that support Aspire Lifestyles' global expansion and operational objectives. The Chief Financial Officer's responsibilities include budgeting, forecasting, and financial reporting, providing critical insights for executive decision-making. Stakhovskaya's expertise is vital for navigating the financial complexities of a global service provider, ensuring profitability and sustainable growth. By meticulously managing financial resources, Irina Stakhovskaya directly contributes to the company's ability to invest in innovation and maintain its award-winning service standards.

    Bowie Choy - Global Chief Financial Officer

    Bowie Choy, the Global Chief Financial Officer at Aspire Lifestyles, directs the financial strategy and operations on an international scale. Choy's purview encompasses managing the financial performance across all global markets, including recent expansions in Japan, Mexico, and Turkey. This leadership role involves optimizing financial structures to support Aspire Lifestyles' extensive loyalty services and award-winning Concierge offerings. The Global Chief Financial Officer ensures compliance with international financial regulations and drives efficiency in cross-border transactions. Choy's strategic financial management is essential for sustaining the company's pioneering position in the industry and facilitating further global reach. Bowie Choy's financial acumen underpins the company's capacity for continued innovation and market leadership.
    Bowie Choy

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    Frequently Asked Questions Regarding Aspire Lifestyles Top Executives and Leadership Team

    Who leads Aspire Lifestyles?
    Aspire Lifestyles is led by Martin Conneen (Chief Executive Officer), along with executives such as Wayne Conte (Chief Executive Officer, Aspire (Americas)) and Irina Stakhovskaya (Chief Financial Officer).
    Who is part of Aspire Lifestyles’s executive team?
    The executive team of Aspire Lifestyles includes leaders such as Martin Conneen (Chief Executive Officer), Wayne Conte (Chief Executive Officer, Aspire (Americas)), Irina Stakhovskaya (Chief Financial Officer) and other senior executives.
    How many executives does Aspire Lifestyles have?
    Aspire Lifestyles has 4 executives leading key business areas.
    What roles are included in Aspire Lifestyles’s leadership team?
    The leadership team of Aspire Lifestyles includes roles such as Chief Executive Officer, Chief Executive Officer, Aspire (Americas), Chief Financial Officer, Global Chief Financial Officer.