ASPIRA Executive and Leadership Team

August, 2026

Leadership Overview

ASPIRA has 7 executives leading key functions including strategy, operations, and technology.

Driven by innovation, ASPIRA connects outdoor enthusiasts with global adventure opportunities through its comprehensive reservation and licensing technology solutions, enhancing accessibility for park agencies and private owners alike.

Leadership Roles at ASPIRA

  • Chief Executive Officer - Carmen Diaz-Malvido
  • President & Chief Executive Officer - Ronald Blackburn-Moreno
  • Founder & Chief Executive Officer & Chairman - Falwell Manzano
  • Chief Operating Officer - Chris O'Riordan
  • President - John Oliver
  • President - Evelyn Sanchez
  • Chief Technology Officer - Steve Wade
  • Carmen Diaz-Malvido - Chief Executive Officer

    Carmen Diaz-Malvido, the Chief Executive Officer at ASPIRA, directs the overarching corporate strategy and market positioning. Diaz-Malvido guides the company's mission to seamlessly connect outdoor adventure seekers with government and private park reservation systems. This leadership involves fostering innovation within the reservation and licensing technology suite, ensuring ASPIRA remains at the forefront of the industry. The Chief Executive Officer's focus extends to expanding the company's reach and impact across North America, driving growth through strategic partnerships and technological advancements. Carmen Diaz-Malvido ensures the company's solutions enhance user experience for both agencies and consumers, solidifying ASPIRA's role in promoting outdoor recreation.

    Ronald Blackburn-Moreno - President & Chief Executive Officer

    Ronald Blackburn-Moreno, the President & Chief Executive Officer at ASPIRA, spearheads the company's strategic vision and operational execution. Blackburn-Moreno drives the expansion of ASPIRA's comprehensive reservation and licensing technology solutions, serving state, provincial, and local government park agencies, alongside private campground owners. This role involves cultivating key relationships with outdoor adventure seekers globally, ensuring seamless connectivity. The President & Chief Executive Officer's responsibilities encompass overseeing the development and deployment of innovative service solutions that enhance the accessibility and management of outdoor recreational spaces. Ronald Blackburn-Moreno's leadership ensures ASPIRA effectively supports its diverse client base and strengthens its market presence.
    Ronald Blackburn-Moreno

    Falwell Manzano - Founder & Chief Executive Officer & Chairman

    Falwell Manzano, the Founder & Chief Executive Officer & Chairman at ASPIRA, establishes the foundational vision and long-term strategic direction for the organization. Manzano guides the company's commitment to providing robust reservation and licensing technology and service solutions for government park and conservation agencies and private campground operators. This leadership position involves shaping the company's culture and ensuring its mission to connect outdoor enthusiasts with global adventure opportunities is consistently met. The Founder & Chief Executive Officer & Chairman's oversight extends to fostering innovation and growth across all facets of ASPIRA's operations. Falwell Manzano's foundational role ensures the company's enduring success and market leadership in facilitating outdoor experiences.

    Chris O'Riordan - Chief Operating Officer

    Chris O'Riordan, the Chief Operating Officer at ASPIRA, manages the day-to-day operational efficiency and service delivery across the organization. O'Riordan oversees the implementation and refinement of ASPIRA's comprehensive suite of reservation and licensing technology solutions, ensuring seamless service for park and conservation agencies and private campground owners. This leadership function involves optimizing internal processes to enhance customer support and operational effectiveness, directly impacting the experience of outdoor adventure seekers. The Chief Operating Officer's focus includes driving operational excellence and ensuring the robust performance of the company's service offerings. Chris O'Riordan's strategic management ensures ASPIRA consistently delivers high-quality solutions and maintains strong client relationships.

    John Oliver - President

    John Oliver, the President at ASPIRA, drives strategic initiatives and operational oversight for the company's technology and service solutions. Oliver leads efforts to enhance the reservation and licensing platforms, ensuring they effectively serve state, provincial, and local government park agencies, as well as private campground owners. This role involves fostering strong client relationships and expanding market reach within the outdoor recreation sector. The President's responsibilities include guiding product development and ensuring the seamless integration of technology that connects outdoor adventure seekers with global opportunities. John Oliver's leadership ensures ASPIRA's continued growth and its commitment to facilitating access to natural spaces.

    Evelyn Sanchez - President

    Evelyn Sanchez, the President at ASPIRA, directs key strategic operations and business development initiatives. Sanchez oversees the expansion and enhancement of ASPIRA's reservation and licensing technology solutions, focusing on improving connectivity for government park agencies and private campground owners with outdoor adventure seekers worldwide. This leadership position involves driving innovation in service delivery and ensuring the technological platforms meet evolving market demands. The President's responsibilities include cultivating strategic partnerships and optimizing operational workflows to support company growth. Evelyn Sanchez's focus on strategic execution ensures ASPIRA maintains its leadership in providing essential technology for outdoor recreation management.

    Steve Wade - Chief Technology Officer

    Steve Wade, the Chief Technology Officer at ASPIRA, architects the company's technological infrastructure and innovation roadmap. Wade directs the development and enhancement of ASPIRA's reservation and licensing software solutions, ensuring scalability and reliability for government agencies and private campground owners. This critical role involves overseeing all aspects of technology strategy, including data security, platform performance, and the integration of new features that improve user experience for outdoor adventure seekers. The Chief Technology Officer's responsibilities extend to leading the engineering and development teams, driving the technical evolution of the platform. Steve Wade ensures ASPIRA's technology offerings remain cutting-edge, supporting the company's mission to connect people with nature.

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    Frequently Asked Questions Regarding ASPIRA Top Executives and Leadership Team

    Who leads ASPIRA?
    ASPIRA is led by Carmen Diaz-Malvido (Chief Executive Officer), along with executives such as Ronald Blackburn-Moreno (President & Chief Executive Officer) and Falwell Manzano (Founder & Chief Executive Officer & Chairman).
    Who is part of ASPIRA’s executive team?
    The executive team of ASPIRA includes leaders such as Carmen Diaz-Malvido (Chief Executive Officer), Ronald Blackburn-Moreno (President & Chief Executive Officer), Falwell Manzano (Founder & Chief Executive Officer & Chairman) and other senior executives.
    How many executives does ASPIRA have?
    ASPIRA has 7 executives leading key business areas.
    What roles are included in ASPIRA’s leadership team?
    The leadership team of ASPIRA includes roles such as Chief Executive Officer, President & Chief Executive Officer, Founder & Chief Executive Officer & Chairman, Chief Operating Officer, President.