Arada Executive and Leadership Team

Feras Al Naimi, the Chief Executive Officer - Nexus at Arada, directs the strategic expansion of the Nexus division. Overseeing the integration of advanced infrastructure within residential developments, the Chief Executive Officer - Nexus ensures that all projects align with the broader corporate vision of modern, sustainable living. Feras Al Naimi manages cross-functional teams to deliver high-quality community amenities that define the company's market presence. By optimizing operational workflows, the Chief Executive Officer - Nexus drives efficiency across all Nexus-led initiatives. This leadership role involves constant collaboration with other executive leaders to maintain consistent standards of excellence in property development. Through rigorous oversight of project lifecycles, the Chief Executive Officer - Nexus secures long-term value for stakeholders. Al Naimi maintains a focus on innovation, ensuring that every development reflects the commitment to quality design and community engagement that characterizes the entire organization.

Brandon Rowberry, the Chief Executive Officer, Medical, Wellness, Fitness at Arada, architects the health-centric vision for all integrated communities. Overseeing the development of wellness-focused amenities, the Chief Executive Officer, Medical, Wellness, Fitness ensures that residential spaces promote holistic living standards. Brandon Rowberry manages partnerships with health providers to embed medical facilities directly into the property portfolio. By aligning fitness infrastructure with contemporary lifestyle demands, the Chief Executive Officer, Medical, Wellness, Fitness enhances the overall value proposition of the company's mixed-use developments. This leadership role requires constant coordination with the board to scale wellness initiatives across regional markets. Through the implementation of cutting-edge health technology, the Chief Executive Officer, Medical, Wellness, Fitness drives significant growth in the wellness sector. Rowberry secures the company's reputation as a leader in lifestyle-oriented property development by prioritizing the physical and mental well-being of all community residents.

Ahmed Alkhoshaibi, the Group Chief Executive Officer at Arada, directs the overarching corporate strategy and vision for the entire organization. Overseeing the expansion of the company's portfolio into hospitality, retail, and wellness sectors, the Group Chief Executive Officer ensures that all business units remain aligned with the core mission of enhancing everyday living. Ahmed Alkhoshaibi manages high-level stakeholder relationships and drives the company's growth trajectory across regional markets. By fostering a culture of innovation and excellence, the Group Chief Executive Officer empowers leadership teams to deliver thoughtfully designed homes and integrated communities. This leadership role involves constant collaboration with the board to navigate complex market dynamics and secure long-term success. Through the execution of strategic initiatives, the Group Chief Executive Officer maintains the company's position as a premier developer. Alkhoshaibi secures the organization's future by prioritizing quality design, community engagement, and sustainable development principles.

Aladdin Kheir, the Chief Financial Officer at Arada, directs the fiscal strategy and capital allocation for the organization. Overseeing the financial health of specific development projects, the Chief Financial Officer ensures that all investments align with the company's long-term growth objectives. Aladdin Kheir manages complex budgeting processes and risk assessment protocols to maintain stability across the property portfolio. By optimizing capital structures, the Chief Financial Officer supports the successful execution of large-scale residential and retail developments. This leadership role involves frequent reporting to the board regarding financial performance and market trends. Through the implementation of robust financial controls, the Chief Financial Officer drives operational efficiency and maximizes shareholder returns. Kheir maintains a focus on sustainable growth, ensuring that the company's financial foundation remains strong while pursuing new opportunities in the competitive real estate market of the United Arab Emirates.

Shimmy Mathew, the Group Chief Financial Officer at Arada, directs the global financial strategy and corporate treasury functions. Overseeing the consolidated financial reporting and investment planning, the Group Chief Financial Officer ensures that the company maintains a robust balance sheet to support ambitious development goals. Shimmy Mathew manages capital markets activities and investor relations to facilitate the funding of large-scale mixed-use projects. By implementing advanced financial modeling, the Group Chief Financial Officer drives transparency and accountability across all departments. This leadership role involves close coordination with the executive team to evaluate the financial viability of new market entries and expansion opportunities. Through the rigorous management of liquidity and risk, the Group Chief Financial Officer secures the financial sustainability of the entire organization. Mathew maintains a focus on long-term value creation, ensuring that the company's financial resources are deployed effectively to support the delivery of world-class residential and lifestyle destinations.

Edward Attwood, the Chief Communications Officer at Arada, directs the corporate messaging and brand positioning strategy. Overseeing the public relations and internal communications functions, the Chief Communications Officer ensures that the company's vision of innovative living resonates with target audiences across regional markets. Edward Attwood manages media relations and digital content strategies to enhance the brand's visibility and reputation. By aligning communication efforts with the company's development milestones, the Chief Communications Officer drives engagement with stakeholders and potential residents. This leadership role involves constant collaboration with the executive team to craft narratives that highlight the unique value of the company's residential and lifestyle projects. Through the strategic use of media channels, the Chief Communications Officer secures a strong market presence. Attwood maintains a focus on consistency and clarity, ensuring that the brand's commitment to quality design and community engagement is effectively communicated to the public.

Michelle Hancic, the Group Chief People Officer at Arada, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and performance management, the Group Chief People Officer ensures that the company attracts and retains the best professionals in the property development industry. Michelle Hancic manages the implementation of corporate culture programs that foster innovation and collaboration across all departments. By aligning workforce capabilities with the company's strategic goals, the Group Chief People Officer drives operational excellence and employee productivity. This leadership role involves frequent interaction with the executive team to address organizational needs and support the growth of the company's diverse teams. Through the development of comprehensive training and development frameworks, the Group Chief People Officer secures a high-performing workforce. Hancic maintains a focus on building a supportive and inclusive environment, ensuring that the company's human capital remains a key driver of its success.