Arada Executive and Leadership Team

Feras Al Naimi, the Chief Executive Officer - Nexus at Arada, directs the strategic expansion and operational integration of the Nexus division. This leadership role involves identifying high-growth opportunities within the property development sector to ensure long-term portfolio diversification. Feras Al Naimi manages cross-functional teams to align project delivery with the broader corporate mission of creating sustainable, community-focused living spaces. By overseeing the execution of complex mixed-use developments, the Chief Executive Officer - Nexus drives efficiency across the project lifecycle. This position requires constant collaboration with the Board to refine investment strategies and maintain competitive positioning in the United Arab Emirates and international markets. Through rigorous oversight of development milestones, the Chief Executive Officer - Nexus ensures that every project meets the high standards of quality and innovation expected by stakeholders. Al Naimi maintains a focus on operational excellence to support the company's ambitious growth trajectory.

Brandon Rowberry, the Chief Executive Officer, Medical, Wellness, Fitness at Arada, architects the integration of health-centric amenities into residential and hospitality projects. This role involves designing wellness-focused infrastructure that enhances the quality of life for residents within communities like Masaar and Akala. Brandon Rowberry manages partnerships with global health providers to ensure that fitness facilities and medical services meet international standards. By aligning wellness initiatives with the company's property development goals, the Chief Executive Officer, Medical, Wellness, Fitness creates unique value propositions that differentiate the brand in a crowded market. This leadership position requires deep coordination with design and construction teams to embed health-conscious features into the master-planning process. Rowberry drives the development of holistic living environments that prioritize physical and mental well-being. Through strategic oversight of these specialized sectors, the Chief Executive Officer, Medical, Wellness, Fitness ensures that wellness remains a core pillar of the corporate identity.

Ahmed Alkhoshaibi, the Group Chief Executive Officer at Arada, directs the overall corporate strategy and operational execution across all business units, including property development, retail, and hospitality. This role involves overseeing the expansion into new geographic markets such as the United Kingdom and Australia while maintaining a strong focus on the core portfolio in the United Arab Emirates. Ahmed Alkhoshaibi manages the senior leadership team to ensure alignment with the company's mission of creating inspiring communities. By driving operational excellence and fostering a culture of innovation, the Group Chief Executive Officer ensures that large-scale projects like Aljada and Masaar meet their development milestones. This leadership position requires constant engagement with stakeholders, investors, and government entities to facilitate growth and regulatory compliance. Alkhoshaibi drives the long-term vision of the organization, ensuring that every investment supports the goal of building healthier and more meaningful lives for residents globally.

Aladdin Kheir, the Chief Financial Officer at Arada, directs the financial strategy and capital allocation for all major developments, including the AED 24 billion Aljada project. This role involves managing complex funding structures, overseeing fiscal reporting, and ensuring the financial health of international expansions in Australia and the United Kingdom. Aladdin Kheir monitors cash flow across diverse business units, ranging from residential sales to hospitality operations. By providing rigorous financial analysis, the Chief Financial Officer supports the Board in making informed decisions regarding land acquisition and project financing. This leadership position requires constant interaction with institutional investors and banking partners to secure the capital necessary for large-scale master-planned communities. Kheir drives cost-efficiency initiatives to maximize shareholder value while maintaining the high quality of construction. Through disciplined financial management, the Chief Financial Officer ensures that the company maintains a robust balance sheet to support future growth and market penetration.

Frank Durrell, the Group Chief Marketing Officer at Arada, architects the brand strategy and market positioning for all residential and mixed-use developments. This role involves managing global campaigns that highlight the unique lifestyle benefits of projects like Jouri Hills and W Residences. Frank Durrell oversees the creative direction and digital presence to ensure consistent brand messaging across the United Arab Emirates and international markets. By analyzing consumer trends and market demand, the Group Chief Marketing Officer develops targeted outreach programs that drive sales velocity for villas, townhouses, and apartments. This leadership position requires close collaboration with sales and development teams to align marketing efforts with project launch timelines. Durrell drives brand awareness through innovative partnerships and high-profile events that showcase the company's commitment to excellence. Through strategic oversight of the marketing function, the Group Chief Marketing Officer ensures that the brand remains a leader in the competitive property development landscape.

Edward Attwood, the Chief Communications Officer at Arada, directs the corporate reputation and public relations strategy across all global operations. This role involves managing internal and external communications to ensure that the company's mission and project milestones are effectively conveyed to stakeholders, media, and the public. Edward Attwood oversees the development of messaging frameworks that highlight the impact of master-planned communities on residents' lives. By coordinating with executive leadership, the Chief Communications Officer ensures that the brand narrative remains consistent during international expansions into markets like the United Kingdom. This leadership position requires proactive engagement with industry analysts and media outlets to maintain a positive market presence. Attwood drives the communication strategy for major project launches, ensuring that key information reaches target audiences efficiently. Through strategic oversight of the communications function, the Chief Communications Officer protects and enhances the corporate image while supporting the broader business objectives of the organization.

Michelle Hancic, the Group Chief People Officer at Arada, directs the human capital strategy and organizational development initiatives across all international operations. This role involves building a high-performance culture that supports the company's ambitious growth in property development, hospitality, and retail. Michelle Hancic oversees talent acquisition, employee engagement, and leadership development programs to ensure that the workforce remains aligned with the corporate mission. By implementing robust HR policies, the Group Chief People Officer fosters an environment that attracts and retains top-tier talent in a competitive global market. This leadership position requires close collaboration with the C-suite to ensure that organizational structure supports the strategic goals of the business. Hancic drives initiatives that promote diversity, inclusion, and professional growth for all employees. Through strategic oversight of the people function, the Group Chief People Officer ensures that the organization possesses the human capital necessary to deliver world-class residential and mixed-use communities.