Arada Executive and Leadership Team

Brandon Rowberry, the Chief Executive Officer, Medical, Wellness, Fitness at Arada, directs the integration of health-centric amenities into large-scale residential developments. Rowberry architects wellness-focused infrastructure, ensuring that projects like Akala provide residents with comprehensive fitness and medical facilities. By aligning property design with modern health standards, the Chief Executive Officer, Medical, Wellness, Fitness enhances the value proposition of mixed-use destinations. Brandon Rowberry manages partnerships with global wellness brands to elevate the standard of living within these communities. This leadership role involves overseeing the operational rollout of fitness centers and health clinics across the company's portfolio in the United Arab Emirates and beyond. Through rigorous planning and execution, Rowberry ensures that every residential project promotes active lifestyles. The Chief Executive Officer, Medical, Wellness, Fitness maintains a focus on long-term health outcomes, driving the company's commitment to creating spaces that empower residents to lead healthier lives.

Feras Al Naimi, the Chief Executive Officer - Nexus at Arada, manages the strategic expansion and operational efficiency of the Nexus division. Al Naimi drives the development of integrated service platforms that connect residents with essential retail, education, and hospitality offerings. By optimizing the synergy between these diverse sectors, the Chief Executive Officer - Nexus ensures that master-planned communities function as cohesive, self-sustaining ecosystems. Feras Al Naimi oversees the implementation of digital and physical infrastructure that supports the company's broader growth objectives. This leadership role requires constant coordination with internal departments to maintain high service standards across all residential destinations. Through the application of data-driven insights, the Chief Executive Officer - Nexus improves resident engagement and operational performance. Al Naimi secures the long-term viability of these mixed-use assets by fostering strong relationships with commercial partners and service providers, ultimately strengthening the market position of the company's diverse property portfolio.

Ahmed Alkhoshaibi, the Group Chief Executive Officer at Arada, directs the overall corporate strategy and operational execution across all business units. Alkhoshaibi architects the company's expansion into international markets, including the recent entry into the United Kingdom and Australia. By overseeing the development of massive projects like Aljada and Masaar, the Group Chief Executive Officer ensures that the company meets its ambitious delivery targets. Ahmed Alkhoshaibi manages the alignment of property development, retail, and hospitality divisions to create cohesive, high-impact communities. This leadership role involves constant engagement with the Board and senior management to drive growth and maintain operational excellence. Through decisive leadership, the Group Chief Executive Officer fosters a culture of innovation and efficiency. Alkhoshaibi secures the company's status as a leader in the real estate sector by prioritizing the creation of spaces that empower residents and provide long-term value in a competitive global landscape.

Aladdin Kheir, the Chief Financial Officer at Arada, directs the financial strategy and capital allocation for all property development projects. Kheir manages the fiscal health of the organization, overseeing multi-billion dirham investments in major developments like Aljada and Masaar. By architecting robust financial frameworks, the Chief Financial Officer ensures the company maintains liquidity while funding international expansion into markets such as Australia and the United Kingdom. Aladdin Kheir coordinates with the Board to optimize capital structures and mitigate risks associated with large-scale construction. This leadership role involves rigorous oversight of project budgets, revenue streams, and investment returns across the residential and hospitality sectors. Through precise financial planning, the Chief Financial Officer supports the company's ambitious growth trajectory. Kheir maintains fiscal discipline, ensuring that every development phase aligns with the overarching corporate goal of delivering sustainable, high-value communities that generate consistent returns for stakeholders and investors.

Frank Durrell, the Group Chief Marketing Officer at Arada, architects the brand identity and market positioning for all residential and mixed-use developments. Durrell drives the execution of global campaigns that highlight the unique lifestyle benefits of projects like Armani Beach Residences and W Residences. By analyzing consumer trends, the Group Chief Marketing Officer ensures that marketing strategies resonate with target demographics in the Middle East, Europe, and beyond. Frank Durrell manages the creative direction and promotional activities that support the launch of new phases in master-planned communities. This leadership role involves close collaboration with sales and development teams to ensure brand consistency across all touchpoints. Through innovative digital and traditional marketing channels, the Group Chief Marketing Officer expands the company's reach and strengthens its reputation as a premier developer. Durrell secures market share by effectively communicating the value of wellness-focused, high-end living spaces to a diverse international audience.

Edward Attwood, the Chief Communications Officer at Arada, directs the corporate messaging and public relations strategy for the entire organization. Attwood architects the narrative surrounding the company's major developments, ensuring that stakeholders and the public understand the vision behind projects like Masaar and Jouri Hills. By managing media relations and internal communications, the Chief Communications Officer maintains a positive brand image across all operational regions. Edward Attwood coordinates with executive leadership to ensure transparency and consistency in all external disclosures. This leadership role involves crafting compelling stories that highlight the company's commitment to wellness, sustainability, and community building. Through strategic communication, the Chief Communications Officer supports the company's growth by building trust with investors, residents, and partners. Attwood secures the company's reputation as a thought leader in the property development industry by effectively articulating the impact of its diverse portfolio on modern living standards.

Michelle Hancic, the Group Chief People Officer at Arada, directs the human capital strategy and organizational development initiatives. Hancic architects programs that attract, retain, and develop top talent to support the company's rapid expansion into new global markets. By fostering a culture of excellence and inclusivity, the Group Chief People Officer ensures that the workforce remains aligned with the company's mission of creating inspiring communities. Michelle Hancic manages performance management systems, leadership development, and employee engagement efforts across all departments. This leadership role involves collaborating with the C-suite to build a high-performing organization capable of executing complex development projects. Through strategic workforce planning, the Group Chief People Officer supports the company's operational scale and long-term success. Hancic secures the company's competitive advantage by investing in the professional growth of employees, ensuring that the team possesses the expertise required to deliver world-class residential and mixed-use destinations.