Arada Executive and Leadership Team

Brandon Rowberry, the Chief Executive Officer, Medical, Wellness, Fitness at Arada, spearheads the development and integration of health-focused initiatives within the company's communities. Rowberry directs the strategy for wellness-centric amenities, fitness facilities, and potential healthcare services, ensuring these offerings align with Arada's mission to foster healthier lifestyles. This leadership role involves identifying and implementing best practices in wellness real estate and managing partnerships with medical and fitness providers. By championing innovative approaches to resident well-being, Brandon Rowberry enhances the appeal and value of Arada's residential projects, including specialized concepts like Akala. The Chief Executive Officer, Medical, Wellness, Fitness's expertise is crucial in positioning Arada as a leader in creating environments that promote holistic health and empower residents.

Ahmed Alkhoshaibi, the Group Chief Executive Officer at Arada, provides overarching strategic direction and leadership for the company's global operations. Alkhoshaibi guides Arada's expansion across the United Arab Emirates, Australia, and the United Kingdom, overseeing the development of large-scale residential and mixed-use projects valued in the billions. This executive role involves setting the vision for creating communities that inspire, engage, and empower residents, ensuring alignment with the company's core values. By driving strategic partnerships and fostering a culture of innovation, Ahmed Alkhoshaibi ensures Arada remains at the forefront of property development. The Group Chief Executive Officer's leadership is instrumental in executing Arada's ambitious growth plans and delivering exceptional value to stakeholders and residents alike.

Aladdin Kheir, the Chief Financial Officer at Arada, manages the company's financial planning, investment strategies, and fiscal operations. Kheir oversees all aspects of financial reporting, budgeting, and capital allocation, ensuring robust financial health across Arada's extensive portfolio of residential and mixed-use developments in the UAE, Australia, and the UK. This critical position involves securing funding for major projects like Aljada and Masaar, and optimizing financial structures to support sustainable growth. By meticulously managing financial risks and identifying new investment opportunities, Aladdin Kheir directly supports Arada's expansion into new international markets. The Chief Financial Officer's strategic guidance is essential for maintaining profitability and driving the company's long-term value creation, aligning financial objectives with the broader mission of building inspiring communities.

Fernando Vila, the President at Arada, oversees key operational aspects and strategic initiatives that drive the company's growth and market presence. Vila directs the execution of Arada's development projects, ensuring adherence to quality standards and project timelines across its international operations in Dubai, Australia, and the United Kingdom. This senior leadership role involves fostering cross-functional collaboration and optimizing resource allocation to achieve business objectives. By championing operational excellence, Fernando Vila contributes significantly to Arada's ability to deliver innovative residential and mixed-use communities. The President's focus on efficient project delivery and market penetration is crucial for realizing Arada's mission of creating spaces that connect with people for more meaningful lives.

Mayank Bhargava, the Chief Information Officer at Arada, directs the company's technology strategy and digital transformation initiatives. Overseeing all IT infrastructure and operations, Bhargava ensures the seamless integration of technology across Arada's diverse property development, retail, education, and hospitality sectors. This leadership role involves architecting scalable digital solutions that enhance operational efficiency and support the creation of connected, smart communities. By driving innovation in data management and cybersecurity, Mayank Bhargava safeguards the company's digital assets and supports the delivery of exceptional resident experiences. The Chief Information Officer's focus extends to implementing advanced analytics for market insights and optimizing digital platforms for customer engagement, directly contributing to Arada's mission of building spaces that empower residents.

Edward Attwood, the Chief Communications Officer at Arada, directs the company's comprehensive communication strategies and public relations efforts. Attwood manages all internal and external messaging, brand positioning, and media relations across Arada's diverse markets in the UAE, Australia, and the UK. This leadership function involves crafting compelling narratives that highlight Arada's commitment to building inspiring communities and fostering healthier lifestyles. By ensuring consistent and impactful communication, Edward Attwood strengthens Arada's reputation and stakeholder engagement. The Chief Communications Officer plays a vital role in articulating the company's vision and project developments, such as Aljada and Masaar, to a global audience, thereby supporting Arada's mission and market presence.

Michelle Hancic, the Group Chief People Officer at Arada, leads the human resources strategy and talent management initiatives across the organization. Hancic is responsible for cultivating a positive and productive work environment, overseeing recruitment, employee development, and organizational culture for Arada's teams in the UAE, Australia, and the UK. This executive position involves developing policies and programs that attract, retain, and engage top talent, ensuring the workforce is aligned with Arada's mission of creating inspiring communities. By prioritizing employee well-being and professional growth, Michelle Hancic strengthens the company's human capital. The Group Chief People Officer's strategic approach to people management is fundamental to Arada's success in delivering high-quality developments and fostering a culture of empowerment.