Diverzify Executive and Leadership Team

May, 2026

Leadership Overview

Diverzify has 9 executives leading key functions including strategy, revenue, operations, information technology, people, and regional management.

Driven by innovation, Diverzify provides advanced-model vertically integrated commercial flooring solutions to construction and facility management professionals globally, impacting market dynamics through operational excellence and strategic growth.

Leadership Roles at Diverzify

  • Chief Executive Officer - Joshua Sugidono
  • Chief Operating Officer - Danielle Hunsicker
  • Regional President - Joseph Piscitello
  • Regional President - Ed. Gorey
  • President - Timothy Mitcheltree
  • President - Kelly Dall
  • Chief Revenue Officer - Tony Troehler
  • Chief Information Officer - Kyle King
  • Chief People Officer - Hutch Smith
  • Joshua Sugidono - Chief Executive Officer

    Joshua Sugidono, the Chief Executive Officer at Diverzify, directs the overarching corporate strategy and operational framework. Sugidono guides the company's expansion and market positioning within the global commercial flooring sector. This leadership role involves setting the vision for Diverzify's advanced-model, vertically integrated approach. By aligning departmental objectives with long-term growth targets, Joshua Sugidono ensures sustained market leadership and client satisfaction. The Chief Executive Officer's purview encompasses all facets of the business, driving innovation and operational efficiency across the organization. This executive's focus remains on enhancing Diverzify's reputation as a premier resource for construction and facility management professionals worldwide.

    Danielle Hunsicker - Chief Operating Officer

    Danielle Hunsicker, the Chief Operating Officer at Diverzify, manages the company's day-to-day operational activities and ensures seamless execution of its vertically integrated model. Hunsicker oversees supply chain logistics, manufacturing processes, and project management to deliver high-quality commercial flooring solutions globally. This role is pivotal in maintaining operational efficiency and scalability across all Diverzify's functions. By streamlining workflows and implementing best practices, Danielle Hunsicker enhances service delivery and client support. The Chief Operating Officer's focus includes optimizing resource allocation, driving process improvements, and ensuring adherence to quality standards. Hunsicker's strategic oversight guarantees that Diverzify consistently meets the demands of construction and facility management professionals worldwide.
    Danielle Hunsicker

    Joseph Piscitello - Regional President

    Joseph Piscitello, the Regional President at Diverzify, oversees operations and business development within a key geographic market. Piscitello drives regional growth strategies, ensuring alignment with Diverzify's global objectives and commitment to commercial flooring excellence. This leadership position involves managing local teams, cultivating client relationships, and adapting strategies to regional market demands. By focusing on localized execution, Joseph Piscitello enhances Diverzify's presence and service delivery in specific territories. The Regional President's responsibilities include P&L management, market analysis, and implementing operational improvements tailored to the region. Piscitello's leadership ensures robust performance and expansion within the designated operational area.

    Ed. Gorey - Regional President

    Ed. Gorey, the Regional President at Diverzify, directs strategic initiatives and operational oversight for a designated geographic region. Gorey is responsible for expanding Diverzify's market share and strengthening client partnerships within the commercial construction and facility management sectors. This executive role involves leading regional sales efforts, optimizing supply chain integration, and ensuring consistent service quality across operations. By championing best practices, Ed. Gorey drives performance and profitability in the assigned territory. The Regional President's duties encompass market analysis, resource allocation, and fostering strong relationships with stakeholders. Gorey's leadership ensures Diverzify's continued success and growth in the region.

    Timothy Mitcheltree - President

    Timothy Mitcheltree, the President at Diverzify, holds a significant leadership position overseeing key strategic functions and operational directives. Mitcheltree contributes to the company's overall direction, focusing on enhancing Diverzify's capabilities as a vertically integrated commercial flooring resource. This role involves collaborating with other executives to drive innovation and market expansion. By providing strategic guidance, Timothy Mitcheltree supports the company's mission to serve construction and facility management professionals worldwide. The President's responsibilities include contributing to long-term planning and ensuring operational excellence across departments. Mitcheltree's influence is critical to Diverzify's sustained growth and industry standing.

    Kelly Dall - President

    Kelly Dall, the President at Diverzify, plays a vital role in shaping the company's strategic vision and operational execution. Dall focuses on advancing Diverzify's position as a premier provider of commercial flooring solutions on a global scale. This executive leadership involves driving initiatives that enhance client satisfaction and operational efficiency. By fostering collaboration and strategic alignment, Kelly Dall supports Diverzify's commitment to innovation and market leadership. The President's responsibilities include contributing to corporate strategy development and overseeing key business segments. Dall's leadership is instrumental in maintaining Diverzify's reputation for excellence in the construction and facility management industries.

    Tony Troehler - Chief Revenue Officer

    Tony Troehler, the Chief Revenue Officer at Diverzify, spearheads all revenue generation initiatives and sales strategies. Troehler oversees the global sales force, driving market penetration and expanding client relationships within the commercial construction and facility management sectors. This critical position involves optimizing sales processes and identifying new market opportunities to fuel company growth. By fostering a high-performance sales culture, Tony Troehler ensures consistent revenue streams and strengthens Diverzify's competitive edge. The Chief Revenue Officer's responsibilities include developing pricing strategies, managing key accounts, and forecasting sales performance to support strategic planning. Troehler's leadership directly contributes to Diverzify's position as a leading commercial flooring resource.
    Tony Troehler

    Kyle King - Chief Information Officer

    Kyle King, the Chief Information Officer at Diverzify, directs the company's technology strategy and digital infrastructure. King oversees the development and implementation of IT systems that support Diverzify's advanced-model operations and global reach. This position is crucial for enhancing operational efficiency, data security, and technological innovation within the commercial flooring sector. By leveraging cutting-edge technology, Kyle King ensures that Diverzify maintains a competitive advantage and provides superior service to its clients. The Chief Information Officer's responsibilities include managing enterprise software, cybersecurity protocols, and digital transformation initiatives. King's leadership ensures robust technological support for Diverzify's worldwide operations.
    Kyle King

    Hutch Smith - Chief People Officer

    Hutch Smith, the Chief People Officer at Diverzify, leads all human resources functions and talent management strategies. Smith oversees recruitment, employee development, and organizational culture to foster a high-performing workforce. This role is essential for attracting and retaining top talent within the competitive commercial flooring industry. By cultivating a supportive and engaging work environment, Hutch Smith ensures that Diverzify's team is equipped to deliver exceptional service globally. The Chief People Officer's responsibilities include developing compensation and benefits programs, managing employee relations, and driving initiatives that promote diversity and inclusion. Smith's strategic approach to people management underpins Diverzify's operational success.

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    Frequently Asked Questions Regarding Diverzify Top Executives and Leadership Team

    Who leads Diverzify?
    Diverzify is led by Joshua Sugidono (Chief Executive Officer), along with executives such as Danielle Hunsicker (Chief Operating Officer) and Joseph Piscitello (Regional President).
    Who is part of Diverzify’s executive team?
    The executive team of Diverzify includes leaders such as Joshua Sugidono (Chief Executive Officer), Danielle Hunsicker (Chief Operating Officer), Joseph Piscitello (Regional President) and other senior executives.
    How many executives does Diverzify have?
    Diverzify has 9 executives leading key business areas.
    What roles are included in Diverzify’s leadership team?
    The leadership team of Diverzify includes roles such as Chief Executive Officer, Chief Operating Officer, Regional President, Regional President, President.