Diverzify Executive and Leadership Team

November, 2026

Leadership Overview

Diverzify has 8 executives leading key functions including strategy, financial oversight, revenue generation, information technology, human capital, regional operations, and general management.

Focused on transforming the commercial flooring industry, Diverzify delivers advanced, vertically integrated solutions to construction and facility management professionals, ensuring superior project outcomes through a commitment to operational excellence and innovation.

Leadership Roles at Diverzify

  • Chief Executive Officer - Joshua Sugidono
  • Chief Financial Officer - Andrew Ross
  • Regional President - Ed. Gorey
  • President - Kelly Dall
  • President - Timothy Mitcheltree
  • Chief Revenue Officer - Tony Troehler
  • Chief Information Officer - Ewan Gatherer
  • Chief People Officer - Hutch Smith
  • Joshua Sugidono - Chief Executive Officer

    Joshua Sugidono, the Chief Executive Officer at Diverzify, directs the overarching strategic vision for the organization. Sugidono architects the long-term growth trajectory by integrating diverse commercial flooring resources into a unified, high-performance model. By aligning corporate objectives with the needs of global construction and facility management professionals, the Chief Executive Officer ensures consistent market expansion. Sugidono maintains rigorous oversight of all operational divisions, fostering a culture of efficiency and technical precision. This leadership role involves constant collaboration with the Board to refine the company's value proposition within the competitive construction landscape. Through the implementation of scalable business practices, Joshua Sugidono drives the organization toward sustained profitability. Ultimately, the Chief Executive Officer secures the company's position as a premier resource for complex flooring projects, consistently delivering value to stakeholders while navigating the evolving demands of the global commercial construction sector.

    Andrew Ross - Chief Financial Officer

    Andrew Ross, the Chief Financial Officer at Diverzify, manages the fiscal health and capital allocation strategies for the enterprise. Ross oversees financial planning, reporting, and risk management to support the company's vertically integrated business model. By analyzing market trends in commercial construction, the Chief Financial Officer optimizes resource distribution across various regional operations. Andrew Ross coordinates with executive leadership to ensure financial transparency and long-term stability. This role involves monitoring cash flow, managing investment portfolios, and driving cost-efficiency initiatives that bolster the bottom line. Through precise financial modeling, Ross enables the organization to pursue strategic acquisitions and infrastructure upgrades. The Chief Financial Officer maintains strict compliance with industry standards, providing the necessary fiscal foundation for the company's ambitious growth targets. By balancing immediate operational needs with future capital requirements, Ross ensures the financial resilience of the entire organization in a volatile global market.

    Ed. Gorey - Regional President

    Ed. Gorey, the Regional President at Diverzify, directs operational activities and market expansion within specific geographic territories. Gorey architects localized strategies that align with the company's broader mission of providing integrated flooring solutions. By overseeing regional project execution, the Regional President ensures that construction and facility management clients receive consistent, high-quality service. Ed. Gorey manages local teams and resources to optimize project delivery timelines and budget adherence. This leadership role involves building strong relationships with regional contractors and stakeholders to secure new business opportunities. Through the effective management of regional operations, Gorey contributes to the overall growth and market presence of the organization. The Regional President maintains a focus on operational excellence, ensuring that every project meets the company's rigorous standards. By leveraging local market insights, Gorey drives efficiency and profitability, reinforcing the company's reputation as a reliable partner for complex commercial construction projects across the region.

    Kelly Dall - President

    Kelly Dall, the President at Diverzify, oversees the execution of core business operations and strategic initiatives. Dall architects the operational framework that allows the company to deliver vertically integrated flooring solutions to commercial clients. By managing cross-functional teams, the President ensures that project delivery remains efficient and aligned with corporate quality standards. Kelly Dall collaborates with other executives to refine service offerings and improve the overall customer experience. This role involves monitoring operational performance metrics and implementing process improvements to drive productivity. Through the oversight of daily business activities, Dall supports the organization's commitment to excellence in the construction sector. The President maintains a focus on scaling operations to meet the increasing demand from facility management professionals. By fostering a culture of accountability and precision, Dall ensures that the company consistently achieves its performance targets. Ultimately, the President secures the operational foundation necessary for the company's continued success and market leadership.

    Timothy Mitcheltree - President

    Timothy Mitcheltree, the President at Diverzify, directs the strategic development of specialized service lines and market-specific initiatives. Mitcheltree architects programs that enhance the company's ability to serve niche segments within the commercial construction industry. By overseeing the integration of specialized flooring technologies, the President ensures that the organization remains at the cutting edge of the market. Timothy Mitcheltree collaborates with technical teams to develop innovative solutions that address the unique challenges faced by facility management professionals. This role involves managing key client relationships and identifying opportunities for service diversification. Through the implementation of targeted growth strategies, Mitcheltree expands the company's footprint in high-value sectors. The President maintains a focus on operational agility, ensuring that the organization can quickly adapt to changing industry requirements. By driving innovation and service quality, Mitcheltree contributes to the company's overall competitive advantage and long-term success in the global commercial flooring market.

    Tony Troehler - Chief Revenue Officer

    Tony Troehler, the Chief Revenue Officer at Diverzify, drives the commercial growth strategy and sales performance across all market segments. Troehler architects comprehensive revenue generation plans that connect the company's flooring solutions with large-scale construction and facility management clients. By overseeing the sales pipeline and client acquisition processes, the Chief Revenue Officer ensures consistent market penetration. Tony Troehler collaborates with regional teams to tailor service offerings to specific project requirements, maximizing contract value and client retention. This leadership role involves analyzing competitive dynamics to identify new business opportunities and revenue streams. Through the optimization of sales operations, Troehler enhances the company's ability to deliver value-added services to a global customer base. The Chief Revenue Officer maintains a focus on building strong, long-term partnerships with key industry stakeholders. By aligning sales efforts with corporate goals, Troehler directly impacts the organization's ability to scale operations and achieve significant market share growth.
    Tony Troehler

    Ewan Gatherer - Chief Information Officer

    Ewan Gatherer, the Chief Information Officer at Diverzify, directs the digital transformation and technological infrastructure of the company. Gatherer architects secure, scalable systems that support the complex, vertically integrated operations of the business. By overseeing the integration of data analytics and project management software, the Chief Information Officer enhances operational efficiency for construction and facility management teams. Ewan Gatherer manages the cybersecurity framework to protect sensitive client information and proprietary project data. This role involves collaborating with other C-suite leaders to implement innovative digital tools that streamline workflows and improve service delivery. Through the deployment of advanced information systems, Gatherer enables real-time visibility into project status and resource allocation. The Chief Information Officer ensures that the company's technological capabilities remain at the forefront of the industry. By driving digital innovation, Gatherer supports the organization's commitment to providing superior, technology-enabled flooring solutions to a diverse global clientele.

    Hutch Smith - Chief People Officer

    Hutch Smith, the Chief People Officer at Diverzify, manages the human capital strategy and organizational culture. Smith architects talent acquisition, professional development, and employee engagement programs that support the company's mission. By overseeing workforce planning, the Chief People Officer ensures that the organization maintains a skilled team capable of executing complex commercial flooring projects. Hutch Smith collaborates with leadership to foster an inclusive environment that attracts top-tier talent across the construction industry. This role involves designing performance management systems that align individual contributions with corporate objectives. Through the implementation of comprehensive training initiatives, Smith enhances the technical and leadership capabilities of the workforce. The Chief People Officer maintains a focus on employee retention and well-being, recognizing that human capital remains the primary driver of operational success. By cultivating a high-performance culture, Smith ensures the organization possesses the necessary expertise to meet the evolving demands of global facility management clients.

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    Frequently Asked Questions Regarding Diverzify Top Executives and Leadership Team

    Who leads Diverzify?
    Diverzify is led by Joshua Sugidono (Chief Executive Officer), along with executives such as Andrew Ross (Chief Financial Officer) and Ed. Gorey (Regional President).
    Who is part of Diverzify’s executive team?
    The executive team of Diverzify includes leaders such as Joshua Sugidono (Chief Executive Officer), Andrew Ross (Chief Financial Officer), Ed. Gorey (Regional President) and other senior executives.
    How many executives does Diverzify have?
    Diverzify has 8 executives leading key business areas.
    What roles are included in Diverzify’s leadership team?
    The leadership team of Diverzify includes roles such as Chief Executive Officer, Chief Financial Officer, Regional President, President, President.