Appalachian State University Executive and Leadership Team

July, 2026

Leadership Overview

Appalachian State University has 10 executives leading key functions including technology, finance, operations, and student affairs.

Driven by a commitment to sustainability, Appalachian State University prepares students for purposeful lives as engaged global citizens, fostering a deep understanding of their responsibilities in creating a sustainable future for all.

Leadership Roles at Appalachian State University

  • Chief Financial Officer - Brad Cooper
  • Deputy Athletic Director and Chief Financial Officer - Jonathan Reeder
  • Executive Vice Chancellor and Chief Operating Officer - J.J. Brown
  • Deputy Chief Operating Officer - Matthew Dull
  • Deputy Chief Information Officer & Chief Operating Officer - Thomas Van Gilder
  • RHA President - William Hupp
  • President - Colton Taylor
  • Chief Information Officer - Keith Werner
  • Chief of Staff - Lorin Baumhover
  • Senior Deputy Athletic Director and Chief Revenue Officer - Christopher Wood
  • Brad Cooper - Chief Financial Officer

    Brad Cooper, the Chief Financial Officer at Appalachian State University, manages the institution's financial health and strategic resource allocation. Cooper oversees all financial operations, including budgeting, accounting, treasury, and financial planning, ensuring fiscal responsibility and sustainability. This critical role involves developing financial strategies that support Appalachian State's academic and operational goals, particularly in its commitment to preparing students for a sustainable future. By guiding investment decisions and managing financial risks, the Chief Financial Officer ensures the university's long-term viability and capacity for growth. Cooper's leadership ensures that financial resources are effectively deployed to advance the university's mission and enhance its impact within the UNC system and beyond. Through diligent financial oversight, Brad Cooper strengthens the university's economic foundation.
    Brad Cooper

    Jonathan Reeder - Deputy Athletic Director and Chief Financial Officer

    Jonathan Reeder, the Deputy Athletic Director and Chief Financial Officer at Appalachian State University, manages the financial operations and strategic fiscal planning for the university's athletics department. Reeder oversees budgeting, financial reporting, and resource allocation, ensuring the fiscal integrity and sustainability of athletic programs. This role is vital in supporting Appalachian State's mission by ensuring that athletic endeavors are financially sound and contribute positively to the university's overall objectives. By implementing sound financial controls and strategic investment, the Chief Financial Officer maximizes the impact of athletic resources. Jonathan Reeder's financial expertise and leadership are instrumental in the continued success and growth of Appalachian State athletics. Through meticulous financial stewardship, Reeder upholds the department's commitment to excellence.

    J.J. Brown - Executive Vice Chancellor and Chief Operating Officer

    J.J. Brown, the Executive Vice Chancellor and Chief Operating Officer at Appalachian State University, directs the university's extensive operational functions and administrative services. Brown oversees critical areas such as facilities management, human resources, campus safety, and auxiliary services, ensuring efficient and effective support for the academic mission. This leadership position is fundamental to realizing Appalachian State's commitment to preparing students for purposeful lives and a sustainable future by maintaining a robust and supportive campus environment. By optimizing resource utilization and driving operational excellence, the Chief Operating Officer ensures the university can effectively pursue its teaching, scholarship, and service goals. J.J. Brown's strategic oversight enhances the university's capacity to innovate and serve its community.
    J.J. Brown

    Matthew Dull - Deputy Chief Operating Officer

    Matthew Dull, the Deputy Chief Operating Officer at Appalachian State University, supports the Chief Operating Officer in managing the institution's diverse operational landscape. Dull focuses on enhancing the efficiency and effectiveness of campus services, including infrastructure development, resource management, and operational process improvements. This role is integral to upholding Appalachian State's mission of fostering engaged global citizens prepared for a sustainable future by ensuring a well-managed and responsive campus infrastructure. By collaborating across departments, the Deputy Chief Operating Officer drives initiatives that optimize resource allocation and service delivery. Matthew Dull's contributions are vital to the seamless functioning of the university, supporting its academic and community engagement objectives. Through dedicated effort, Dull strengthens the operational backbone of Appalachian State.

    Thomas Van Gilder - Deputy Chief Information Officer & Chief Operating Officer

    Thomas Van Gilder, the Deputy Chief Information Officer & Chief Operating Officer at Appalachian State University, plays a dual role in advancing the institution's technological capabilities and operational efficiency. Van Gilder supports the CIO in managing IT infrastructure and services while also contributing to the operational oversight of key university functions. This comprehensive role is essential for implementing technology solutions that align with Appalachian State's commitment to preparing students for a sustainable future through innovative learning environments. By ensuring robust IT systems and streamlined operations, the Deputy CIO & COO enhances the university's capacity for academic achievement and administrative effectiveness. Thomas Van Gilder's leadership ensures that technology and operations work in concert to support the university's strategic objectives. Through integrated management, Van Gilder drives institutional progress.
    Thomas Van Gilder

    William Hupp - RHA President

    William Hupp, the RHA President at Appalachian State University, represents the interests and advocates for the needs of students residing in university housing. Hupp leads the Residence Hall Association, fostering a vibrant and supportive residential community that enhances the student experience. This leadership position is integral to Appalachian State's mission of preparing engaged global citizens by promoting leadership development and community involvement among residents. By organizing events, addressing concerns, and implementing student-driven initiatives, the RHA President contributes to a positive living-learning environment. William Hupp's dedication to student welfare and community building strengthens the residential fabric of the university. Through active engagement, Hupp champions the voice of student residents.

    Colton Taylor - President

    Colton Taylor, the President at Appalachian State University, provides leadership and vision for the student body, representing student interests to university administration and external bodies. Taylor spearheads initiatives aimed at enhancing student life, academic success, and campus engagement, fostering a dynamic university experience. This role is fundamental to Appalachian State's mission of cultivating purposeful lives and engaged global citizenship by empowering students and promoting their holistic development. By advocating for student needs and facilitating collaborative solutions, the President drives positive change within the university community. Colton Taylor's commitment to student advocacy and leadership development strengthens the student voice and contributes to a thriving campus culture. Through dedicated service, Taylor advances the collective interests of the student population.

    Keith Werner - Chief Information Officer

    Keith Werner, the Chief Information Officer at Appalachian State University, directs the institution's comprehensive technology strategy and infrastructure. Overseeing all aspects of information technology, Werner ensures the seamless operation of digital systems that support academic, research, and administrative functions across the university. This leadership role involves architecting scalable solutions to enhance user experience and data security, aligning technological advancements with Appalachian State's mission of preparing students for a sustainable future. Werner's strategic vision drives innovation in IT services, supporting the university's educational and operational objectives. By managing critical technology resources, Keith Werner ensures the university remains at the forefront of digital transformation in higher education, facilitating efficient and effective learning environments.
    Keith Werner

    Lorin Baumhover - Chief of Staff

    Lorin Baumhover, the Chief of Staff at Appalachian State University, provides strategic support and operational coordination for the university's executive leadership. Baumhover facilitates the execution of key initiatives, manages high-priority projects, and ensures effective communication across university departments. This role is pivotal in translating the university's mission of preparing students for a sustainable future into actionable plans and operational efficiencies. By streamlining processes and fostering collaboration, the Chief of Staff enhances the effectiveness of the executive team. Baumhover's expertise in organizational strategy and project management supports the university's commitment to academic excellence and its unique Appalachian heritage. Through dedicated service, Lorin Baumhover drives institutional effectiveness and strategic alignment.

    Christopher Wood - Senior Deputy Athletic Director and Chief Revenue Officer

    Christopher Wood, the Senior Deputy Athletic Director and Chief Revenue Officer at Appalachian State University, spearheads revenue generation and strategic financial planning for the athletics department. Wood oversees all aspects of income streams, including sponsorships, ticket sales, media rights, and donor relations, ensuring the financial sustainability of athletic programs. This position is crucial in supporting Appalachian State's broader mission by leveraging athletics to enhance university visibility and student engagement, contributing to the preparation of well-rounded individuals. By developing innovative revenue strategies and fostering strong partnerships, the Chief Revenue Officer maximizes financial resources for athletic endeavors. Christopher Wood's financial acumen and leadership drive the growth and success of Appalachian State athletics. Through strategic financial management, Wood ensures the department's continued excellence.

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    Frequently Asked Questions Regarding Appalachian State University Top Executives and Leadership Team

    Who leads Appalachian State University?
    Appalachian State University is led by Brad Cooper (Chief Financial Officer), along with executives such as Jonathan Reeder (Deputy Athletic Director and Chief Financial Officer) and J.J. Brown (Executive Vice Chancellor and Chief Operating Officer).
    Who is part of Appalachian State University’s executive team?
    The executive team of Appalachian State University includes leaders such as Brad Cooper (Chief Financial Officer), Jonathan Reeder (Deputy Athletic Director and Chief Financial Officer), J.J. Brown (Executive Vice Chancellor and Chief Operating Officer) and other senior executives.
    How many executives does Appalachian State University have?
    Appalachian State University has 10 executives leading key business areas.
    What roles are included in Appalachian State University’s leadership team?
    The leadership team of Appalachian State University includes roles such as Chief Financial Officer, Deputy Athletic Director and Chief Financial Officer, Executive Vice Chancellor and Chief Operating Officer, Deputy Chief Operating Officer, Deputy Chief Information Officer & Chief Operating Officer.