All Roads Executive and Leadership Team

Sandra Halin-Adams, the Chief Financial Officer at All Roads, directs the fiscal health and capital allocation strategies for the entire enterprise. Overseeing financial reporting, tax compliance, and treasury management, the Chief Financial Officer ensures the stability of the 14 brands within the Norris Automotive Group, the Norris Commercial Division, and Vermeer Mid Atlantic. This leadership role involves rigorous oversight of budgetary controls to support the expansion of commercial services across the Mid-Atlantic and Ohio Valley. By analyzing market trends and optimizing resource distribution, Sandra Halin-Adams directly impacts the long-term profitability of the organization. Halin-Adams maintains close collaboration with the Board to align financial performance with the broader corporate mission. Through disciplined fiscal management, the Chief Financial Officer secures the necessary capital to sustain the company's competitive position in the retail and commercial services sectors.

Ben Fenlon, the Chief Operating Officer at All Roads, manages the daily operational workflows across 26 locations. Overseeing the integration of the Norris Automotive Group and Vermeer Mid Atlantic, the Chief Operating Officer drives efficiency in supply chain logistics and service delivery. This leadership role involves standardizing operational protocols to ensure consistent performance for over 700 employees. By streamlining internal processes, Ben Fenlon directly impacts the scalability of the company's multi-channel retail model. Fenlon coordinates with division leaders to resolve operational bottlenecks and enhance customer satisfaction metrics throughout the Ohio Valley. The Chief Operating Officer maintains a focus on operational excellence, ensuring that all business units function in harmony with the overarching corporate strategy. Through continuous process improvement, Fenlon optimizes the infrastructure required to support the company's extensive regional footprint.

Ross Carter, the President & Owner at All Roads, defines the long-term vision and strategic direction for the entire enterprise. Overseeing the growth of the 14 brands, the President & Owner architects the expansion of commercial services and retail operations across the Mid-Atlantic region. This leadership role involves high-level decision-making regarding acquisitions, brand development, and market positioning. By fostering a culture of innovation, Ross Carter directly impacts the competitive trajectory of the company. Carter maintains active engagement with the executive team to ensure alignment with the core mission of providing superior commercial and retail solutions. The President & Owner evaluates new market opportunities to sustain the company's status as a leading privately held enterprise. Through decisive leadership, Carter drives the organization toward achieving sustainable growth and maintaining strong relationships with clients and partners.

Warren Paugh, the Division President, Retail at All Roads, manages the performance and customer experience strategies for the Norris Automotive Group. Overseeing retail sales, inventory management, and dealership operations, the Division President, Retail ensures that the automotive division meets its revenue targets across the Mid-Atlantic. This leadership role involves implementing sales training programs and optimizing the customer journey to drive brand loyalty. By refining the retail strategy, Warren Paugh directly impacts the market share of the automotive portfolio. Paugh coordinates with the Chief Operating Officer to align retail activities with broader company objectives. The Division President, Retail monitors regional market dynamics to adjust pricing and promotional efforts effectively. Through focused management of the retail division, Paugh supports the overall success of the enterprise by maintaining high standards of service and operational excellence.