All Roads Executive and Leadership Team

Andrew Franklin, the Chief Executive Officer at All Roads, directs the overarching corporate strategy for the entire enterprise. Overseeing the integration of the Norris Automotive Group, the Norris Commercial Division, and Vermeer Mid Atlantic, the Chief Executive Officer ensures operational synergy across all 26 locations. This leadership role involves managing the 700-person workforce to maintain high standards in retail and commercial services. By aligning divisional goals with the broader mission of the organization, Andrew Franklin drives sustainable revenue growth throughout the Mid-Atlantic and Ohio Valley markets. The Chief Executive Officer collaborates with the Board to evaluate new market opportunities and optimize existing service channels. Through rigorous performance monitoring and resource allocation, the Chief Executive Officer maintains the competitive edge of the company. Strategic oversight remains the primary focus, ensuring that every brand under the corporate umbrella meets the evolving demands of the commercial and automotive sectors.

Ben Fenlon, the Chief Operating Officer at All Roads, manages the daily execution of business processes across all three operating divisions. Overseeing the logistical infrastructure and service delivery models, the Chief Operating Officer ensures that the 14 brands maintain operational efficiency. This leadership role involves streamlining supply chain workflows and enhancing customer service protocols to support the expansive footprint in the Mid-Atlantic and Ohio Valley. By implementing standardized operational procedures, Ben Fenlon improves productivity and reduces overhead costs across the enterprise. The Chief Operating Officer coordinates with divisional leaders to resolve complex service challenges and maintain high-quality output. Through the application of data-driven management techniques, the Chief Operating Officer optimizes the performance of the automotive and commercial service units. Operational excellence remains the core objective, ensuring that the company delivers consistent value to clients while scaling internal capabilities to meet future market demands.

Ross Carter, the President & Owner at All Roads, defines the long-term vision and foundational values of the organization. Overseeing the preservation of the company's legacy as a privately held enterprise, the President & Owner guides the strategic direction of the multi-channel retail and commercial services portfolio. This leadership role involves fostering relationships with key stakeholders and ensuring the financial health of the 14 brands. By championing a culture of integrity and service, Ross Carter influences the professional standards maintained across the Mid-Atlantic and Ohio Valley. The President & Owner evaluates high-level investment opportunities and capital allocation strategies to secure the future of the business. Through active engagement with the executive team, the President & Owner ensures that the company remains agile in a competitive retail landscape. Strategic decision-making remains the primary focus, balancing immediate operational needs with the enduring mission of the organization to provide superior commercial and automotive solutions.

Warren Paugh, the Division President, Retail at All Roads, manages the performance and growth of the automotive retail division. Overseeing the sales operations and customer experience initiatives, the Division President, Retail ensures that the Norris Automotive Group maintains its market position. This leadership role involves driving revenue through effective inventory management and the implementation of modern retail strategies across the Mid-Atlantic region. By analyzing consumer trends and market shifts, Warren Paugh optimizes the sales funnel to increase conversion rates and brand loyalty. The Division President, Retail collaborates with regional managers to ensure that every location adheres to the high service standards expected by the company. Through the development of targeted marketing and sales programs, the Division President, Retail enhances the profitability of the automotive portfolio. Market expansion remains a critical priority, ensuring that the retail division continues to capture significant share within the competitive automotive sector.

Andrew Schultheiss, the Chief Development & Communications Officer at All Roads, architects the growth strategy and public messaging for the entire enterprise. Overseeing the expansion of the 14 brands and the communication of the company's value proposition, the Chief Development & Communications Officer ensures alignment between internal goals and external perception. This leadership role involves identifying new business development opportunities and managing corporate communications to strengthen the brand presence in the Mid-Atlantic and Ohio Valley. By crafting strategic narratives and managing stakeholder relations, Andrew Schultheiss builds trust and visibility for the organization. The Chief Development & Communications Officer coordinates with the executive team to ensure that all growth initiatives reflect the core mission of the company. Through the execution of comprehensive development plans, the Chief Development & Communications Officer drives the long-term scalability of the commercial and retail divisions. Strategic communication remains the primary focus, ensuring that the company effectively reaches its target markets.