All Roads Executive and Leadership Team

August, 2026

Leadership Overview

All Roads has 4 executives leading key functions including strategy, operations, ownership, and retail management.

Focused on delivering excellence across the Mid-Atlantic and Ohio Valley, All Roads maintains a commitment to multi-channel retail and commercial service growth through its diverse portfolio of 14 brands.

Leadership Roles at All Roads

  • Chief Executive Officer - Andrew Franklin
  • Chief Operating Officer - Ben Fenlon
  • President & Owner - Ross Carter
  • Division President, Retail - Warren Paugh
  • Andrew Franklin - Chief Executive Officer

    Andrew Franklin, the Chief Executive Officer at All Roads, directs the overarching corporate strategy for the entire enterprise. Overseeing the integration of 14 distinct brands, the Chief Executive Officer ensures alignment across the Norris Automotive Group, the Norris Commercial Division, and Vermeer Mid Atlantic. This leadership role involves driving expansion across the Mid-Atlantic and Ohio Valley regions while maintaining operational efficiency for over 700 employees. By optimizing resource allocation, Andrew Franklin secures long-term market stability and competitive advantage. The Chief Executive Officer manages high-level relationships with stakeholders to foster sustainable growth. Through rigorous oversight of the three operating divisions, the Chief Executive Officer maintains the company's reputation for excellence in commercial services. Strategic planning remains a primary focus, ensuring the organization adapts to evolving retail and commercial demands. Ultimately, the Chief Executive Officer guides the enterprise toward achieving ambitious revenue targets and operational milestones.

    Ben Fenlon - Chief Operating Officer

    Ben Fenlon, the Chief Operating Officer at All Roads, manages the daily execution of business processes across 26 locations. Overseeing internal workflows, the Chief Operating Officer ensures that the Norris Automotive Group and the Norris Commercial Division operate with maximum efficiency. This leadership role involves streamlining supply chain logistics and service delivery protocols to support the company's expansive footprint. By implementing standardized operational metrics, Ben Fenlon drives productivity improvements throughout the Mid-Atlantic and Ohio Valley markets. The Chief Operating Officer coordinates with department heads to resolve bottlenecks and enhance customer service standards. Through meticulous attention to detail, the Chief Operating Officer maintains the integrity of the 14 brands under the corporate umbrella. Operational excellence remains the core objective, supporting the broader mission of the enterprise. Ultimately, the Chief Operating Officer stabilizes internal systems to facilitate scalable growth and consistent performance across all commercial service channels.

    Ross Carter - President & Owner

    Ross Carter, the President & Owner at All Roads, defines the long-term vision and cultural foundation of the organization. Overseeing the strategic direction of the enterprise, the President & Owner ensures that all 14 brands remain aligned with the core values of the company. This leadership role involves evaluating new market opportunities and capital investments across the Mid-Atlantic and Ohio Valley. By fostering a culture of innovation, Ross Carter drives the development of the Norris Automotive Group and Vermeer Mid Atlantic. The President & Owner maintains direct oversight of major business acquisitions and divestitures to optimize the portfolio. Through consistent engagement with the executive team, the President & Owner shapes the future trajectory of the business. Strategic decision-making remains a primary responsibility, ensuring the company retains its status as a leading privately held enterprise. Ultimately, the President & Owner secures the legacy and financial health of the entire group.

    Warren Paugh - Division President, Retail

    Warren Paugh, the Division President, Retail at All Roads, manages the performance and growth of the Norris Automotive Group. Overseeing retail operations across the Mid-Atlantic and Ohio Valley, the Division President, Retail ensures that customer-facing services meet high quality standards. This leadership role involves optimizing sales strategies and inventory management for the automotive retail division. By analyzing market trends, Warren Paugh drives revenue growth and enhances the customer experience at all retail locations. The Division President, Retail coordinates with the broader executive team to align retail objectives with the company's commercial service goals. Through effective team leadership, the Division President, Retail maintains high employee engagement and operational consistency. Strategic focus remains on expanding the retail footprint and strengthening brand loyalty within the competitive automotive sector. Ultimately, the Division President, Retail delivers measurable results that contribute to the overall success and market presence of the enterprise.

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    Frequently Asked Questions Regarding All Roads Top Executives and Leadership Team

    Who leads All Roads?
    All Roads is led by Andrew Franklin (Chief Executive Officer), along with executives such as Ben Fenlon (Chief Operating Officer) and Ross Carter (President & Owner).
    Who is part of All Roads’s executive team?
    The executive team of All Roads includes leaders such as Andrew Franklin (Chief Executive Officer), Ben Fenlon (Chief Operating Officer), Ross Carter (President & Owner) and other senior executives.
    How many executives does All Roads have?
    All Roads has 4 executives leading key business areas.
    What roles are included in All Roads’s leadership team?
    The leadership team of All Roads includes roles such as Chief Executive Officer, Chief Operating Officer, President & Owner, Division President, Retail.