All Roads Executive and Leadership Team

July, 2026

Leadership Overview

All Roads has 4 executives leading key functions including strategy, operations, retail, and ownership.

Driven by a commitment to service excellence, All Roads operates as a significant multi-channel retail and commercial services enterprise, impacting the Mid-Atlantic and Ohio Valley regions through its diverse brand portfolio and extensive operational footprint.

Leadership Roles at All Roads

  • President & Chief Executive Officer - Miguel Gonzalez
  • Chief Operating Officer - Ben Fenlon
  • Division President, Retail - Warren Paugh
  • President & Owner - Ross Carter
  • Miguel Gonzalez - President & Chief Executive Officer

    Miguel Gonzalez, the President & Chief Executive Officer at All Roads, directs the overarching corporate strategy and executive leadership for the entire organization. Overseeing all 26 locations across the Mid-Atlantic and Ohio Valley, Gonzalez ensures alignment with the company's mission of providing extensive multi-channel retail and commercial services. This leadership role involves guiding the strategic direction for over 700 employees and managing the performance of 14 distinct brands operating under three primary divisions: Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic. By setting the vision for growth and operational excellence, Miguel Gonzalez drives the company's market position and financial health, ensuring sustained success across all business units and maintaining the company's status as a leading privately held enterprise.
    Miguel Gonzalez

    Ben Fenlon - Chief Operating Officer

    Ben Fenlon, the Chief Operating Officer at All Roads, executes the operational strategies across the company's extensive network. Managing the day-to-day functions of the 26 locations, Fenlon ensures seamless integration and efficiency between the Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic. This critical role involves optimizing processes for over 700 employees, driving operational improvements that support the company's multi-channel retail and commercial services model. By focusing on operational excellence and resource allocation, Ben Fenlon directly contributes to the effective management of the 14 brands under the All Roads umbrella. The Chief Operating Officer's oversight guarantees that all operational activities align with the company's strategic objectives, fostering a culture of efficiency and service delivery throughout the Mid-Atlantic and Ohio Valley regions.

    Warren Paugh - Division President, Retail

    Warren Paugh, the Division President, Retail at All Roads, spearheads the strategic direction and operational performance of the retail segment. This leadership position involves direct oversight of the Norris Automotive Group and its associated brands, ensuring robust market penetration and customer engagement across the Mid-Atlantic and Ohio Valley. Paugh focuses on enhancing the retail customer experience and driving sales performance within the 26 company locations. By implementing innovative retail strategies and managing the retail division's P&L, Warren Paugh ensures the continued success and growth of the automotive brands. This role is pivotal in maintaining All Roads' standing as a premier multi-channel retail services provider, directly impacting revenue generation and brand reputation within the competitive automotive market.

    Ross Carter - President & Owner

    Ross Carter, the President & Owner at All Roads, provides foundational leadership and strategic ownership across the enterprise. This executive position involves guiding the long-term vision and financial stewardship of the company, ensuring its sustained growth and market leadership. Carter's responsibilities encompass overseeing the strategic alignment of the Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic, ensuring each operates cohesively to support the overall business objectives. By maintaining a keen focus on ownership principles and strategic investment, Ross Carter drives the company's expansion and operational integrity across its 26 locations and 14 brands. This leadership ensures the company's continued success as a significant privately held entity in the Mid-Atlantic and Ohio Valley regions.

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    Frequently Asked Questions Regarding All Roads Top Executives and Leadership Team

    Who leads All Roads?
    All Roads is led by Miguel Gonzalez (President & Chief Executive Officer), along with executives such as Ben Fenlon (Chief Operating Officer) and Warren Paugh (Division President, Retail).
    Who is part of All Roads’s executive team?
    The executive team of All Roads includes leaders such as Miguel Gonzalez (President & Chief Executive Officer), Ben Fenlon (Chief Operating Officer), Warren Paugh (Division President, Retail) and other senior executives.
    How many executives does All Roads have?
    All Roads has 4 executives leading key business areas.
    What roles are included in All Roads’s leadership team?
    The leadership team of All Roads includes roles such as President & Chief Executive Officer, Chief Operating Officer, Division President, Retail, President & Owner.