All Roads Executive and Leadership Team

May, 2026

Leadership Overview

All Roads has 4 executives leading key functions including strategy, operations, retail, and ownership.

Driving growth across multiple sectors, All Roads operates as a leading multi-channel retail and commercial services enterprise, maintaining 14 brands and impacting the Mid-Atlantic and Ohio Valley regions through a philosophy of expansive market reach and dedicated customer service.

Leadership Roles at All Roads

  • Chief Executive Officer - Andrew Franklin
  • Chief Operating Officer - Ben Fenlon
  • Division President, Retail - Warren Paugh
  • President & Owner - Ross Carter
  • Andrew Franklin - Chief Executive Officer

    Andrew Franklin, the Chief Executive Officer at All Roads, directs the overarching corporate strategy and long-term vision for the multi-channel retail and commercial services enterprise. Franklin guides the executive team in navigating market dynamics across the Mid-Atlantic and Ohio Valley regions, ensuring alignment with the company's mission to maintain 14 distinct brands through its three operating divisions. Overseeing the strategic deployment of resources, Franklin ensures each division, including Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic, operates cohesively to achieve ambitious growth targets. This leadership role involves fostering innovation and driving operational excellence across all 26 locations, ultimately securing All Roads' position as a premier privately held enterprise. Andrew Franklin's strategic direction is paramount to the sustained expansion and market leadership of the company.

    Ben Fenlon - Chief Operating Officer

    Ben Fenlon, the Chief Operating Officer at All Roads, executes the day-to-day operational strategies across the company's extensive network of 26 locations. Fenlon manages the seamless integration of services and operations for the Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic, ensuring efficiency and high performance standards are met. This executive oversees the deployment of over 700 employees, optimizing workforce management and operational workflows to support the company's diverse portfolio of 14 brands. By focusing on process improvement and operational scalability, Ben Fenlon drives the effective delivery of retail and commercial services throughout the Mid-Atlantic and Ohio Valley regions. The Chief Operating Officer's focus on operational integrity directly supports the company's commitment to customer satisfaction and market penetration.

    Warren Paugh - Division President, Retail

    Warren Paugh, the Division President, Retail at All Roads, spearheads the strategic direction and operational management of the company's retail segment. Paugh directs the performance of the Norris Automotive Group and Vermeer Mid Atlantic, ensuring these brands achieve their full market potential across the Mid-Atlantic and Ohio Valley. This leadership position involves developing and implementing retail strategies that enhance customer engagement and drive sales volume for the 14 distinct brands under the All Roads umbrella. Warren Paugh oversees the retail division's contribution to the company's overall growth, focusing on optimizing the customer experience and expanding market share within the competitive automotive and equipment sectors. The Division President, Retail's expertise is critical to maintaining All Roads' strong presence in the retail landscape.

    Ross Carter - President & Owner

    Ross Carter, the President & Owner at All Roads, provides foundational leadership and strategic ownership for the entire multi-channel retail and commercial services enterprise. Carter's vision guides the company's expansion and operational philosophy across its 26 locations in the Mid-Atlantic and Ohio Valley. This executive role involves maintaining the integrity of the company's 14 brands and ensuring the sustained success of its three operating divisions: Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic. Ross Carter's ownership perspective drives long-term strategic planning and investment decisions, reinforcing All Roads' position as a leading privately held entity. The President & Owner's commitment to excellence underpins the company's operational and financial stability, ensuring continued market leadership and employee prosperity.

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    Frequently Asked Questions Regarding All Roads Top Executives and Leadership Team

    Who leads All Roads?
    All Roads is led by Andrew Franklin (Chief Executive Officer), along with executives such as Ben Fenlon (Chief Operating Officer) and Warren Paugh (Division President, Retail).
    Who is part of All Roads’s executive team?
    The executive team of All Roads includes leaders such as Andrew Franklin (Chief Executive Officer), Ben Fenlon (Chief Operating Officer), Warren Paugh (Division President, Retail) and other senior executives.
    How many executives does All Roads have?
    All Roads has 4 executives leading key business areas.
    What roles are included in All Roads’s leadership team?
    The leadership team of All Roads includes roles such as Chief Executive Officer, Chief Operating Officer, Division President, Retail, President & Owner.