All Roads Executive and Leadership Team

July, 2026

Leadership Overview

All Roads has 4 executives leading key functions including strategy, operations, ownership, and retail division management.

Driven by a commitment to service excellence, All Roads operates as a significant multi-channel retail and commercial services enterprise, impacting over 700 employees across 26 locations and 14 distinct brands.

Leadership Roles at All Roads

  • President & Chief Executive Officer - Miguel Gonzalez
  • Chief Operating Officer - Ben Fenlon
  • President & Owner - Ross Carter
  • Division President, Retail - Warren Paugh
  • Miguel Gonzalez - President & Chief Executive Officer

    Miguel Gonzalez, the President & Chief Executive Officer at All Roads, directs the overarching corporate strategy and executive leadership for the entire enterprise. This role involves setting the vision for growth across all 26 locations spanning the Mid-Atlantic and Ohio Valley regions. Gonzalez oversees the strategic alignment of the three operating divisions: Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic, ensuring cohesive market penetration and brand development for the 14 distinct brands under the All Roads umbrella. The executive leadership focuses on maintaining the company's position as a leading privately held, multi-channel retail and commercial services provider. By driving innovation in customer engagement and operational efficiency, Miguel Gonzalez ensures the continued success and expansion of the over 700 employees within the organization. This leadership position demands a comprehensive understanding of market dynamics and a proactive approach to business development.
    Miguel Gonzalez

    Ben Fenlon - Chief Operating Officer

    Ben Fenlon, the Chief Operating Officer at All Roads, executes the day-to-day operational strategies across the company's extensive network. This involves optimizing processes within the 26 locations and ensuring seamless integration between the Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic. Fenlon's responsibilities include enhancing operational efficiency and service delivery for the 14 brands, directly impacting the experience of over 700 employees. The Chief Operating Officer focuses on streamlining workflows and resource allocation to support the company's multi-channel retail and commercial services model. By implementing best practices in operational management, Ben Fenlon drives performance improvements and maintains high standards of service across all business units. This critical role ensures the effective functioning of the entire enterprise, supporting sustained growth and market leadership.

    Ross Carter - President & Owner

    Ross Carter, the President & Owner at All Roads, provides strategic ownership oversight and guides the long-term vision for the enterprise. This leadership position involves significant decision-making regarding capital allocation and business development across the 26 locations. Carter's influence extends across the Norris Automotive Group, Norris Commercial Division, and Vermeer Mid Atlantic, ensuring alignment with the company's core values and growth objectives. The President & Owner focuses on maintaining the company's status as a prominent privately held entity within the retail and commercial services sector. By championing strategic initiatives and fostering a culture of excellence, Ross Carter ensures the sustained success and expansion of the over 700 employees and 14 brands. This role is central to the company's enduring market presence and financial health.

    Warren Paugh - Division President, Retail

    Warren Paugh, the Division President, Retail at All Roads, directs the strategic operations and performance of the retail segment, encompassing the Norris Automotive Group and Vermeer Mid Atlantic. This leadership role involves driving sales, customer satisfaction, and market share growth for the retail-focused brands within the company's 26 locations. Paugh oversees the development and execution of retail strategies designed to enhance customer engagement and operational effectiveness. The Division President, Retail ensures that the retail divisions align with the broader company objectives, contributing significantly to the overall success of the over 700 employees. By focusing on market trends and consumer needs, Warren Paugh strengthens the company's retail footprint and profitability. This executive function is vital for maintaining competitive advantage in the multi-channel retail landscape.

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    Frequently Asked Questions Regarding All Roads Top Executives and Leadership Team

    Who leads All Roads?
    All Roads is led by Miguel Gonzalez (President & Chief Executive Officer), along with executives such as Ben Fenlon (Chief Operating Officer) and Ross Carter (President & Owner).
    Who is part of All Roads’s executive team?
    The executive team of All Roads includes leaders such as Miguel Gonzalez (President & Chief Executive Officer), Ben Fenlon (Chief Operating Officer), Ross Carter (President & Owner) and other senior executives.
    How many executives does All Roads have?
    All Roads has 4 executives leading key business areas.
    What roles are included in All Roads’s leadership team?
    The leadership team of All Roads includes roles such as President & Chief Executive Officer, Chief Operating Officer, President & Owner, Division President, Retail.