Leadership Overview
Ada has 5 executives leading key functions including strategy, marketing, operations, finance, and human resources.
Focused on accelerating digital transformation across South and Southeast Asia, Ada delivers advanced data analytics and integrated marketing solutions to empower brands in achieving measurable business growth and long-term market maturity.
Focused on accelerating digital transformation across South and Southeast Asia, Ada delivers advanced data analytics and integrated marketing solutions to empower brands in achieving measurable business growth and long-term market maturity.
Leadership Roles at Ada
Srinivas Gattamneni - Chief Executive Officer
Srinivas Gattamneni, the Chief Executive Officer at Ada, directs the overarching corporate strategy and regional expansion across South and Southeast Asia. The Chief Executive Officer manages the integration of data and artificial intelligence services to ensure clients achieve digital maturity. By aligning internal resources with market demands, Gattamneni optimizes the delivery of business insights and advanced analytics. This leadership role involves constant collaboration with the board to refine the company's competitive positioning in the tech consulting landscape. Through rigorous oversight of operational performance, the Chief Executive Officer maintains high standards for service quality and client satisfaction. Srinivas Gattamneni drives the company's mission to transform brand performance through data-driven decision-making. Ultimately, the Chief Executive Officer secures the firm's status as a premier partner for enterprises seeking to leverage complex data ecosystems for sustainable commercial success.

Mook Phipatseritham - Chief of Staff To Chief Executive Officer
Mook Phipatseritham, the Chief of Staff To Chief Executive Officer at Ada, manages the strategic workflow and executive communications that facilitate efficient decision-making at the highest level. The Chief of Staff To Chief Executive Officer coordinates cross-functional projects, ensuring that the firm's data and analytics initiatives remain aligned with the CEO's vision. By streamlining internal processes, Phipatseritham enables the leadership team to focus on high-impact business goals and regional expansion efforts. This leadership role involves monitoring key performance indicators and preparing critical reports for the board of directors. Mook Phipatseritham facilitates communication between departments to resolve operational bottlenecks and improve organizational agility. Through the management of executive priorities, the Chief of Staff To Chief Executive Officer supports the firm's commitment to delivering superior data enrichment services. Phipatseritham ensures that all strategic directives translate into actionable outcomes across the company's diverse operational footprint.
Fariq Cader - Group Chief Financial Officer
Fariq Cader, the Group Chief Financial Officer at Ada, directs the financial planning, capital allocation, and fiscal reporting processes that sustain the company's growth across South and Southeast Asia. The Group Chief Financial Officer monitors revenue streams from data analytics and marketing services to ensure long-term financial stability. By overseeing budgetary controls and investment strategies, Cader supports the firm's ability to scale its artificial intelligence capabilities. This leadership role involves managing relationships with investors and ensuring compliance with regional financial regulations. Fariq Cader evaluates the profitability of various service lines to optimize resource distribution and maximize shareholder value. Through rigorous financial analysis, the Group Chief Financial Officer provides the insights necessary for the executive team to make informed strategic decisions. Cader maintains the fiscal health of the organization, ensuring that the company remains well-positioned to invest in emerging technologies and expand its market reach.
Klara Grintal - Chief Marketing Officer
Klara Grintal, the Chief Marketing Officer at Ada, architects the brand identity and market engagement strategies that define the company's presence in the digital consulting sector. The Chief Marketing Officer oversees the development of integrated marketing solutions, ensuring alignment with the broader data and analytics service offerings. By analyzing regional market trends across South and Southeast Asia, Grintal crafts campaigns that highlight the firm's unique value proposition to prospective enterprise clients. This leadership role requires close coordination with the sales and product teams to synchronize messaging with technical capabilities. Klara Grintal manages the deployment of marketing assets to drive lead generation and brand awareness. Through the implementation of data-backed marketing initiatives, the Chief Marketing Officer enhances the company's visibility and market share. Grintal consistently evaluates campaign performance to refine outreach strategies and support the firm's aggressive growth objectives.
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Priscilla Nathan - Chief People Officer
Priscilla Nathan, the Chief People Officer at Ada, architects the talent acquisition, organizational development, and employee engagement strategies that foster a high-performance culture. The Chief People Officer manages the recruitment of top-tier data scientists and marketing experts to support the firm's complex service offerings. By implementing professional development programs, Nathan ensures that the workforce remains at the forefront of artificial intelligence and digital analytics trends. This leadership role involves cultivating an inclusive environment that attracts diverse talent across the company's regional operations. Priscilla Nathan oversees performance management systems to align individual contributions with the firm's overarching business goals. Through the design of competitive compensation and benefits structures, the Chief People Officer retains critical human capital necessary for maintaining a competitive edge. Nathan drives the company's commitment to building a resilient, innovative team capable of delivering exceptional value to clients in the rapidly evolving tech consulting industry.

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