Ada Executive and Leadership Team

Srinivas Gattamneni, the Chief Executive Officer at Ada, directs the overarching corporate strategy and long-term vision for the organization. Overseeing operations across South and Southeast Asia, the Chief Executive Officer ensures the company maintains a competitive edge in the data and artificial intelligence landscape. Srinivas Gattamneni architects high-level partnerships with leading brands to accelerate digital maturity and achieve measurable business outcomes. By aligning internal analytics capabilities with market demands, the Chief Executive Officer fosters a culture of innovation and data-driven decision-making. This leadership role involves constant engagement with the board to secure sustainable growth and operational excellence. Through the deployment of advanced analytics and marketing solutions, the Chief Executive Officer positions the firm as a premier partner for enterprises seeking digital transformation. Ultimately, the Chief Executive Officer drives the company toward its goal of becoming the leading data-centric consultancy in the region.

Mook Phipatseritham, the Chief of Staff To Chief Executive Officer at Ada, directs the execution of strategic initiatives and facilitates communication across the executive leadership team. Overseeing the operational rhythm of the office of the Chief Executive Officer, the Chief of Staff To Chief Executive Officer ensures that corporate priorities remain aligned with the company's mission of delivering advanced data and analytics solutions. Mook Phipatseritham architects internal processes that streamline decision-making and enhance cross-departmental collaboration. By managing high-priority projects and monitoring progress against key performance indicators, the Chief of Staff To Chief Executive Officer supports the firm's growth across South and Southeast Asia. This role involves synthesizing complex data into actionable briefings for the leadership team. The Chief of Staff To Chief Executive Officer maintains focus on organizational efficiency and strategic agility. Through meticulous coordination, the Chief of Staff To Chief Executive Officer enables the leadership team to focus on driving digital maturity for clients.

Fariq Cader, the Group Chief Financial Officer at Ada, directs the financial planning, reporting, and capital allocation strategies for the entire organization. Overseeing fiscal health across regional operations in South and Southeast Asia, the Group Chief Financial Officer ensures that investments in data and artificial intelligence technologies yield high returns. Fariq Cader architects robust financial frameworks that support the company's expansion and service delivery models. By managing risk and optimizing resource distribution, the Group Chief Financial Officer provides the stability necessary for long-term innovation. This leadership role involves close coordination with the executive team to evaluate the financial viability of new analytics products and market entries. The Group Chief Financial Officer maintains rigorous standards for financial transparency and operational efficiency. Through precise budgeting and performance analysis, the Group Chief Financial Officer secures the capital required to maintain the company's status as a premier provider of data-driven marketing and business insights.

Klara Grintal, the Chief Marketing Officer at Ada, directs all brand positioning and market engagement strategies across the South and Southeast Asian markets. Overseeing the development of integrated marketing solutions, the Chief Marketing Officer ensures that client campaigns leverage proprietary data insights for maximum impact. Klara Grintal architects comprehensive go-to-market plans that highlight the company's expertise in artificial intelligence and data enrichment. By collaborating with the broader leadership team, the Chief Marketing Officer aligns promotional activities with the firm's core business objectives. This role involves managing brand reputation and expanding market reach through targeted digital initiatives. The Chief Marketing Officer monitors performance metrics to optimize client acquisition and retention strategies. Through consistent messaging and strategic outreach, the Chief Marketing Officer strengthens the company's market position as a leader in digital transformation, ensuring that every marketing effort directly supports the growth of the organization's diverse client portfolio.

Priscilla Nathan, the Chief People Officer at Ada, directs the human capital strategy, talent acquisition, and organizational development initiatives. Overseeing the workforce across the company's regional footprint in South and Southeast Asia, the Chief People Officer ensures that the firm attracts and retains top-tier talent in data science and digital marketing. Priscilla Nathan architects comprehensive programs for employee engagement, professional development, and performance management. By fostering a culture of continuous learning, the Chief People Officer aligns the workforce with the company's mission of providing advanced analytics and business insights. This leadership role involves collaborating with the executive team to build a diverse and high-performing organization capable of meeting complex client needs. The Chief People Officer implements policies that promote innovation and operational excellence. Through strategic talent management, the Chief People Officer ensures that the company maintains the human expertise necessary to deliver superior data and artificial intelligence solutions to leading brands.