Leadership Overview
Ada has 4 executives leading key functions including strategy, marketing, financial operations, and human capital management.
Focused on accelerating digital transformation across South and Southeast Asia, Ada delivers advanced data analytics and integrated marketing solutions to empower brands in achieving measurable business growth and long-term market maturity.
Focused on accelerating digital transformation across South and Southeast Asia, Ada delivers advanced data analytics and integrated marketing solutions to empower brands in achieving measurable business growth and long-term market maturity.
Leadership Roles at Ada
Srinivas Gattamneni - Chief Executive Officer
Srinivas Gattamneni, the Chief Executive Officer at Ada, directs the overarching corporate strategy and operational vision for the organization. By overseeing the integration of data and artificial intelligence across South and Southeast Asia, the Chief Executive Officer ensures that the company maintains a competitive edge in the digital consulting landscape. This leadership role involves constant collaboration with the Board to refine business models and expand market reach. Srinivas Gattamneni drives the execution of complex digital solutions, ensuring that every client engagement aligns with the broader mission of enhancing data maturity. Through rigorous oversight of regional performance, the Chief Executive Officer optimizes resource allocation to support sustainable growth. By fostering innovation in analytics and marketing, the Chief Executive Officer secures the company's position as a premier partner for leading brands seeking to navigate the complexities of the modern digital economy.

Fariq Cader - Group Chief Financial Officer
Fariq Cader, the Group Chief Financial Officer at Ada, manages the financial health and fiscal planning for the entire organization. Overseeing the budgetary frameworks and investment strategies, the Group Chief Financial Officer ensures that the company maintains the necessary capital to support its expansion across South and Southeast Asia. This leadership role involves rigorous analysis of revenue streams derived from data analytics and digital consulting services. Fariq Cader directs the financial reporting processes, providing the transparency required for strategic decision-making at the executive level. By monitoring market trends and economic shifts, the Group Chief Financial Officer mitigates financial risks while identifying new opportunities for investment in artificial intelligence capabilities. Through the optimization of operational costs and the allocation of resources toward high-growth areas, the Group Chief Financial Officer secures the long-term financial stability of the company, enabling the continued delivery of premium services to global brands.
Klara Grintal - Chief Marketing Officer
Klara Grintal, the Chief Marketing Officer at Ada, architects the global brand identity and market positioning strategies. Managing the outreach efforts across diverse markets in South and Southeast Asia, the Chief Marketing Officer ensures that the company's integrated digital and analytics solutions reach target audiences effectively. This role involves aligning marketing initiatives with the core business goal of driving data maturity for enterprise clients. Klara Grintal oversees the development of high-impact campaigns that showcase the company's expertise in business insights and data enrichment. By coordinating with the sales and product teams, the Chief Marketing Officer creates a unified narrative that highlights the value of artificial intelligence in modern marketing. Through the implementation of data-driven growth tactics, the Chief Marketing Officer strengthens the company's reputation as a leader in the tech consulting sector, ultimately expanding the client base and increasing brand equity across the entire region.
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Priscilla Nathan - Chief People Officer
Priscilla Nathan, the Chief People Officer at Ada, directs the human capital strategy and organizational culture initiatives. Overseeing talent acquisition, professional development, and employee engagement across the regional offices in South and Southeast Asia, the Chief People Officer ensures that the company attracts and retains top-tier experts in data science and digital marketing. This role involves building a high-performance environment that supports the company's mission of delivering advanced analytics and business insights. Priscilla Nathan architects programs that foster continuous learning and technical skill advancement, which are essential for maintaining the company's competitive advantage. By aligning workforce capabilities with the evolving needs of the business, the Chief People Officer drives organizational efficiency and employee satisfaction. Through the implementation of inclusive and forward-thinking workplace policies, the Chief People Officer cultivates a culture of innovation, ensuring that the company remains a preferred destination for professionals dedicated to the advancement of artificial intelligence.

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