ActionCOACH Executive and Leadership Team

October, 2026

Leadership Overview

ActionCOACH has 10 executives leading key functions including strategy, financial oversight, marketing, and business coaching.

Focused on driving operational excellence, ActionCOACH empowers business owners through proven methodologies to increase profitability and enhance organizational culture across diverse global sectors.

Leadership Roles at ActionCOACH

  • Chief Executive Officer - Patrícia Atui
  • Chief Executive Officer. Firm Owner. Certified Executive Business Coach - Dona Kappmeyer
  • Chief Executive Officer & Certified Coach - James Taylor
  • Chief Executive Officer & Certified Business Coach - Susan Thomson
  • President & Chief Executive Officer - Jennifer Sheffel
  • Division Chief Executive Officer, Business - Nathan Smith
  • Owner & Chief Executive Officer - Michael Breitman
  • Chief Financial Officer - Anthony Servidio
  • President & Certified Business Coach & Speaker - David Braddy
  • Chief Marketing Officer - Jason Jacobi
  • Patrícia Atui - Chief Executive Officer

    Patrícia Atui, the Chief Executive Officer at ActionCOACH, directs the overarching strategic vision for the organization. This leadership role involves scaling business coaching methodologies to ensure consistent service delivery across international markets. By aligning internal resources with the needs of diverse client sectors, the Chief Executive Officer maintains high standards for operational efficiency. Patrícia Atui monitors key performance indicators to track the impact of coaching programs on client profitability and employee engagement. Collaborating with the executive team, the Chief Executive Officer fosters a culture of continuous improvement and professional development. This position requires constant evaluation of market trends to adapt service offerings for start-ups and established organizations. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures long-term growth and stability for the firm, ensuring that every coaching engagement delivers measurable value to business owners and leaders globally.

    Dona Kappmeyer - Chief Executive Officer. Firm Owner. Certified Executive Business Coach

    Dona Kappmeyer, the Chief Executive Officer. Firm Owner. Certified Executive Business Coach at ActionCOACH, manages the direct delivery of high-level coaching services to executive clients. This role focuses on the application of specialized business tools to optimize leadership performance and organizational structure. As the firm owner, the Chief Executive Officer. Firm Owner. Certified Executive Business Coach oversees the financial health and local market penetration of the practice. Dona Kappmeyer utilizes advanced coaching methodologies to assist clients in navigating complex operational challenges within the retail and technology sectors. By integrating human behavior insights into coaching sessions, the Chief Executive Officer. Firm Owner. Certified Executive Business Coach improves team dynamics and internal communication for client organizations. This leadership position demands a deep understanding of business systems to drive sustainable profit growth. Through personalized workshops and seminars, the Chief Executive Officer. Firm Owner. Certified Executive Business Coach ensures that every client achieves measurable improvements in efficiency and company culture.

    James Taylor - Chief Executive Officer & Certified Coach

    James Taylor, the Chief Executive Officer & Certified Coach at ActionCOACH, architects the implementation of proprietary business systems for government and service provider clients. This role involves designing customized coaching frameworks that address specific organizational bottlenecks and productivity gaps. As the Chief Executive Officer & Certified Coach, James Taylor drives the expansion of service offerings to ensure alignment with evolving industry standards. The position requires close coordination with other leadership members to maintain consistency in coaching quality and methodology application. By focusing on the intersection of leadership development and operational efficiency, the Chief Executive Officer & Certified Coach facilitates significant improvements in employee engagement. This leadership role supports the broader mission of the firm by providing actionable insights that translate into bottom-line results for business owners. Through strategic planning and hands-on coaching, the Chief Executive Officer & Certified Coach ensures that every client engagement fosters long-term success and sustainable growth.

    Susan Thomson - Chief Executive Officer & Certified Business Coach

    Susan Thomson, the Chief Executive Officer & Certified Business Coach at ActionCOACH, oversees the development and execution of specialized coaching programs for the religious and non-profit sectors. This role involves tailoring proven business methodologies to meet the unique operational requirements of mission-driven organizations. As the Chief Executive Officer & Certified Business Coach, Susan Thomson drives initiatives that enhance leadership effectiveness and organizational transparency. The position requires managing client relationships to ensure that coaching interventions lead to tangible improvements in operational efficiency and resource allocation. By leveraging expertise in human behavior, the Chief Executive Officer & Certified Business Coach fosters stronger team alignment and cultural cohesion within client organizations. This leadership role involves constant collaboration with the broader executive team to refine service delivery models. Through strategic guidance and professional coaching, the Chief Executive Officer & Certified Business Coach ensures that every client achieves their specific performance goals while maintaining organizational integrity.

    Jennifer Sheffel - President & Chief Executive Officer

    Jennifer Sheffel, the President & Chief Executive Officer at ActionCOACH, directs the high-level administrative and operational functions of the firm. This role involves setting the strategic agenda for growth and ensuring that all business units operate in alignment with the core mission. As the President & Chief Executive Officer, Jennifer Sheffel oversees the integration of new coaching tools and methodologies across the organization. The position requires managing relationships with key stakeholders and ensuring that the firm maintains its competitive edge in the consulting industry. By monitoring market shifts and client needs, the President & Chief Executive Officer drives the development of innovative service offerings that address complex business challenges. This leadership role involves coordinating with other executives to optimize internal processes and improve overall service quality. Through disciplined management and strategic foresight, the President & Chief Executive Officer ensures that the firm remains a leader in providing effective business coaching and operational support.

    Nathan Smith - Division Chief Executive Officer, Business

    Nathan Smith, the Division Chief Executive Officer, Business at ActionCOACH, manages the specific business-focused coaching division, concentrating on scaling operations for small to mid-sized enterprises. This role involves identifying market opportunities and deploying targeted coaching strategies to improve client profitability. As the Division Chief Executive Officer, Business, Nathan Smith oversees the performance of the coaching team and ensures that all service delivery meets the firm's rigorous standards. The position requires analyzing business data to provide actionable recommendations that drive efficiency and growth for clients. By focusing on the practical application of business systems, the Division Chief Executive Officer, Business helps clients navigate the complexities of scaling their operations. This leadership role involves collaborating with other executives to share best practices and refine the firm's coaching methodologies. Through strategic oversight and hands-on support, the Division Chief Executive Officer, Business ensures that every client receives the guidance necessary to achieve sustainable success.

    Michael Breitman - Owner & Chief Executive Officer

    Michael Breitman, the Owner & Chief Executive Officer at ActionCOACH, directs the strategic direction and financial performance of the local practice. This role involves building and maintaining a robust client base while ensuring the delivery of high-quality coaching services. As the Owner & Chief Executive Officer, Michael Breitman oversees all aspects of the business, from marketing and sales to service execution and client retention. The position requires a deep commitment to the firm's methodologies and a focus on driving measurable results for business owners. By fostering a culture of excellence and accountability, the Owner & Chief Executive Officer ensures that the practice remains a trusted partner for local organizations. This leadership role involves constant engagement with the community to identify new opportunities for growth and impact. Through strategic planning and dedicated leadership, the Owner & Chief Executive Officer secures the long-term viability and success of the firm in its regional market.

    Anthony Servidio - Chief Financial Officer

    Anthony Servidio, the Chief Financial Officer at ActionCOACH, manages the financial health and fiscal strategy of the organization. This role involves overseeing budgeting, financial reporting, and resource allocation to support the firm's growth objectives. As the Chief Financial Officer, Anthony Servidio ensures that all financial operations align with the strategic goals set by the executive team. The position requires rigorous analysis of revenue streams and operational costs to identify opportunities for improved profitability. By providing financial insights and forecasting, the Chief Financial Officer supports informed decision-making across all departments. This leadership role involves maintaining compliance with financial regulations and ensuring the long-term stability of the firm. Through careful management of assets and liabilities, the Chief Financial Officer enables the organization to invest in new coaching tools and expand its service reach. Anthony Servidio plays a critical role in maintaining the financial integrity and operational efficiency of the entire firm.
    Anthony Servidio

    David Braddy - President & Certified Business Coach & Speaker

    David Braddy, the President & Certified Business Coach & Speaker at ActionCOACH, leads the firm's public outreach and professional development initiatives. This role involves delivering high-impact seminars and workshops that educate business owners on the benefits of structured coaching. As the President & Certified Business Coach & Speaker, David Braddy drives the firm's thought leadership by sharing expertise on business growth and operational efficiency. The position requires managing the delivery of educational content to diverse audiences, including executives and organizational leaders. By combining coaching expertise with public speaking, the President & Certified Business Coach & Speaker effectively communicates the firm's value proposition to a wide range of stakeholders. This leadership role involves coordinating with other executives to ensure that public messaging aligns with the firm's core methodologies. Through engaging presentations and strategic coaching, the President & Certified Business Coach & Speaker fosters a deeper understanding of business success principles among clients.

    Jason Jacobi - Chief Marketing Officer

    Jason Jacobi, the Chief Marketing Officer at ActionCOACH, directs the brand strategy and lead generation initiatives for the firm. This role involves developing comprehensive marketing campaigns that highlight the value of business coaching to potential clients across various sectors. As the Chief Marketing Officer, Jason Jacobi oversees the digital presence and promotional activities that drive awareness and engagement. The position requires analyzing market data to refine messaging and target specific demographics effectively. By aligning marketing efforts with the firm's overall growth strategy, the Chief Marketing Officer ensures a consistent flow of new business opportunities. This leadership role involves collaborating with other executives to showcase the impact of coaching services through case studies and client testimonials. Through innovative marketing tactics and strategic brand positioning, the Chief Marketing Officer expands the firm's reach and strengthens its reputation as a leader in the business consulting industry.

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    Frequently Asked Questions Regarding ActionCOACH Top Executives and Leadership Team

    Who leads ActionCOACH?
    ActionCOACH is led by Patrícia Atui (Chief Executive Officer), along with executives such as Dona Kappmeyer (Chief Executive Officer. Firm Owner. Certified Executive Business Coach) and James Taylor (Chief Executive Officer & Certified Coach).
    Who is part of ActionCOACH’s executive team?
    The executive team of ActionCOACH includes leaders such as Patrícia Atui (Chief Executive Officer), Dona Kappmeyer (Chief Executive Officer. Firm Owner. Certified Executive Business Coach), James Taylor (Chief Executive Officer & Certified Coach) and other senior executives.
    How many executives does ActionCOACH have?
    ActionCOACH has 10 executives leading key business areas.
    What roles are included in ActionCOACH’s leadership team?
    The leadership team of ActionCOACH includes roles such as Chief Executive Officer, Chief Executive Officer. Firm Owner. Certified Executive Business Coach, Chief Executive Officer & Certified Coach, Chief Executive Officer & Certified Business Coach, President & Chief Executive Officer.