ActionCOACH Executive and Leadership Team

July, 2026

Leadership Overview

ActionCOACH has 10 executives leading key functions including strategy, finance, marketing, and operations.

Driven by a commitment to business growth, ActionCOACH empowers entrepreneurs worldwide through comprehensive coaching services, tools, and workshops, fostering a global network of successful business owners.

Leadership Roles at ActionCOACH

  • Chief Executive Officer - Vic Ciuffetelli
  • Coach Cheerleader. Chief Executive Officer - Michelle Adams
  • President & Chief Executive Officer - Jennifer Sheffel
  • Owner, Chief Executive Officer - Sean Schoenmakers
  • Founder & Chief Executive Officer - Doan Thu
  • Chief Financial Officer - Anthony Servidio
  • President & Founder - Bradley Sugars
  • President - Yolanda Duperret
  • President - Jack Marshall
  • Chief Marketing Officer - Jason Jacobi
  • Vic Ciuffetelli - Chief Executive Officer

    Vic Ciuffetelli, the Chief Executive Officer at ActionCOACH, directs the overarching strategic vision and global operational framework for the business coaching enterprise. Ciuffetelli oversees the development and implementation of core business strategies, ensuring alignment with ActionCOACH's mission to provide impactful business tools and executive coaching worldwide. This leadership position involves guiding the company's expansion into new markets and refining service delivery models to maximize client success. Vic Ciuffetelli drives initiatives focused on enhancing the effectiveness of coaching programs and workshops, directly contributing to the company's reputation for delivering tangible business growth for clients. The Chief Executive Officer ensures that all functional areas operate cohesively to support the global network of businesses and entrepreneurs seeking expert guidance.
    Vic Ciuffetelli

    Michelle Adams - Coach Cheerleader. Chief Executive Officer

    Michelle Adams, the Coach Cheerleader. Chief Executive Officer at ActionCOACH, champions the company's coaching methodology and fosters a supportive environment for business coaches. Adams focuses on elevating the standards of coaching services, ensuring that ActionCOACH delivers exceptional value to its clients through innovative techniques and dedicated support. This role involves cultivating a strong community among coaches, facilitating knowledge sharing, and promoting best practices across the global network. Michelle Adams drives programs designed to enhance coach performance and client engagement, directly impacting the effectiveness of business development strategies offered. The Coach Cheerleader. Chief Executive Officer ensures the core principles of ActionCOACH are consistently applied, promoting growth and success for both coaches and the businesses they serve.

    Jennifer Sheffel - President & Chief Executive Officer

    Jennifer Sheffel, the President & Chief Executive Officer at ActionCOACH, spearheads the strategic direction and executive leadership of the organization. Sheffel guides the company's growth initiatives, focusing on expanding its global footprint and enhancing its suite of business coaching services, including workshops and webinars. This critical role involves overseeing all major operational functions and ensuring the company's strategic objectives are met with precision and efficiency. Jennifer Sheffel drives innovation in service delivery, aiming to provide unparalleled value to businesses and entrepreneurs seeking to optimize their performance. The President & Chief Executive Officer ensures a cohesive approach to client success, reinforcing ActionCOACH's commitment to empowering businesses worldwide through expert guidance and proven methodologies.

    Sean Schoenmakers - Owner, Chief Executive Officer

    Sean Schoenmakers, the Owner, Chief Executive Officer at ActionCOACH, directs the strategic vision and operational execution for the business coaching firm. Schoenmakers oversees the expansion of ActionCOACH's services, including executive coaching, group coaching, and workshops, to a global clientele. This leadership position involves driving market penetration and ensuring the consistent delivery of high-impact business solutions. Sean Schoenmakers focuses on cultivating a robust network of coaches and clients, fostering an environment of continuous improvement and shared success. The Owner, Chief Executive Officer is instrumental in shaping the company's growth trajectory, ensuring that ActionCOACH remains at the forefront of business development support for entrepreneurs worldwide.

    Doan Thu - Founder & Chief Executive Officer

    Doan Thu, the Founder & Chief Executive Officer at ActionCOACH, established the company's core mission and continues to guide its strategic trajectory. Thu oversees the global expansion of business coaching services, ensuring that ActionCOACH provides essential tools, executive coaching, and workshops to businesses and owners worldwide. This foundational role involves setting the standard for coaching excellence and fostering innovation within the organization. Doan Thu drives the company's commitment to empowering entrepreneurs, focusing on delivering measurable results and sustainable growth for clients. The Founder & Chief Executive Officer ensures that ActionCOACH's unique methodology remains central to its operations, solidifying its position as a leader in business development support.

    Anthony Servidio - Chief Financial Officer

    Anthony Servidio, the Chief Financial Officer at ActionCOACH, manages the company's financial health and strategic fiscal planning. Servidio oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring the fiscal stability and growth of the business coaching enterprise. This role involves developing financial strategies that support ActionCOACH's global expansion and service delivery initiatives. Anthony Servidio plays a key part in resource allocation, optimizing investments in coaching tools, workshops, and technology to maximize return and client impact. The Chief Financial Officer ensures compliance with financial regulations and drives efficiency across all departments, underpinning the company's ability to provide consistent, high-quality business coaching services worldwide.
    Anthony Servidio

    Bradley Sugars - President & Founder

    Bradley Sugars, the President & Founder at ActionCOACH, established the company's foundational principles and continues to shape its innovative approach to business coaching. Sugars drives the vision for providing businesses and entrepreneurs globally with essential tools, executive coaching, and workshops designed for significant growth. This leadership role involves inspiring a culture of success and continuous improvement across the organization and its extensive network. Bradley Sugars is dedicated to empowering clients to achieve their full potential, ensuring ActionCOACH remains a leader in business development. The President & Founder's enduring commitment fuels the company's mission to transform businesses worldwide through strategic guidance and proven methodologies.

    Yolanda Duperret - President

    Yolanda Duperret, the President at ActionCOACH, leads strategic initiatives focused on enhancing the delivery of business coaching services and expanding market presence. Duperret oversees key operational aspects, ensuring that ActionCOACH's tools, executive coaching, and workshops effectively support businesses and entrepreneurs globally. This position involves fostering strong relationships within the coaching network and driving programs that promote client success. Yolanda Duperret focuses on optimizing service delivery models to meet the evolving needs of the global business community. The President ensures that ActionCOACH's commitment to empowering clients with actionable strategies for growth remains paramount in all operational endeavors.

    Jack Marshall - President

    Jack Marshall, the President at ActionCOACH, directs strategic operations and business development initiatives for the global coaching firm. Marshall oversees the implementation of ActionCOACH's comprehensive business tools, executive coaching programs, and workshops, ensuring maximum impact for clients worldwide. This role involves driving operational excellence and fostering growth across diverse markets. Jack Marshall focuses on enhancing the effectiveness of coaching methodologies and expanding the reach of services to empower more businesses and entrepreneurs. The President ensures that ActionCOACH's core mission of delivering tangible business results is consistently achieved through strategic leadership and dedicated client support.

    Jason Jacobi - Chief Marketing Officer

    Jason Jacobi, the Chief Marketing Officer at ActionCOACH, directs the global marketing strategy and brand development for the business coaching company. Jacobi oversees the creation and execution of campaigns that promote ActionCOACH's comprehensive suite of services, including executive coaching, group coaching, and workshops, to businesses and entrepreneurs worldwide. This role involves identifying market opportunities and driving lead generation to expand the company's reach. Jason Jacobi focuses on enhancing brand visibility and communicating the value proposition of ActionCOACH's proven business development methodologies. The Chief Marketing Officer ensures that marketing efforts align with the company's mission to empower clients for sustained success and growth.

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    Frequently Asked Questions Regarding ActionCOACH Top Executives and Leadership Team

    Who leads ActionCOACH?
    ActionCOACH is led by Vic Ciuffetelli (Chief Executive Officer), along with executives such as Michelle Adams (Coach Cheerleader. Chief Executive Officer) and Jennifer Sheffel (President & Chief Executive Officer).
    Who is part of ActionCOACH’s executive team?
    The executive team of ActionCOACH includes leaders such as Vic Ciuffetelli (Chief Executive Officer), Michelle Adams (Coach Cheerleader. Chief Executive Officer), Jennifer Sheffel (President & Chief Executive Officer) and other senior executives.
    How many executives does ActionCOACH have?
    ActionCOACH has 10 executives leading key business areas.
    What roles are included in ActionCOACH’s leadership team?
    The leadership team of ActionCOACH includes roles such as Chief Executive Officer, Coach Cheerleader. Chief Executive Officer, President & Chief Executive Officer, Owner, Chief Executive Officer, Founder & Chief Executive Officer.