ActionCOACH Executive and Leadership Team

August, 2026

Leadership Overview

ActionCOACH has 10 executives leading key functions including global strategy, financial oversight, marketing expansion, and business coaching excellence.

Committed to empowering entrepreneurs worldwide, ActionCOACH delivers transformative business tools and executive coaching programs designed to accelerate growth, improve operational efficiency, and foster sustainable success for business owners across diverse international markets.

Leadership Roles at ActionCOACH

  • Chief Executive Officer - Robin Zhang
  • President & Chief Executive Officer - Jennifer Sheffel
  • Founder & Chief Executive Officer - Doan Thu
  • Owner, Chief Executive Officer - Sean Schoenmakers
  • Coach Cheerleader. Chief Executive Officer - Michelle Adams
  • Chief Financial Officer - Anthony Servidio
  • President & Certified Business Coach & Speaker - David Braddy
  • President & Owner - Nithia Alagesan
  • President & Founder - Brad Sugars
  • Chief Marketing Officer - Jason Jacobi
  • Robin Zhang - Chief Executive Officer

    Robin Zhang, the Chief Executive Officer at ActionCOACH, directs the overarching strategic vision for the organization. Zhang manages the expansion of business coaching services across the Asia-Pacific region, ensuring alignment with global quality standards. By analyzing market trends, the Chief Executive Officer identifies new opportunities for service delivery, including webinars and workshops. This leadership role involves coordinating with regional partners to scale the impact of coaching tools. Robin Zhang maintains a focus on operational excellence, driving revenue growth through the implementation of standardized coaching methodologies. The Chief Executive Officer monitors performance metrics to ensure consistent value delivery for business owners. Through rigorous oversight of regional initiatives, Zhang strengthens the market position of the firm. This commitment to excellence supports the broader mission of providing high-quality business education to entrepreneurs seeking sustainable growth and improved profitability in competitive environments.

    Jennifer Sheffel - President & Chief Executive Officer

    Jennifer Sheffel, the President & Chief Executive Officer at ActionCOACH, oversees the strategic integration of coaching programs within North American markets. Sheffel directs the development of specialized workshops and executive coaching frameworks tailored to the needs of small to medium-sized enterprises. By optimizing internal processes, the President & Chief Executive Officer ensures that business tools remain accessible and effective for diverse client bases. This leadership role involves fostering collaboration between regional coaches and corporate headquarters to maintain service consistency. Jennifer Sheffel evaluates the efficacy of current coaching models, implementing adjustments to meet evolving industry demands. The President & Chief Executive Officer drives initiatives that enhance client retention and satisfaction. Through strategic planning and resource allocation, Sheffel supports the long-term viability of the coaching network. This focus on operational scalability allows the organization to reach more business owners while maintaining the high standards expected of a global leader in business consulting.

    Doan Thu - Founder & Chief Executive Officer

    Doan Thu, the Founder & Chief Executive Officer at ActionCOACH, architects the foundational business strategies that define the company's global presence. Thu leads the development of proprietary coaching methodologies, ensuring that every workshop and webinar provides actionable value to business owners. By cultivating a culture of continuous improvement, the Founder & Chief Executive Officer drives innovation across all service lines. This leadership role involves mentoring senior management to ensure the preservation of core organizational values during periods of rapid expansion. Doan Thu monitors the competitive landscape, adjusting strategic priorities to maintain market leadership. The Founder & Chief Executive Officer oversees the deployment of resources to support international growth, particularly in emerging markets. Through consistent focus on client outcomes, Thu ensures that the organization remains a premier provider of business tools. This dedication to excellence empowers entrepreneurs to achieve greater profitability and operational efficiency through structured, expert-led coaching programs.

    Sean Schoenmakers - Owner, Chief Executive Officer

    Sean Schoenmakers, the Owner, Chief Executive Officer at ActionCOACH, manages the strategic direction and financial health of regional operations. Schoenmakers directs the implementation of group coaching programs, ensuring that business owners receive high-impact guidance tailored to specific industry challenges. By overseeing the recruitment and training of certified coaches, the Owner, Chief Executive Officer maintains the integrity of the service delivery model. This leadership role involves analyzing regional performance data to identify areas for growth and efficiency improvements. Sean Schoenmakers coordinates with the broader corporate team to align local initiatives with global objectives. The Owner, Chief Executive Officer drives marketing efforts to increase brand awareness and attract new clients to the coaching ecosystem. Through disciplined management of resources, Schoenmakers ensures the sustainability of the business model. This commitment to excellence supports the company's mission of providing world-class business tools that enable entrepreneurs to scale operations and achieve long-term success.

    Michelle Adams - Coach Cheerleader. Chief Executive Officer

    Michelle Adams, the Coach Cheerleader. Chief Executive Officer at ActionCOACH, champions the professional development of the coaching network. Adams directs initiatives that foster a supportive environment for coaches, ensuring that every workshop and executive coaching session reflects the company's commitment to excellence. By facilitating knowledge sharing among team members, the Coach Cheerleader. Chief Executive Officer enhances the overall quality of service provided to business owners. This leadership role involves designing engagement programs that motivate coaches to achieve superior client outcomes. Michelle Adams monitors the effectiveness of coaching tools, gathering feedback to drive continuous improvement in service delivery. The Coach Cheerleader. Chief Executive Officer coordinates with other leaders to ensure that the organizational culture remains aligned with the mission of empowering entrepreneurs. Through strategic focus on human capital, Adams strengthens the firm's ability to deliver transformative results. This dedication to coaching excellence ensures that clients receive the guidance necessary to navigate complex business landscapes.

    Anthony Servidio - Chief Financial Officer

    Anthony Servidio, the Chief Financial Officer at ActionCOACH, manages the fiscal health and strategic financial planning of the organization. Servidio directs the budgeting process, ensuring that resources are allocated effectively to support global coaching initiatives and marketing campaigns. By overseeing financial reporting and compliance, the Chief Financial Officer provides the transparency necessary for informed decision-making by the executive team. This leadership role involves analyzing revenue streams from workshops, webinars, and coaching services to identify opportunities for margin improvement. Anthony Servidio monitors cash flow and capital investments to support the company's long-term growth objectives. The Chief Financial Officer collaborates with regional leaders to ensure financial stability across all international operations. Through rigorous financial oversight, Servidio mitigates risk and ensures that the organization remains well-positioned to invest in new business tools. This focus on fiscal discipline supports the broader mission of providing sustainable, high-value consulting services to business owners around the globe.
    Anthony Servidio

    David Braddy - President & Certified Business Coach & Speaker

    David Braddy, the President & Certified Business Coach & Speaker at ActionCOACH, leads the delivery of high-impact coaching and public speaking engagements. Braddy directs the development of educational content for workshops, ensuring that business owners gain practical insights into scaling their operations. By serving as a primary representative of the brand, the President & Certified Business Coach & Speaker influences industry standards through thought leadership. This leadership role involves mentoring other coaches to ensure the consistent application of the company's business tools. David Braddy evaluates the effectiveness of coaching programs, implementing refinements based on client feedback and market performance. The President & Certified Business Coach & Speaker collaborates with the executive team to align training initiatives with the company's strategic goals. Through expert-led sessions, Braddy empowers entrepreneurs to overcome operational hurdles and achieve sustainable profitability. This commitment to excellence ensures that the organization remains a trusted partner for business owners seeking professional guidance and growth.

    Nithia Alagesan - President & Owner

    Nithia Alagesan, the President & Owner at ActionCOACH, oversees the strategic operations and business development for the firm. Alagesan directs the expansion of coaching services, ensuring that business owners have access to the tools required for success in competitive markets. By managing regional partnerships, the President & Owner ensures that the company's mission is executed effectively across diverse territories. This leadership role involves identifying new market opportunities for webinars and workshops to increase the firm's reach. Nithia Alagesan monitors operational performance, implementing strategies to improve efficiency and client satisfaction. The President & Owner collaborates with the corporate team to ensure that local initiatives align with global standards. Through disciplined management and a focus on client outcomes, Alagesan drives the growth of the coaching network. This dedication to excellence supports the company's goal of providing high-quality business consulting that enables entrepreneurs to scale their operations and achieve long-term financial stability.

    Brad Sugars - President & Founder

    Brad Sugars, the President & Founder at ActionCOACH, architects the core philosophy and strategic framework that guide the entire organization. Sugars directs the creation of the company's proprietary business tools, ensuring that every coaching methodology remains relevant to the needs of modern entrepreneurs. By establishing the vision for global expansion, the President & Founder drives the company's mission to provide accessible business education worldwide. This leadership role involves setting the standard for coaching excellence and fostering a culture of continuous improvement. Brad Sugars monitors the global impact of the firm's workshops and webinars, adjusting the strategic direction to maintain market leadership. The President & Founder collaborates with senior executives to ensure that the organization remains at the forefront of the business consulting industry. Through visionary leadership, Sugars empowers business owners to achieve greater profitability and operational success. This commitment to innovation ensures that the firm continues to deliver transformative value to its international client base.

    Jason Jacobi - Chief Marketing Officer

    Jason Jacobi, the Chief Marketing Officer at ActionCOACH, architects the global brand strategy and lead generation initiatives. Jacobi directs the development of digital marketing campaigns that promote the company's webinars, workshops, and executive coaching services to a worldwide audience. By leveraging data analytics, the Chief Marketing Officer identifies key market segments and tailors messaging to address the specific needs of business owners. This leadership role involves managing the brand identity to ensure consistency across all regional touchpoints. Jason Jacobi oversees the implementation of marketing automation tools to streamline client acquisition and improve conversion rates. The Chief Marketing Officer collaborates with the sales team to align promotional efforts with revenue targets. Through strategic content creation and multi-channel outreach, Jacobi increases the visibility of the firm's business tools. This focus on market penetration supports the company's mission of reaching more entrepreneurs and providing the resources necessary for them to achieve significant growth and operational success.

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    Frequently Asked Questions Regarding ActionCOACH Top Executives and Leadership Team

    Who leads ActionCOACH?
    ActionCOACH is led by Robin Zhang (Chief Executive Officer), along with executives such as Jennifer Sheffel (President & Chief Executive Officer) and Doan Thu (Founder & Chief Executive Officer).
    Who is part of ActionCOACH’s executive team?
    The executive team of ActionCOACH includes leaders such as Robin Zhang (Chief Executive Officer), Jennifer Sheffel (President & Chief Executive Officer), Doan Thu (Founder & Chief Executive Officer) and other senior executives.
    How many executives does ActionCOACH have?
    ActionCOACH has 10 executives leading key business areas.
    What roles are included in ActionCOACH’s leadership team?
    The leadership team of ActionCOACH includes roles such as Chief Executive Officer, President & Chief Executive Officer, Founder & Chief Executive Officer, Owner, Chief Executive Officer, Coach Cheerleader. Chief Executive Officer.