AA Insurance Executive and Leadership Team

October, 2026

Leadership Overview

AA Insurance has 5 executives leading key functions including financial strategy, information technology, operational efficiency, human resources, and corporate leadership.

Focused on delivering comprehensive protection across New Zealand, AA Insurance prioritizes customer-centric insurance solutions for home, vehicle, and landlord assets while maintaining a commitment to market excellence.

Leadership Roles at AA Insurance

  • Chief Financial Officer - Peter Gudsell
  • Chief Operating Officer - Simon Hobbs
  • President - Carl Unrue
  • Chief Information Officer - Ange MInstD
  • Chief People Officer - Paula Williams
  • Peter Gudsell - Chief Financial Officer

    Peter Gudsell, the Chief Financial Officer at AA Insurance, manages the fiscal health and long-term economic stability of the organization. Overseeing capital allocation, financial reporting, and risk assessment, the Chief Financial Officer ensures that all monetary policies align with the broader objectives of the company. Peter Gudsell directs the integration of robust financial modeling to support the expansion of insurance product lines across the New Zealand market. By monitoring market trends and economic shifts, the Chief Financial Officer provides critical insights to the board regarding investment opportunities and cost-efficiency measures. This leadership role involves maintaining rigorous compliance standards while optimizing the balance sheet to facilitate sustainable growth. Through precise oversight of budgetary frameworks, the Chief Financial Officer secures the necessary resources to maintain competitive pricing for home and vehicle insurance policies, ultimately strengthening the financial foundation of the entire enterprise.

    Simon Hobbs - Chief Operating Officer

    Simon Hobbs, the Chief Operating Officer at AA Insurance, manages the daily business activities and service delivery mechanisms that define the customer experience. Overseeing claims management, policy administration, and service center operations, the Chief Operating Officer ensures that all internal processes function with maximum efficiency. Simon Hobbs directs the execution of operational strategies designed to streamline the delivery of car, home, and landlord insurance products throughout New Zealand. By coordinating cross-functional teams, the Chief Operating Officer maintains high standards of service quality and operational agility. This leadership role involves identifying bottlenecks in service delivery and implementing scalable solutions to enhance overall productivity. Through the rigorous management of operational workflows, the Chief Operating Officer supports the company mission of providing accessible and reliable insurance coverage, ensuring that every policyholder receives timely assistance and consistent support during critical moments of need.
    Simon Hobbs

    Carl Unrue - President

    Carl Unrue, the President at AA Insurance, provides executive oversight and strategic direction for the entire organization. Overseeing the alignment of all departments with the long-term vision, the President ensures that the company maintains its market position as a leading provider of insurance solutions in New Zealand. Carl Unrue directs the development of growth initiatives and corporate partnerships that expand the reach of home, vehicle, and motorcycle insurance offerings. By engaging with the board and senior leadership, the President facilitates the execution of high-level business objectives and ensures consistent performance across all sectors. This leadership role involves representing the company in the broader market and maintaining strong relationships with key stakeholders. Through the continuous refinement of corporate strategy, the President drives the overall success of the business, ensuring that the organization remains responsive to the evolving needs of the insurance industry and the community.

    Ange MInstD - Chief Information Officer

    Ange MInstD, the Chief Information Officer at AA Insurance, architects the digital infrastructure and technological roadmap necessary to support modern insurance services. Overseeing cybersecurity protocols, data management systems, and software development, the Chief Information Officer ensures that all digital platforms remain secure and accessible for policyholders. Ange MInstD drives the implementation of advanced analytics to improve claims processing efficiency and customer engagement across the New Zealand region. By aligning technical capabilities with business requirements, the Chief Information Officer facilitates seamless interactions between internal departments and external clients. This leadership role involves evaluating emerging technologies to maintain a competitive edge in the insurance sector. Through the continuous modernization of IT systems, the Chief Information Officer supports the delivery of reliable, high-quality insurance products, ensuring that the technological backbone of the company remains resilient against evolving digital threats and market demands.

    Paula Williams - Chief People Officer

    Paula Williams, the Chief People Officer at AA Insurance, directs the human capital strategy and organizational culture initiatives that drive employee performance. Overseeing talent acquisition, professional development, and workplace engagement, the Chief People Officer ensures that the workforce remains aligned with the core values of the company. Paula Williams architects comprehensive training programs to equip staff with the expertise required to manage complex insurance portfolios effectively. By fostering an inclusive and high-performance environment, the Chief People Officer supports the retention of top-tier talent across the New Zealand operations. This leadership role involves collaborating with other executives to integrate human resource goals into the broader corporate strategy. Through the implementation of progressive workplace policies, the Chief People Officer enhances organizational agility and employee satisfaction, ensuring that the company maintains a motivated team capable of delivering exceptional service to every policyholder.
    Paula Williams

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    Frequently Asked Questions Regarding AA Insurance Top Executives and Leadership Team

    Who leads AA Insurance?
    AA Insurance is led by Peter Gudsell (Chief Financial Officer), along with executives such as Simon Hobbs (Chief Operating Officer) and Carl Unrue (President).
    Who is part of AA Insurance’s executive team?
    The executive team of AA Insurance includes leaders such as Peter Gudsell (Chief Financial Officer), Simon Hobbs (Chief Operating Officer), Carl Unrue (President) and other senior executives.
    How many executives does AA Insurance have?
    AA Insurance has 5 executives leading key business areas.
    What roles are included in AA Insurance’s leadership team?
    The leadership team of AA Insurance includes roles such as Chief Financial Officer, Chief Operating Officer, President, Chief Information Officer, Chief People Officer.