AA Insurance Executive and Leadership Team

May, 2026

Leadership Overview

AA Insurance has 7 executives leading key functions including strategy, technology, operations, finance, people, and market expansion.

Driven by a commitment to customer value, AA Insurance provides comprehensive insurance solutions across New Zealand, focusing on accessible products and responsive service to protect policyholders' assets and well-being.

Leadership Roles at AA Insurance

  • Chief Executive Officer - Michelle James
  • Chief Financial Officer - Peter Gudsell
  • Chief Operating Officer - Simon Hobbs
  • President - Aloan Oliveira
  • President - Carl Unrue
  • Chief Information Officer - Ange MInstD
  • Chief People Officer - Pauline Williams
  • Michelle James - Chief Executive Officer

    Michelle James, the Chief Executive Officer at AA Insurance, directs the overall strategic vision and operational execution for the company. Overseeing all business units, James ensures alignment with market demands for car, landlord, and home insurance products. This leadership role involves driving growth initiatives and maintaining the company's strong financial performance within the New Zealand insurance sector. By fostering a culture of innovation, Michelle James guides the organization's response to evolving customer needs and competitive pressures. The Chief Executive Officer's purview extends to stakeholder relations and ensuring the long-term sustainability of AA Insurance's market position.

    Peter Gudsell - Chief Financial Officer

    Peter Gudsell, the Chief Financial Officer at AA Insurance, directs the company's financial strategy, planning, and reporting. Gudsell oversees all financial operations, including budgeting, forecasting, investment management, and capital allocation for the insurance business. This critical role ensures the financial health and stability of AA Insurance, supporting its offerings of car, landlord, and home insurance. By managing financial risks and optimizing profitability, Peter Gudsell contributes directly to the company's sustained growth in New Zealand. The Chief Financial Officer's responsibilities extend to ensuring compliance with financial regulations and providing strategic financial insights to the executive team. Gudsell's expertise underpins AA Insurance's ability to meet its financial obligations and pursue strategic opportunities.

    Simon Hobbs - Chief Operating Officer

    Simon Hobbs, the Chief Operating Officer at AA Insurance, manages the day-to-day operational functions across all product lines, including car, landlord, and home insurance. Hobbs oversees claims processing, underwriting operations, and customer service delivery, ensuring efficiency and adherence to service level agreements. This role is critical in optimizing internal processes to enhance policyholder satisfaction and manage risk effectively. By streamlining workflows and implementing best practices, Simon Hobbs drives operational excellence throughout the New Zealand market. The Chief Operating Officer's responsibilities include resource allocation and ensuring the seamless integration of new technologies into operational frameworks. Hobbs' leadership ensures AA Insurance maintains high standards of service delivery.
    Simon Hobbs

    Aloan Oliveira - President

    Aloan Oliveira, the President at AA Insurance, drives strategic initiatives and market development across key regions. Oliveira focuses on expanding the company's reach and enhancing its portfolio of insurance products, including car, landlord, and home insurance. This leadership position involves cultivating strategic partnerships and exploring new market opportunities within New Zealand and potentially beyond. By overseeing business development efforts, Aloan Oliveira contributes to AA Insurance's overall growth trajectory and market penetration. The President's role requires a deep understanding of market dynamics and customer needs to inform strategic planning. Oliveira's leadership is instrumental in positioning AA Insurance for future success and sustained competitive advantage.

    Carl Unrue - President

    Carl Unrue, the President at AA Insurance, spearheads critical business development and strategic growth objectives. Unrue concentrates on enhancing the company's market presence and optimizing the delivery of its comprehensive insurance solutions, such as car, landlord, and home insurance. This executive function involves identifying and capitalizing on emerging trends and opportunities within the insurance sector in New Zealand. By driving innovation in product offerings and customer engagement strategies, Carl Unrue supports AA Insurance's expansion efforts. The President's responsibilities include fostering strong relationships with key stakeholders and ensuring strategic alignment across departments. Unrue's vision guides the company's proactive approach to market challenges and opportunities.

    Ange MInstD - Chief Information Officer

    Ange MInstD, the Chief Information Officer at AA Insurance, architects and executes the company's technology strategy. This involves overseeing all IT infrastructure, digital platforms, and data management systems critical for delivering car, landlord, and home insurance services. MInstD drives digital transformation initiatives, enhancing customer experience through seamless online interactions and robust backend systems. The Chief Information Officer ensures the security and integrity of sensitive customer data, adhering to New Zealand's regulatory standards. By championing technological advancements, Ange MInstD supports operational efficiency and enables the development of innovative insurance products. This leadership position is vital for maintaining AA Insurance's competitive edge in a digitally evolving market.

    Pauline Williams - Chief People Officer

    Pauline Williams, the Chief People Officer at AA Insurance, leads all human resources functions and talent management strategies. Williams is responsible for fostering a positive and productive work environment that supports the company's mission to provide exceptional car, landlord, and home insurance services. This role involves developing recruitment, retention, and employee development programs to attract and retain top talent in New Zealand. By championing employee engagement and organizational culture, Pauline Williams ensures AA Insurance has the skilled workforce necessary to achieve its business objectives. The Chief People Officer's strategic input guides leadership development and ensures compliance with employment legislation. Williams' focus on people empowers the organization to deliver outstanding customer outcomes.
    Pauline Williams

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    Frequently Asked Questions Regarding AA Insurance Top Executives and Leadership Team

    Who leads AA Insurance?
    AA Insurance is led by Michelle James (Chief Executive Officer), along with executives such as Peter Gudsell (Chief Financial Officer) and Simon Hobbs (Chief Operating Officer).
    Who is part of AA Insurance’s executive team?
    The executive team of AA Insurance includes leaders such as Michelle James (Chief Executive Officer), Peter Gudsell (Chief Financial Officer), Simon Hobbs (Chief Operating Officer) and other senior executives.
    How many executives does AA Insurance have?
    AA Insurance has 7 executives leading key business areas.
    What roles are included in AA Insurance’s leadership team?
    The leadership team of AA Insurance includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.