AA Insurance Executive and Leadership Team

August, 2026

Leadership Overview

AA Insurance has 6 executives leading key functions including strategy, information technology, financial management, human resources, and regional operations.

Focused on delivering comprehensive protection across New Zealand, AA Insurance prioritizes customer-centric insurance solutions while maintaining a robust market presence through innovative home, car, and landlord coverage offerings.

Leadership Roles at AA Insurance

  • Chief Executive Officer - Michelle James
  • Chief Financial Officer - Peter Gudsell
  • President - Aloan Oliveira
  • President - Carl Unrue
  • Chief Information Officer - Ange MInstD
  • Chief People Officer - Paula Williams
  • Michelle James - Chief Executive Officer

    Michelle James, the Chief Executive Officer at AA Insurance, directs the overarching corporate strategy and long-term vision for the organization. By aligning operational goals with the evolving needs of the New Zealand insurance market, the Chief Executive Officer ensures consistent growth across car, home, and landlord insurance portfolios. Michelle James maintains direct oversight of executive performance and board relations to guarantee adherence to regulatory standards and internal governance. This leadership role involves navigating complex market dynamics to sustain competitive advantages while fostering a culture of excellence. Through the implementation of strategic initiatives, the Chief Executive Officer drives organizational efficiency and enhances service delivery standards. By prioritizing sustainable business practices, the Chief Executive Officer secures the financial health of the company. Ultimately, the Chief Executive Officer positions the firm as a leader in the insurance sector through disciplined management and clear strategic foresight.

    Peter Gudsell - Chief Financial Officer

    Peter Gudsell, the Chief Financial Officer at AA Insurance, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting, risk assessment, and investment management, the Chief Financial Officer ensures the company maintains sufficient liquidity to meet all policyholder obligations. Peter Gudsell directs the budgeting process and monitors economic trends to mitigate potential financial risks associated with home and motorcycle insurance markets. This leadership role involves providing critical data-driven insights to the board to support informed decision-making regarding expansion and product development. By maintaining rigorous financial controls, the Chief Financial Officer supports the long-term stability and profitability of the firm. Through the optimization of capital structures, the Chief Financial Officer enhances shareholder value while ensuring compliance with national financial regulations. Ultimately, the Chief Financial Officer secures the fiscal foundation required for the company to thrive in the competitive New Zealand insurance landscape.

    Aloan Oliveira - President

    Aloan Oliveira, the President at AA Insurance, directs the operational execution of the company's core insurance business lines, specifically focusing on the expansion of home and landlord insurance products. Overseeing the day-to-day management of regional operations, the President ensures that service delivery remains consistent with the company's high standards across New Zealand. Aloan Oliveira manages cross-functional teams to optimize the customer journey from policy inception to claims resolution. This leadership role involves coordinating with the executive team to translate strategic goals into actionable operational plans. By streamlining internal processes, the President improves efficiency and reduces turnaround times for policyholders. Through the active monitoring of market performance, the President identifies opportunities for service enhancement and product diversification. Ultimately, the President drives the operational success of the company by ensuring that every department functions in harmony to deliver superior value to customers and stakeholders alike.

    Carl Unrue - President

    Carl Unrue, the President at AA Insurance, directs the strategic development and market penetration of the company's vehicle and motorcycle insurance divisions. Overseeing the implementation of specialized underwriting practices, the President ensures that risk assessment models remain accurate and competitive within the New Zealand market. Carl Unrue manages the relationships with key industry partners to expand the reach of the company's automotive insurance offerings. This leadership role involves analyzing market data to identify emerging trends and adjusting product features to meet changing consumer demands. By focusing on the growth of the vehicle insurance segment, the President contributes significantly to the company's overall revenue targets. Through the coordination of marketing and sales efforts, the President enhances brand visibility and customer acquisition. Ultimately, the President drives the competitive positioning of the company by ensuring that the vehicle insurance portfolio remains robust, profitable, and highly responsive to the needs of the modern driver.

    Ange MInstD - Chief Information Officer

    Ange MInstD, the Chief Information Officer at AA Insurance, architects the digital infrastructure and technological roadmap necessary to support modern insurance operations. Overseeing the integration of advanced data analytics and cybersecurity frameworks, the Chief Information Officer ensures the protection of sensitive customer information across all digital platforms. Ange MInstD manages the deployment of scalable software solutions that streamline claims processing and policy management for home and vehicle insurance products. This leadership role involves collaborating with other C-suite members to align technological investments with broader business objectives. By optimizing internal systems, the Chief Information Officer improves operational agility and enhances the overall user experience for policyholders. Through the continuous evaluation of emerging technologies, the Chief Information Officer maintains the company's competitive edge in a digital-first market. Ultimately, the Chief Information Officer drives innovation to support the company's commitment to reliable service delivery.

    Paula Williams - Chief People Officer

    Paula Williams, the Chief People Officer at AA Insurance, designs and executes the human capital strategy to attract and retain top talent within the insurance industry. Overseeing organizational development, employee engagement, and performance management, the Chief People Officer ensures the workforce remains aligned with the company's core mission of providing exceptional customer service. Paula Williams directs initiatives focused on professional growth and inclusive workplace culture to drive employee productivity and satisfaction. This leadership role involves collaborating with executive leadership to foster a high-performance environment that supports the company's operational goals. By implementing robust talent acquisition strategies, the Chief People Officer strengthens the internal capabilities required to manage diverse insurance portfolios. Through the continuous refinement of HR policies, the Chief People Officer promotes operational excellence and employee well-being. Ultimately, the Chief People Officer builds the organizational capacity necessary to sustain long-term success and market leadership.
    Paula Williams

    Explore Leadership Teams in Insurance

    Frequently Asked Questions Regarding AA Insurance Top Executives and Leadership Team

    Who leads AA Insurance?
    AA Insurance is led by Michelle James (Chief Executive Officer), along with executives such as Peter Gudsell (Chief Financial Officer) and Aloan Oliveira (President).
    Who is part of AA Insurance’s executive team?
    The executive team of AA Insurance includes leaders such as Michelle James (Chief Executive Officer), Peter Gudsell (Chief Financial Officer), Aloan Oliveira (President) and other senior executives.
    How many executives does AA Insurance have?
    AA Insurance has 6 executives leading key business areas.
    What roles are included in AA Insurance’s leadership team?
    The leadership team of AA Insurance includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, Chief Information Officer.