42 North Dental Executive and Leadership Team

Geoffrey Ligibel, the President & Chief Executive Officer at 42 North Dental, directs the overarching strategic vision for the entire organization. By overseeing the expansion of the affiliation model across 108 locations, the President & Chief Executive Officer ensures that dental providers maintain clinical autonomy while benefiting from robust administrative infrastructure. This leadership role involves constant collaboration with the Board to refine the long-term growth trajectory and market positioning of the company. Geoffrey Ligibel maintains a focus on eliminating barriers to quality patient care, ensuring that every practice brand operates at its fullest potential. Through the optimization of business processes and the cultivation of a supportive environment for doctors, the President & Chief Executive Officer drives sustainable success. This executive leadership guarantees that the organization remains rooted in its 40-year history while adapting to modern dental industry demands across the North American market.

Barry Bornfriend, the Chief Operating Officer at 42 North Dental, manages the daily administrative functions that support 39 distinct practice brands. By architecting efficient workflows, the Chief Operating Officer enables dental teams to focus exclusively on patient outcomes rather than back-office complexities. This role requires constant oversight of operational metrics to ensure that each of the 108 locations meets high standards of service and financial performance. Barry Bornfriend coordinates with regional managers to streamline supply chain logistics and practice management software integration. Through the implementation of standardized operational protocols, the Chief Operating Officer enhances the scalability of the entire dental network. This leadership position directly impacts the bottom line by reducing overhead costs and improving practice efficiency. By maintaining rigorous operational discipline, Bornfriend secures the stability of the organization and supports the continued professional advancement of all affiliated dental providers.

Tracy Ziskovsky, the Chief Marketing Officer at 42 North Dental, executes comprehensive brand strategies to increase patient acquisition across all 108 locations. By developing targeted digital campaigns, the Chief Marketing Officer elevates the visibility of the 39 practice brands within their respective communities. This role involves analyzing market trends to ensure that the organization remains competitive in the evolving dental landscape. Tracy Ziskovsky collaborates with practice leaders to create localized marketing initiatives that resonate with diverse patient demographics. Through the management of brand identity and reputation, the Chief Marketing Officer drives consistent growth and patient loyalty. This leadership function requires a deep understanding of consumer behavior and the ability to translate complex dental services into accessible messaging. By optimizing marketing spend and tracking performance analytics, Ziskovsky ensures that the organization achieves maximum market impact while supporting the individual growth goals of every affiliated dental practice.

Delfi Nieto, the Chief People Officer at 42 North Dental, directs all human capital initiatives, including talent acquisition, retention, and professional development for the entire workforce. By architecting robust training programs, the Chief People Officer ensures that dental teams possess the skills necessary to provide exceptional patient care. This role involves fostering a culture of equity and professional advancement, which remains central to the organization's mission. Delfi Nieto oversees the implementation of competitive benefits and compensation structures designed to attract top-tier dental talent. Through the management of organizational culture, the Chief People Officer aligns individual career goals with the broader objectives of the company. This leadership position requires constant engagement with staff across all 108 locations to maintain high levels of employee satisfaction and engagement. By prioritizing the well-being and growth of the team, Nieto strengthens the foundation of the organization and supports its long-term success.