Leadership Overview
42 North Dental has 4 executives leading key functions including strategy, marketing, operations, and human resources.
Rooted in decades of clinical expertise, 42 North Dental empowers dental practices through comprehensive administrative support and equity ownership models. This organization prioritizes clinical autonomy while driving sustainable growth across a vast network of regional dental locations.
Rooted in decades of clinical expertise, 42 North Dental empowers dental practices through comprehensive administrative support and equity ownership models. This organization prioritizes clinical autonomy while driving sustainable growth across a vast network of regional dental locations.
Leadership Roles at 42 North Dental
Geoffrey Ligibel - President & Chief Executive Officer
Geoffrey Ligibel, the President & Chief Executive Officer at 42 North Dental, directs the overarching strategic vision for the entire dental support organization. By overseeing the expansion of the affiliation model, the President & Chief Executive Officer ensures that 108 locations maintain high standards of patient care while achieving financial growth. This leadership role involves constant collaboration with the Board to refine the long-term trajectory of the company. Geoffrey Ligibel maintains a focus on scaling administrative support services to eliminate barriers for dental providers across the United States. Through the optimization of business processes, the President & Chief Executive Officer fosters an environment where clinical autonomy thrives alongside corporate efficiency. Ligibel drives the mission of supporting 39 practice brands, ensuring that every affiliated office benefits from the deep industry experience inherent in the organization. Ultimately, Ligibel secures the future of the company by balancing rapid market expansion with consistent operational excellence.
Barry Bornfriend - Chief Operating Officer
Barry Bornfriend, the Chief Operating Officer at 42 North Dental, manages the daily administrative functions and operational workflows across 108 dental practice locations. Overseeing the implementation of standardized support systems, the Chief Operating Officer ensures that every affiliated practice operates with maximum efficiency and minimal friction. This role involves direct oversight of the infrastructure that allows doctors to focus exclusively on patient care rather than back-office management. Barry Bornfriend coordinates with regional managers to maintain high performance standards and operational consistency throughout the network. By streamlining supply chain logistics and administrative processes, the Chief Operating Officer drives the scalability of the entire organization. Bornfriend monitors key performance indicators to identify areas for improvement, ensuring that the business model remains robust and responsive to the needs of dental teams. Through rigorous operational oversight, Bornfriend supports the long-term sustainability of the company and the professional success of every affiliated dental provider.
Tracy Ziskovsky - Chief Marketing Officer
Tracy Ziskovsky, the Chief Marketing Officer at 42 North Dental, architects the brand identity and patient acquisition strategies for 39 distinct practice brands. Overseeing the digital presence and local outreach initiatives, the Chief Marketing Officer ensures that each of the 108 locations effectively communicates value to the surrounding communities. This role requires deep integration with regional operations to align marketing campaigns with specific practice needs. Tracy Ziskovsky manages the development of comprehensive growth programs that attract new patients while retaining existing ones through superior service messaging. By analyzing market trends, the Chief Marketing Officer identifies opportunities for brand differentiation in a competitive dental landscape. Ziskovsky coordinates with the executive team to ensure that marketing efforts support the broader goal of practice growth and professional advancement for doctors. Through strategic communication, Ziskovsky strengthens the reputation of the organization as a premier partner for dental providers seeking administrative relief and clinical support.
Delfi Nieto - Chief People Officer
Delfi Nieto, the Chief People Officer at 42 North Dental, architects the human capital strategy to attract and retain top-tier dental talent across the organization. Overseeing recruitment, professional development, and employee engagement, the Chief People Officer ensures that the culture remains rooted in the values of clinical excellence and collaborative growth. This role involves designing programs that support the career advancement of doctors and their support teams within the 39 practice brands. Delfi Nieto manages the organizational structure to foster a supportive environment where dental providers feel empowered to grow their practices to full potential. By aligning talent management with the broader business objectives, the Chief People Officer drives the success of the entire network. Nieto collaborates with other C-suite leaders to ensure that human resources initiatives directly contribute to the operational stability of the 108 locations. Through strategic workforce planning, Nieto secures the human foundation necessary for the continued expansion of the company.

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